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Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
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Articles 13 Documents
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Search results for , issue "Vol. 16 No. 2: September 2025" : 13 Documents clear
Exploring Gen-Z Online Fashion Purchase Intention Using SOR Model: The Moderating Role of Gender Lady, Lady; Shevia, Shevia; Melsen, Fandion; Purwianti, Lily; Liu, ChangBo
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.25591

Abstract

Research aims: This study aimed to investigate Gen-Z online fashion purchase intention in Indonesia using the Stimulus-Organism-Response (SOR) model. In this model, social media marketing (SMM), electronic word-of-mouth (e-WoM), trust, and price served as stimuli, brand image (BI) functioned as the organism, and purchase intention (PI) represented the response, with gender acting as a moderating variable.Design/Methodology/Approach: A causal-comparative research design was used, collecting data from 384 Gen-Z respondents through structured questionnaires. Data analysis was conducted using SmartPLS 4.0, involving measurement model testing for validity and reliability, followed by structural model testing to evaluate path coefficients and hypothesis testing.Research findings: The results showed that trust, e-WoM, and SMM positively influenced PI, both directly and through BI mediation. Gender significantly moderated the effects of e-WoM and SMM on BI but did not affect the influence of trust or price. Furthermore, price showed no significant impact on PI, either directly or through BI mediation, confirming that non-price factors played a greater role in brand perception and purchase behavior among Gen-Z consumers.Theoretical Contribution/Originality: This study integrated BI as a mediating factor within the SOR model, providing deeper insights into Gen-Z brand perception in Indonesia's digital market. The incorporation of gender as a moderating variable showed distinct consumers responses to e-WoM and SMM, challenging the conventional role of price in brand engagement and PI formation.Practitioners/Policy Implications: Online fashion retailers targeting Gen-Z in Indonesia should prioritize trust-building, positive reviews, and authentic social media engagement to strengthen BI and PI. Given price’s limited influence, brands should focus on product quality, experience, and long-term value. Gender-sensitive strategies were also essential, as women responded to relational engagement, while men preferred direct, information-driven content.Research Limitations/Implications: The limitations of this study included a small sample size that might not capture the full range of Indonesian Gen-Z preferences, an exclusive focus on Gen-Z limiting broader applicability, and ambiguous gender effects. Therefore, future studies were recommended to explore technology, influencer marketing, and utilize qualitative methods for deeper insights. 
Improving Employee Performance through IT Engagement: The Roles of Individual Experience and Management Support Lavianti, Desi; Munir, Munir; Dirgantari, Puspo Dewi; Rasim, Rasim; Mahphoth, Mohd Halim bin
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26069

Abstract

Research aims: Employee IT engagement is a critical component in the successful implementation of digital transformation. Both prior IT experience and support from upper management significantly influence the extent of employee involvement in IT. This study aims to explore the relationship between employee IT engagement, management's support, and understanding of employees' IT experiences, and how these factors impact employee performance.Design/Methodology/Approach: A quantitative method was employed through a survey involving 227 employees of PTNBH, examining the relationships between Individual IT Experience, Management Support, Employee IT Engagement, and Employee Performance. Research findings: The analysis reveals a strong correlation between management support, employee IT engagement and experience; all of which positively influence employee performance. Employee performance is enhanced through both direct and indirect effects of management support and individual’s experiences on IT engagement. The correlation between employees’ IT involvement and performance is statistically significant. Furthermore, the study underscores the critical role of management in promoting IT utilization for optimal performance outcomes and highlights the substantial impact of employees' individual IT experiences on their performance.Theoretical Contribution/Originality: This study contributes theoretically by presenting an integrative model and practically by providing recommendations for PTNBH managers to accelerate digital transformation success.Practitioners/Policy Implications: The practical implications include recommendations for PTNBH managers to drive digital transformation successfully.Research Limitations/Implications: The research is limited to personnel at legal entity universities. Future studies should expand the sample to include employees from universities, whether academic institutions or government agencies.
Halal Tourism in Central Aceh: Investigating How Influencer Trust and Perception of Authenticity Shape Tourist Loyalty Putra, Ali Syah; Alimin, Erina; Nasib, Nasib; Hou, Amin; Salqaura, Siti Alhamra; Saputra, Jumadil
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26152

