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INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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PENGARUH KUALITAS PELAYANAN DAN LOKASI AGEN TERHADAP LOYALITAS PELANGGAN PO. ROSALIA INDAH DENGAN HARGA SEBAGAI VARIABEL MODERASI Nur Rohmat Sumarno Dwi Saputra
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is: To analyze the significance of the effect of quality of service, location and price agent on customer loyalty PO. Rosalia Indah in Palur Karanganyar. To analyze the moderating effect of price on the influence of service quality and customer loyalty agent locations PO. Rosalia Indah in Palur Karanganyar. In conclusion: There was a significant effect of service quality on customer loyalty PO. Rosalia Indah in Palur Karanganyar. There was a significant influence on customer loyalty agent locations PO. Rosalia Indah in Palur Karanganyar. There was a significant influence on customer loyalty PO price. Rosalia Indah in Palur Karanganyar. Price does not moderate the impact of service quality on customer loyalty PO. Rosalia Indah in Palur Karanganyar. The results of the analysis we concluded that the price does not moderate effect on customer loyalty agent locations PO. Rosalia Indah in Palur Karanganyar. Keywords: quality of service, agent location, price and customer loyalty
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PO. ROSALIA INDAH DI PALUR KARANGANYAR DENGAN FASILITAS SEBAGAI VARIABEL MODERASI Yosi Pratama
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is: To analyze the significance of the effect of price, quality of service and facilities to the satisfaction of consumers who use PO bus transportation services. Rosalia Indah in Palur Karanganyar. To analyze the effect of moderating influence of the facility on the price and quality of service to customer satisfaction using bus transportation services PO. Rosalia Indah in Palur Karanganyar. In conclusion: There was a significant effect of price on consumer satisfaction PO bus transport service users. Rosalia Indah in Palur Karanganyar. There was a significant effect of service quality on customer satisfaction PO bus transport service users. Rosalia Indah in Palur Karanganyar. There was a significant influence on consumer satisfaction facility transport service users Bus PO. Rosalia Indah in Palur Karanganyar. Facilities moderate the effect of price on consumer satisfaction PO bus transport service users. Rosalia Indah in Palur Karanganyar. Facilities moderate the impact of service quality on customer satisfaction PO bus transport service users. Rosalia Indah in Palur Karanganyar. Keywords: price, quality of service, facilities and customer satisfaction
ANALISIS PENGARUH FAKTOR LOKASI, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN PRODUK ABON SAPI DI TOKO KL NOERIA SURAKARTA Karina Noradilla Lamidi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 (2015): Jurnal Ekonomi dan Kewirausahaan
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Abstract

The study was aimed to determine the factors that affect costumer satisfaction of side dish product (abon) at store KL Noeria Surakarta. The method used in this study is a survey method of data collection using questionnaires in Accidental Sampling Method with a number of respondents were taken as 50 people. The results showed that the Location Factor was not give affect for costumer satisfaction side dish product at store KL Noeria Surakarta. Even though, Service quality factor) and Price, significantly affect costumer satisfaction side dish product at store KL Noeria Surakarta. All factors contributed 45,6 percent of for costumer satisfaction side dish product at store KL Noeria Surakarta. Partially, the variables most affect positively and significantly to costumer satisfaction side dish product is service quality factor. Keywords: Location, Service quality, Price, Customer Satisfaction.
PENGARUH ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DENGAN SELEBRITIS ENDORSER SEBAGAI VARIABEL MODERASI Hema Malina
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 No. 2 (2015): Jurnal Ekonomi dan Kewirausahaan : Juny
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Abstract

