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INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLI FASTRON DENGAN ATRIBUT PRODUK SEBAGAI VARIABEL MEDIASI Susan Marcelina Retno Susanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 No. 1 (2015): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is: To analyze the significance of the influence of relationship marketing to the consumer product attributes Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of relationship marketing on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of product attributes on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of relationship marketing influence on purchasing decisions mediated by attributes on consumer products Oli PT Pertamina Fastron in Surakarta. In conclusion: Relationship marketing is a significant effect on product attributes on consumer Oli PT Pertamina Fastron in Surakarta. Relationship marketing is significantly influence consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. Product attributes significantly influence consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. Mediate product attributes relationship marketing influence on consumer purchase decisions on Oil PT Pertamina Fastron in Surakarta. Keywords: relationship marketing, product attributes and purchasing decisions
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MODERATING Makardiono Satata
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the significance of the impact of service quality on customer satisfaction on building Gedung Purna Yudha Surakarta. To analyze the significance of the effect of perceived value to customer satisfaction on building Gedung Purna Yudha Surakarta. To analyze the moderating effect of perceived value on the impact of service quality on customer satisfaction on building Gedung Purna Yudha Surakarta. In conclusion: There was a significant effect of service quality on customer satisfaction using the services of building Gedung Purna Yudha Surakarta. There was a significant effect of perceived value on customer satisfaction using the services of building Gedung Purna Yudha Surakarta. The test results concluded that the absolute difference in perceived value variable does not moderate the effect of variable quality of service to customer satisfaction using the services of on building Gedung Purna Yudha Surakarta. Keywords: Service Quality, Perceived Value, Customer Satisfaction.
ANALISIS PENGARUH RASIO KEUANGAN TERHADAP PERTUMBUHAN LABA PADA INDUSTRI ROKOK YANG TERDAFTAR DI BURSA EFEK INDONESIA Sayekti Sumarno Dwi Saputra
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Purpose of this research to analyze effect current ratio, debt to equity ratio, net profit margin, return on asset and price earning ratio on earnings growth partially and simultaniously. Research object are the cigarette industry listed in Indonesia Stock Exchange. This type of data is quantitative data and qualitative data. Source of data use secondary data. Population of this research are 4 cigarette company with total sampling technique. Collecting data used documentation and literature. Techniques analysis used multiple linear regression. The results of the analysis that current ratio no significant effect on earnings growth. Debt to equity ratio no significant effect on earnings growth. Net profit margin has significant effect on earnings growth. Return on assets has significant effect on earnings growth. Price earnings ratio has significant effect on earnings growth. Current ratio, debt to equity ratio, net profit margin, return on assets and the price earnings ratio influence on earnings growth simultaniously. Keywords: financial ratios, earnings growth
PENGARUH PENGETAHUAN TENTANG LINGKUNGAN, SIKAP PADA LINGKUNGAN, DAN NORMA SUBJEKTIF TERHADAP NIAT PEMBELIAN GREEN PRODUCT Afandie Adil
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Purpose of this research to analyze the effect of knowledge about environment, attitude to the environment and subjective norms on purchase intention on green product. This study is a survey. The population is a consumer aged 17 years and over who know and understand about the green product in Surakarta. Sample of 100 people with convenience sampling data. Type data used quantitative and qualitative data. Source of data used primary data and secondary data. The technique of collecting data used questionnaires and literature. Data were analyzed used multiple linear regression. The results showed that the knowledge of the environment a significant effect on purchase intention green product. Attitude to the environment a significant effect on purchase intention green product. Subjective norms a significant effect on purchase intention green product. Attitude to the environment is the dominant variable effect on purchase intention green product. Keywords: knowledge about environment, attitude to the environment, subjective norms and purchase intention green product.