Abstract

Research Aims: This research investigates the influence of trust in social media influencers and perceived authenticity on Muslim tourist loyalty at Laut Tawar Lake, Central Aceh. Specifically, it explores how halal tourism perceptions mediate these relationships. This study expands the current understanding of the interplay between influencer trust, authenticity perception, and halal tourism principles in fostering tourist loyalty, while addressing a gap in tourism literature on sharia-compliant destinations.Design/Methodology/Approach: A quantitative approach was employed, with data collected from 210 Muslim visitors to Danau Laut Tawar using structured questionnaires. The relationships among variables were examined using Partial Least Squares-Structural Equation Modeling (PLS-SEM).Research Findings: The results indicate that influencer trust significantly influences perceptions of halal tourism, thereby positively affecting tourist loyalty. In contrast, perceived authenticity does not significantly affect loyalty. Halal tourism also mediates the relationship between authenticity and tourist loyalty, but not between influencer trust and loyalty.Theoretical Contribution/Originality: This study enriches the halal tourism literature by clarifying the roles of influencer trust and authenticity in shaping Muslim tourist behavior. It offers insights into how perceived halal tourism mediates the connection between trust, authenticity, and loyalty.Practical Implications: The findings emphasize the importance of enhancing halal tourism services, partnering with credible influencers, and promoting authentic cultural experiences to strengthen Muslim tourist engagement. The study provides practical strategies for sharia-compliant tourism marketing and management.Research Limitations/Implications: As this study focuses only on Muslim tourists at Lake Laut Tawar, its findings may not be generalizable to other halal tourism destinations with distinct cultural or regulatory settings.
Unlocking Innovation Through Psychological Capital: The Hidden Mediator Between Transformational Leadership and Innovative Work Behavior Zulhapiz, Mhd. Hanif; Rahayu, Meika Kurnia Puji
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26326

Abstract

Research aims: This study aims to analyze the impact of transformational leadership on innovative work behavior, with proactive personality and psychological capital serving as mediators. This study examines the personnel of PT Pos Indonesia in the special region of Yogyakarta.Design/Methodology/Approach: This research employed a quantitative methodology with a cross-sectional design. Data were obtained from 177 participants utilizing a standardized questionnaire. The data were analyzed using the Structural Equation Modeling (SEM) technique with AMOS software, resulting in a final sample of 170 respondents.Research findings: The findings indicate that transformational leadership and proactive personality significantly influence innovative work behavior. Conversely, psychological capital did not exert a strong direct influence on innovative work behavior. Both proactive personality and psychological capital were found to mediate the association between transformational leadership and innovative work behavior, both independently and sequentially.Theoretical Contribution/Originality: This study enhances the current literature by validating the mediating effects of proactive personality and psychological capital in the association between transformationaI Ieadership and innovative work behavior. The incorporation of these mediators offers novel insights into the mechanisms that propel innovative work behavior.Practitioners/Policy Implications: In terms of management practice, PT Pos Indonesia and similar organizations are encouraged to adopt transformational leadership styles that empower employees and encourage proactivity. In addition, initiatives should be implemented to enhance employees' psychological capital through a supportive work environment to maximize innovation potential.Research Limitations/Implications: This study's weakness is the comparatively low Average Variance Extracted (AVE) value, signifying the construct's restricted capacity to account for the variance of its indicators. The hypothesis positing that psychological capital influences innovative work behavior is rejected.
The Impact of Social Media Marketing and Lifestyle on Visit Decisions: The Mediating Role of the Millennial Generation
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.24672

Abstract

Research aims: The coffee shop trend in Bandung is growing, with an increasing number of establishments intensifying competition, as many cafes offer unique features to distinguish themselves from competitors. This study examined the interrelationships among social media marketing, lifestyle, the millennial generation, and the decision to visit cafes.Design/Methodology/Approach: This quantitative study collected data from 100 Bandung cafe visitors via Likert-scaled online questionnaires, utilizing simple random sampling. The data were then analyzed using SEM-PLS in SmartPLS 4.Research findings: All proposed hypotheses were supported. The findings indicate that both social media marketing and lifestyle significantly influence the decision to visit cafes. The millennial generation mediates the enhancing effect of social media marketing and lifestyle on visit decisions.Theoretical Contribution/Originality: The millennial generation effectively mediates how social media marketing and lifestyle jointly influence visit decisions. Moreover, this study proposes alternative dimensions for measuring social media marketing, lifestyle, the millennial generation, and visit decisions.Practitioners/Policy Implications: Cafe managers in Bandung should improve the quality of their social media marketing content and develop a deeper understanding of generational lifestyle differences. Such insights can provide a clearer perspective and support the formulation of more effective marketing strategies and tactics.Research Limitations/Implications: This study focused on visit decisions influenced by social media marketing, lifestyle, and the millennial generation. Future research could benefit from incorporating other key factors, such as cafe branding or experiential marketing, to provide a more comprehensive understanding. Future studies should expand their scope to a broader geographic area, such as the provincial level.
Improving MSME Performance Based on Digital Marketing, Intellectual Capital, Product Innovation and Competitive Advantage
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.25192

