Optimum : Jurnal Ekonomi dan Pembangunan
JURNAL OPTIMUM adalah jurnal Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Yogyakarta yang terbit dua kali dalam satu tahun yaitu setiap Maret dan September. Jurnal OPTIMUM memuat artikel penelitian bidang Ekonomi Pembangunan, Manajemen, dan Akuntansi yang ditulis oleh dosen, alumni, mahasiswa, dan praktisi dalam negeri maupun luar negeri.
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<![CDATA[PENGARUH STRATEGI BISNIS, KEMAMPUAN MANAJERIAL, DAN PENGETAHUAN AKUNTANSI PELAKU UMKM TERHADAP KINERJA UMKM BIDANG KULINER DI KABUPATEN PURBALINGGA ]]>
<![CDATA[Muttaqin Abdillah]]>;
<![CDATA[Dona Primasari]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v9i2.12848
<![CDATA[This study aims to determine and analyze the infl uence of business strategy variables, managerial abilities and accounting knowledge of SME actors on the performance of SMEs in the culinary fi eld in Purbalingga Regency. This study uses primary data, with the SME population in the culinary fi eld in Purbalingga district. The method used to determine the sample of the study was purposive sampling method, so that 61 respondents were obtained. The analytical method used is Multiple Regression Analysis. The results of this study indicate that business strategies, managerial capabilities and accounting knowledge partially and simultaneously infl uence the performance of SMEs. The implication of this research is that the performance of MSMEs can be improved by applying business strategies that are appropriate to the situation, MSME actors have adequate managerial skills and have good accounting knowledge.]]>
<![CDATA[PENGARUH FAKTOR GEOGRAFIS TERHADAP HARGA KEBUTUHAN POKOK DI PASAR TRADITIONAL ]]>
<![CDATA[Francisca Hermawan]]>;
<![CDATA[Clara Herlina Karjo]]>;
<![CDATA[Bertha Napitupulu]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v9i2.12894
<![CDATA[The affordable price of staple materials (basic food) is one of the conditions in order for the wheels of the economy run smoothly on food can meet the needs of the community. However, the price of basic commodities in traditional markets is not always same each others, its depends on the location of the markets. This research was conducted by census in five traditional market in Jakarta to figure out the difference in the price of staple based on the location of its markets. The data used in the form of prices of 10 types of staple in every market. Data analysis was performed with statistical program as known as SPSS version 22 by using Analysis of Variance (ANOVA). The results showed that the price of the staple in the market is stable and not very influential on the ability of purchasing power despite the location investigated is different. Expected from this research, the society remained traditional market shopping.]]>
<![CDATA[MAQASID SYARIAH SEBAGAI INDIKATOR PEMBANGUAN SEBUAH PERGURUAN TINGGI ISLAMI (STUDI KASUS PADA UNIVERSITAS MUHAMMADIYAH MAGELANG) ]]>
<![CDATA[Veni Soraya Dewi]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 1 (2019) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v9i1.11469
<![CDATA[Quality education is not only the responsibility of the government but also all elements of society. One of the determinants of the quality of education in Indonesia is the quality of university. Muhammadiyah as the largest socio-religious organization in Indonesia, is required to take part in social and political life at the local, national and global levels. In contrast to conventional organizations that only aim to maximize the wealth of the owner, Muhammadiyah's business charity in carrying out it must be based on the struggle to carry out business towards the realization of the true Islamic community. Based on this, the purpose of the Muhammadiyah's business charity should be derived from the life purpose of a Muslim with its implementation is mashlahah in the activities of Maqasid Sharia. Maqashid Sharia has five factors, namely maintaining religion, guarding the soul, maintaining reason, guarding offspring, and guarding property. These five things differentiate Islamic organizations from other national organizations. This study aims to determine the implementation of maqasid sharia factors as an indicator of Islamic University Development. The research method used in this study is qualitative research which is descriptive research and tends to use analysis. Qualitative research aims to explain phenomena in depth through deep data collection.              Based on the Al Quran, Sharia Enterprise Theory and previous studies it can be concluded that Muhammadiyah Magelang University includes Islamic universities based on the Maqasid Sharia indicator. ]]>
<![CDATA[PENGARUH MARKETPLACE TERHADAP PENINGKATAN PENDAPATAN PADA UKM (STUDI PADA UKM DI DAERAH ISTIMEWA YOGYAKARTA) ]]>
<![CDATA[Evi Rosalina Widyayanti]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 1 (2019) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v9i1.11924
