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All Journal MIX : Jurnal Ilmiah Manajemen Sarwahita : Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Economics and Digital Business Review Jurnal Pengabdian Masyarakat
Anggia Ayu Lestari
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Upaya Meningkatkan Pengelolaan dan Pemasaran Produk UMKM Kulit Manis Desa Pungut Mudik Kecamatan Air Hangat Timur, Kabupaten Kerinci, Provinsi Jambi Anggia Ayu Lestari; Yolla Ramadani; Rahul Febrian; Vivi Alviona
Bahasa Indonesia Vol 19 No 03 (2022): Sarwahita : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/sarwahita.193.10

Abstract

Tujuan dilaksanakannya pengabdian kepada masyarakat ini adalah untuk membantu para pelaku usaha dalam mempromosikan produk UMKM di Desa Pungut Mudik melalui pengenalan konsep manajemen pemasaran. Kegiatan pengabdian ini berjudul pengelolaan dan pemarasan produk UMKM desa Pungut Mudik Kecamatan Air Hangat timur yang tujuan utamanya adalah memberikan pengetahuan kepada masyarakat desa Pungut Mudik mengenai pentingnya pengelolaan UMKM serta bagaimana pemasaran yang tepat untuk produk UMKM di desa Pungut Mudik Kecamtan Air Hangat Timur. Metode kegiatan pengabdian kepada masyarakat ini dimulai dengan tahap persiapan dan survei lapangan. Tahap survei ini dimulai dengan berdiskusi langsung bersama kepala Desa dan beberapa masyarakat Desa Pungut Mudik untuk mengidentifikasi kebutuhan, peluang, dan tantangan yang dihadapi oleh para pelaku usaha UMKM. Setelah materi selesai dipaparkan, dilanjutkan dengan diskusi berupa tanya jawab antara pemateri dengan peserta. Diskusi dilakukan agar peserta lebih memahami materi yang telah disampaikan. Melalui diskusi, sosialisasi tidak hanya sekedar transfer knowledge saja melainkan dapat sharing pengalaman maupun permasalahan yang sedang dihadapi mitra. Hasil dari kegiatan pengabdian kepada masyarakat ini sebagai berikut: Pengetahuan peserta dalam hal ini masyarakat desa Pungut Mudik pengelolaan UMKM serta pemasaran Produk Kulit Manis sebelum kegiatan PKM mayoritas berada di kategori kurang memahami. Setelah kegiatan PKM dilaksanakan dan pemaparan materi disampaikan, diketahui bahwa pengetahuan peserta mengenai pengelolaan dan manajemen pemasaran setelah disampaikan semakin meningkat.
Small Business Marketing Strategy : Increasing Product Competitiveness based Wisdom Local through Digital Marketing (MSMEs in Sungai Penuh City ) Melifia Liantifa; Anggia Ayu Lestari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9828

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sungai Banyak City, Jambi Province, play a crucial role in the local economy, particularly in the development of products based on local wisdom. These products, which include handicrafts, traditional foods, and traditional clothing, have significant potential but often struggle with marketing and competitiveness. In today's digital era, implementing digital marketing is an effective solution for increasing the competitiveness of MSME products, introducing them to a wider market, and strengthening local cultural identity. This study aims to analyze digital marketing strategies that MSMEs in Sungai Banyak City can implement to enhance the competitiveness of products based on local wisdom. The approach used is descriptive qualitative research, with data collection methods through in-depth interviews, field observations, and documentation studies. The results indicate that MSMEs in Sungai Banyak City have significant potential for developing products based on local wisdom, but are constrained by limited digital knowledge, technological infrastructure, and human resource skills in online marketing. Digital marketing training, the use of social media, and e-commerce optimization are some of the recommended strategies that can strengthen product competitiveness. This research also suggests the importance of collaboration with influencers and local communities, as well as government support, to overcome challenges and capitalize on opportunities in digitally marketing MSME products. It is hoped that this digital marketing strategy will increase the visibility, marketability, and competitiveness of MSME products based on local wisdom in Sungai Banyak City.
Digital Marketing Model for Sustainable Ecotourism Development in Kerinci Regency Anggia Ayu Lestari; Melifia Liantifa
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3948

Abstract

Study This discuss implementation of digital marketing models in sustainable digital ecotourism development in the Regency Kerinci . Digital transformation in sector tourist demand the existence of a better marketing strategy adaptive , data -driven , and sustainability - oriented environment as well as social research This aim For analyze effectiveness digital marketing in increase visibility and power pull destination tour nature in the Regency Kerinci . The research method used is a mixed method with approach quantitative and qualitative . Quantitative data obtained through survey to tourists and actors tourism , while qualitative data collected through interview deep with stakeholders interest tourist local . Research results show that digital marketing through social media , destination websites , and visual content contributes significant to improvement visit tourism . In addition , integration mark ecotourism in digital marketing strategy to strengthen image destination sustainable research This recommend optimization of digital content strategies based on storytelling and strengthening collaboration between government area , perpetrator tourism and community local .
The Impact of Transformational Leadership on Organizational Performance in the Digital Government Era Ferry Siswadhi; Gampo Haryono; Anggia Ayu Lestari; Yelnim Yelnim
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.010

Abstract

Objectives : This study explores the impact of transformational leadership on organizational performance in the digital government era using a qualitative research approach. The rapid advancement of digital government has reshaped organizational structures, decision-making processes, and leadership dynamics.Methodology : Through in-depth interviews with government officials, policy analysts, and digital transformation experts, this research examines how transformational leadership traits such as vision, motivation, intellectual stimulation, and individualized consideration enhance performance, innovation, and adaptability in public institutions. This study using a qualitative research approach.Finding : Findings indicate that transformational leaders play a crucial role in fostering a culture of digital innovation, encouraging employee engagement, and driving effective change management. Leaders who exhibit proactive strategies and inspire a shared vision significantly contribute to improved public service delivery, cross-sector collaboration, and institutional resilience in navigating digital transformation challenges. Additionally, this study highlights the barriers to leadership effectiveness, including bureaucratic inertia, resistance to change, and skill gaps in digital competencies. The analysis underscores the importance of continuous leadership development programs and a supportive digital infrastructure to maximize the benefits of transformational leadership in the public sector.Conclusion : This study contributes to the discourse on public administration modernization by providing insights into leadership strategies that enhance government efficiency, agility, and citizen-centric service delivery. Future research should explore quantitative models to measure the correlation between transformational leadership and key performance indicators in digital governance.
Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Melifia Liantifa; Anggia Ayu Lestari; Iin Syofia Yandra
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 4 No. 2 (2026)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v4i2.869

Abstract

This community service activity is based on the low utilization of digital marketing among micro, small and medium enterprises (MSMEs) in Siulak Kecil Mudik Village. The main problems include limited branding knowledge, packaging design, and the use of digital media for marketing. The purpose of this activity is to improve MSME actors’ ability in building brand identity and optimizing digital marketing strategies. The methods used include observation, training, mentoring, and technical guidance on digital marketing through social media such as Instagram, WhatsApp Business, Google Business, and simple websites. The results show an improvement in participants’ ability to create brand identity, improve product packaging, and actively use social media for promotion. This activity enhances local product competitiveness and expands market reach.
Co-Authors Gampo Haryono Iin Syofia Yandra Melifia Liantifa Rahul Febrian Siswadhi, Ferry Vivi Alviona Yelnim . Yolla Ramadani