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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Pengabdian Masyarakat Akademisi Jurnal Riset Akuntansi dan Bisnis Indonesia Relevance: Journal of Management and Business Jurnal Pengabdian Masyarakat JCSE: Journal of Community Service and Empowerment Jurnal Pengabdian Masyarakat Widya Wiwaha
Evi Rosalina Widyayanti
STIE Widya Wiwaha
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH STRATEGI PEMASARAN ONLINE DENGAN APLIKASI GOJEK FITUR GOFOOD TERHADAP PENINGKATAN PENDAPATAN USAHA KULINER DI YOGYAKARTA Evi Rosalina Widyayanti; Insiatiningsih Insiatiningsih
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 8 No 1 (2021): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v8i1.249

Abstract

UMKM di Indonesia memberikan sumbangan pendapatan nasional yang cukup signifikan dan semakin terus berkembang seiring dengan pertumbuhan teknologi online. Hal ini menunjukkan bahwa market dari pemasaran melalui online akan semakin besar dan bahkan seamakin menjadi kebutuhan. Dalam penelitian ini diambil 100 sampel dengan menyebarkan kuisionar. Metode yang digunakan untuk adalah metode non probability sampling. Pengumpulan data menggunakan kuesioner yang dan analisis data menggunakan analisis regresi linier berganda. Variabel yang digunakan adalah 6 variabel independent yaitu Pemasaran Hubungan, Saluran komunikasi, Rantai pasokan, Persaingan, Lingkungan Pemasaran dan Bauran pemasaran, dan 1 variabel dependent yaitu Peningkatan Pendapatan Usaha. Dari hasil analisa penelitian di peroleh kesimpulan bahwa Pemasaran Hubungan (X1) t=5,787 memberikan pengaruh signifikan terhadap Peningkatan pendapatan Usaha karena t hitung > dari t tabel. Saluran Komunikasi (X2) t=0,007 berpengaruh sedikit tidak signifikan terhadap Peningkatan pendapatan Usaha karena t hitung < t tabel namun tetap positif. Rantai Pasokan, (X3) t=3.301 memberikan pengaruh signifikan terhadap peningkatan pendapatan usaha karena t hitung > dari t tabel. Persaingan (X4) t=9,211 memberikan pengaruh signifikan pada Peningkatan Pendapatan Usaha karena t hitung > t tabel. Lingkungan Pemasaran (X5) t=-1,143 memberikan pengaruh tidak signifikan pada Peningkatan Pendapatan Usaha karena t hitung < dari t tabel. Bauran Pemasaran (X6) t=0,394 memberikan pengaruh sedikit tidak signifikan pada Peningkatan Pendapatan Usaha karena t hitung < dari t tabel namun tetap positif. F Hitung yang dihasilkan lebih besar dari pada F tabel (F hitung > F tabel) sebesar 522,566 dan F tabel sebesar 3,72 dengan demikian dapat disimpulkan bahwa; H0 = 0 Ha ≠ 0 dan Ha diterima karena terdapat hubungan saling memberikan pengaruh secara signifikan antara variable independent terhadap variable dependent yaitu Peningkatan Pendapatan Usaha (Y).
PENGARUH MARKETPLACE TERHADAP PENINGKATAN PENDAPATAN PADA UKM (STUDI PADA UKM DI DAERAH ISTIMEWA YOGYAKARTA) Evi Rosalina Widyayanti
Optimum: Jurnal Ekonomi dan Pembangunan Vol 9, No 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.002 KB) | DOI: 10.12928/optimum.v9i1.11924

