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<![CDATA[PENGARUH STRATEGI MARKETING MIX JASA TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA PRABAYAR XL DI KOTA TANGERANG ]]>
<![CDATA[Sudirman, Sudirman]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[The aim of this study is to determine, (1) The effect of the product purchase decision XL prepaid SIM Card in Tangerang, (2) Effect of price on purchase decisions XL prepaid SIM Card in Tangerang, (3) Effect of distribution of prepaid SIM Card purchase decisions XL in Tangerang,(4) Effect of promotion to the premier prepaid card purchasing decisions XL Tangerang, (5) Effect of employees' purchasing decisions XL prepaid SIM Card in Tangerang, (6) Effect of physical evidence against the decision of purchasing a prepaid SIM Card XL in Tangerang, (7) The effect of the decision process of purchasing a prepaid SIM Card XL in Tangerang. The population in this study were all customers who use prepaid cards XL in Tangerang during the past year or so. The number of samples in this study were 200 respondents. Analytical techniques used in this research is descriptive analysis and pathway analysis (path analysis) by using sampling techniques areaccidental sampling. Based on the results of hypothesis testing indicate that (1) Variable product does not significantly influence the purchase decision(2) Variable ratesdo not significantly influence the purchase decision (3) Variable distribution significantly influence the purchase decision (4) the promotion variable does not significantly influence the purchase decision ( 5) Variable employees significantly influence the purchase decision (6) The variables of physical evidence does not significantly influence the purchase decision (7) The variables significantly influence the purchase decision. The results showed that (1) The direct effect is greater than the indirect effect of the variable distribution of the purchasing decision (2) The direct effect is greater than the indirect effect of the variable employee to purchase decisions (3) The direct effect is greater than the indirect effect of variable to the purchase decision process.]]>
<![CDATA[PEMODELAN ARSITEKTUR ENTERPRISE PADA PERUSAHAAN PRODUSEN BULU MATA SINTETIS MENGGUNAKAN TOGAF DI CV.MJM PURBALINGGA ]]>
<![CDATA[Kristianto, Heribertus]]>;
<![CDATA[Sinaga, Benyamin Langgu]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[Kendala di dalam pemanfaatan dukungan teknologi informasi (TI) adalah investasi untuk TI dan sistem informasi (SI) seringkali salah arah dan strategi di bidang TI berjalan tidak selaras dengan strategi bisnis perusahaan.Penelitian ini bertujuan menghasilkan sebuah rancangan blueprint arsitektur enterprise untuk perusahaan bulu mata sintesis khususnya dalam aktivitas bisnis produksi.Metode yang digunakan adalah TOGAF yang bersifat flexible, opensource dan cocok untuk perusahaan yang belum memiliki rancangan arsitektur enterprise.Dalam makalah ini dilakukan analisa TOGAF ADM untuk pembangunan model Enterprise Architecture di perusahaan CV.MJM Purbalingga, sebuah perusahaan produsen bulu mata palsu di daerah Purbalingga.]]>
<![CDATA[DESIGNING E-CRM SYSTEM FOR BANKING INDUSTRY BASED ON WEB 2.0 TECHNOLOGY: A PROPOSAL ]]>
<![CDATA[Hadjon, Ryan Peterzon]]>;
<![CDATA[Wisnubhadra, Irya]]>;
<![CDATA[Julianto, Eddy]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[Use of Customer Relationship Management (CRM) as a way to support marketing strategy is an important key to increase company’s profitability. Integration of classic CRM concepts and technology becomes new paradigm for success implementation of CRM. One way to accomplished this is by using web 2.0 technology. The innovation of web 2.0 which is based on user-oriented approach is a fit combination for CRM which is based on customer-oriented approach. This research was aimed to combine those two concepts for analyzing and designing an E-CRM system to help improved business marketing strategy in banking industry.]]>
<![CDATA[SISTEM MEDIA SOSIAL FORUM INTERAKSI MAHASISWA DENGAN PENAMBAHAN FITUR FOTO TAGGING ]]>
<![CDATA[Fauzi, Akhmad]]>;