ANALISIS PENGARUH KOMPENSASI, LINGKUNGAN KERJA, DAN PENGEMBANGAN KARIER TERHADAP KEPUASAN KERJA PEGAWAI Arum Sari Alwi Suddin
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Purpose of this research to analyze the effect of compensation, work environment and career development on employee satisfaction. Population of this research on PT Pegadaian Area Surakarta. The sampling technique used sensus with 52 samples. The type of data used quantitative and qualitative data. Source of data used primary data and secondary data. The technique of collecting data used questionnaires and literature. The data analysis technique used multiple linear regressions. The results showed that compensation has significant effect on employee work satisfaction. Work environment has significant effect on employee work satisfaction. Career development has significant effect on employee work satisfaction. Compensation is the dominant variable effect on employee work satisfaction. Keywords: compensation, work satisfaction, career development, work satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN PADA KEDAI SUSU MOMMILK CABANG MANAHAN DI SURAKARTA Lilis Mawati
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Purpose of this research to analyze effect of price, product, place, promotion and service on satisfaction of customers Mommilk Manahan Surakarta. Design research are case study at Mommilk Manahan Surakarta. Population are customers who come at Mommilk Manahan Surakarta. Sample use 50 customers with quota sampling technique. This type of data is qualitative data and quantitative data. Source of data used primary data and secondary Collected data technique use observation, documentation and questionnaires, Analysis technique use multiple linear regression. The result showed that price significance affect on customers satisfaction. Product has significance effect on customers satisfaction. Place has significance effect on customers satisfaction. Promotion has significance effect on customers satisfaction. Service has significance effect on customer satisfaction. Product are dominant effect on customer satisfaction. Keywords: price, product, place, promotion, service, satisfaction
PENGARUH RETAIL MIX TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI PADA PELANGGAN DJIKAN’S AUDIO & ACCESSORIES DI KARANGANYAR Ari Supriyanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The objective of the research are to analyses (1) effect retail mix on customer loyalty, (2) effect retail mix on customer satisfaction, (3) effect customer satisfaction on customer loyalty, (4) effect retail mix on customer loyalty, through customer satisfaction as the mediating variable. Population on this research are all customer of Djikan’s Audio & Accessories in Karanganyar. The samples of this research consist of 100 responden, taken with convenience sampling. To test the hypothesis, researcher using path analysis. The result reveals that (1) there is a significance effect between retail mix on customer loyalty (2) there is a significance effect between retail mix on customer satisfaction (3) there is a significance effect between customer satisfaction on customer loyalty, (4) customer satisfaction has mediate of the effect between retail mix on customer loyalty. The conclusion of this research that all hypothesis are supported. Implications of this study, increasing of the customer satisfaction can be used as a strategy to maintain and raising customer loyalty of Djikan's Audio & Accessories in Karanganyar. Advised to the companies to increasing customer satisfaction, aims to support the successful implementation of the retail mix and customer loyalty will be higher. Keywords: retail mix, customer satisfaction, customer loyalty.
PENGARUH KUALITAS PELAYANAN, ATRIBUT PRODUK ISLAM, DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH Suranto Rahayu Triastity
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Purpose of this research to analyze the effect of service quality, Islamic product attributes and customer value on customer satisfaction and analyze the factors that dominant effect on customer satisfaction. This study is a survey on customer KJKS Bina Insan Mandiri. This type of data is qualitative data and quantitative data. Source of data used primary data and secondary data. Sample research are 100 customers with accidental sampling technique. The technique of collected data use questionnaires, observation and documentation. Analysis of data use multiple linear regression. The results showed that the service quality has positive and significance effect on customer satisfaction. Islamic product attributes has positive and significant positive effect on customer satisfaction. Customer value has positive and significant effect on customer satisfaction. Islamic product attributes is the dominant variable who effect on customer satisfaction. The magnitude of the effect of service quality, Islamic product attributes and customer value by 53,2 percent. Keywords: service qeuality, Islamic product attributes, customer value and customer satisfaction.
PENGARUH PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE ANDROID DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI Stefanus Heri Prasetyo Y. Djoko Suseno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The object of this study is to determine the significance effect of perceived value on android smartphone buying decisions; Positive word of mouth influences on android smartphone buying decisions; Positive word of mouth influences on the moderation of perceived value to the android smartphone buying decisions. The population of this study was the Economics Faculty students, University Slamet Riyadi Surakarta using android smartphone, by employing 100 respondents using accidental sampling technique. The technique of collecting data used questionnaires instrument through the stages of testing of validity and reliability first. Test requirements regression used classical assumption. Data were analyzed using double linear regression analysis and absolute difference. The results showed that perceived value is not significant influence on android smartphone buying decisions made by students of the Economics Faculty, University of Slamet Riyadi Surakarta; Positive word of mouth significantly influences android smartphone buying decisions made by made by students of the Economics Faculty, University of Slamet Riyadi Surakarta. Positive word of mouth is not moderate the perceived value of the android smartphone buying decisions made by students of the Economics Faculty, University of Slamet Riyadi Surakarta. Keywords: perceived value, positive word of mouth, buying decisions.
ANALISIS VOLUME PERDAGANGAN DAN ABNORMAL RETURN SAHAM SEBELUM DAN SESUDAH PELANTIKAN PRESIDEN DAN WAKIL PRESIDEN Adila Nurheriyani
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Purpose of this research to analyze the differences in trading volume activity and abnormal returns before and after the inauguration of the president and vice president in 2014. This study is an empirical study. The type of data used quantitative and qualitative data. Source of data used secondary data. The study population food and beverage companies who listed in Indonesia Stock Exchange as many as 13 companies. The sampling technique used census. Data collection techniques used documentation and literature studies. Data were analyzed used paired sample t-test. Results of the analysis showed that there were differences in the average trading volume activity of food and beverage companies listed in Indonesia Stock Exchange before and after the inauguration of the president and vice president in 2014 with a p value 0,003 < 0,05. There is no difference in average abnormal stock returns of food and beverage companies listed in Indonesia Stock Exchange before and after the presidential inauguration Jokowi and vice president Jusuf Kalla 2014 with p value 0,078 > 0,05. Keywords: trading volume activity, abnormal return and event study

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