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Nur Kasanah
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tugas.enka@gmail.com
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+6285117705767
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journal.prospera@gmail.com
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Griya Gandukepuh Permai Blok. A, No. 7, Gandukepuh, Sukorejo, Ponorogo, Jawa Timur
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Kab. ponorogo,
Jawa timur
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Prospera: Journal of Economics, Management and Business Studies
Published by Avicenna Litera Edutech
ISSN : -     EISSN : 31250270     DOI : https://doi.org/10.67918/prospera
Core Subject :
Prospera: Journal of Economics, Management, and Business Studies (E-ISSN 3125-0270), is a scholarly journal that publishes research findings and academic studies in the fields of economics, management, and business studies. The journal serves as a platform for the exchange of critical, innovative, and applied scholarly ideas in both national and global contexts. Prospera welcomes contributions from academics, researchers, and practitioners who seek to advance the development of theory and practice in sustainable economics and management. The journal is published by the Avicenna Litera Edutech and is managed through the Open Journal Systems (OJS) platform, employing a peer-review process to ensure the quality and integrity of its scholarly publications.
Arjuna Subject : -
Articles 10 Documents
 1 
Innovation of Variant Flavour and Visual Product to Increase Brem Sales in Kampung Brem Cintya Kusuma Wardani; Nur Kasanah
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 1 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i1.2

Abstract

Increasing competition in the traditional food industry requires local entrepreneurs to innovate to remain competitive and sustainable. One of Madiun’s traditional culinary products facing such challenges is brem, particularly that produced in Kampung Brem Kaliabu. Changes in consumer preferences, especially among younger generations, have highlighted the importance of innovation not only in product taste but also in product visuals. This study aims to analyze the implementation of flavor variants and product visual innovations to increase Brem sales, identify the challenges producers face, and examine the impact of these innovations on product attractiveness and sales performance. This research employed a qualitative, descriptive method. Data were collected through observation, in-depth interviews, and documentation involving ten brem producers in Kampung Brem Kaliabu, Mejayan District, Madiun Regency. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The findings indicate that innovations in flavor variants, such as the introduction of fruit and chocolate flavors, and improvements in product visuals through modern, informative packaging significantly increase product value, consumer interest, and sales volume. However, producers continue to face challenges, including limited capital, insufficient knowledge of product innovation, low utilization of digital marketing, and restricted access to packaging Design resources. In conclusion, flavor variants and visual innovations are proven effective strategies for increasing Brem sales and require continuous support from the government and related institutions to strengthen the competitiveness of local products.
Implementasi Sanitasi dan Higiene dalam Meningkatkan Kesejahteraan Ekonomi Peternak Sapi Perah Muhammad Alladzin
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 1 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i1.3

Abstract

This study aims to analyze the application of sanitation and hygiene in improving the economic welfare of dairy farmers in Pulung District. The economic welfare of farmers is greatly influenced by the quality and quantity of milk produced, which is determined by the application of sanitation and hygiene in the livestock environment. Sanitation includes efforts to maintain pen cleanliness, ensure clean water availability, and ensure good waste management. In contrast, hygiene includes the cleanliness of cows, milking equipment, and the milking process. The research method used was direct observation and interviews with farmers to understand the real conditions in the field. The study found that most farmers in Pulung District still did not implement sanitation and hygiene practices optimally. This can be seen from the fact that pens were still not clean, the milking equipment was not properly sterilized, and milking processes did not meet hygiene standards. The main inhibiting factors were farmers' lack of knowledge and awareness of the importance of sanitation and hygiene, as well as limited supporting facilities. On the other hand, the application of good sanitation and hygiene practices has been proven to improve the quality and quantity of milk, thereby positively impacting the income and economic welfare of farmers. This study recommends ongoing education and assistance for farmers to ensure sanitation and hygiene standards are consistently applied, thereby increasing the productivity and welfare of dairy farmers in Pulung District.
Implementasi Sharia Compliance oleh Bank Muamalat Ponorogo untuk Menjamin Kepercayaan Nasabah Evi Fatmayanti Putri
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 1 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i1.4

Abstract

This study aims to analyze the implementation of shariah compliance at Bank Muamalat Ponorogo, focusing on the application of sharia principles, the supporting and inhibiting factors of its implementation, and its impact on public trust. This research uses a qualitative, descriptive method. Data were obtained from primary and secondary sources through observation, in-depth interviews, and documentation conducted at Bank Muamalat Ponorogo Branch. Data analysis techniques were carried out through the stages of data reduction, data presentation, and conclusion drawing, while data validity was tested using source triangulation. The results of the study indicate that Shariah compliance implementation at Bank Muamalat Ponorogo has not been optimally carried out. Inconsistencies were found in transactional and institutional sharia aspects, particularly regarding the transparency of murabahah contracts and the ownership of transaction objects. In addition, limited human resources with Sharia competence hinder the customer education process, leading to negative perceptions and a decline in public trust in Islamic banks.
Efektifitas Pengelolaan Wakaf Produktif untuk Kemandirian Masjid Utsman Ali Sambikerep Babadan Ponorogo Lukman Hakim
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 1 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i1.6