Abstract

Research aims: Using influence and route analysis tests, this study will examine how digital marketing, intellectual capital, item innovation, and competitive advantage have been used to boost the achievement of micro, small, and medium-sized enterprises (MSMEs).Design/Methodology/Approach: The researchers in this study used a quantitative research strategy based on survey data. Due to its sheer size and employment density, the food and beverage industry in East Java is chosen as the study's population of micro, small, and medium-sized enterprises (MSMEs). Probability sampling is the method used for the sampling. Various tests are employed in data analysis, including validity, reliability, hypothesis, and route analysis.Research findings: Based on the findings, digital marketing, intellectual capital, and item innovation are factors that impact MSME achievement and competitive advantage to a lesser extent. Furthermore, MSMEs' success is partially impacted by digital marketing, intellectual capital, and item innovation, all of which contribute to their competitive edge.Theoretical Contribution/Originality: This study addresses a gap in the literature by investigating the factors that contribute to the improvement of achievement for micro, small, and medium-sized enterprises (MSME), specifically looking at the effects of digital marketing, intellectual capital, and item innovation. Here, variables such as market domination, new item development, IQ, and internet advertising come into play. By exploring how this generation's digital marketing and intellectual capital function, the study adds to the field's knowledge.Practitioners/Policy Implications: Findings from this research stress the need for a multi-faceted strategy to boost MSME performance, rather than a singular emphasis on digital marketing, ICM, item innovation, and competitive advantage. With this in mind, it is anticipated that MSME players would devise plans that incorporate these four aspects in order to improve market competitiveness and welfare.Research Limitations/Implications: Although the results are significant, there are a number of caveats to this study. It is possible that the study's geographical scope and the industries it examined are too narrow. The success of micro, small, and medium-sized enterprises (MSME) in areas such as digital marketing, IP, item innovation, and competitive advantage could differ in different regions and sectors. Hence, due to variations in technical infrastructure, resources, and markets, it is possible that not all MSMEs or locations may be completely served by this study's findings.
The Dual Impact of Blockchain Adoption: Enhancing Financial Performance and Microeconomic Stability with Emerging Challenges
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.25617

Abstract

Research aims: This study examines the impact of blockchain adoption on the microeconomic stability of micro, small, and medium enterprises (MSMEs), with financial performance and access to financial services as mediating variables.Design/Methodology/Approach: The analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM) using data from 200 MSME owners in Indonesia who have integrated blockchain technology into their operations. The constructs, blockchain adoption, financial performance, access to financial services, and microeconomic stability, were measured through a structured questionnaire based on validated indicators from prior research.Research findings: The findings reveal that blockchain adoption significantly enhances financial performance and microeconomic stability. Financial performance strengthens the direct effect of blockchain adoption on stability, while access to financial services positively mediates the relationship between blockchain use and economic stability. Interestingly, an adverse indirect effect through financial performance was observed, suggesting potential implementation-related or contextual risks that merit further investigation.Theoretical Contribution/Originality: This research comprehensively explains MSMEs' blockchain adoption behavior and economic implications by integrating the Technology Acceptance Model (TAM) and the Resource-Based View (RBV) framework.Practitioners/Policy Implications: To promote inclusive adoption, policymakers and MSME stakeholders should prioritize secure and user-friendly blockchain systems, expand access to digital financial services, and develop adaptive regulatory frameworks. Strategic adoption should weigh both efficiency gains and potential challenges, including systemic risks, technological volatility, and unequal benefit distribution.Research Limitations/Implications: The study's scope is limited to MSMEs in Indonesia; future research should explore cross-regional and sectoral comparisons, long-term impacts, regulatory variations, and adoption dynamics across diverse contexts.
Bridging the Gender Gap in P2P Lending: How Financial and Digital Literacy with Entrepreneurial Orientation Drive MSME Success
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26210

