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Passage
Published by Universitas Pendidikan Indonesia
ISSN : -     EISSN : 27764680     DOI : https://doi.org/10.17509/psg
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Passage is a journal published by English Language and Literature Study Program, Universitas Pendidikan Indonesia. Initially published for students’ articles based on their final research paper, Passage now is also accepting articles from researchers outside the study program. The journal focuses on research in language and literary studies written in English. Passage addresses issues on, but not limited to, roles of language and literature, genre, gender, discourse, ethnicity, and media within the frameworks of linguistics and literary theories. It also welcomes more specific research on Indonesian and Southeast Asian contexts to introduce a wider scholarship in the region for a more global readership. This journal is published twice a year in the months of April and November.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 8 Documents
 1 
Search results for , issue "Vol 8, No 3 (2020): Desember 2020" : 8 Documents clear
Understanding features and benefits: An analysis of ideational meaning in fashion, food & beverages and cosmetics advertisements Fauzia Nurhaliza; Riesky Riesky; Ernie D A Imperiani
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.29904

Abstract

In advertising, features and benefits are one of the most important elements for marketers to persuade their audience about products or services they sell. Drawing upon the features and benefits’ definition proposed by Bly (2005) and the transitivity theory proposed by Halliday Matthiessen (2004), this study focused on the way features and benefits are distributed and represented in fashion, food beverages, cosmetics advertisements. It analyzed three categories of most encountered advertisements on Instagram, incorporating features and benefits of the text in the caption box of Instagram advertisements. This study employed a descriptive qualitative method since it is credible to analyze this linguistic phenomenon and is useful to complement, validate, explain, or reinterpret the data in this study. In terms of distribution, this study found out that features are mostly discovered in Instagram advertisements rather than benefits, and features are used more by fashion and food beverages advertisements. Meanwhile, benefits are mostly encountered on cosmetics advertisements since cosmetics need to tell more about what the user of the product gains as a result of the features. Furthermore, in terms of transitivity analysis, it turns out that fashion and food beverages advertisements use more relational process on their texts, while cosmetics advertisements use more material process. These findings are quite predictable in this particular text type as the ads copywriter generally aims to arouse their potential customers’ interests, and this can be achieved by consistently describing product features as well as benefits.Keywords: Benefits, copywriting, features, Instagram ads, transitivity.
Humor Analysis of Monty Python and the Holy Grail Fauzan Romdhoni Kusnandi; Isti Siti Saleha Gandana; Nia Nafisah
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.29867

Abstract

This study entitled Humor analysis of Monty Python and the Holy Grail (1975) aims to analyzes humor that exists in a British comedy film Monty Python and the Holy Grail (1975), which is directed by Terry Gilliam and Terry Jones, to understand the humor and what the humor implied. Employing textual analysis, this study uses Vandaele's (2002) humor mechanism and film form proposed by Bordwell, Thompson, and Smith (2017) as the tools of analysis. The study indicates that the humor is constructed based on the four contexts as described by Vandaele (2002): (1) (De-) normalization, (2) solution, (3) conditioning, and (4) evaluation. Furthermore, the humor signifies the film author’s credibility to deliver humor that is enjoyable to many people, especially those who have been exposed to western culture. Keywords: film, humor, humor mechanism, incongruity, Monty Python and The Holy Grail.
The Hero’s Journey of Kamado Tanjirou in Demon Slayer: Kimetsu no Yaiba Savitri Khairunnisa Ikhtiari; Isti Siti Saleha Gandana
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.27584

Abstract

Due to globalization, the popularity of manga and anime have increased remarkably. Manga refers to Japanese comic books, the series of which are often made into Japanese cartoons, usually called anime. Although several academic studies have used manga as data source for their research studies, it appears that not much has been done to examine the traits of the hero’s journey in manga. Hence, the aim of this study is to identify the stages of the hero’s journey in Demon Slayer: Kimetsu no Yaiba and to discover the inner transformation that the main character undergoes as a result of his journey. In order to accomplish this, two theories were adopted: the theory of hero’s journey proposed by Vogler (1992) and Weiland’s (2016) theory of character arc. The findings indicate that Demon Slayer: Kimetsu no Yaiba somewhat follows the stages of the hero’s journey described by Vogler’s (1992). Furthermore, the analysis of Tanjirou’s journey leads to a revelation of the inner transformation that he experiences, which is the positive change arc, and thus, making him as a willing hero.Keywords: Character arc, hero’s journey, manga, willing hero
The Journey of the Villain: A Character Analysis of the Once-Ler from Dr. Seuss’ The Lorax Muhammad Sultan Pasya; Isti Siti Saleha Gandana; Nia Nafisah
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.29876

Abstract

Heroism has become a much-discussed topic in literary studies. However, the villain, who shares the same important role as the hero, does not generally receive as much recognition within these studies. For this reason, this research was conducted to analyze the villain of the story to contribute more into the discussion. The character that was analyzed is the Once-ler from The Lorax (1971) by Dr. Seuss. The Once-ler is the main antagonist of The Lorax (1971) that possesses interesting journey to look into. He goes through a journey that changes his characterization in a certain point of his journey. The Hero’s Journey theory (Vogler, 1992/1999) and Character Arc theory (Weiland, 2016), thus, were adopted to analyze both the journey and the changes in character that the Once-ler experiences. The result shows that the Once-ler’s journey is a Shadow’s journey, and that he experienced both Positive and Negative Change Arc that made him a Redeemed Villain, which is different from most of the villains. This research also discussed the similarities between the hero and the villain that leads to a conclusion that heroes and villains can be differentiated by how they finish their journey; if they succeed, they are the heroes, and if they failed, they are the villains.Keywords: Character Arc, Hero’s Journey, The Lorax, The Once-ler, Villain’s Journey
Understanding features and benefits: An analysis of ideational meaning in youtube video advertisements Alma Luthfiyyah Kiswanto; Riesky Riesky; Ernie D. A. Imperiani
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.29893

