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<![CDATA[PENGARUH IKLAN TERHADAP NIAT BELI KONSUMEN MELALUI CITRA MEREK DAN SIKAP PADA MINUMAN ISOTONIC MIZONE DI SURABAYA ]]>
<![CDATA[Tanoni, Romy Victor]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[This study aims to determine the effect of Advertisement toward Purchase Intention through Brand Image and Attitude of Mizone Isotonic Drinks in Surabaya. The sampling technique used in this study was purposive sampling, where the sample was selected based on certain criteria that respondents residing in Surabaya, at least 17 years old, had saw the ad, bought and used a Mizone Isotonic drinks. The samples used in this study of 150 respondents. The data analysis techniques in this study used SEM (Structural Equation Modeling) and data processed using the program LISREL to analyze influence advertisement toward purchase intention through brand image and attitude. The results of this study indicate that there is a positive influence of advertisement to brand image, there is the influence advertisement to attitude, there is the influence brand image to attitude, there is the influence attitude to purchase intention, advertisement there is the influence to purchase intention through brand image and attitude]]>
<![CDATA[PENERAPAN ELECTRONIC COMMERCE SEBAGAI UPAYA MENINGKATKAN PENJUALAN PRODUK ]]>
<![CDATA[Irawan, Johan Sugianto]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[This era of globalization, information and rapid way of trading, e-commerce is one of the most popular tools to gain a competitive advantage over other organizations for the company. Effective and efficient in all it is a necessity in the business world, with e-commerce everything can be completed in a matter of minutes to get the information, communications, promotions, increase sales, and sales transactions to consumers wherever the consumer is. E-marketing, a new term in the world of marketing is done in cyberspace. Forms of marketing is launched with the help of some media liaison. Keywords: E-]]>
<![CDATA[PERAN PERSONALIZED MARKETING DALAM KEGIATAN PEMASARAN BISNIS ONLINE ]]>
<![CDATA[GUNAWAN, CANDRA]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[The rapid economic growth in the current push but unfortunately the increasing number of marketers do not market share has increased significantly, making this the marketers face stiff competition. Personalized web-based marketing using consumer preference information to make adjustments in order to match the offer needs of Internet users. Information can be obtained consumer marketers easily through cookies, browsing history, registration forms and online surveys. Personalized web-based marketing can reduce the cost of direct mail production to near zero, this leads to the marketers do not need print the letter and sent it back to each consumer. Personalized web-based marketing can be a competitive advantage, especially in the marketers internet marketing. Personalized web-based marketing is important, because personalized web-based marketing can reduce the provision of information or offers that are not useful for consumer, making it look simple and attractive website. Personalized web-based marketing will create a dialogue between marketers and consumers an effective and mutually satisfying. Personalization is expected to be a strong commitment between consumers and marketers, there by strengthening customer loyalty.]]>
<![CDATA[STRATEGI E-COMMERCE MELALUI PENDEKATAN BUSINESS TO CONSUMER DALAM MANAJEMEN USAHA KECIL DAN MENENGAH DI INDONESIA ]]>
<![CDATA[SUSANTO, RANDY]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[Rapid technological advances make a difference to the behavior of transactions. Internet transaction is very visible and growing very rapidly, the increasing of Internet users give advantage of trading opportunities through the Internet. The using of e-commerce in particular through the business to consumer for SMEs should be implemented, even necessary strategies for business to consumer this can work well and can be implemented in the long term. Strategies that can be applied to SMEs in order to succeed is influenced by several factors, including the organization, management, technology, people, execution, trust. Implementation of business to consumer by SMEs is expected to increase competitiveness and market expansion. But the strategy of business to consumer also has advantages, disadvantages, and obstacles in the implementation for SMEs.]]>
<![CDATA[PENGARUH PRIVACY, BRAND NAME, DAN WORD OF MOUTH TERHADAP BRAND TRUST DAN BRAND COMMITMENT PADA PEMBELIAN GADGET SECARA ONLINE DI SURABAYA ]]>
<![CDATA[MARDIANA, RIA]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[strategy to achieve and the desired market share. For that the company can do this by having a dominant market brand. Through the brand would enhance consumer purchasing decision making process and also the consumer will be easy to differentiate the products they buy with the other competitors' products. This is an action must be able to be realized by the company mainly engaged in the sale through online sites such as the sale of gadgets. This study aims to determine the effect of privacy, brand name, word of mouth on brand trust and brand commitment in buying gadgets online at Surabaya. The population in this study all the people in Surabaya gadget ever buy products online. Sampling techniques in the study were non probability sampling using purposive sampling method. Purposive sampling is a non-probability sampling technique in which sample selection is based on certain considerations that the respondents who have bought products online gadget in Surabaya. Analyze technique using structural equation modeling (SEM). Based on the calculation results obtained that the Privacy influence on the purchase of brand trust online gadget in Surabaya. Brand name influence on brand trust in purchasing on-line gadget in Surabaya. Word of mouth effect on brand trust in purchasing on-line gadget in Surabaya. Brand trust affects brand commitment in an online purchase in Surabaya]]>
