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IQTISHODUNA
Published by Universitas Islam Negeri Maulana Malik Ibrahim Malang
ISSN : 1829524X     EISSN : 26143437     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
IQTISHODUNA Jurnal Ekonomi dan Bisnis Islam merupakan jurnal yang fokus terhadap kajian-kajian yang berkaitan dengan bidang Ekonomi dan Manajemen, yang meliputi beberapa sub bidang, yang diantaranya adalah Ekonomi Islam, Manajemen Bisnis, Manajemen Pemasaran, Manajemen Sumberdaya Manusia, Manajemen Keuangan, dan lain-lain.
Arjuna Subject : -
Articles 342 Documents
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Halal Label, Digital Marketing, and Brand Image: Drivers of Purchasing Decisions in Malang's MSME Food Products Fahmi, Syaifuddin; Indarwati, Peni; Hidayatulloh, Muhammad Syarif
IQTISHODUNA IQTISHODUNA (Vol. 22, No. 1, 2026)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v22i1.36822

Abstract

The aim of this study is to examine how halal labeling, digital marketing, and brand image influence purchasing decisions in the context of packaged food products produced by MSMEs in Malang. A quantitative approach was employed using a survey method, involving 250 respondents who were consumers at retail outlets in Malang and were selected through incidental sampling at the research sites. The analysis was conducted using Structural Equation Modeling (SEM) with the support of the AMOS application to assess the relationships among the variables. The findings indicate that both halal labeling and digital marketing have a positive and significant effect on purchasing decisions. In addition, brand image plays a mediating role in the relationship between halal labeling and digital marketing on purchasing decisions. These results suggest that consumers’ perceptions of halal labeling contribute to strengthening brand image, which in turn enhances their likelihood of making a purchase.  Academically, this study expands the application of consumer behavior theory in the context of halal product marketing, while practically providing guidance for MSMEs to integrate halal labeling and digital marketing strategies in an effort to build a strong brand image. The results of the study fill the existing gap by presenting brand image variables as a mediator.
Islamic Economic Governance: A Yemen and United States Comparative Study for Indonesia's Sustainable Development Jannah, Roikhatul; Alifa, Naufal Luthfi
IQTISHODUNA IQTISHODUNA (Vol. 22, No. 1, 2026)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v22i1.37532

Abstract

Islamic economics is fundamentally rooted in the concept of maqasid al-shariah, which represents the ultimate objectives of Islamic law in promoting human welfare (maslahah) and preventing harm (mafsadah). Rather than merely regulating transactional legality, maqasid sharia provides an ethical framework guiding economic systems toward social justice, sustainability, and equitable wealth distribution. Classical scholars such as Al-Ghazali and Al-Shatibi identified five core dimensions: protection of religion (hifz al-din), life (hifz al-nafs), intellect (hifz al-‘aql), lineage (hifz al-nasl), and wealth (hifz al-mal). In economic practice, hifz al-mal emphasizes lawful circulation of wealth, the prohibition of exploitative practices such as riba and gharar, and redistributive instruments such as zakat and waqf. Meanwhile, hifz al-nafs is reflected in poverty alleviation and financial inclusion, underscoring Islamic finance's social orientation. The experience of Yemen demonstrates the potential of maqasid-based empowerment through Islamic microfinance and community-oriented banking, though weak regulation and political instability limit its effectiveness. In contrast, Islamic financial institutions in the United States adapt maqasid principles within a secular framework through ethical financing models, despite regulatory and literacy challenges. For Indonesia, maqasid sharia offers a strategic foundation for sustainable development by integrating Islamic social finance, fintech innovation, and inclusive economic policies. Ultimately, the success of Islamic economics should be assessed by its ability to promote justice, resilience, and collective prosperity rather than profit alone.

Page 35 of 35 | Total Record : 342

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