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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Peran Integritas dan Teamwork Dalam Upaya Peningkatan Efektivitas Kerja Pegawai Nepi Andriani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3347

Abstract

This research investigates the role of employee integrity and teamwork in increasing work effectiveness in government organizational environments. The research methods used include identifying important factors, building a cultural integration model, analyzing positive impacts, identifying research gaps, and preparing practical recommendations. The research results show that employee integrity and good teamwork have a significant impact on increasing performance, adaptability, innovation, employee satisfaction and reducing conflict in government organizations. However, there are research gaps related to the lack of empirical studies, variations in organizational contexts, the influence of technology, implementation strategies, and measurement and evaluation. As practical recommendations, training and development, exemplary leadership, rewards and recognition, supportive policies and procedures, effective communication, use of technology, regular evaluation and conflict handling are needed. This research's contribution to the literature covers various fields of study such as public management, organizational studies, work and organizational psychology, and policy development. The findings of this research provide practical implications that can help government organizations improve their performance and effectiveness in providing quality public services.
Strategi Manajemen Diversitas Dalam Meningkatkan Kinerja Tim Lusi Emilia Wulandari; Devi Noviana
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3368

Abstract

This research aims to explore diversity management strategies in improving team performance in the context of human resource management (HR). Using a literature study method, this research analyzes various strategies used by organizations to manage diversity and inclusion, as well as their impact on team creativity and performance. The research results show that well-managed diversity can improve team performance through positive synergy and higher innovation. In addition, these findings also highlight the importance of inclusion policies that support the participation of all team members.
Pengaruh Social Media Marketing, Service Quality Terhadap Customer Loyalty Dengan Brand Trust Dan Customer Satisfaction Sebagai Variabel Intervening Studi Pada Pengguna Gojek Mochammad Rifqi Firmansyah; Sunarno Handoyo; Sutono Sutono
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.3408

Abstract

This study aims to determine the influence of Social Media Marketing, Service Quality on Customer Loyalty, with Brand Trust and Customer Satisfaction as intervening variables. The variables in this study are Social Media Marketing, Service Quality, Brand Trust, Customer Satisfaction, and Customer Loyalty. This research uses a quantitative approach, based on the level of explanation, thus making it an associative research or a study that tests the influence between variables. The sample size consists of 180 respondents taken from the population of Gojek users in Indonesia, using purposive sampling technique. Data collection of variables was done using a questionnaire distributed through Google Form. Data analysis was conducted using Structural Equation Modeling (SEM) in the AMOS software. The results of this study are as follows: Social Media Marketing does not have a significant influence on Customer Loyalty, Service Quality does not have a significant influence on Customer Loyalty, Social Media Marketing has a positive and significant influence on Brand Trust, Social Media Marketing has a positive and significant influence on Customer Satisfaction, Service Quality has a positive and significant influence on Brand Trust, Service Quality has a positive and significant influence on Customer Satisfaction, Brand Trust has a positive and significant influence on Customer Satisfaction, Brand Trust has a positive and significant influence on Customer Loyalty, Customer Satisfaction has a positive and significant influence on Customer Loyalty. Brand Trust fully mediates the relationship between Social Media Marketing and Customer Loyalty, Customer Satisfaction fully mediates the relationship between Social Media Marketing and Customer Loyalty, Brand Trust fully mediates the relationship between Service Quality and Customer Loyalty, and Customer Satisfaction fully mediates the relationship between Service Quality and Customer Loyalty.
Peranan Pasar Modal Dalam Perekonomian Negara di Indonesia Naila Putri Inayah; Muhammad Haidar Affan; Camelia Oktariani Setiawan; Sihotang Martin Christian
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3416

Abstract

This study aims to analyze the effect of investment knowledge, capital market training, minimum investment capital and risk perception on student investment interest in the capital market (study at PT Phintraco Sekuritas Branch Office Semarang). This research design is a causal applied quantitative research. The data used are primary data and secondary data. The data collection method used a questionnaire. The sampling technique used was purposive sampling technique, and the sample size was 98 respondents. Instrument trials were analyzed using validity and reliability tests. The data analysis method used is Multiple Linear Regression Analysis. The results of the t test research show that investment knowledge and risk perception have no effect on student investment interest. Capital market training and minimal investment capital affect student investment interest. The results of the F test research show that investment knowledge, capital market training, minimum investment capital and risk perception simultaneously affect student investment interest.
Peran Bank dalam Pembiayaan UMKM dan Dampaknya terhadap Perekonomian Lokal Alea Casta Supriyadi; Kayla Dora Iftachullah; Cindy Rahmawati Putri; Lintang Ayu Timuja; Nazma Auliya Maulidina
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3447

Abstract

The role of banks in financing Micro, Small, and Medium Enterprises (MSMEs) and its impact on local economies is a crucial area of study in contemporary financial research. This study delves into the multifaceted relationship between banks, MSMEs, and local economies, employing a quantitative methodology coupled with a literature review technique. Through meticulous examination of existing literature and quantitative analysis of secondary data, this research aims to elucidate the extent of banks' involvement in MSME financing and its repercussions on local economic dynamics. By scrutinizing various financial reports, government publications, and academic sources, the study will discern patterns and trends in MSME financing patterns, evaluate the efficacy of banking policies supporting MSMEs, and assess the consequential effects on local economies, including growth indicators like employment rates and income levels. The findings are anticipated to offer valuable insights for banks, policymakers, and stakeholders, guiding them towards more informed decision-making processes and strategies to foster sustainable MSME growth and bolster local economic resilience.
Pengaruh Lingkungan Kerja dan Insentif Terhadap Kepuasan Kerja Guru Di SMA Negeri 6 Batang Hari Redo Prayitno
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3450

