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E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 19790155     EISSN : 26148870     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Sistem Komputer dan Manajemen Informatika
Arjuna Subject : -
Articles 577 Documents
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Strategi Promosi oleh Rumah Kurasi dalam Meningkatkan Penjualan yang Efektif melalui Platform TikTok Dewi Ayu Intan Lestari; Sutantri Sutantri; Iva Khoiril Mala
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1570

Abstract

This study aims to find out what strategies are carried out by the Rumah Kurasi in increasing effective sales through the TikTok platform. The method used in this study is with a qualitative descriptive approach, this research is a field research and the data used in this study are primary and secondary data, with data collection techniques through observation and interviews. The results showed that various TikTok features can make it easier for the Rumah Kurasi to create interesting content so that it can increase the audience. The large audience of content is very helpful for the Rumah Kurasi in marketing its products. Sales promotion through curated product reviews through live TikTok can increase effective sales.
Model Online Marketing Facebook Ads Dalam Peningkatan Penjualan UMKM Kediri Chiya Ratul Umah; Sutantri Sutantri; Iva Khoiril Mala
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1599

Abstract

This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secondary data. Primary data comes from interviews and official documents, while secondary data comes from supporting data found in the field. The results of the research carried out are that Rumah Curasi implements an online marketing model using Facebook Ads. The use of the online marketing model with Facebook Ads has quite potential, because Facebook is still a social media that is loved by many Indonesian people. By utilizing advertising on Facebook Ads, it is hoped that it can increase the sales volume of Kediri MSME products. Keywords : Facebook Ads , MSMEs , and Sales Volume .
Peran Ekonomi Digital Terhadap Kinerja Pasar Modern Di Indonesia Dhea Isti Riyana; Iva Khoiril Mala; Sutantri Sutantri
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1629

Abstract

This research aims to find out the role of the digital economy in the performance of modern markets in Indonesia. The method used in this research is a qualitative descriptive method by collecting data from various books and journals whose research focus is the same as the title of the research being studied. The research results show that the digital business economy has provided opportunities for entrepreneurs in the future. By using digital everyone can advance their business and gain profits. With this modern market, consumers will find it easier to access transactions with traders in unlimited areas. However, on the other hand, the modern market also has a negative impact on the Indonesian economy, such as the traditional market ecosystem which will be defeated by the modern market and fraud.
IMPLEMENTASI METODE UMMI DALAM PEMBELAJARAN TAHFIDZ DI SD IT RABBI RADHIYYA 02 CURUP REJANG LEBONG Ahmad Ridwan; Hilda Dwifa; M. Ikram; Yuhendri Gusman
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1640

Abstract

Tahfidz or memorization is pronunciation that is done repeatedly and is a teaching that is done for the first time orally or by memorization. By memorizing you need to use methods to make it easy and fun, such as applying the Ummi method. The ummi method is a practical Qur'an reading method that does not require much explanation and is repeated in learning to read the Qur'an. This method uses tones or songs that can make it easier for students to memorize. SDIT Rabbi Radhiyya is one of the schools that implements tahfidz learning using the ummi method and has been implemented for 1 year and progress has been seen. This research focuses on tahfidz learning in class V of SDIT Rabbi Radhiyya. The problems formulated in this research are (1) How is the implementation of the ummi method at SDIT Rabbi Radhiyya 02 (2) What are the supporting and inhibiting factors in implementing the ummi method at SDIT Rabbi Radhiyya 02. This research aims to determine the implementation of the Ummi method in learning tahfidz at SDIT Rabbi Radhiyya 02 as well as the supporting and inhibiting factors. This research uses a type of field research using a qualitative approach. The data sources obtained came from primary data and secondary data. This research uses data collection techniques, namely observation, interviews and documentation. The results of this research show that the implementation of the ummi method in learning tahfidz uses tones or songs in each lesson, be it tahsin or tahfidz. Preparations can be made in the form of classrooms, dividing groups to take part in this tahfidz learning with a fun implementation. Its implementation uses several steps, namely Opening, Appreciation, Concept Planting, Concept Understanding, Practice/Skills, Assessment/evaluation, and Closing. The evaluation results of student assessments have increased successfully using this method and many students have achieved the targets set by the school. Supporting factors in implementing the Ummi method are having adequate facilities and creativity for teachers, potential students, and families who support learning conditions. Meanwhile, the inhibiting factors are the different abilities of students, families who do not support them, and the quality of each student's reading. Keywords: Tahfidz Learning, Ummi Method, SDIT Rabbi Radhiyya 02
Penerapan Aplikasi Sistem Informasi Social Network Sebagai Media Komunikasi Dan Promosi Pada SMP Muhammadiyah Salatiga Kustiyono
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2018): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v11i1.1665

