Optimum : Jurnal Ekonomi dan Pembangunan
JURNAL OPTIMUM adalah jurnal Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Yogyakarta yang terbit dua kali dalam satu tahun yaitu setiap Maret dan September. Jurnal OPTIMUM memuat artikel penelitian bidang Ekonomi Pembangunan, Manajemen, dan Akuntansi yang ditulis oleh dosen, alumni, mahasiswa, dan praktisi dalam negeri maupun luar negeri.
Articles
298 Documents
PENGARUH DIMENSI KUALITAS JASA PADA KEPUASAAN KONSUMEN PADA RESTORAN MAKANAN CEPAT SAJI
Elisabet Dita Septiari
Optimum: Jurnal Ekonomi dan Pembangunan Vol 6, No 2 (2016)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/optimum.v6i2.7831
This study was conducted to analyze the effect of service quality dimensions toward customer satisfaction. Not all of these dimensions have same impact toward customer satisfaction in different service companies. A quantitative method was employed in this research. The respondents were customers of fast food restaurant. This study successfully collected the data with purposive sampling and analyzed 110 samples using multiple regressions. There were two fi nding, the fi rst all of the service quality dimensions simultantly impacted customer satisfaction. Second, only tangibles, reliability, and assurance have positive effect toward customer satisfaction. This study gives insight to marketer or manager in service companies to be aware with dimension of service quality dimensions. They must analyze which dimensions that have impact on their customer satisfaction.
DAMPAK ADAPTASI PRESENTASI TREE-VIEW TERHADAP NIAT UNTUK MELAKUKAN PEMBELIAN SECARA ONLINE: EMOSI DAN SIKAP PENGGUNA SEBAGAI MEDIATOR (DIDASARKAN PADA STIMULUS-ORGANISM-RESPONSE MODEL)
Amir Hidayatulloh
Optimum: Jurnal Ekonomi dan Pembangunan Vol 5, No 2 (2015)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/optimum.v5i2.7847
The purpose of this reserach is to fi nd out whether a method of adaptionpresentation tree-view has an impact on individual intention to purchase in online storewhich mediated by emotion and attitude toward the website. Sample was collected byusing purposive sampling method with criterias, such as a person who is ever browsingin online store and at least has two times online purchasing history. Data was collectedby using survey both distributed to responden directly as well as through internet, and220 sample done by testing. Statistical test was done using WarpPLS 3.0. The resultis user emotion increases when website use tree-view , whereas attitude toward thewebsite don’t increase when website use tree-view. User emotion at browsing activityin website use tree-view adaptation and positive attitude of user on the website, fi nallyencourage individual to have purchase intention.
ANALISIS PENGARUH LAMA USAHA, USIA DAN PENDIDIKAN TERHADAP PENDAPATAN PENGELOLA UMKM KABUPATEN KULON PROGO YOGYAKARTA
Sukardi Sukardi
Optimum: Jurnal Ekonomi dan Pembangunan Vol 1, No 2 (2011)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/optimum.v1i2.7863
This study aims to determine the effect of a length of business, age and education, to UMKM managers income in kabupaten of Kulonprogo. Its population is around the UMKM managers in Kulonprogo, obtained a sample of 83 respondents with a purposive sampling technique. Simultaneously, the variable length of business, age and education have a positive and significant effect on UMKM managers income in Kulonprogo. Partially, education variable is positive and significant effect on UMKM managers income in Kulonprogo.
DOSA KEBIJAKAN PANGAN DI INDONESIA: KAJIAN EKONOMI POLITIK DALAM KEBIJAKAN PUBLIK
Wahyu Riawanti
Optimum: Jurnal Ekonomi dan Pembangunan Vol 2, No 2 (2012)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/optimum.v2i2.7880
This study emphasized in mistakes taken by Indonesian government that explained why food policies have never been in the side of peasents and poor people. The State did not play its role in term of delivering fair food policies for people. It can be seen by the facts that: annual national budget for food and agriculture is relatively small, uneven trade regulation for agriculture products, and unsustainable food policies. It focused in three big sins in food policies which are: trade regulation, political intervention, and institutional conflict of interst. The small design is that imported food related to the givernment good image and political parties’ interest. The big design is the everlasting food imports are driven by political party intervention, MNCs interest and international pressure.
ANALISIS PENGARUH PEMBERDAYAAN KARYAWAN TERHADAP KEPUASAN KERJA DI PT SDV LOGISTIC
Francisca Hermawan;
Eric Candra
Optimum: Jurnal Ekonomi dan Pembangunan Vol 4, No 1 (2014)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/optimum.v4i1.7798
Human resource development, knowledge and technology hold an important role in reaching company goal, therefore employee empowerment to perform well needs to be maximally implemented. This research is made to fi nd out if there is any signifi cant impact between employee empowerment and job satisfaction at PT SDV logistic. There are 3 variables used in this empowerment: meaning, self-determination, and impact. Datas used in this research are premier datas with questionnaires and secondary datas obtained from the company. Population in this research is all PT SDV Logistic employees and number of sampling used is 50 respondents, using convenience sampling method. Research result shows that employee empowerment has simultaneous impact to job satisfaction, but partially has no impact on job satisfaction.