Abstract

Redo Prayitno. 2023. The Influence of the Work Environment and Incentives on Teacher Job Satisfaction at SMA Negeri 6 Batang Hari. Thesis, Islamic Education Management, Batang Hari Nusantara Islamic Institute. Based on the author's initial grand tour, there are various factors that influence teacher job satisfaction at SMA Negeri 6 Batang Hari. This research aims to determine the influence of the work environment and incentives on teacher job satisfaction at SMA Negeri 6 Batang Hari. This research is quantitative research with a type of approach. The population of this research is the number of all teachers who teach at SMA Negeri 6 Batang Hari. The data analysis used was multiple regression analysis and the data was processed with the help of the SPSS Version 20.0 program. The research results show that the work environment has a significant effect on job satisfaction with tcount>ttable (5.541>1.693). This shows Ha is rejected and H0 is accepted. Incentives have a significant effect on job satisfaction with the value obtained tcount>ttable (3.491>1.693). This shows that Ha is rejected and H0 is accepted. This means that there is a partial influence between the Work Environment and Incentives on job satisfaction. By looking at the results of the coefficient of determination (r square) of 0.961, which means that the Work Environment and Incentive variables are able to increase job satisfaction decisions by 96.1% and 0.039 or 3.9% is the remaining variable (residue) which is influenced by other variables.
Aspek Penerapan Manajemen Risiko Untuk Industri 4.0 Defi Seftiana; Sabrina Yolanda Br Nainggolan; Shakira Alaya; Putri Kemala Dewi Lubis; Rossy Pratiwi Sihombing
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3453

Abstract

Industry 4.0 is a relatively new method of managing production processes. In the field of risk management, as a result of new approaches, modified frameworks, more complex IT infrastructure, and so on, new types of risks may appear. In many cases, the application of Industry 4.0 has shown that the relationship between people, systems, and objects has become a more complex, dynamic, and real-time optimized network. On the other hand, there is the fact that the increase in the volume and availability of data in real time has led to new requirements on infrastructure, management, technology and so on. The purpose of this paper is to conduct research on Industry 4.0 related to the main aspects and present a draft framework for implementing risk management in the Industry 4.0 concept.
Analisis Resiko Operasional UMKM Pecel Lele dan Ayam Lamongan Kang Adi William Iskandar Medan Tembung Ricky Louis Naibaho; Liston Rivaldo Sitorus; Jan Moris Saragih; Putri Kemala Dewi Lubis; Rossy Pratiwi Sihombing
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3460

Abstract

Many MSMEs, especially catfish and chicken pecel businesses, still pay little attention to the risks that affect their business. This research aims to analyze and identify operational risks in Kang Adi's Pecel Lele and Lamongan Chicken MSMEs. This research uses a qualitative descriptive method by collecting data through interviews and documentation. The research results show that there are several operational risk factors with impacts varying from low, medium to large. Apart from that, the frequency with which risks occur also varies, from very often to rarely. To anticipate these risks, business owners must be more concerned and proactive in identifying risks in order to minimize losses. Actions that need to be taken to anticipate and avoid operational risks at Kang Adi's Pecel Lele and Ayam Lamongan MSMEs include developing a comprehensive risk management system, employee training, and regular reviews of operational procedures. In this way, this business can be better prepared to face various challenges and risks that may arise in the future.
Meningkatkan Daya Saing UMKM Lokal melalui Strategi Pemasaran Digital di Era Digital Vera Maria; Ahmad Fauzan Aziz; Depi Rahmawati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3471

Abstract

This research explores the implementation of digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in an increasingly competitive digital era. Through a descriptive approach, practical steps in adopting digital marketing strategies are identified, including creating responsive websites, strategically using social media, developing quality content, SEO optimization, and data-driven marketing. The challenges faced by MSMEs in implementing these strategies are also analyzed, along with tips and tricks to overcome them. Additionally, recommendations for the government and stakeholders are presented, including policies and programs that support MSMEs in digital marketing, as well as collaboration with digital platforms and service providers. In conclusion, with the right combination of strategies and continuous support, MSMEs can leverage the full potential of digital marketing to enhance their competitiveness and growth in the digital era.
Peran Customer Service (CS) Dalam Meningkatkan Loyalitas Nasabah Produk Tabungan Bank Sumut Cabang Syariah Sibolga Yola Aprilia Sibagariang; Khairina Tambunan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3476

Abstract

In providing services, the role of customer service is directly related to consumer choices, so reliable customer service is needed. This research aims to explain the role of customer service in increasing customer loyalty. The research method uses qualitative methods with data collection techniques through interviews and literature studies. The results of this research show that the role of customer service in increasing customer loyalty is very important through the services provided by the customer service department. Customer service is in the form of providing convenience to customers, because customer service is a connecting bridge or intermediary for banks and customers who want to obtain available bank services or products. Customer loyalty can be determined by their desire to continue using the services of Bank Sumut Syariah Branch in Sibolga City, this can be shown by their satisfaction with the services provided so far. The creation of customer satisfaction shows the loyal attitude of customers towards Bank Sumut Syariah Branch in Sibolga City.

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