<![CDATA[Mustikasari, Metty]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[Teknologi media sosial di Indonesia saat ini umumnya belum ada  yang menyediakan penyatuan beberapa group akademik perguruan tinggi menjadi kesatuan group dengan adanya pengkategorian topik. Media sosial yang lahir di Indonesia juga masih jarang ditemukan adanya fitur yang menarik seperti foto tagging untuk menambah kenyamanan pengguna khususnya mahasiswa untuk saling berinteraksi. Hal ini mendorong Peneliti untuk merancang dan mengimplementasikan sistem media sosial forum interaksi mahasiswa dengan penambahan foto tagging. Fitur pertemanan dan pengkategorian jurusan mempermudah mahasiswa untuk berbagi informasi. Fitur foto tagging juga dapat mempermudah mahasiswa untuk saling berinteraksi. Selain itu Administrator dapat mengelola seluruh data mahasiswa yang terdaftar sebagai anggota maupun moderator forum. Sistem ini dibuat dengan menggunakan bahasa pemrograman jQuery, PHP dan database MySQL. Pada hasil pengujian blackbox  dihasilkan semua fungsi dari tiap fitur berjalan baik, sedangkan dari hasil evaluasi pengguna dengan menggunakan kuesioner, responden rata-rata menyatakan sangat setuju bahwa sistem memang mudah digunakan, berkualitas, serta bermanfaat. Dengan demikian, peneliti menyimpulkan bahwa sistem media sosial forum ini mempermudah mahasiswa untuk saling berinteraksi dalam berdiskusi seputar informasi akademik maupun non akademik.]]>
<![CDATA[PERANCANGAN APLIKASI PENCARIAN LOKASI BENGKEL RESMI NASMOCO DI KOTA SEMARANG DENGAN TEKNOLOGI AUGMENTED REALITY BERBASIS ANDROID ]]>
<![CDATA[Kurniawan, Theofilus]]>;
<![CDATA[Tanone, Radius]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[Authorized workshops Nasmoco a formal workshop for Toyota cars are scattered in the city of Semarang and Central Java. There are four authorized workshops in Semarang city. The wide of Semarang city andscattered authorized workshops would make it difficult for owners of Toyota cars and people who want to find workshops in search of the nearest authorized workshop. For ease in searching a place needed an location search application that can display directions directly from the user's location to the destination. The system are built using waterfall method as the design of location search application using Augmented Reality technology.The application development using the Wikitude SDK as the Augmented Reality builder and Global Positioning System (GPS). Location search application using Augmented Reality will facilitate user in finding the location of the nearest service station and obtain other information easily.]]>
<![CDATA[PENGGUNAAN DIGITAL TIME STAMP UNTUK OTENTIKASI DOKUMEN ]]>
<![CDATA[Astawa, I Mustika Made Kerta]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[Pengamanan dokumen merupakan suau syarat penting dalam suatu organisasi. Pengamanan dokumen dapat dilakukan dengan menggunakan kriptografi. Kriptografi sendiri menyediakan empat layanan yaitu kerahasiaan (Confideantility), keutuhan (Integrity), keaslian (Autentication) dan Anti penyangkalan (Non Repudiation). Pada makalah ini, khusus dibahas mengenai layanan otentikasi data pada dokumen. Otentikasi data dilakukan dengan memberikan digital time stamp pada suatu dokumen. Digital time stamp menggunakan konsep digital signature dan fungsi hash. Digital signature digunakan untuk memberikan segel sebuah dokumen dan dirahasiakan dengan fungsi hash sehingga segel tersebut tidak dapat diubah atau dihapus oleh pihak yang tidak berkepentingan. Degan adanya digital time stamp pada suatu dokumen, maka terdapat jaminan keaslian data dimana user dapat memastikan bahwa dokumen tersebut tidak mengalami perubahan oleh pihak yang tidak berhak sejak digital time stamp diberikan pada dokumen. Pada implementasi aplikasi digital time stamp pada suatu dokumen, Lembaga Sandi Negara berperan sebagai pihak ketiga terpercaya untuk menyediakan Time Stamp Authority (TSA).]]>
<![CDATA[MOBILE CONTEXTUAL AVATAR: DESAIN PERMODELAN AVATAR KONTEKSTUAL DALAM PLATFORM LAYANAN MOBILE ]]>
