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Economics and Digital Business Review
Published by Yayasan Vifada Cendikia Indonesia
ISSN : -     EISSN : 27742563     DOI : https://doi.org/10.37531/ecotal.v7i2
Core Subject :
Economics and Digital Business Review is a peer-reviewed, open-access academic journal published by Yayasan Vifada Cendikia Indonesia in collaboration with Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar. The journal was established in 2020 and is officially registered with an electronic International Standard Serial Number (e-ISSN: 2774-2563). Economics and Digital Business Review is published biannually (twice a year) and aims to provide a reputable scholarly platform for academics, researchers, practitioners, and policymakers to disseminate high-quality research findings in the fields of economics, management, and digital business. The journal encourages interdisciplinary perspectives that integrate traditional economic and business studies with emerging digital technologies and innovations.
Arjuna Subject : -
Articles 1,489 Documents
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The Effect of Key Opinion Leaders and Visual Storytelling on Consumer Purchase Intention Trough Brand Awareness in Traditional Culinary Products Daivano Farraz; Muhammad Fachmi; Fresha Kharisma; Dhiyan Septa Wihara
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3943

Abstract

Growing competition within the traditional culinary industry is pushing business owners to sharpen their digital marketing efforts as a way of building Brand Awareness and driving consumer Purchase Intentions. This research examines how Key Opinion Leader and Visual Storytelling shape consumer Purchase Intentions toward traditional culinary products, treating Brand Awareness as the variable that mediates this relationship. A quantitative design was applied, drawing on purposive sampling to gather 108 respondents through a distributed questionnaire; the resulting data were processed with Structural Equation Modeling Partial Least Squares (SEM-PLS) alongside hypothesis testing. Findings reveal that Key Opinion Leader exerts a positive and significant influence on both Purchase Intentions and Brand Awareness, whereas Visual Storytelling only shows a significant effect on Brand Awareness. Brand Awareness itself significantly affects Purchase Intentions and serves as a mediator linking Key Opinion Leader and Visual Storytelling to Purchase Intentions. These results suggest that strengthening Brand Awareness deserves priority when designing digital marketing strategies for traditional culinary businesses such as Soto Boyolali Mbok Yem.
The Effect of Relevant Costs on the Income of Traditional Cake Traders with Local Wisdom Mopo'o Tanggalo Duhelo as a Moderation Variable Shalwa Mustafa; Tri Handayani Amaliah; Ayu Rakhma Wuryandini
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3945

Abstract

This study aims to analyze the influence of relevant costs on the income of traditional cake traders with the local wisdom of Mopo'o Tanggalo Duhelo as a moderation variable in traditional cake traders in the Moodu Traditional Market, Gorontalo City. The research uses a quantitative method with an associative approach. Data was obtained through the distribution of questionnaires to 30 respondents who were selected using saturated sampling techniques. Data analysis was carried out by simple linear regression and Moderated Regression Analysis (MRA) using the help of the SPSS program. The results of the study show that relevant costs have a positive and significant effect on the income of traditional cake traders with a contribution of 17.1%. This influence is reflected in the dominance of indicators of the decision to continue or stop the business, which shows that traders consider costs and profits in determining the sustainability of their business. In contrast, the indicator of the decision to sell or further process has the lowest contribution because some traders have not fully considered the additional costs and economic benefits in decision-making. The results of the study also showed that the local wisdom of Mopo'o Tanggalo Duhelo was able to strengthen the relationship between relevant costs and traders' income. The indicator of trading honesty was the most dominant aspect of moderation, while patience in the face of risk was the indicator with the lowest contribution. The Mopo'o Tanggalo Duhelo variable is classified as a quasi moderator.
The Effectiveness of Student MSME Management in Increasing Business Profits in Gorontalo City Nabila D. Pakaya; Tri Handayani Amaliah; Ikhlas Ul Aqmal
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3946

Abstract

This study aims to determine the effectiveness of student MSME management in increasing business profits in Gorontalo City. The data analysis used in this study is a descriptive qualitative approach using primary and secondary data sources. The data collection method was carried out through observation, interviews, and documentation. Based on the results of the study, it shows that the effectiveness of student MSME management in increasing business profits is seen from several aspects, namely financial management, information management, operational management, and business control and supervision have been running quite well, but not fully optimal. Some student MSME actors still use simple business management, especially in financial recording and business control. The operating profit obtained has increased, but it is still fluctuating because it is influenced by sales levels, the number of consumers, operational costs, raw material prices, and market conditions. Therefore, more effective and structured business management is needed so that the increase in business profits can be more stable and sustainable.
Digital Marketing Model for Sustainable Ecotourism Development in Kerinci Regency Anggia Ayu Lestari; Melifia Liantifa
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3948