This purpose of this research is to analyze the impact of the advertising and endorser their effects towards decision buying on Wardah cosmetics, where advertising (X1) become independents variables, celebrity endorser (X2) become moderating variable, and buying decision (Y) as a dependent variable. The population of this research is consumers of Wardah cosmetics in Surakarta. Sample that used in this research are 100 respondents. Technique sampling method that used in this research is accidental sampling. While its survey method used questionnaires. Then analyzed method that used in this research includes validity test, reliability test, classical assumption test, multiple linear regressions, t-test, F-test, coefficient determination test and with the result test. According to this research results, regression formula Y = 7,372 + 0,138X1 + 0,379X2. Statistic data analysis, indicators in this research showed that all data were valid and reliable. Hypothesis testing used t-test showed that the advertising and celebrity endorser significantly influences its buying decision. The result test endorser has no significant moderating advertising its buying decision. Keywords: Advertising, celebrity endorsers, buying decisions.
ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN, KUALITAS PELAYANAN, DAN PERSEPSI AKAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI SITUS JEJARING SOSIAL Florentinus Bigar Anung Anandita Sumarno Dwi Saputra
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 No. 2 (2015): Jurnal Ekonomi dan Kewirausahaan : Juny
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Abstract

The purpose of this study was to analyze the significance of the effect of trust, security, quality of service and the perception of risk on purchasing decisions through social networking sites. In conclusion: There was a significant effect of trust on purchase decisions through social networking sites on college students in Surakarta. There was a significant influence on the purchase decision security through social networking sites on college students in Surakarta. There was a significant effect of service quality on purchasing decisions through social networking sites on college students in Surakarta. There is a significant effect on the perception of the risk of purchasing decisions through social networking sites on college students in Surakarta. F test analysis results it is concluded that the model used to test the effect of the independent variables are trust, security, quality of service, and the perception of risk to the dependent variable is the purchase decision through social networking sites on college students in Surakarta is right. The results of the analysis of the value of the coefficient of determination obtained Adjusted R Square = 0,535 means known that the influence exerted by the independent variables are trust, security, quality of service, and the perception of risk to the dependent variable, namely purchasing decisions through social networking sites on college students in Surakarta for while the remaining 53,5 percent. Keywords: trust, security, quality of service, perception of risk, and purchasing decisions
ANALISIS MODEL ALTMAN Z-SCORE UNTUK MEMPREDIKSI FINANCIAL DISTRESS PADA BANK YANG LISTING DI BEI TAHUN 2010 – 2013 Ayik Rizky Ariesco
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 No. 2 (2015): Jurnal Ekonomi dan Kewirausahaan : Juny
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Abstract

This study aims to determine the financial condition of banks listed on the Indonesia Stock Exchange from 2010 - 2013. By using the Altman Z-Score to see how much financial distress at every bank, amounting to 27 banks. By using the formula Z-Score = 1.2 + 1.4 X1 X2 X3 + 0.6 + 3.3 + 1.0 X4 X5. The results showed a total of 27 banks that went public there are still some who are greeting bankrupt condition. In 2010, as many as 41 percent of banks declared bankrupt, 7 percent gray area, and 52 percent declared healthy. In 2011, as many as 48 percent of the bank is declared bankrupt, 11 percent gray area, and 41 percent declared healthy. In 2012, as many as 56 percent of the bank is declared bankrupt, 11 percent gray area, and 33 percent declared healthy. In 2013, as many as 56 percent of the bank was declared bankrupt, 7 percent gray area, and 37 percent declared healthy. Keywords: Altman Z-Score, financial distress
ANALISIS PENGARUH REPUTASI PERUSAHAAN DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL MODERASI Andi Iswadi Rahayu Tiastity
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 No. 2 (2015): Jurnal Ekonomi dan Kewirausahaan : Juny
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Abstract