PENGARUH KONFLIK PEKERJAAN-KELUARGA TERHADAP KESEJAHTERAAN
Rikha Muftia Khoirunnisa
Optimum: Jurnal Ekonomi dan Pembangunan Vol 3, No 1 (2013)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/optimum.v3i1.7814
The most important domain on someone’s life are work and family. Everyone have specific roles on it, and ideally he/she trying to balance it. But, it will lead work-family conflict as the demand is incompatible each other. Based on role theory, work-family conflict affect someone’s well-being. Well-being indicate someone’s happiness and sobriety, so it’s important to concern on it. In the current research, work-family conflict identified into two form, i.e. time-based and strain-based conflict. While well-being measured by job and family satisfaction. Data collected using survey method. The respondents in the current research are headmasters. Data of perceived work-family conflict gained from couple’s perceive (dyadic). It is aimed to get more valid data about perceived work-family conflict, which rarely done in the prior researches. In the current research, the hypotheses testing used multiple regression analysis. Results showed that only strain-based conflict negatively affect job satisfaction.
MEDIASI KEPUASAN KERJA PADA HUBUNGAN ANTARA STRES KERJA DAN KEPUASAN HIDUP KARYAWAN PERUSAHAAN PERMINYAKAN
Susi Widjajani;
Pika Handayani
Optimum: Jurnal Ekonomi dan Pembangunan Vol 3, No 1 (2013)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/optimum.v3i1.7842
This study to determine (1) whether the job stress has a significant influence on life satisfaction (2) whether the job stress has a significant influence on job satisfaction (3) whether the job satisfaction has a significant influence on life satisfaction and (4) whether the job satisfaction mediates the relationship between job stress and life satisfaction.The object of this study is PT. Chevron Pacific Indonesia, located in Riau Rumbai. In this study, the population are employees office at PT. Chevron Pacific Indonesia, Riau Rumbai. Kinds of data which werw collected, consist of primary data and secondary data. This study uses purposive sampling techniques with 204 respondents. Data analysis was done by using path Analysis with the help of software, SPSS 18.0, for windows. The results obtained are as follows: There is no relation between job stress on life satisfaction, between job stress and job satisfaction, and indirect relation on job stress and life satisfaction through the mediation of job satisfaction.
WOMEN EMPOWERMENT IN THE ECONOMIC DEVELOPMENT OF NAGA CITY
Emelita O. Menes
Optimum: Jurnal Ekonomi dan Pembangunan Vol 4, No 2 (2014)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/optimum.v4i2.7858
Penelitian deskriptif-evaluatif ini melihat sejauh mana kontribusi perempuan pengusaha dalam pembangunan ekonomi di Naga City. Kemampuan dalam hal planning, organizing, capability building, fi nancial management dan monitoring menjadi tolok ukur pemberdayaan dalam operasi bisnis yang mereka lakukan . Hasil temuan menunjukkan bahwa pencapaian tujuan bisnis dipengaruhi oleh kepribadian dan kebijakan operasional yang mereka lakukan. Tugas yang sulit bagi mereka adalah membuat kegiatan dan anggaran yang terinci. Ada perbedaan antusiasme dan sikap inovasi dari pengusaha perempuan dari area non komersial dan area komersial. Pengusaha di daerah komersial merasa lebih yakin bahwa mereka akan bertahan di kompetisi yang ketat sehingga membuat mereka kurang peduli dengan aspek manajemen bisnis yang berbeda. Wanita mengalami kesulitan dalam menyesuaikan diri dengan lingkungan yang terus kerubah karena perubahan membawa konwensi pada perubahan biaya, tenaga kerja dan menggeser produk untuk memenuhi tuntutan perubahan.
PENDIDIKAN BERBASIS ENTREPRENEUR DALAM LEMBAGA PENDIDIKAN SEBAGAI UPAYA UNTUK MENGURANGI KEMISKINAN
Tejo Nurseto
Optimum: Jurnal Ekonomi dan Pembangunan Vol 1, No 2 (2011)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/optimum.v1i2.7875
Poverty is a way of entry for the new century of colonialism. Future generations should be able to fight for this nation's wealth. The education of entrepreneurship is a way to reduce poverty; it is an education concept encouraging students to be creative and innovative in doing something. The pattern of such education requires learners to be productive. Entrepreneurship education is educational framework that directs learners to be quick in understanding and probing the economic and social needs of the surrounding community. Government should be willing to provide sufficient funds so that the process of entrepreneurship education can run smoothly.Even the community should be more active and intense in monitoring the development of entrepreneurial education if they want the progress of their nation, not only being a nation of coolie by sending migrant workers abroad, mostly of them are maid workers. This country is rich in natural resources, were it supported by resources having a high entrepreneurial spirit it would become a prosperous state so that by itself poverty would be far reduced. Poverty will evaporate into the history and transform to be memories that only can be remembered in museums.