Abstract

Study This discuss implementation of digital marketing models in sustainable digital ecotourism development in the Regency Kerinci . Digital transformation in sector tourist demand the existence of a better marketing strategy adaptive , data -driven , and sustainability - oriented environment as well as social research This aim For analyze effectiveness digital marketing in increase visibility and power pull destination tour nature in the Regency Kerinci . The research method used is a mixed method with approach quantitative and qualitative . Quantitative data obtained through survey to tourists and actors tourism , while qualitative data collected through interview deep with stakeholders interest tourist local . Research results show that digital marketing through social media , destination websites , and visual content contributes significant to improvement visit tourism . In addition , integration mark ecotourism in digital marketing strategy to strengthen image destination sustainable research This recommend optimization of digital content strategies based on storytelling and strengthening collaboration between government area , perpetrator tourism and community local .
Effect Of Cost Of Goods Sold On Clove Commodity Farmers’ Income With Momosad As A Moderating Variable Sabrina Mutiarahma Mamonto; Tri Handayani Amaliah; Ronald S. Badu
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3950

Abstract

This research aims to analyze the effect of cost of goods sold {COGS) on clove farmers’ income and to examine the role of momosad as a moderating variable in the relationship between COGS and clove farmers’ income in Buyandi Village, Modayag Subdistrict. This research employs a quantitative approach with a survey method through questionnaire distribution. The population consisted of all clove farmers in Buyandi Village, Modayag Subdistrict. Using a nonprobability sampling technique, a sample of 50 clove farmers who met the criteria was selected. Data analysis techniques employed multiple linear regression with a moderated regression approach, assisted by SPSS version 20. The results show that the cost of goods sold has a positive and significant effect on farmers’ income. Furthermore, momosad, as a form of traditional mutual cooperation, directly demonstrates a positive and significant effect on farmers’ income. However, the moderation test results indicate that momosad provides a negative and significant influence on the relationship between COGS and farmers’ income. This suggests that although momosad directly improves production process efficiency, as a moderating variable, momosad weakens the relationship between COGS and farmers’ income. These findings indicate that social factors cannot always strengthen economic relationships based solely on cost calculations.
Healthcare Workforce Performance in the Era of Digital Transformation: The Role of Digital Competence, Technostress, and Employee Engagement Diana diana; Abu Yazid
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3959

Abstract

Digital transformation in the healthcare sector requires healthcare workers to possess adequate digital competence and manage technology-related pressures. This study examines the effects of digital competence and technostress on healthcare workforce performance, with employee engagement as a mediating variable. A quantitative associative approach was employed using questionnaire data collected from 184 healthcare workers in hospitals across the DKI Jakarta region. Data were analysed using Structural Equation Modelling–Partial Least Squares (SEM-PLS). The findings reveal that digital competence has a positive and significant effect on employee engagement but does not significantly affect healthcare workforce performance. Technostress does not significantly influence employee engagement, yet it has a positive and significant effect on performance. Employee engagement neither significantly affects performance nor mediates the relationships between digital competence, technostress, and healthcare workforce performance. The model explains 54.3% of the variation in performance. These findings highlight the importance of balancing digital competence enhancement and the management of technology-related pressures to support successful digital transformation and improve healthcare workforce performance.
Exploring Pharmacy Frontliners Experience in Using the Mosly Application: A Qualitative Study of Reward and Digital Service Quality Harits Farsyah; Anita Safitri
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3960