Abstract

The role of technology is very strong to the changes of civilization today. The impact of technological progress also has an influence on the marketing strategy that must be carried out by SMEs. One of the strategy is by selling through a marketplace where this method is becoming a trend for customers. This research  aims to find out how the influence of the sales strategy through an online store marketplace to increase income in SMEs (Small and Medium Enterprises) in Daerah Istimewa Yogyakarta (DIY). To answer the aim of the research, it was conducted the research by taking 100 sample of SME which lived in DIY. The method used to take sample is non-probability sampling method. It is taking sample by deciding special criteria to the SME in DIY. The data collecting technique is using questionnaire that has been tested of validity and reliability. The data analysis technique is using multiple linier regression analysis and the data processed with SPSS software version 17 for windows. Based on the results of the analysis, it can be seen that the Marketing Mix variable on sales of the online marketplace stores has a positive effect on increasing the income of SMEs, Human Resources variable on sales of the online marketplace stores has a negative effect on increasing the income of SMEs, Information Technology  variable on sales of the online marketplace store has a significantly positive effect on increasing SME income, and also expedition variable has a positive influence on increasing SME income. The simultaneously variables or together, variable Marketing Mix, Human Resources, Information Technology and Expedition affect on sales of the online marketplace stores which ultimately affect on the increase of SME income. Marketing Mix Variables, Human Resources variables, Information Technology variables, and Expedition variables explain the effect on the online store marketplace sales toward increasing SME income.   
Pembekalan Kewirausahaan Tenaga Kerja Mandiri (TKM) Bidang Pertanian Evi Rosalina Widyayanti; Insiatiningsih
Jurnal Pengabdian Masyarakat Akademisi Vol. 1 No. 2 (2022)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.835 KB) | DOI: 10.54099/jpma.v1i2.98

Abstract

The Covid-19 pandemic that has hit the entire world has shattered the order of human life before. This condition is a big challenge for all countries in the world in order to survive in times of crisis due to the outbreak of this disease. The impacts include various sectors of human life, including the impact of the decline in the community's economy due to the pandemic, many companies have had to close their businesses and lay off their employees by termination of employment. For employees who experience termination of employment, it will be very difficult to live the next life. Therefore, it is important for them to immediately find a way out to be able to still have an income for their family. The government through the Manpower and Transmigration Office pays attention to workers affected by the Covid-19 pandemic as victims of this termination of employment by providing Self Employment Entrepreneurship Debriefing in the Agricultural Sector, namely Hydroponic Entrepreneurship Training. Hydroponics that produces vegetables and also fisheries through even narrow land and the use of small amounts of water capacity is very helpful in producing a promising business. The results of hydroponic vegetables are expected to be easily traded and traded because they are products of everyday people's needs, with easy and cheap raw materials. Keywords: Covid-19 Pandemic, Hydroponics, Entrepreneurial Termination
ANALISIS PENJUALAN PRODUK KULINER MELALUI ONLINE PADA APLIKASI SOPHEE PLATFORM SOPHEEFOOD DI YOGYAKARTA Evi Rosalina Widyayanti
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 2 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.211 KB) | DOI: 10.32477/jrabi.v2i2.475

