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Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan" : 11 Documents clear
ANALISIS PERBEDAAN KEPUASAN PELANGGAN DEALER TOYOTA DENGAN DEALER DAIHATSU DI YOGYAKARTA DITINJAU DARI KUALITAS PELAYANAN Ernawati, Surya Dewi Sulistyowati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT This study aims to analyze the differences in customer satisfaction Daihatsu dealer and Toyota dealer in Yogyakarta seen from tangible dimensions of service quality, tangible, reliability, responsiveness, assurance, and empathy. Object of this study is the Toyota dealer customers with Daihatsu in Yogyakarta, with a sample of 30 customers of Toyota and 30 customers Daihatsu. Data analysis techniques using test samples by Levene's homogeneity test and the test of significance of difference between two independent sample groups with independent sample t-test. The results of the test sample homogeneity (Levene's test) for all hypotheses indicate that the variance between the study sample was homogeneous, shown with p values​​ > 0.05. The results of hypothesis testing with independent sample t-test showed that (1) there is no significant difference between Daihatsu and Toyota customer satisfaction in terms of the dimensions of tangibles, responsiveness, assurance, and empathy indicated by the p values​​ > 0,05. (2) there is a significant difference between customer satisfaction Daihatsu and Toyota dealers in terms of the dimensions of reliability, indicated by p value 0.015 < 0.05. Keywords: tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction.
DIMENSI KUALITAS DAN HARGA SEBAGAI FAKTOR PENENTU KEPUASAN DAN LOYALITAS KONSUMEN Untung Sriwidodo, Ernawati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The relatively service-driven restaurant industry is becoming more important in generating income for many countries and hence the service performance of the restaurants must be well understood and managed. The key determinants for restaurant service quality need to be identified, especially for the important segment such as youth consumers. Therefore, this study aims to explore the importance of physical environment quality, human service, food quality and price from the youth consumer’s perspective. This study using 100 youth consumers in Waroeng "SS" Surakarta taken with snowball and convenience sampling techniques. Testing hypotheses formed by 3 regression model aims to analyze the key determinants of youth satisfaction and youth loyalty, and examined the effect of satisfaction to youth loyalty. Results of this study show that physical environment quality, human service, food quality, and price were all significant effect to youth satisfaction and youth loyalty, further satisfaction was significant effect to youth loyalty. Finally, the key determinants on youth satisfaction was mainly physical environment quality, while the key determinants on youth loyalty was mainly price. Keywords: physical environment quality, human service, food quality, price, youth satisfaction, youth loyalty
ANALISIS KEWAJARAN DAN PENERIMAAN HARGA TIKET PENERBANGAN LION AIR Dwi Hastjarja KB, Wiyono &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The purpose of research: 1) To know Price Fairness of influence to Customer Satisfaction; 2) To know the role of customer satisfaction and price fairness of the effect to customer loyalty; 3) To know the role of customer satisfaction and customer loyalty of the mediating of the effect price fairness to price acceptance. Data was obtained 150 customer Lion Air in Surakarta. The data was analyzed by Structural Equation Modelling (SEM), The result is: 1) Price fairness is positive significantly influence to Customer Satisfaction; 2) Prive fairness and Customer Satisfaction is positive significantly influence to Customer Loyalty; 3) Customer Satisfaction and Customer Loyalty is positive significantly influence to Price Acceptance.   Keywords: Price Fairness, Customer Satisfaction, Customer loyalty and Price Acceptance.
PENGARUH GAYA KEPEMIMPINAN BERORIENTASI PRESTASI TERHADAP KINERJA DENGAN VARIABEL MODERASI PARTISIPASI PENGAMBILAN KEPUTUSAN DAN NEED FOR ACHIEVMENT Suprayitno, Widiyanti &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The design of this study is research conclusive causal or causal relationship with the primary objective to test a certain influence. in this study the relationship is evidenced by multiple linear regression modeling research is conclusive. This research method uses census, the studies using the entire population as a sample. The variables studied include: achievement-oriented leadership style, participation in decision making, need for Achievement, participation in decision-making and employee performance. The conclusions obtained in this study were: achievement-oriented leadership style affect employee performance significantly, participation in decision-making moderating influence achievement-oriented leadership style on employee performance significantly, the need for achievement moderating influence on achievement-oriented leadership style on employee performance significantly. Keywords: leadership style, need for achievement, participation in decision-making, performance.
PENGARUH WUJUD NYATA DAN DAYA TANGGAP PADA BAGIAN HUMAS KABUPATEN WONOGIRI TERHADAP KEPUASAN MASYARAKAT Mulyanto, Yuni Indarti &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT This study aims to determine the correlation between Tangibles, Responsiveness and Organizational Culture to the Community Satisfaction and determine the correlation between Tangibles and Responsiveness to the Cultural Organization in Public Relations’ Services to the Society of Wonogiri. The samples are 150 respondents, comprising employees in the SKPD, BUMN/ BUMD and organizations in Wonogiri. The data derived from the primary data trough endorsement of questionnaires to respondents. And the secondary data through literature study. Data analysis was performed through analysis of research instruments including the test of validity by using the product moment method; the test reliability using Cronbach's Alpha and technical analysis using path analysis. Total value of R2 is 86,3% meaning satisfaction portrays the Tangibles, Responsiveness and Cultural Organization as an intervening variable for the remaining 86,3%. The results tangible variable indirectly affects to satisfaction score of 0,485. Meanwhile, responsiveness variable directly affects to satisfaction score of 0,698.   Keywords: tangibles, responsiveness, public satisfaction
HUBUNGAN ANTARA KUALITAS PELAYANAN, PERCEIVED PRICE, KEPUASAN, DAN LOYALITAS PELANGGAN -, Lamidi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The objective of the research are to examine and analyses : (1) effect of service quality to customer satisfaction, (2) effect of service quality to customer loyalty, (3) effect customer satisfaction to customer loyalty, (4) effect of service quality to customer loyalty, through customer satisfaction as the mediating variable, (5) effect of the interaction between service quality and perceived price to customer satisfaction. Population on this research are all customer’s of warung makan Pokwe Bu Trini in Surakarta. The samples of this research consist of 100 customer’s taken with snowball and convenience sampling. The result reveals that (1) there is a significance effect between service quality to customer satisfaction, (2) there is a significance effect between service quality to customer loyalty, (3) there is a significance effect between customer satisfaction to customer loyalty, (4) there is a significance direct effect of the service quality to customer loyalty, through customer satisfaction as the mediating variable, (5) Interaction of the service quality and perceived price has significant effect on customer satisfaction. Keywords: service quality, perceived price, satisfaction, customer loyalty
HUBUNGAN KARAKTERISTIK KONSUMEN DENGAN KARAKTERISTIK WARUNG LESEHAN DI KOTA SURAKARTA Setyaningsih Sri Utami, Edi Wibowo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT This study aims to analyze the relationship between consumer characteristics with the characteristics of stalls to choose eating stall in the city of Surakarta. Consumer characteristics are studied, gender, marital status, age, education, income, and employment of consumers, while the stall characteristics completeness of the product consists of attributes, taste, price, cleanliness, location and service. The population of consumers who eat at food stalls in the city of Surakarta amount is not known for sure. Sample approach with an error probability of 10%, 5% significance level. The number of samples used 100 respondents with accidental sampling technique. Chi Square data analysis techniques and Contingency Coefficient primary consideration of consumers choose to eat at the stall factor is service, backed out of the calculation of the value of the difference Coefficient of Contingency and value Cmak in which the relationship between marital status with service has the smallest difference value (0.412). Factor services that are most closely linked to the consumer's decision to select stalls Surakarta area. Keywords: consumer characteristics, stall characteristics, informed choice to eat at stalls
EVALUASI SISTEM AKUNTANSI DENGAN PENDEKATAN SIKLUS UNTUK SISTEM PENGGAJIAN PADA PT PUTRA ABADI SANTOSO DI SURAKARTA Djoko Kristianto, Johan Purnomo, Aris Eddy Sarwono &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
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Abstract