<![CDATA[KOPERASI SETIA BHAKTI WANITA DAN PROMOSI ONLINE SHOPPING E-KOPWAN DI SURABAYA ]]>
<![CDATA[Susanti, Ririen]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[Promotion is the most important part of process introduction of a product or service to the target consumers. The distinctive techniques in a promotion, among others can use some methods such as advertising and non-personal communication. Using these methods must also consider the design of promotional appearances. All these are done in order to get sympathy from consumers when looking at toward those promotions. These observations were performed at the ‘Setia Bhakti Wanita Cooperate Surabaya’ especially placed on the department of E-Kopwan. This department focuses on informational technology (IT) about that cooperate. The main problem was taken from the department is the promotion of online shopping; where ordering of the results of advertising is less effective because the evidence produced is only eleven (11) transactions through E-Kopwan. The observation results from the study of this business practices are expected to help E-Kopwan, members and non-members of FKJU (Communications Network Enterprises Forum) as a supplier in order to become more effective in running their businesses. Where it will also help the government to promote local products derived from UMKM or MSME (Micro, Small and Medium Enterprises) to the public in order to increase revenue in Indonesia.]]>
<![CDATA[PENGARUH ATTRIBUTES CONSUMER SATISFACTION TERHADAP STORE LOYALTY HARTONO ELEKTRONIK BUKIT DARMO SURABAYA ]]>
<![CDATA[HADDY, KENNY]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[This study aims to examine and analyze influence of attributes related to the product, attributes related to the service and attributes related to the purchase to store loyalty. The benefits from this study is to provide sugesstions to marketers within the company as a basis for using the attributes to gain store loyalty in the minds of consumers. Variables in this study consisted of independent variable and dependent variable. Independent variable consisted of attributes related to the product, attributes related to the service and attributes related to the purchase. While dependent variable consisted of store loyalty. Sampling technique used in this study is purposive sampling which means that sampling is done with the selection of respondent accordance with predetermined characteristics. While the analysis techniques used are multiple linear regression analysis model. Hypothesis in this study indicate that, H1: attributes related to the product has a positive influence on store loyalty, H2: attributes related to the service has a positive influence on store loyalty, H3: attributes related to the purchase has a positive influence on store loyalty. The results in this study indicate that attributes related to the product, attributes related to the service and attributes related to the purchase has positive influence on store loyalty.]]>
<![CDATA[MENGKAJI PENTINGNYA ETIKA DALAM PRAKTIK BISNIS PADA PASAR RITEL MODERN ]]>
<![CDATA[PRICILLIA, MELLISA]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012) ]]>
Publisher : <![CDATA[Kajian Ilmiah Mahasiswa Manajemen ]]>
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<![CDATA[This paper aims to examine the importance of ethics in business practices in the modern retail market. Business ethics are the standards of value that guide or reference managers and all employees in decision-making and operating business ethics. Changes in world trade demands immediate repaired business ethics that improved world economic order. In the modern retail market business is not uncommon to apply the concept ends justify any means. Even smelling criminal action was taken for the business world but it does not seem to show the opposite trend, rising increasingly. One step in the implementation of ethical business practices are ethical business practices in the modern retail market. Through ethical business practices, so much so that the learning gained a sound and ethical business can become a reality]]>
<![CDATA[PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA UNIT USAHA KECIL MENENGAH KOPERASI WANITA X SURABAYA ]]>
<![CDATA[DIO, YOHANES]]>
<![CDATA[ Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012) ]]>
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<![CDATA[Customer relationship management or commonly known as CRM is a factor that needed by the companies to survive in a competition. UKM units in Koperasi Wanita X also need that if they want to wins the competition. After two weeks observation, that UKM units still haven’t manage a long-term relationship with their special members (anggota luar biasa). By implementing CRM, it expected to be able to recruit their extraordinary members into regular one which have an impact to increase the profitability in UKM units.CRM Value Chain used for implementing CRM in UKM units. It consist five main activities: Customer portfolio analysis, customer intimacy, network development, value proposition, and manage the customer life cycle, also four supporting activities: Leadership and culture, and it is the data, people, and processes.]]>