Abstract

This study aims to analyze the sale of culinary products through online in businesses that make sales using the Shopee application platform SopheeFood in Yogyakarta. This research was conducted with a qualitative approach with triangulation data collection techniques consisting of interviews, observations and documents. Research data is limited from business actors residing in the city of Yogyakarta as a source of informants, business actors running culinary businesses, business actors using the ShopeeFood platform application, the research was conducted during April 2022. The data were obtained from two sources, namely primary data from direct interviews and observations and secondary data. from observations and documents. Interviews were conducted on 6 culinary businesses, namely 3 food culinary and 3 beverage culinary. The business sample appoints an authorized person as a research respondent who is assigned to be an informant as a valid and credible source. The six businesses were selected with several conditions, such as the limitations of research with a high rating on the Sophee Food platform, namely Siomay Mirza (Jl. Kapt P. Tendean): Rating 4.8; Mie Gacoan (Jl. Tamansiswa): Rating 4.9; Parikesit Balok Cake (Jl. Sisingamangaraja): Rating 4.9; Buy Coffee (Jl. Kapt. P. Tendean): Rating 4.9; Kopi Promise Jiwa (Jl. Suroto Kota Baru): Rating 4.9 and Couvee (Jl. KHA. Dahlan): Rating 4.9. The results of this study are able to answer research problems where SopheeFood is felt to be very effective for business actors in the city of Yogyakarta, the advantages of ShopeeFood are very helpful and facilitate sales, the existence of a promo strategy every day is an advantage that attracts consumers, the lack of ShopeeFood the application is still often error, slow/slow so that drivers are often difficult to find which interfere with the sales process, besides that some drivers still need further guidance, and the prospect of the shopeeFood platform in the future for business actors is very good because it is getting more and more users. Thus, it is necessary to pay attention to the Shopee Platform SopheeFood Application to make improvements in terms of the application and the Human Resources (HR) of the drivers who join.
The Influence of Green Marketing Environmentally Friendly Bags on Green Behavior of Modern Mini-market Retail Consumers in Yogyakarta Evi Rosalina Widyayanti; Titik Desi Harsoyo
Relevance: Journal of Management and Business Vol. 6 No. 1 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Damage to the environment and ecosystem can be caused by various things, one of which is the accumulation of residual waste or waste originating from industry and households. Plastic bag waste has become a common problem across continents and countries, waterways and oceans. Plastic bag waste is increasing in Indonesia every year and the environmental conditions are very concerning. The use of eco-friendly shopping bags needs to be encouraged to reduce the use of plastic bags. Starting in 2009, several supermarkets or supermarkets and hypermarkets in Indonesia have started to promote eco-friendly campaigns, namely the use of eco-friendly cloth shopping bags (green bags) as a substitute for plastic bags which tend not to be environmentally friendly. Therefore it is important for consumers to contribute to environmental sustainability through pro-environmental behavior (pro-environment).
PENGARUH STRATEGI PEMASARAN ONLINE DENGAN APLIKASI GOJEK FITUR GOFOOD TERHADAP PENINGKATAN PENDAPATAN USAHA KULINER DI YOGYAKARTA Evi Rosalina Widyayanti; Insiatiningsih Insiatiningsih
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 8 No. 1 (2021): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v8i1.249

Abstract

UMKM di Indonesia memberikan sumbangan pendapatan nasional yang cukup signifikan dan semakin terus berkembang seiring dengan pertumbuhan teknologi online. Hal ini menunjukkan bahwa market dari pemasaran melalui online akan semakin besar dan bahkan seamakin menjadi kebutuhan. Dalam penelitian ini diambil 100 sampel dengan menyebarkan kuisionar. Metode yang digunakan untuk adalah metode non probability sampling. Pengumpulan data menggunakan kuesioner yang dan analisis data menggunakan analisis regresi linier berganda. Variabel yang digunakan adalah 6 variabel independent yaitu Pemasaran Hubungan, Saluran komunikasi, Rantai pasokan, Persaingan, Lingkungan Pemasaran dan Bauran pemasaran, dan 1 variabel dependent yaitu Peningkatan Pendapatan Usaha. Dari hasil analisa penelitian di peroleh kesimpulan bahwa Pemasaran Hubungan (X1) t=5,787 memberikan pengaruh signifikan terhadap Peningkatan pendapatan Usaha karena t hitung lebih dari dari t tabel. Saluran Komunikasi (X2) t=0,007 berpengaruh sedikit tidak signifikan terhadap Peningkatan pendapatan Usaha karena t hitung less than t tabel namun tetap positif. Rantai Pasokan, (X3) t=3.301 memberikan pengaruh signifikan terhadap peningkatan pendapatan usaha karena t hitung lebih dari dari t tabel. Persaingan (X4) t=9,211 memberikan pengaruh signifikan pada Peningkatan Pendapatan Usaha karena t hitung lebih dari t tabel. Lingkungan Pemasaran (X5) t=-1,143 memberikan pengaruh tidak signifikan pada Peningkatan Pendapatan Usaha karena t hitung less than dari t tabel. Bauran Pemasaran (X6) t=0,394 memberikan pengaruh sedikit tidak signifikan pada Peningkatan Pendapatan Usaha karena t hitung less than dari t tabel namun tetap positif. F Hitung yang dihasilkan lebih besar dari pada F tabel (F hitung lebih dari F tabel) sebesar 522,566 dan F tabel sebesar 3,72 dengan demikian dapat disimpulkan bahwa; H0 = 0 Ha 0 dan Ha diterima karena terdapat hubungan saling memberikan pengaruh secara signifikan antara variable independent terhadap variable dependent yaitu Peningkatan Pendapatan Usaha (Y).
ANALISIS PENJUALAN PRODUK KULINER MELALUI ONLINE PADA APLIKASI SOPHEE PLATFORM SOPHEEFOOD DI YOGYAKARTA Evi Rosalina Widyayanti
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 2 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i2.475