The purpose of this study was to analyze the significance of the effect of the company's reputation, customer trust and service quality on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo. To analyze whether quality of service moderating influence a company's reputation and customer trust on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo. In conclusion, no significant influence corporate reputation on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo, unsubstantiated. There was a significant influence on customer loyalty customer confidence delivery service at PT Pos Indonesia Branch Office Sukoharjo, unsubstantiated. There was a significant effect of service quality on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo. Quality of service moderating influence of corporate reputation on customer loyalty delivery service at PT Pos Indonesia Branch Office Sukoharjo, not truth. Moderate the effect of service quality on customer loyalty customer confidence delivery service at PT Pos Indonesia Branch Office Sukoharjo, not truth. Keywords: corporate reputation, customer trust, service quality, customer loyalty
ANALISIS PENGARUH BRAND IMAGE DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL MODERASI Dwi Haryanto Suprayitno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 No. 2 (2015): Jurnal Ekonomi dan Kewirausahaan : Juny
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The purpose of this study was to analyze the significance of the influence of brand image, product attributes, and quality of service to mobile phone purchasing decisions Evercoss in Authorized Sales and Distributor Evercoss Solo. To analyze the effect of moderating the influence of service quality brand image and product attributes of the mobile phone purchasing decisions Evercoss in Authorized Sales and Distributor Evercoss Solo. In conclusion: Hypothesis 1 stated that: There is a significant influence on purchasing decisions brand image Evercoss mobile phones in the Authorized Sales and Distributor Evercoss Solo, unsubstantiated. Hypothesis 2 stated that: There is a significant influence on purchasing decisions product attributes Evercoss mobile phones in the Authorized Sales and Distributor Evercoss Solo, unsubstantiated. Hypothesis 3 which states that: There was a significant effect of service quality on the phone purchase decision Evercoss in Authorized Sales and Distributor Evercoss Solo. Hypothesis 4 which states that: The quality of service brand image moderating influence on purchasing decisions phone Evercoss in Authorized Sales and Distributor Evercoss Solo, not truth. Hypothesis 5, which states that: moderate the influence of service quality attributes of the product to the mobile phone purchasing decisions Evercoss in Authorized Sales and Distributor Evercoss Solo, not truth. Keywords: Brand Image, Product Attributes Quality Service, Mobile Buying Decision
ANALISIS PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUTUSAN MAHASISWA MEMILIH TEMPAT INDEKOS DENGAN HARGA SEWA INDEKOS SEBAGAI VARIABEL MODERASI Andre Kurniawan
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 No. 2 (2015): Jurnal Ekonomi dan Kewirausahaan : Juny
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Abstract

The purpose of this study was to analyze the significance of the influence of location, facilities and rental rates boarder partially on student decision choosing a boarder at the Village Panularan Laweyan District of the city of Surakarta. To analyze the effect of moderating the influence of homestay rental rates and facilities location to choose a student's decision boarder at the Village Panularan Laweyan District of the city of Surakarta. In conclusion, no significant influence on the decision of the location of the students choose a boarder at the Village Panularan Laweyan District of the city of Surakarta. There was a significant effect of the facility to choose a student's decision boarder at the Village Panularan Laweyan District of the city of Surakarta. There was a significant influence on the decision of the rental price boarder students choose a boarder at the Village Panularan Laweyan District of the city of Surakarta. Lodger rental prices do not moderate influence on the decision of the location of the student choose a boarder at the Village Panularan Laweyan District of the city of Surakarta. Lodger rental prices do not moderate the effect of the facility to the decision of the student choose a boarder at the Village Panularan Laweyan District of the city of Surakarta. Keywords: location, facilities, rental prices lodger, students choose a lodger decision
ANALISIS PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MEDIASI Dyah Ayu Dwi Kusumawati
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 15 No. 2 (2015): Jurnal Ekonomi dan Kewirausahaan : Juny
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The purpose of this study was to analyze the significance of the effect of customer satisfaction with the quality of products to customers Oryza Florist Surakarta. Analyze the significance of the effect of customer satisfaction on customer loyalty in customers Oryza Florist Surakarta. Analyze the significance of the effect of product quality on customer loyalty in customers Oryza Florist Surakarta. Analyze the significance of the effect of customer satisfaction on customer loyalty mediated by the quality of products to customers Oryza Florist Surakarta. In conclusion: Customer satisfaction is a significant effect on the quality of the product on a series of services in Oryza Florist flower bouquet Surakarta. Significant effect of customer satisfaction on customer loyalty in services bouquet flower arrangement in Oryza Florist Surakarta. Quality products have a significant effect on customer loyalty in services bouquet flower arrangement in Oryza Florist Surakarta. Quality products mediate the effect of customer satisfaction on customer loyalty in services bouquet flower arrangement in Oryza Florist Surakarta. Keywords: Customer Satisfaction, Product Quality and Customer Loyalty

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