Abstract

SMP Muhammadiyah Salatiga designing a Website which is also integrated with social networking is equipped with several facilities, such as school bulletin board, news, articles, schedule of events, photo gallery, downloadable content and web forums to provide convenience to members for sharing online. This study was developed using the method of system development Research and Developmnet [1] which consists of: Research and Information Collection, Planning, Develop Preliminary Form of Product, Preliminary Field Testing, Product Revision Main, Main Field Testing, Operational Product Revision, Operational, Field Testing, Final Product Revision, Dissemination and Implementation using the programming language PHP with MySQL database. The results showed that the system serves as a medium of information kominukasi with students, teachers, employees, alumni and the community as well as a media campaign.
Pengaruh Sosialisasi Dan Akuntabilitas Terhadap Tingkat Penerimaan Dana Zakat Pada BAZNAS Kabupaten Muaro Jambi Seppy Indriyani; A. Tarmizi; Rohana Rohana
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1693

Abstract

This research aims to determine the influence of socialization and accountability on the level of receipt of zakat funds at BAZNAS Muaro Jambi regency.this research uses primary data obtained through filling out questionnaires. The sample in this study was 100 respondents. Data analysis uses validity and reliability, descriptive statistical tests, classical assumption tests and hypothesis testing using multiple linier regression methods. The data analysis method used is multiple linier regression using SPSS 27.0. the results of this research show that : (1) socialization has a significant effect on the level of receipt of zakat funds, (2) accountability has a significant effect on the level of receipt of zakat funds, (3) socialization and accountability in general together have a significant effect on the level of receipt of the zakat funds.
PENGARUH LITERASI KEUANGAN DAN MITIGASI RISIKO TERHADAP KEBERLANGSUNGAN UMKM DI KOTA JAMBI Muhammad Irham; Agustina Mutia; Fauzan Ramli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1707

Abstract

MSMEs have a large contribution to regional income and state income, play a role in reducing the unemployment rate because of their labor-intensive nature, this business can absorb a lot of workers. Micro, Small and Medium Enterprises (MSMEs) can improve the standard of living of many people. The research aims to determine and analyze the influence of financial literacy and risk mitigation on the sustainability of MSMEs. Using quantitative methods of data analysis, Determinant Coefficient Test. The sample taken was 96 respondents who were MSMEs in Jambi City. Financial Literacy and Risk Mitigation together have a significant effect on sustainability. It is proven that the adjusted R square value (coefficient of determination) is 0.443 or 44%. Shows that the influence of Financial Literacy and Risk Mitigation on the Sustainability of MSMEs has an influence of 44% and the remaining 56% is influenced by other variables outside this research.
Pengaruh Kesiapan, Pemahaman Dan Pengelolaan Terhadap Implementasi Laporan Keuangan Berbasis Standar Akuntansi Keuangan Entitas Mikro Kecil Menengah Mahdiatun Soleha; Youdhi Prayogo; Mohammad Orinaldi
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1709

Abstract

This research aims to determine the influence of Readiness for Understanding and Management on the Implementation of Financial Reports Based on Financial Accounting Standards for Micro, Small and Medium Entities in Micro, Small and Medium Enterprises in Kota Baru Jambi. This research uses quantitative methods with primary data which is the result of observations using questionnaires in Kotabaru Jambi sub-district. This research used a sample of 91 respondents. This sampling used a purposive sampling method.
Pengaruh Pajak Kepemilikan Asing Dan Profitabilitas Terhadap Penerapan Transfer Pricing Khairun Najwa; Youdhi Prayogo; Marissa Putriana
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1716

Abstract

This research aims to determine the effect of foreign ownership tax and profitability on the implementation of transfer pricing. This research uses a quantitative approach with secondary data in the form of data obtained from mining sector companies registered on the sharia securities list for the period (2017-2022). The sampling method uses purposive sampling with a sample consisting of 7 companies. This research uses data analysis methods, namely multiple linear regression and panel data processed with the SPSS application. The results of this research show that the tax and profitability variables do not have a significant effect on the application of transfer pricing, while foreign ownership has a positive and significant effect on the application of transfer pricing.
Dampak Dampak Digital Marketing Terhadap Kinerja UMKM Di Kota Kupang Pada Masa Pandemi Covid-19 Yuan Valentino Elim; Mariano Nugraha; Zulkifly Umar; Aprianus Ronny Modena
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1743

Abstract

The Covid pandemic has had an impact on the declining performance of MSMEs in Kupang City. Various efforts have been made by the government to save MSMEs and one of them is use of digital marketing. This study aims to determine the impact of the use of digital marketing on the performance of SMEs in Kupang City and identify the obstacles faced by SMEs in the use of digital marketing. The results of this study indicate that using digital marketing in marketing products/services to MSMEs in Kupang City is able to have an impact on sales growth, increasing income, expanding market reach and increasing the number of customers. In addition, there are several obstacles faced by MSMEs in using digital marketing, namely lack of understanding of business via the internet, limited financing, unprepared labor, lack of availability of supporting facilities, unstable internet network, and distrust of business in internet

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