Abstract

Digital transformation in the pharmaceutical sector has encouraged the adoption of digital loyalty programs to strengthen user engagement and support sales activities. The Mosly application is one such program, developed for pharmacy frontliners to record product sell out, monitor points, and redeem rewards. This study aims to explore pharmacy frontliners’ experience in using the Mosly application in terms of ease of use, reward feature accessibility, and digital service quality. A descriptive qualitative approach was applied through structured direct observation of 20 frontliners from 20 active user pharmacies across three core activities: login, sell out input, and reward redemption. Data were analyzed using the interactive model of Miles, Huberman, and Saldana. The results show that login succeeded in 18 of 20 pharmacies, sell out input was performed independently by 10 pharmacies while 9 required assistance, whereas reward redemption was independent in only 8 pharmacies, with 8 requiring assistance, 1 failing due to an error, and 3 untested. Based on five e-service quality dimensions, service quality was adequate, with responsiveness as the strongest and error handling as the weakest dimension. Technical issues concentrated on low-specification devices and older Android versions, indicating that device compatibility critically shapes digital service quality. The study contributes by applying e-service quality dimensions as a behavior-based analytical framework and offers practical implications for improving the application and its loyalty program.
The Influence of Product Quality, Price Perception, Brand Image, and Promotion on Purchase Decisions for Samsung Televisions in Jakarta Yodi Listianto; Aditya Burhan
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3963

Abstract

This research examines the influence of product quality, price perception, brand image, and promotion on consumers’ purchasing decisions regarding Samsung televisions in Jakarta. The study adopts a quantitative research design utilizing a survey approach. Data were gathered from 100 respondents who had previously purchased Samsung televisions and were selected through purposive sampling. The collected data were analyzed using multiple linear regression analysis, partial significance testing (t-test), simultaneous significance testing (F-test), and the coefficient of determination (R²). The results indicate that product quality, brand image, and promotion significantly and positively affect purchasing decisions. In contrast, price perception does not demonstrate a significant impact on consumers’ purchasing decisions. Among the independent variables examined, promotion emerged as the strongest determinant of purchasing decisions. Furthermore, the findings of the simultaneous test confirm that product quality, price perception, brand image, and promotion collectively exert a significant influence on purchasing decisions. The coefficient of determination value (R² = 0.628) suggests that 62.8% of the variation in purchasing decisions can be explained by the variables included in the model, while the remaining 37.2% is attributable to other factors not investigated in this study. These findings highlight the importance of maintaining product quality, strengthening brand image, and implementing effective promotional strategies to encourage consumer purchasing behavior.
Human Capital Quality and Bank Size: Unpacking Workforce Productivity in Indonesian KBMI 4 Banks Yazid Abu; Ahmad Syauqi
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3965

Abstract

This study aims to analyse the influence of Human Capital Quality and Bank Size on Workforce Productivity in KBMI 4 banks in Indonesia during the 2021–2025 period. Changes in the banking business environment, driven by digital transformation, technological advancements, and increasing operational complexity, have made the quality of human resources and organisational capacity strategic factors in enhancing workforce productivity. This study employed a quantitative approach using the panel data regression method. The sample was selected using a purposive sampling technique based on specific criteria, resulting in four KBMI 4 banks as the research sample with a five-year observation period. Data analysis was conducted using EViews through panel data regression model selection tests, classical assumption tests, the F-test, the t-test, and the coefficient of determination. The results indicate that Human Capital Quality has a positive and significant effect on Workforce Productivity. Furthermore, Bank Size also has a positive and significant effect on Workforce Productivity. Simultaneously, Human Capital Quality and Bank Size have a significant effect on Workforce Productivity. These findings indicate that improving the quality of human resources and strengthening organisational capacity are important factors in enhancing workforce productivity in the large-scale banking industry.
Building Financial Resilience for Local Food MSMEs Through Cost Adaptation, Cash Flow Stability, and Energy Efficiency Nengsi Sudirman; Hardianti Pertiwi; Muh. Ramli; Arianto Dangkeng; Afrianto Afrianto
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3968

Abstract

This study aims to analyze the effects of cost adaptation, cash flow stability, and energy efficiency on the financial resilience of local food MSMEs. Financial resilience is a crucial aspect that enables MSMEs to cope with changing economic conditions, rising operational costs, and increasingly dynamic business competition. This study employed a quantitative approach, with the population consisting of all local food MSMEs in Palopo City. A total of 176 respondents were selected as the research sample. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that cash flow stability and energy efficiency have a positive and significant effect on financial resilience. In contrast, cost adaptation does not have a significant effect on financial resilience. These results suggest that the ability of MSMEs to maintain stable cash flow and manage energy consumption efficiently are key factors in strengthening their financial resilience. This study implies that MSME owners should improve financial management practices and operational efficiency to ensure business sustainability amid economic uncertainty.

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