Abstract

This study is a field research using a descriptive qualitative approach. The research data consist of primary data and secondary data. Primary data were collected through observation and interviews with the mosque administrators (takmir), the imam, and members of the congregation. Meanwhile, secondary data were obtained from literature reviews and supporting documents, including waqf management financial reports. Data collection was conducted through observation, interviews, and documentation. The data were analyzed using Budiani’s effectiveness theory and the perspective of Law Number 41 of 2004 concerning Waqf. The results of the research indicate that productive waqf management is implemented simply, based on the principle of mutual trust. The utilization of waqf has been in accordance with statutory regulations. However, based on Budiani’s effectiveness theory, its management has not been optimal because supervision is not conducted regularly. The main obstacles include difficulties with irrigation during the dry season, plant disease outbreaks, the risk of crop failure, limited equipment, labor shortages, and limited access to fertilizers and plant medicines. Supporting factors include the ease of accessing cash fund loans, community support, a strategic location, and the provision of superior seeds by the management. Overall, productive waqf management has been proven to have a positive impact on improving the economic condition of the congregation and achieving mosque economic independence.
Penerapan Etika Bisnis Islam dalam Membangun Loyalitas Pelanggan pada Depo Bangunan Vika Sofia Nanda
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 1 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i1.7

Abstract

This study examines the application of Islamic business ethics in building customer loyalty at Depo Bangunan Mapan Jaya Ponorogo. The implementation of Islamic values in business practices is essential, not only as moral guidance but also as a strategic factor in fostering customer trust and long-term loyalty. Islamic business ethics emphasize principles such as honesty, justice, responsibility, trustworthiness, and the prohibition of fraud, which are expected to influence customer satisfaction and loyalty. The purpose of this study is to analyze the application of Islamic business ethics, identify supporting factors, and examine their impact on customer loyalty at Depo Bangunan Mapan Jaya Ponorogo. This research employs a qualitative descriptive approach with a field research design. Data were collected from primary and secondary sources. Primary data were obtained through direct observation and in-depth interviews with the business owner and employees, while secondary data were derived from documentation related to business operations. The research was conducted at Depo Bangunan Mapan Jaya Ponorogo. Data collection techniques included observation, interviews, and documentation, and data analysis was carried out through data reduction, data presentation, and conclusion drawing. The findings indicate that Depo Bangunan Mapan Jaya Ponorogo consistently applies Islamic business ethics in its daily operations. Employees and management provide honest and fair services, avoid price manipulation, and transparently explain product quality to customers. Friendly, polite, and responsible service attitudes also strengthen customer relationships. The application of Islamic business ethics positively impacts customer loyalty, as reflected in repeat purchases and sustained trust. In conclusion, Islamic business ethics play a significant role in fostering sustainable customer loyalty and creating a trustworthy, ethically sound business environment.
Penerapan Etika Bisnis Islam dalam Pelayanan Konsumen di J&T Express Pasar Pon Ponorogo Fayza Nurmayla; Harsa Ananda Putri; Ida Suci Rahmadhani; Tyas Rizta Putri Angelina; Zaliyah Putri Febriani
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.29

Abstract

This study examines the implementation of Islamic business ethics in consumer services at J&T Express Pasar Pon Ponorogo. The research is based on the importance of applying Islamic ethical values, including tawhid, justice, honesty, responsibility, and ihsan, in service activities involving direct interaction with consumers. This study aims to analyze the application of Islamic business ethics in consumer services, identify supporting factors, and describe the obstacles encountered in the service process. This research used a qualitative approach with a descriptive design. The data consisted of primary and secondary data obtained at J&T Express Pasar Pon Ponorogo through participation, interviews with the owner, and documentation. The data were analyzed through data reduction, data presentation, and conclusion drawing. The findings show that Islamic business ethics have been implemented through accuracy in data input, transparency of information, complaint handling, responsibility in service procedures, and friendly, communicative, and responsive attitudes toward consumers. Supporting factors include employees’ ethical awareness, structured standard operating procedures, technology utilization, a cooperative work environment, and competition in the delivery service industry. However, obstacles remain, including increased package volume during certain seasons, limited human resources, technical distribution risks, consumers’ limited understanding of service procedures, and weather conditions. This study concludes that Islamic business ethics have been implemented quite well and positively contribute to service quality and consumer trust.
Pendampingan Pemilihan Aset Zakat Produktif Berbasis Potensi Lokal melalui Budidaya Lebah Klanceng Faezal Muhamad Nur; Bayu Setiawan; Sahala Sahala; Harun Asyhari; Habib Khoirul Anwar; Giovani Ridho Fabiardi
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.30