<![CDATA[The role of technology is very strong to the changes of civilization today. The impact of technological progress also has an influence on the marketing strategy that must be carried out by SMEs. One of the strategy is by selling through a marketplace where this method is becoming a trend for customers. This research aims to find out how the influence of the sales strategy through an online store marketplace to increase income in SMEs (Small and Medium Enterprises) in Daerah Istimewa Yogyakarta (DIY). To answer the aim of the research, it was conducted the research by taking 100 sample of SME which lived in DIY. The method used to take sample is non-probability sampling method. It is taking sample by deciding special criteria to the SME in DIY. The data collecting technique is using questionnaire that has been tested of validity and reliability. The data analysis technique is using multiple linier regression analysis and the data processed with SPSS software version 17 for windows. Based on the results of the analysis, it can be seen that the Marketing Mix variable on sales of the online marketplace stores has a positive effect on increasing the income of SMEs, Human Resources variable on sales of the online marketplace stores has a negative effect on increasing the income of SMEs, Information Technology variable on sales of the online marketplace store has a significantly positive effect on increasing SME income, and also expedition variable has a positive influence on increasing SME income. The simultaneously variables or together, variable Marketing Mix, Human Resources, Information Technology and Expedition affect on sales of the online marketplace stores which ultimately affect on the increase of SME income. Marketing Mix Variables, Human Resources variables, Information Technology variables, and Expedition variables explain the effect on the online store marketplace sales toward increasing SME income.   ]]>
<![CDATA[PENGARUH GOOD GOVERNANCE, KOMPETENSI, KOMITMEN ORGANISASI, DAN TEAMWORK TERHADAP KUALITAS LAPORAN KEUANGAN DI PEMERINTAH KABUPATEN SRAGEN ]]>
<![CDATA[Yuniatin Wardani]]>;
<![CDATA[Darmawan Fitriyanto]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v9i2.12075
<![CDATA[This study aims to determine the influence of good governance, competence, teamwork, and organizational commitment to the quality of local financial statements. The research was conducted at 62 (sixty two) Regional Device Work Unit in Sragen Regency Government. The sample used by a number of population is 8 PPKD and 54 PPK-SKPD in Sragen Government Environment. The results showed that there was a significant influence between good governance (X1), competence (X2), organizational commitment (X3), and team work (X4) simultaneously to the quality of regional financial report (Y). So from the results of the study concluded that the quality of district financial statementsPartially, good governance has a significant effect, while competence, commitment and teamwork have no significant effect on the quality of local financial statements. The adjusted value of R2 is 0.515. This means that 51.5% of the variation in the quality of regional financial statements can be explained by the variation of the four independent variables of good governance, competence, organizational commitment, and teamwork. While the remaining 48.5% is explained by other causes outside the research model]]>
<![CDATA[ANALISIS BUSINESS PERFORMANCE BERDASARKAN KARAKTERISTIK RESPONDEN: JENIS KELAMIN, TINGKAT PENDIDIKAN DAN USIA STUDI DI DESA WISATA DAERAH ISTIMEWA YOGYAKARTA ]]>
<![CDATA[Ahsan Sumantika]]>;
<![CDATA[Adhi Prakosa]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v9i2.13183
<![CDATA[The development of tourism in Indonesia several years has increased. Oneof the tourist destinations that can be visited is the tourism village. Tourism Village is a village that has a product/service with a special characteristic. To increase tourism potential, marketing strategies are needed to attract tourists, while business performance demonstrates the business performance of an organization. The purpose of this research is to highlight demographic problems that test if there is a diff erence in business performance based on demographic characteristics that are tested that is gender, level of education and age of respondents. The subject in this study is the owners of SMEs in the tourist villages in the special region of Yogyakarta with a total sample of 116 respondents. Data is retrieved through questionnaire. The method of analysis used is a diff erent test one way ANOVA. Test results show that there is nosignifi cant diff erence in business performance based on gender or level of education. However, other results show signifi cant diff erences in business performance based on respondents age.]]>
<![CDATA[ANALYSIS OF HOUSING LOCATION SELECTION IN TSUNAMI PRONE AREAS CASE STUDI: PADANG UTARA SUB-DISTRICT, PADANG CITY ]]>
<![CDATA[ika dwi melisa]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 1 (2019) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v9i1.11973