ABSTRACT Abadi PT Putra Santoso is a distributor for the products pocari sweat dan soyjoy. The problem in this research is the application of accounting systems for payroll cycle on PT Putra Eternal Solo Santoso was effective. The purpose of this study to evaluate the accounting system implemented payroll cycle Abadi PT Putra Santoso. The usefulness of this study as an input or consideration for companies on the effectiveness of the procedures and systems for payroll cycle that has been run by the company, so that management can take the necessary steps to improve the payroll system in the future. This study used a descriptive comparative method.  The data required is the history of PT Putra Abadi Santoso, human resources, organizational structure, finance and accounting.  Sources of data in the form of primary data and secondary data. Date collection techniques with observation, interviews, documentation and questionnaires. Data analysis techniques by giving questionnaires to the head of accounting, payroll cycle describes the PT Putra Abadi Santoso, identifying good and weaknesses accounting systems for payroll cycle approach, giving advice and repair procedures of accounting systems for payroll cycle approach. The results obtained in the payroll accounting system PT Putra Abadi Santoso based questionnaire system of internal control can be effective. Keywords: evaluation, accounting systems, payroll, cycle
ANALISIS PERBEDAAN PERSEPSI KONSUMEN PADA IKLAN PROVIDER TELEPON SELULER DI MEDIA TELEVISI DENGAN MEDIA CETAK Rahayu Triastity, SL. Triyaningsih &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
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Abstract

ABSTRACT The approach of this study using survey methods to students, faculty and staff of the Faculty of Economics, University of Slamet Riyadi Surakarta. The population in this study were all students, faculty and staff of the Faculty of Economics, University Slamet Riyadi Surakarta in 2012, convenience sampling technique using random sampling, the samples used by 100 respondents, consisting of as many as 11 people faculty, employees 4 people, and students as many as 85 people. Test data using the instrument validity and reliability. Engineering analysis using normality test and the test independent sample t-test. The results of the analysis can be concluded that: View of the message obtained, message formats, message source is obtained, and message structure obtained is p-value < 0.05 thus Ho is rejected, there is a significant difference consumer perceptions on advertising mobile phone provider in the medium of television to print media seen from the contents of the message, message formats, message source is obtained, and message structure obtained. Based on the analysis it can be concluded that consumers perceive mobile phone provider advertising through television media is better than a cell phone provider advertising through print media. Keywords: Perception of Consumers, Advertising Media Television and Print Media Advertising
ANALISIS PENINGKATAN KESEJAHTERAAN PEDAGANG PASAR NGARSOPURO SESUDAH PENATAAN Suprihatmi Sri Wardiningsih, Retno Susanti &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
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Abstract

ABSTRACT The main purpose of this research is to determine the significance of differences in prosperity Solo Ngarsopuro market traders after the market arrangement depend on the factor market place, value added merchandise and market reach or market share. The results of the data analysis using SPSS Release 12 is obtained: (1) From the questionnaire test of each variable, showed that all instruments research are valid and reliable at the 0.05 level. (2) The results of the analysis of the data shows the market place t value 46,699 > t table 1,96, t value merchandise 461,424 > t table 1,96, t value market reach 47,153 > t table 1,96, and t value prosperity 57,937 > t table 1,96. Thus, the hypothesis that state there is an increase in the prosperity of traders after the market arrangement, depend on the location factor, value added merchandise and market reach is attested. Keywords: tradesman welfare, market Ngarsopuro, configuration market.

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