Abstract

Features and Benefits are the two important elements in advertising that marketers usually use to get the audiences’ attention about products or services that they try to offer. By employing a features and benefits theory by Bly (2005) along with transitivity theory by Halliday Matthiessen (2004), this study focused on the way features and benefits are distributed and represented in smartphones, e-commerce, and makeup YouTube video advertisements. This study used a descriptive qualitative method to explain or interpret the data. This study discovered that features occur more dominantly with 63.27% in smartphones, 51.11% in e-commerce and 54.84% in makeup YouTube video advertisements. Meanwhile benefits are only used 36.73% in smartphones, 48.89% in e-commerce and 45.16% in make up YouTube video advertisements. In other words, all of these three categories used more features than benefits in advertising their products and services. These findings indicate that features meet the potential buyers’ needs and solve their problems as features describe the important aspects that potential buyers are looking for. As for the transitivity process, these three categories of YouTube video advertisements frequently use both relational process and material process. The relational process expresses the product features and attributes, while the material process suggest that these advertisements are typically concerned with actions and events. This is in line with the advertising copywriter’s strategic goal which generally aims to persuade potential buyers and arouse their interest in the products and services being advertised.Keywords: Benefits, copywriting, features, transitivity, YouTube video advertisements
The language features used by Indonesian food-vloggers of different genders N R Thiffanah Thuffailah; Eri Kurniawan; Ernie D. A. Imperiani
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the language features used by Indonesian food-vloggers of different genders as well as the functions of each feature in their utterances. Six Indonesian food-vloggers of different genders were selected as the data. This study used a descriptive qualitative method and differential language analysis to analyse the data. The results show that out of seven features, there were only six features that have classified as women and men’s language features used by both women and men food-vloggers; namely, lexical hedges (30 times in women utterances and 40 times in men utterances), followed by compliment (25 in women utterances and 15 times in men utterances), command and directives (13 times in women utterances and 14 times in men utterances), swear and taboo words (14 times in women utterances and 11 times in men utterances), question (11 times in women utterances and 9 times in men utterances), tag question (6 times in women utterances and 11 times in men utterances) and no minimal response feature is found. Regarding functions, the food-vloggers use hedging to damp down the statement force; say positive compliment to show satisfaction; give command and direct to make the interaction done properly; swear to show dissatisfaction; ask questions to make their viewers more involved in the interactions; use tag questions to confirm what the speakers have said. The findings show that males tend to be the dominant ones who applied the language features compared to the females’ food-vloggers. This may be due to the image of men in the society which is depicted as the masculine one, and to have masculine character means that they have to perform it. Therefore, these male food-vloggers make sure that their character as the food-vloggers could match with the viewers' expectations of how good vloggers should be, and one of the strategies is by communicating well enough with the viewers by using the language features. Keyword: Food-vlogger; gender; language features
Power in Video Game Suikoden V: Its Relation and Exercises Muhammad Fazar Izzamuddin Tengku; Ahmad Bukhori Muslim
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

It has been a recent trend for video games to include story as part of the gameplay to further enhance the players experience in playing. However, as any other form in literature which may portray social issues within the story, games also have the same possibility to portray social issues, such as power. Because of this reason, the present study aims to investigate how power manifests among characters in a video game, Suikoden V. The study uses a qualitative method, and uses the theoretical framework from French and Raven (2008) to categorize the data acquired. Foucault’s (1982) theory of power is also used to analyze the findings. The present study finds that power is exercised frequently by the people of authority and in higher position such as nobles and leaders. Power often exercised for two major purposes. The first is for the leaders to control the people, and the second is to construct identities which allow the leaders to control the people more efficiently. The findings revealed how the leaders are able to construct the society through the use of various types of power.Keywords: characters, power, power relation, video games, French and Raven, Foucault.
Humor functions and flouting of conversatiomal maxims: A case study of humor in Indonesian academic lectures Alawiyyah Alawiyyah; Wawan Gunawan; Ruswan Dallyono
Passage Vol 8, No 3 (2020): Desember 2020
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/psg.v8i3.29846

Abstract

This case study explored the unlikely phenomenon of the use of humor in academic lectures. The previous studies in this area have shown that, though traditionally unlikely, humor is commonly used as a linguistic strategy in academic discourse. Therefore, this case study aims to contribute to the literature of Indonesian academic discourse by examining the creation and functions of humor in Indonesian academic lectures. Through the descriptive qualitative method, this study analyzed five classroom lectures of English Literature major in Universitas Pendidikan Indonesia. After the lectures were transcribed according to Jefferson’s (2004) transcription convention, the question of the creation of humor was answered based on Grice’s (1975) conversational maxim theory. This analysis discovered that there was a slight inclination to create humor by flouting the Maxim of Quality in the data, which implies that the lecturers tend to rely on untruthfulness to create jokes. Afterward, the function is analyzed based on Nesi’s (2012) theory of functions of humor in academic contexts, and it was found that the lecturers mostly used humor to build rapport with the students.Keywords: Academic context, Conversational maxims, Cooperative principles, Humor, Functions of humor, Pragmatics

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