Abstract

Research Aims: This study investigates the impact of peer-to-peer (P2P) lending on the financial performance of micro, small, and medium enterprises (MSMEs) in Central Java, Indonesia, with a focus on gender-based sub-samples. While previous research has recognized P2P lending as an alternative financing source, this study uniquely explores the antecedent roles of financial literacy, digital literacy, and entrepreneurial orientation, and their consequences for financial performance.Design/Methodology/Approach: The research was conducted in Semarang Regency, Salatiga Municipality, and Surakarta Municipality, regions characterized by strong access to P2P platforms. Using purposive sampling, data was collected from 333 MSME respondents with prior P2P lending experience. Partial Least Squares Structural Equation Modeling (PLS-SEM) with moderation and a mediation analysis was employed to examine the relationships.Research Findings: The findings revealed that financial literacy and entrepreneurial orientation significantly influence P2P lending usage, whereas digital literacy does not. Gender does not generally moderate the relationships; however, a sub-sample analysis revealed that financial literacy plays a stronger role for women than men in accessing P2P lending. This indicates that female entrepreneurs rely more heavily on financial knowledge when making borrowing decisions. Overall, P2P lending use positively contributes to MSME performance.Theoretical Contributions/Originality: This study extends the Resource-Based View (RBV) Theory, conceptualizing financial and digital literacy as intellectual resources and entrepreneurial orientation as a strategic resource that enhances performance.Practitioner/Policy Implications: Policymakers must enhance MSME capabilities through financial literacy, entrepreneurial orientation, and digital literacy, in ensuring informed decisions, sustainable growth, innovation, adaptability, and stronger economic resilience.Research Limitations/Implications: A limitation included the lack of influence of digital literacy, suggesting that future research should incorporate the government’s role in addressing data security issues.
Do Human Resource Management Practices Improve Employee Performance? The Mediation Role of Job Satisfaction in Indonesian MSMEs
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26310

Abstract

Research aims: This study aims to investigate the influence of Human Resource Management (HRM) practices on employee performance, with job satisfaction serving as a mediating variable, within the context of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia.Design/Methodology/Approach: Data were collected using structured questionnaires distributed to owners and employees of MSMEs in Indonesia. The sampling technique used was purposive sampling, resulting in a total of 130 valid responses. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software.Research findings: The results of the study indicate that HRM practices have a positive and significant effect on employee performance. Furthermore, job satisfaction significantly mediates the relationship between HRM practices and employee performance. These findings suggest that enhancing HRM practices can increase employee job satisfaction, which in turn leads to improved performance.Theoretical Contribution/Originality: The findings of this study can serve as a valuable reference for policymakers in designing programs and policies that support the enhancement of HRM practices within the MSME sector. Strengthening HRM practices can contribute to increased employee satisfaction and performance, which in turn promotes the overall growth and competitiveness of MSMEs in Indonesia.Practitioners/Policy Implications: The practical implication of this study highlights the importance for MSME managers to implement effective HR strategies aimed at enhancing employee job satisfaction. By prioritizing well-structured HR practices, MSME managers can foster a more motivated and productive workforce, thereby improving overall organizational outcomes.Research Limitations/Implications: This study focuses primarily on HRM practices and job satisfaction as the main variables influencing employee performance. However, it acknowledges that employee performance is also affected by other important factors, which were not examined in this research. Future studies are encouraged to explore these additional variables to provide a more comprehensive understanding of the determinants of employee performance within the MSME sector.
What Drives Gig Worker Success? Investigating the Impact of Relevant Experience and Self-Directed Learning
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.26861

Abstract

Research aims: This study aims to explore the relationship between self-directed learning, relevant work experience, and digital freelancers' performance in Southeast Asia, especially Indonesia and Malaysia, by considering the role of intrinsic motivation as a moderating variable.Design/Methodology/Approach: The study was conducted in two countries, Indonesia and Malaysia, involving 235 freelance respondents from various digital fields. Data were analyzed using SEM-PLS.Research findings: The results indicate that relevant experience is an important bridge between self-learning and work performance. Interestingly, intrinsic motivation does not act as a reinforcement of this relationship.Theoretical Contribution/Originality: The present study expands theoretical understanding of how work competencies are formed in the gig economy ecosystem, as well as how internal motivation needs to be viewed more contextually through self-determination theory (SDT) framework.Practitioners/Policy Implications: These findings reinforce the urgency of developing individual learning capacity and creating a support ecosystem, especially in a country like Indonesia that still lacks formal regulation and protection for freelancers, compared to Malaysia, which has been more progressive in recognizing and supporting the role of freelancers in the digital economy.Research Limitations/Implications: As the approach used is quantitative and cross-sectional, the data only shows conditions at a certain point in time. Future longitudinal studies are recommended to capture changes in behavior and performance in more depth over time.

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