<![CDATA[In line with urban development based on disaster mitigation, the Eastern region of Padang City was developed as a residential area and education center, while the West region adjacent to the coast is an urban commercial area and business center. The transfer of the government center of Padang City to the East (Air Pacah, Koto Tangah District) in 2010 was one of the efforts to reduce the concentration of the population in the coastal area. After the earthquake and tsunami issue in 2009, it was seen changes and displacement of the population towards the east of the city with higher topographic conditions from the center of Padang City adjacent to the Indian Ocean. Based on BPS data from Padang City, in Padang Utara Subdistrict from 2009 to 2010 there was a decline in population, but in 2010 to 2015 there was a significant increase in population. Based on the City of Padang RTRW for 2010-2030, North Padang District is a tsunami prone area. From the above problems, it is important to conduct a study of the selection of housing locations in tsunami-prone areas with Research Question whether the variable price of rental housing, transportation costs and income of the head of household are considered the choice of housing location after the tsunami threat. Based on the results of the analysis, the variables of house rent, transportation costs and income of the family head influence the choice of home locations in tsunami-prone areas.]]>
<![CDATA[PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN: PERAN PEMEDIASI KESIAPAN KERJA ]]>
<![CDATA[Muhammad Ali Fikri]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 1 (2019) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v9i1.11818
<![CDATA[The influence of work motivation and work environment on employee employee performance in several studies found that there was positive effect. Some researches to argue that there are other variables that bridge the relationship between work motivation and the work environment on performance employee. One of the potential linking variables is work readiness. The main objective of this study is to perform hypothesis testing and analyze the role of work readiness as a mediating variable in the effect of work motivation and work environment on employee performance of employee who worked on University. The instrument used in this study is a questionnaire and distributed to 60 employees. Validity and reliability test of the questionnaire which was used as a tool showed that the questionnaire is valid and reliable for use. To examine the role of work readiness as a mediator, this study used the approach regression analysis. The results showed that work readiness mediates the effect of work motivation on employee performance. The result also showed that work readiness hasn’t effect mediates of work environment on employee performance.]]>
<![CDATA[STUDI KELAYAKAN BISNIS BPRS AR RAHMAN UAD ]]>
<![CDATA[Muhammad Safar Nasir]]>;
<![CDATA[Sumaryanto Sumaryanto]]>;
<![CDATA[Ulinnuha Yudiansa Putra]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v9i2.14307
<![CDATA[The public's expectation of sharia services is increasing, so the demand for sharia-based financial institutions is needed. One form of sharia financial institutions is the Sharia People's Financing Bank (BPRS). Ar Rahman UAD Islamic bank mini is a sharia banking laboratory managed by the accounting study program of the Faculty of Economics, UAD, which is the forerunner of the establishment of BPRS UAD. Operations carried out in Arrahman UAD's mini Islamic banks are with real (real) transactions such as in Islamic banking. Ar Rahman's market share is predicted to grow with more students. The business feasibility study will describe in more detail the projected development of the mini bank into a BPRS UAD financial institution.The results of the preparation of the study feasibility of BPRS UAD are in terms of legal legal aspects that the BPRS UAD will be in the form of a PT and start from the capital side in class 3 which is IDR 5,000,000,000. The marketing aspect with the marketing mix model is seen from the product strategy, price strategy, location strategy and promotion strategy. Technical aspects / operations related to the banking operational support system in collaboration with BISKOM UAD. Operational management aspects are very supportive with abundant human resources owned by UAD. Supported by many study programs that teach about Islamic banking operations. And SWOT analysis that has been analyzed in detail about strengths, weaknesses, opportunities and threats.]]>
<![CDATA[ANALISIS TEKNO EKONOMI PEMANFAATAN LIMBAH BUAH-BUAHAN SEBAGAI MIKRO ORGANISME LOKAL (MOL) ]]>
<![CDATA[Muhammad Nur]]>;
<![CDATA[Alfinur Khairi]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol 10, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v10i1.13411
<![CDATA[The high volume of garbage in the city of Pekanbaru, especially organic garbage, has led to the idea of utilizing the garbage to become a more useful thing, where it can be used as material in making MOL (local organism). The utilization of MOL (local organism) it self is very beneficial for farmers because the ingredients that used come from the organic materials, and the costs that we used are less than buying commercial fertilizers.The purpose of this study is to find out the process of making MOL, to know the nutrient test values in MOL from the waste of fruits, to know the techno-economics of making MOL from the waste of fruits. The method that used is Variable Costing to calculate The Cost of Production and the Random Duplicate Design method to determine the treatment of MOL. The results of the laboratory test showed that Treatment A on the 3rd repetition with a level of 100 ml EM-4 had the best results with a value of Nitrogen 0.0010%, Fospor 0.000014%, and Potassium 0.000022%. The cost of production is Rp 21,000 / Liter and Break Even Point is 4 Liter that relased in Rp 69,686.49]]>