Abstract

This study aims to analyze the sale of culinary products through online in businesses that make sales using the Shopee application platform SopheeFood in Yogyakarta. This research was conducted with a qualitative approach with triangulation data collection techniques consisting of interviews, observations and documents. Research data is limited from business actors residing in the city of Yogyakarta as a source of informants, business actors running culinary businesses, business actors using the ShopeeFood platform application, the research was conducted during April 2022. The data were obtained from two sources, namely primary data from direct interviews and observations and secondary data. from observations and documents. Interviews were conducted on 6 culinary businesses, namely 3 food culinary and 3 beverage culinary. The business sample appoints an authorized person as a research respondent who is assigned to be an informant as a valid and credible source. The six businesses were selected with several conditions, such as the limitations of research with a high rating on the Sophee Food platform, namely Siomay Mirza (Jl. Kapt P. Tendean), Rating 4.8, Mie Gacoan (Jl. Tamansiswa): Rating 4.9; Parikesit Balok Cake (Jl. Sisingamangaraja), Rating 4.9, Buy Coffee (Jl. Kapt. P. Tendean), Rating 4.9, Kopi Promise Jiwa (Jl. Suroto Kota Baru), Rating 4.9 and Couvee (Jl. KHA. Dahlan), Rating 4.9. The results of this study are able to answer research problems where SopheeFood is felt to be very effective for business actors in the city of Yogyakarta, the advantages of ShopeeFood are very helpful and facilitate sales, the existence of a promo strategy every day is an advantage that attracts consumers, the lack of ShopeeFood the application is still often error, slow/slow so that drivers are often difficult to find which interfere with the sales process, besides that some drivers still need further guidance, and the prospect of the shopeeFood platform in the future for business actors is very good because it is getting more and more users. Thus, it is necessary to pay attention to the Shopee Platform SopheeFood Application to make improvements in terms of the application and the Human Resources (HR) of the drivers who join.
PENGARUH PENGGUNAAN LAYANAN ELECTRONIC BANKING TERHADAP KEPUASAN NASABAH DI DAERAH ISTIMEWA YOGYAKARTA Evi Rosalina Widyayanti; Mudasetia Hamid
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 4 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i4.615

Abstract

This study is a study that analyzes the effect of electronic banking which consists of internet banking, mobile banking and sms banking on customer satisfaction. This research was conducted in the Special Region of Yogyakarta (DIY) with 200 bank customers as respondents. This research, which was conducted with a quantitative approach, collected the results of respondent data through questionnaires distributed to 10 banks in DIY. Research analysis using Multiple Regression Analysis using SPSS analysis tool with the results β1 = 0.283, β2 = 0.398 and β3 = 0.283 then Internet Banking (X1), Mobile Banking (X2) and SMS Banking (X3) at a significance of 0.000 less than0.05 have a positive effect significant impact on Bank Customer Satisfaction in the Special Region of Yogyakarta (DIY). The F test that was carried out provided evidence that Ha was accepted which showed a mutual influence relationship between the independent variable and the dependent variable. Meanwhile, based on the summary model test, the three independent variables (free) X1, X2, and X3 indicate a positive influence simultaneously or together on Y (Customer Satisfaction). Thus, the hypothesis is proven that Electronic Banking Services consisting of Internet Banking, Mobile Banking and SMS Banking have a significant positive effect on Bank Customer Satisfaction in the Special Region of Yogyakarta.
PENGARUH SOCIAL MEDIA DAN MARKETPLACE MARKETING TERHADAP PERILAKU IMPULSE BUYING DENGAN DIGITAL PAYMENT SEBAGAI MODERATING Evi Rosalina Widyayanti
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 3 No 4 (2023): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v3i4.858

