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Nur Kasanah
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tugas.enka@gmail.com
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+6285117705767
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journal.prospera@gmail.com
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Griya Gandukepuh Permai Blok. A, No. 7, Gandukepuh, Sukorejo, Ponorogo, Jawa Timur
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Prospera: Journal of Economics, Management and Business Studies
Published by Avicenna Litera Edutech
ISSN : -     EISSN : 31250270     DOI : https://doi.org/10.67918/prospera
Core Subject :
Prospera: Journal of Economics, Management, and Business Studies (E-ISSN 3125-0270), is a scholarly journal that publishes research findings and academic studies in the fields of economics, management, and business studies. The journal serves as a platform for the exchange of critical, innovative, and applied scholarly ideas in both national and global contexts. Prospera welcomes contributions from academics, researchers, and practitioners who seek to advance the development of theory and practice in sustainable economics and management. The journal is published by the Avicenna Litera Edutech and is managed through the Open Journal Systems (OJS) platform, employing a peer-review process to ensure the quality and integrity of its scholarly publications.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "vol. 1 no. 2 (2026)" : 5 Documents clear
Penerapan Etika Bisnis Islam dalam Pelayanan Konsumen di J&T Express Pasar Pon Ponorogo Fayza Nurmayla; Harsa Ananda Putri; Ida Suci Rahmadhani; Tyas Rizta Putri Angelina; Zaliyah Putri Febriani
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.29

Abstract

This study examines the implementation of Islamic business ethics in consumer services at J&T Express Pasar Pon Ponorogo. The research is based on the importance of applying Islamic ethical values, including tawhid, justice, honesty, responsibility, and ihsan, in service activities involving direct interaction with consumers. This study aims to analyze the application of Islamic business ethics in consumer services, identify supporting factors, and describe the obstacles encountered in the service process. This research used a qualitative approach with a descriptive design. The data consisted of primary and secondary data obtained at J&T Express Pasar Pon Ponorogo through participation, interviews with the owner, and documentation. The data were analyzed through data reduction, data presentation, and conclusion drawing. The findings show that Islamic business ethics have been implemented through accuracy in data input, transparency of information, complaint handling, responsibility in service procedures, and friendly, communicative, and responsive attitudes toward consumers. Supporting factors include employees’ ethical awareness, structured standard operating procedures, technology utilization, a cooperative work environment, and competition in the delivery service industry. However, obstacles remain, including increased package volume during certain seasons, limited human resources, technical distribution risks, consumers’ limited understanding of service procedures, and weather conditions. This study concludes that Islamic business ethics have been implemented quite well and positively contribute to service quality and consumer trust.
Pendampingan Pemilihan Aset Zakat Produktif Berbasis Potensi Lokal melalui Budidaya Lebah Klanceng Faezal Muhamad Nur; Bayu Setiawan; Sahala Sahala; Harun Asyhari; Habib Khoirul Anwar; Giovani Ridho Fabiardi
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.30

Abstract

Productive zakat is a community empowerment strategy oriented toward improving the economic independence of mustahik. However, the success of the program is strongly influenced by the accuracy of selecting empowerment assets that are appropriate to the social conditions, environment, and capacities of the beneficiaries. This community service activity aimed to describe the mentoring process in selecting productive zakat assets based on local potential in Sooko Village, Sooko District, Ponorogo Regency. This activity used a descriptive qualitative approach through field observation, semi-structured interviews, and discussions with academics, community leaders, volunteers, zakat institutions, and prospective beneficiaries. The results showed that four main aspects formed the basis for asset selection: empowerment objectives, community social conditions, natural conditions, and asset characteristics. Based on these considerations, stingless bee cultivation (Trigona sp.) was selected as a productive zakat asset because it is safe, easy to maintain, does not require large areas of land, is suitable for the natural environment of Sooko Village, and has sustainable economic value. This activity concludes that the selection of productive zakat assets should be conducted in a participatory and contextual manner so that empowerment programs can be accepted by the community, do not burden beneficiaries, and have the potential to improve long-term economic independence.
Marketing Mix Strategy in Increasing the Competitiveness of Bluder Mbah Tjokrat Ponorogo Alfi Noor Rohmah; Aliya Zahra Anas Tasya; Alviolita Limas Asifa; Annisa Rohmatul Hidayah; Arlinda Estiningrum; Nur Kasanah
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.32