<![CDATA[Ferdiana, Ridi]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[Avatar become one of the representative of digital communication. The usage of avatar is not only as a representative of the user attributes but also represent the behavior of the users such as emotion, passion, and mood. However, the usage of avatar behavior is depends on the user actions. The avatar have no knowledge about the mood of the user until the user describe the mood through status update or comments. If only, the avatar behavior can be automated thorugh some patterns and contexts, it will help the user to automate their mobile activity. This paper will revisit the usage of avatar in mobility world and propose a model called Mobile Contextual Avatar (MCA). The proposed model will discuss the conceptual technique how the context and pattern usage will help the content developer to model dynamic mobile services.]]>
<![CDATA[SISTEM PENGAMBILAN KEPUTUSAN PERENCANAAN DAN PEMBANGUNAN PEMERINTAH BERBASIS ANALYTICAL HIERARCHY PROCESS (AHP) (STUDI KASUS: MUSRENBANG PEMERINTAH DAERAH KAB. HALMAHERA UTARA) ]]>
<![CDATA[Batawi, Rymond N.]]>;
<![CDATA[Sediyono, Eko]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[One of the important part in the process of construction of North Halmahera Regency Area is the determination of strategic planning for the improvement of the quality of the performance of such establishments. In carrying out or assisting the determination of planning-planning is still in the form of execution which is still done manually by the leadership of the party, thereby impeding the performance of these institutions a bit in determining the timing of the decision on the strategic planning decisions.Information technology can be used to assist in the improved performance of a business or organization. An organization that consists of a lot of people need to manage knowledge derived from these people through the process of knowledge management (KM).In this research will be applied the concept of knowledge management on strategic planning for the improvement of the quality of the performance of the agencies in North Halmahera Regency and applying methods of Analytical Hierarchy Process (AHP) to give advice in determining strategic planning decisions in development planning Congress (MUSRENBANG).]]>
<![CDATA[PEMODELAN PROBABILISTIK NEURAL NETWORK UNTUK KONVERSI SUARA GITAR KE CORD ]]>
<![CDATA[Rizki, Arviani]]>;
<![CDATA[Buono, Agus]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[Almost allmusic genreuse guitaras its instrument.Toproducea harmonicguitarvoice needs guitar chords mastery. However, only few peopleareable todistinguish guitar chords. This paper is addressed to develop a computational model to convert guitar voice into appropriate cord. In this research, we use Mel Frequency Cepstrum Coefficient (MFCC) as feature extraction because thistechniqueis oftenusedfor voice processing and good enough in presenting thecharacteristics ofasignal voice. Probabilistic Neural Network (PNN) is implemented to classify the feature into one out of 24 classes of cord. We record 345 for each cord (totally we have 8640 recording data with WAV format). Experimenst are conducted for some number of cepstral coefficients (13, 26, 39 and 52), with 100 millisecond as time frame and 40% overlapping between successive frame. According to the experiment, the maximum accuracy is 94.31% for 52 number of cepstral coefficients.]]>
<![CDATA[PEMODELAN JARINGAN SYARAF TIRUAN RESILIENT BACKPROPAGATION UNTUK KONVERSI SUARA GITAR KE CORD ]]>
<![CDATA[Nurhayati, Yosi]]>;
<![CDATA[Buono, Agus]]>
<![CDATA[ Proceedings of KNASTIK 2013 ]]>
Publisher : <![CDATA[Duta Wacana Christian University ]]>
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<![CDATA[The guitar is a musical instrument that has a chord as a reference tone. It is a fact that is not all human auditory system can distinguish between high and low tones of a musical instrument in good accurate. Then, in this research we develop a voice guitar to cord conversion using resilient backproagation neural network (RBNN) as to classifier and Mel Frequency Cepstrum Coefficient (MFCC) as feature extraction. We record 345 for each cord (totally we have 8640 recording data with WAV format). Experiments are conducted for some number of cepstral coefficients (13, 26, and 39), with 100 millisecond as time frame and 40% overlapping between successive frame. Total number of hidden neurons in RBNN model in this experiments are 10, 25, 50 and 100. According to the experiment, the maximum accuracy is 96.88% for 52 number of cepstral coefficients and 100 neurons hidden.]]>
