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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Peran Brand Management Terhadap Loyalitas Konsumen Untuk Perkembangan Usaha Mikro Kecil Menengah (UMKM) : Suatu Kajian Literatur Hanifa Sri Nuryani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3170

Abstract

The role of brand management on consumer loyalty for the development of micro, small and medium enterprises is that brands build a good image among the public. The process is the goal of developing brand identity. This shows that the product offered is a unique product. In addition, it also talks about what kind of identity a brand wants to display. The identity that is displayed will later be attached as the personality of a brand. If the brand has been well received, MSME business actors automatically get the opportunity to improve the quality of their products. This must be done with flexible, effective, efficient, and sustainable planning. Thus, the products produced are guaranteed quality. With guaranteed product quality, consumer loyalty will also increase. After achieving customer satisfaction, the brand must continue to guarantee the improvement and improvement of product quality. The goal is to maintain customer satisfaction. Small businesses get the opportunity to make closer observations and research. This means that MSME business actors get easier and wider access to information. Finally, MSME players are able to produce quality products in accordance with consumer expectations.
Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada CV Ozzie Motor Kota Bandung Reza Satya Yudha Perwira; Dahlan Ramdhani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3292

Abstract

This research is motivated by the existence of several phenomena related to less than optimal employee performance at CV Ozzie Motor Bandung City. The aim of this research is to find out how much influence workload and work environment have on the performance of CV Ozzie Motor employees. The method used is descriptive and associative methods. The unit of analysis is 40 employees who work at CV Ozzie Motor, Bandung City. The research instrument is a questionnaire. The sampling technique uses samples without probability or saturated samples. The analysis method uses multiple linear regression and validity and reliability testing. The research results show that partially the workload variable (X1) has no effect on the performance variable (Y), while the work environment variable (X2) has a positive and significant effect on the performance variable (Y). Simultaneously, workload (X1) and work environment (X2) influence performance (Y) by 22.9%, while the remaining 77.1% is the influence of other variables not studied.
Pengaruh Kompensasi dan Motivasi Terhadap Kinerja Karyawan PT. Aron Logistik Marsofiyati Marsofiyati; Dian Zahwa Oktaviani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3309

Abstract

Compensation is a form of reward given by the company to employees as appreciation for their contribution to work, both in financial and non-financial forms. Compensation can encourage better employee performance, as they feel valued for what they have done for the company. However, it is not only compensation that can trigger good employee performance, but motivation also plays an important role in driving employee performance. Motivation is a process that arises from an individual's psychological factors, which then directs and determines the individual's actions towards achieving their goals. This psychological drive can encourage employees to strive hard to achieve their goals, be it personal goals or common goals within a company. This research uses a causal quantitative approach with a survey method, and the data is processed using SPSS. The results of the study show that compensation and motivation play a very important role in improving the performance of employees at PT. Aron Logistics Jakarta.
Pola Komunikasi Mahasiswa dan Orang Tua Studi Deskriptif Kualitatif Mahasiswa Universitas Pancasakti Makassar Hermin Andi Magga; Muhtazib Muhtazib
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2021): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v1i1.3310

Abstract

This research aims to find out how the pattern of long-distance communication between students of Pancasakti University Makassar and parents for students who come from Manggarai East Nusa Tenggara (NTT). The research method used is qualitative, with the selection of informants by sampling by taking 20 student informants. The background of the author took this title because in general, children and parents are in close contact and often communicate face-to-face because they live in one house. But it is different with parents and children who do not live in the same house or live far apart due to differences in distance and place. Communication is carried out using media such as gadgets (cellphones) not communicating face-to-face. This long-distance communication creates a problem, namely that the communication that is established becomes effective or no longer effective because the communication between parents and children becomes an emotional relationship that is no longer intertwined.
Analisis Eksplorasi Strategi Perusahaan Dalam Menghadapi Disrupsi Digital Di Era Industri 6.0: Studi Kasus Pada PT. Aneka Tambang Tbk Kurnia Mauliani Ilahi; Sri Prilmayanti Awaluddin
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3314

Abstract

This qualitative research explores the strategies implemented by PT Aneka Tambang Tbk (ANTAM) in facing digital disruption in the industrial era 6.0. By using a case study approach and involving 10-15 key participants from ANTAM management, this research reveals the company's comprehensive digital transformation efforts. Data collection methods include in-depth interviews, participant observation, document analysis, and literature review. The main strategies implemented include the implementation of digital technology such as the Internet of Things (IoT), big data analytics, automation and robotics in mining operations; digital human resource development; transformation of organizational culture that supports innovation; as well as strategic partnerships and collaborations with technology companies, start-ups and research institutions. ANTAM also pays great attention to aspects of cyber security and data protection. The research results show that digital transformation has a positive impact on increasing operational efficiency, productivity, cost savings, work safety, new product development, as well as the competitiveness and sustainability of ANTAM's business. This research provides valuable insights for companies in the mining sector and related industries in formulating effective digital transformation strategies.
Pengaruh Leverage Perputaran Modal Kerja Terhadap Profitabilitas Pada PT. Pajjaiang Indah Mardiana Ibrahim; Andi Bintang Balele; Anastasia Desri Wiwin
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2021): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v1i1.3315