Abstract

Local culinary MSMEs play an important role in strengthening regional identity and supporting community economic growth. Bluder Mbah Tjokrat Ponorogo is a local souvenir-based MSME that develops bluder bread products by combining traditional taste with distinctive local flavor innovations. This study aims to analyze the implementation of the 7P marketing mix strategy, identify the obstacles encountered, and explain its impact on sales improvement. This study used a descriptive qualitative method, with data collected through observation, interviews, and documentation. The data were analyzed through data reduction, data display, and conclusion drawing, while data validity was strengthened through source and method triangulation. The results show that Bluder Mbah Tjokrat has implemented the 7P marketing mix strategy, consisting of product, price, place, promotion, people, process, and physical evidence. This strategy is reflected in flavor innovation, varied pricing, a strategic location, online and offline promotion, friendly service, standardized production processes, and neat store displays and packaging. However, several obstacles remain, particularly in price perception and inconsistent digital promotion. The implementation of the 7P marketing mix has had a positive impact on increasing sales and expanding market reach. This study concludes that the 7P marketing mix is fairly effective in supporting MSME competitiveness, but further strengthening is needed in digital branding and price positioning.
Manajemen Arus Kas untuk Meningkatkan Kinerja Keuangan Usaha Konveksi Putri Nadiva Aprilianti; Risa Rosyidah
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.33

Abstract

Cash flow management is an important aspect of maintaining financial stability and operational continuity in garment-based MSMEs. GM Konveksi Jenangan faces several problems, including delayed customer payments, a 50% down payment system, limited screen-printing equipment, and unstructured financial recording. This study aims to analyze cash flow management, identify obstacles in cash turnover, and formulate improvement strategies to enhance business financial performance. This study used a descriptive qualitative method, with data collected through field observation, in-depth interviews, and business transaction documentation. The data were analyzed through data reduction, data display, and conclusion drawing. The results show that GM Konveksi’s cash flow remains unstable because most transactions are still paid only through down payments, while expenses for raw materials, electricity, screen-printing ink, and labor must continue to be paid. Limited production equipment also slows order completion and delays cash inflows. The strategies needed include stricter payment policies, mandatory settlement upon order pickup, daily cash recording, separation of personal and business funds, and control of non-urgent expenditures. This study concludes that more disciplined cash flow management can accelerate capital turnover, maintain liquidity, and improve the financial performance of GM Konveksi Jenangan.
Etika Bisnis Islam dalam Ekonomi Platform: Marketplace, Sharing Economy, Fintech Syariah, dan Riba Digital Rintan Dwi Pangestuti; Natasya Nur Azizah
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.40

Abstract

The development of the digital economy has created platform-based business models that connect service providers and users through digital systems. This model offers easier access, transaction efficiency, and market expansion, but it also raises ethical issues related to data, algorithms, digital labor relations, Islamic fintech, and the potential emergence of digital riba. This article aims to analyze Islamic business ethics in the platform economy, particularly in marketplaces, the sharing economy, Islamic fintech, and issues related to data and algorithms. This study uses a literature review method with a descriptive-analytical approach by examining relevant literature, Islamic business ethics concepts, and digital economy studies. The discussion shows that the platform economy functions not only as a transaction space but also as a digital power structure that regulates product visibility, commissions, service distribution, rating systems, and user data utilization. From an Islamic perspective, digital business practices must be based on the principles of justice, trustworthiness, transparency, public benefit, and freedom from riba, gharar, and maysir. Marketplaces need to ensure fair opportunities for business actors, the sharing economy must consider the protection of platform workers, and Islamic fintech must maintain contract clarity and ethical substance. This article concludes that the platform economy should be developed through more transparent, fair, and Islamic ethics-based governance to create an inclusive and sustainable digital ecosystem.

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