Abstract

This research aims to determine the influence of social media and marketplace marketing on impulse buying behavior with digital payment as a moderating. This research was conducted on 100 student respondents in Yogyakarta. They are generation Z active Smartphone users with Social Media and Marketplace when they are shopping in online and also using Digital Payment. The technique sampling that used in this research is non-probability sampling, with a judgment/purposive sampling type. The research method used is a quantitative method and the analytical tool used is SPSS with multiple linear regression analysis techniques and Moderated Regression Analysis (MRA) because this research involves moderating variables. From the results of multiple linear regression analysis, it is proven that Social Media Marketing and Marketplace Marketing have a significant positive influence on Impulse Buying with the significance result of the SM_X1 variable being 0.000 < 0.05 and the significance result of the MP_X2 variable being 0.000 < 0.05. However, the results of the MRA analysis on the Digital Payment moderation variable were not able to moderate the influence of the Social Media Marketing and Marketplace Marketing variables on the Impulse Buying variable because the results of the significance of the interaction variable were > 0.05.
PENGARUH DIGITAL MARKETING: MEDIA SOSIAL DAN E-COMMERCE TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE DI KOTA YOGYAKARTA Widyayanti, Evi Rosalina; Sofiati, Sofiati; Insiatiningsih, Insiatiningsih
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 4 No 2 (2024): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v4i2.1029

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh Media Sosial dan E-Commerce terhadap Perilaku Pembelian Konsumen Online di kota Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling dengan responden generasi Z (usia 18-27 tahun) pengguna media sosial dan e-commerce sebanyak 100 responden. Penyebaran kuesioner dilakukan menggunakan google form dan skala yang digunakan adalah skala linkerd 5 poin. Analisis dalam penelitian ini menggunakan Linier Berganda dengan alat analisis SPSS. Variabel penelitian ini adalah variable bebas (independent) yaitu Media Sosial/MS (X1) dan E-Commerce/EC (X2), sedangkan variabel terikat (dependent) yaitu Perilaku Pembelian Konsumen Online /PKO (Y). Hasil dari analisis dalam penelitian ini adalah (1) terbukti adanya hubungan saling pengaruh antar variabel, (2) MS berpengaruh pada PKO sebesar 0,466 pada uji pearson correlation (3) EC berpengaruh pada PKO sebesar 0,506 pada uji pearson correlation (4) MS berpengaruh pada EC dan sebesar 0,466 pada uji pearson correlation (4) MS dan EC secara bersama-sama memberikan pengaruh pada PKO sebesar 0,466 dan 0,506 pada uji pearson correlation. Uji lain yang digunakan dalam penelitian ini adalah Uji intrumen validitas dan reabilitas, uji F dan Uji t. Semua uji yang dilakukan menguatkan pengaruh antar variabel.
Co-Authors Akhmad, Jazuli Ambarwati, Lilik Anindya, Farsa Budi Darmawan Darmawan Hasanah Setyowati Insiatiningsih Insiatiningsih Insiatiningsih INSIATININGSIH, INSIATININGSIH Khasanah, Yuliani Nuril Kuswanto, Nawang Maulida Mudasetia Hamid Naya, Dea Arun Prastika, Meydina Yossi Putri, Rayhana Syauqi Setyawati, Rufaida Sofiati Sofiati, Sofiati Sulistyowati, Emi Eko Sutrischastini, Ary Titik Desi Harsoyo Wikaningtyas, Suci Utami Yulianti, Eka Nur Zulkifli Zulkifli