Abstract

Productive zakat is a community empowerment strategy oriented toward improving the economic independence of mustahik. However, the success of the program is strongly influenced by the accuracy of selecting empowerment assets that are appropriate to the social conditions, environment, and capacities of the beneficiaries. This community service activity aimed to describe the mentoring process in selecting productive zakat assets based on local potential in Sooko Village, Sooko District, Ponorogo Regency. This activity used a descriptive qualitative approach through field observation, semi-structured interviews, and discussions with academics, community leaders, volunteers, zakat institutions, and prospective beneficiaries. The results showed that four main aspects formed the basis for asset selection: empowerment objectives, community social conditions, natural conditions, and asset characteristics. Based on these considerations, stingless bee cultivation (Trigona sp.) was selected as a productive zakat asset because it is safe, easy to maintain, does not require large areas of land, is suitable for the natural environment of Sooko Village, and has sustainable economic value. This activity concludes that the selection of productive zakat assets should be conducted in a participatory and contextual manner so that empowerment programs can be accepted by the community, do not burden beneficiaries, and have the potential to improve long-term economic independence.
Marketing Mix Strategy in Increasing the Competitiveness of Bluder Mbah Tjokrat Ponorogo Alfi Noor Rohmah; Aliya Zahra Anas Tasya; Alviolita Limas Asifa; Annisa Rohmatul Hidayah; Arlinda Estiningrum; Nur Kasanah
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.32

Abstract

Local culinary MSMEs play an important role in strengthening regional identity and supporting community economic growth. Bluder Mbah Tjokrat Ponorogo is a local souvenir-based MSME that develops bluder bread products by combining traditional taste with distinctive local flavor innovations. This study aims to analyze the implementation of the 7P marketing mix strategy, identify the obstacles encountered, and explain its impact on sales improvement. This study used a descriptive qualitative method, with data collected through observation, interviews, and documentation. The data were analyzed through data reduction, data display, and conclusion drawing, while data validity was strengthened through source and method triangulation. The results show that Bluder Mbah Tjokrat has implemented the 7P marketing mix strategy, consisting of product, price, place, promotion, people, process, and physical evidence. This strategy is reflected in flavor innovation, varied pricing, a strategic location, online and offline promotion, friendly service, standardized production processes, and neat store displays and packaging. However, several obstacles remain, particularly in price perception and inconsistent digital promotion. The implementation of the 7P marketing mix has had a positive impact on increasing sales and expanding market reach. This study concludes that the 7P marketing mix is fairly effective in supporting MSME competitiveness, but further strengthening is needed in digital branding and price positioning.
Manajemen Arus Kas untuk Meningkatkan Kinerja Keuangan Usaha Konveksi Putri Nadiva Aprilianti; Risa Rosyidah
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.33

Abstract

Cash flow management is an important aspect of maintaining financial stability and operational continuity in garment-based MSMEs. GM Konveksi Jenangan faces several problems, including delayed customer payments, a 50% down payment system, limited screen-printing equipment, and unstructured financial recording. This study aims to analyze cash flow management, identify obstacles in cash turnover, and formulate improvement strategies to enhance business financial performance. This study used a descriptive qualitative method, with data collected through field observation, in-depth interviews, and business transaction documentation. The data were analyzed through data reduction, data display, and conclusion drawing. The results show that GM Konveksi’s cash flow remains unstable because most transactions are still paid only through down payments, while expenses for raw materials, electricity, screen-printing ink, and labor must continue to be paid. Limited production equipment also slows order completion and delays cash inflows. The strategies needed include stricter payment policies, mandatory settlement upon order pickup, daily cash recording, separation of personal and business funds, and control of non-urgent expenditures. This study concludes that more disciplined cash flow management can accelerate capital turnover, maintain liquidity, and improve the financial performance of GM Konveksi Jenangan.
Etika Bisnis Islam dalam Ekonomi Platform: Marketplace, Sharing Economy, Fintech Syariah, dan Riba Digital Rintan Dwi Pangestuti; Natasya Nur Azizah
Prospera: Journal of Economics, Management, and Business Studies Vol. 1 No. 2 (2026)
Publisher : Avicenna Litera Edutech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67918/prospera.v1i2.40

Abstract

The development of the digital economy has created platform-based business models that connect service providers and users through digital systems. This model offers easier access, transaction efficiency, and market expansion, but it also raises ethical issues related to data, algorithms, digital labor relations, Islamic fintech, and the potential emergence of digital riba. This article aims to analyze Islamic business ethics in the platform economy, particularly in marketplaces, the sharing economy, Islamic fintech, and issues related to data and algorithms. This study uses a literature review method with a descriptive-analytical approach by examining relevant literature, Islamic business ethics concepts, and digital economy studies. The discussion shows that the platform economy functions not only as a transaction space but also as a digital power structure that regulates product visibility, commissions, service distribution, rating systems, and user data utilization. From an Islamic perspective, digital business practices must be based on the principles of justice, trustworthiness, transparency, public benefit, and freedom from riba, gharar, and maysir. Marketplaces need to ensure fair opportunities for business actors, the sharing economy must consider the protection of platform workers, and Islamic fintech must maintain contract clarity and ethical substance. This article concludes that the platform economy should be developed through more transparent, fair, and Islamic ethics-based governance to create an inclusive and sustainable digital ecosystem.

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