Abstract

This research aims to determine the effect of working capital turnover on profitability at PT Pajjaiang Indah. The types of data used are qualitative data and quantitative data. The data source used is secondary data. The analytical method used is simple linear regression. The results of this research indicate that there is a significant influence between the influence of working capital turnover on profitability at PT. Pajjaiang Indah concluded that based on statistical analysis, it is known that the company value of simple linear regression is Y=0.48+1.8X and the correlation coefficient of determination (r2) is 0.25 or 25%, which means there is a positive and significant influence, then the test results are based on statistical analysis of the test -t, where it is known that t-count= 0.58< t0 0.48:1=2.353 which Ho rejects and Ha accepts, which means the hypothesis proposed by the author in this research is accepted.
MENGHADAPI INFLASI: STRATEGI PENGENDALIAN DAN DAMPAK TERHADAP EKONOMI DAN KESEJAHTERAAN RAKYAT Heti Nurhasanah; Ferdy Agung Nugroho
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3331

Abstract

: In the last decade, inflation has become one of the main challenges faced by many countries, including Indonesia, which has an impact on economic stability and people’s welfare. Research Phenomenon: Inflation, defined as a general and sustained increase in prices, often erodes people’s purchasing power and causes economic instability, which in turn affects people’s overall welfare. This research problem focuses on how to identify effective inflation control strategies and understand their impact on the economy and people’s welfare. The aim of this research is to explore and analyze various inflation control strategies that have been implemented in Indonesia and to assess the implementation and effectiveness of these strategies in stabilizing prices and minimizing negative impacts on the economy and people’s welfare. This research uses a qualitative method with a case study approach. This approach was chosen to gain an in-depth understanding of the complexity of the inflation phenomenon, the control strategies that have been implemented, as well as society’s perceptions and responses to these strategies. The research results show that although there are various efforts to control inflation, such as tight monetary policy and controlling prices of basic commodities, there are still challenges in implementation, including coordination between institutions and market response. Another important finding is that the success of controlling inflation is not only measured by price stability, but also by society’s ability to maintain their welfare. This study proposes that an effective inflation control strategy must be accompanied by supportive social policies, such as social assistance for low-income people, to maintain people’s welfare.
Perdagangan Internasional dan Pertumbuhan Ekonomi di Indonesia Anisa Tuzzakiyah; Ayu Sinta Indriani; Farhan Farhan; Riyan Adiputra
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3333

Abstract

One of the most common topics concerning a country's economy is economic growth. Economic growth is significant in a country's economy since it represents a proportion of a country's economic development or success, yet it is undeniable that numerous efforts must be undertaken. Wijono said that economic growth is a marker of progress in improvement. Something that can be the main driver of progress is international trade. Products and imports constitute international trade, one part of which is the main driver of economic growth. Therefore, commodities and imports at the same time have an impact on Indonesia's financial development.
Strategi Jitu Blue Ocean Menciptakan Peluang Industri Pariwisata Tanpa Persaingan di Provinsi Bangka Belitung Sultan Ilhamsyah; Vindi Nurmala Dewi; Veronica Ruth Rohani Siburian; Indah Noviyanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3337

Abstract

Blue Ocean Strategy offers a transformational opportunity for the tourism industry to escape fierce competition and explore new, unexplored markets. The research method used is a qualitative method based on literature studies from previous research, by evaluating and analyzing relevant scientific journals. To implement Blue Ocean Strategy effectively, there are several tools and frameworks that can be used, such as the Blue Ocean Strategy Canvas and the ECRR Blue Ocean Strategy concept. In order to create opportunities for the tourism industry without competition, a situation analysis was carried out using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to understand the current position of Bangka Belitung. Natural beauty is one of the strengths that can be developed in developing tourism in Bangka Belitung. Apart from that, it is also necessary to identify new market opportunities such as ecotourism, local culture or unique adventures. Through the application of the Blue Ocean Strategy and its principles, the Bangka Belitung tourism industry has the potential to create a unique and unexplored new market.
Analisis SWOT Manajemen Mutu Terpadu Pendidikan pada MAN 1 Mandailing Natal Reni Septrisia; Aldy Atillah Lubis; Nanda Fitriani; Syarifah Syarifah; Siti Asiyah; Anisah Lubis; Eva Suryani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3343

Abstract

This research aims to explain or describe integrated education quality management planning using a SWOT analysis at MAN 1 Mandailing Natal. This research uses a descriptive method with a qualitative approach. The research was conducted by direct interviews with the main respondent, namely the Deputy Head of Madrasah MAN 1 Mandailing Natal in the Curriculum Sector. Data was collected through observation, interviews and documentation, including the use of the madarasah's social media to seek additional information related to the matter under study. This research found that the integrated education quality management planning at MAN 1 Mandailing Natal involved all parties in the organization, from leaders, staff and teaching staff who formulated the vision, mission and goals of the madrasa. The SWOT analysis of integrated quality management planning at MAN 1 Mandailing Natal serves to determine the strengths, weaknesses, opportunities and threats that will be faced by MAN 1 Mandailing Natal in planning an integrated education quality management. Effective integrated quality management will improve the quality of an educational institution, and produce graduates who are academically and non-academicly competent.

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