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Contact Name
Holy Rafika Dhona
Contact Email
holy.rafika@uii.ac.id
Phone
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Journal Mail Official
jurnal.komunikasi@uii.ac.id
Editorial Address
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Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Komunikasi
ISSN : 1907848x     EISSN : 25487647     DOI : -
Core Subject : Humanities, Art,
Journal Komunikasi is a peer-review journal published by Department of Communication Universitas Islam Indonesia, Yogyakarta. We welcome all contributions on the following topics: media, journalism, strategic communication and all field related to communication studies. The article that uses critical theories/perspectives and encourages the spirit of empowerment would be more preferred.
Arjuna Subject : -
Articles 311 Documents
Presentasi Perempuan dalam Perspektif Ekofeminisme pada Film Marlina Si Pembunuh dalam Empat Babak Resky Apriliani Basnapal; Roro Retno Wulan
Jurnal Komunikasi Vol. 13 No. 2 (2019): VOLUME 13 NO 2 APRIL 2019
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol13.iss2.art3

Abstract

This study aims to describe the women depicted in the film "Marlina, the murderer in four rounds". The film discusses Marlina's struggle in the form of domination carried out by robbers. Marlina here is analogized as a natural management woman who is ready to fight against the patriarchal system. This research is based on the study of ecofeminism which is divided into three perspectives that will become the eyes of researchers, namely knowledge, intuition, and spiritual. Using qualitative research methods with Roland Barthes's semiotic approach. The data sources used are primary data, and secondary data through literature studies such as journals, theses, papers, books, and so on. The results of the study show that Marlina as a natural manager is analogous to no-man's land, trade products, producers / births can be mastered, oppressed, or exploited. This cause natural imbalances such as disasters that Marlina represents for Mark's death. Keyword : ecofeminism, women, nature, film, roland barthes’s semiotics
Citra Indonesia dalam Film dan Serial Televisi Hollywood Herman Felani
Jurnal Komunikasi Vol. 11 No. 2 (2017): VOLUME 11, NOMOR 2, APRIL 2017
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol11.iss2.art1

Abstract

Penelitian ini bertujuan untuk membahas citra Indonesia dalam film dan serial televisi Hollywood. Penelitian ini adalah penelitian kualitatif dengan menggunakan pendekatan poskolonialisme yang berdasarkan pada teori orientalisme dari Edward Said. Berdasarkan temuan penelitian ini, Indonesia digambarkan sebagai negara yang aneh, kacau, dan tertinggal, sarang penjahat, tempat yang eksotis, terpencil, mistis dan misterius, dan pusat teroris. Munculnya citra tersebut disebabkan oleh kurangnya pengetahuan orang Amerika tentang Indonesia yang disebabkan oleh distorsi media massa
Analisis Strategi Promosi Kesehatan dalam Rangka Meningkatkan Kesadaran Hidup Sehat oleh Rumah Sakit Jiwa Daerah Dr. RM. Soedjarwadi Provinsi Jawa Tengah Ratih Gayatri Setyabudi; Mutia Dewi
Jurnal Komunikasi Vol. 12 No. 1 (2017): VOLUME 12, NOMOR 1, OKTOBER 2017
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss1.art6

Abstract

Penelitian ini dilakukan di Dr. RM. Rumah Sakit Soedjarwadi, Provinsi Jawa Tengah, sebagai salah satu rumah sakit jiwa yang melayani penderita penyakit jiwa. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara, dokumentasi dan pelacakan data secara online. Studi ini menemukan bahwa tim PKRS daerah Rumah Sakit Jiwa Dr. RM. Soeedjarwadi Provinsi Jawa Tengah menerapkan strategi promosi kesehatan. Pertama, advokasi berupa lobi politik, seminar dan/atau presentasi dan advokasi media. Kedua, dukungan sosial (Social Support) dimana strategi tersebut disebut sebagai pengembangan atmosfir atau menumbuhkan suasana yang kondusif. Pendirian atmosfer ini terbagi menjadi tiga bentuk, yaitu perkembangan atmosfir individu, pengembangan atmosfir masyarakat dan suasana masyarakat. Ketiga, pemberdayaan masyarakat (Empowerment Community) yang merupakan proses pemberian informasi kepada kelompok, keluarga dan invidu secara terus menerus. Dengan strategi promosi kesehatan, akan membantu pihak rumah sakit dalam mewujudkan dan meningkatkan kesadaran akan kesehatan dalam kehidupan masyarakat. Kata Kunci: Komunikasi Kesehatan, aktivitas promosi kesehatan, strategi
SASTRA DALAM MEDIA MASSA, BUDAYA DALAM KOMODIFIKASI Tommy Satriadi Nur Arifin
Jurnal Komunikasi Vol. 13 No. 1 (2018): VOLUME 13 NO 1 OKTOBER 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol13.iss1.art8

Abstract

This paper talk about literature in the mass media as popular culture. Initially as a literary culture that has experienced cultural values disappearance meanings of these values when it entered the mass media. Literature became a profitable commodity because has its own charm and interest in reaching its audience for the media. Commodification of culture has become the Frankfurt school of thought inheriting Marx long ago known as the neo-Marxian critical theory and political economy theory. The political economy of the media plays a major role in seeing the structure of the media and the content therein, including the commodification of literature in the mass media. Keywords: mass media, literature, political economy media, commodification 
Membangun Layanan Informasi Publik Melalui Fitur-Fitur Website Desa1 (Kasus di Desa Madukara, Banjarnegara, Jawa Tengah) Mr. Topohudoyono; Mr. Budiyono
Jurnal Komunikasi Vol. 12 No. 1 (2017): VOLUME 12, NOMOR 1, OKTOBER 2017
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss1.art1

Abstract

Pengembangan Sistem Informasi Desa berbasis Teknologi Komunikasi dan Informatika, mulai menggema di desa-desa. Sekarang, bahkan mulai digunakan untuk meningkatkan pelayanan publik. Penelitian dilakukan dengan pendekatan studi kualitatif. Hasil penelitian menunjukkan bahwa website desa dengan fitur-fitur yang dikembangkan telah menjadi medium yang potensial untuk meningkatkan layanan publik terutama di bidang informasi. Situs website yang tersedia digunakan pemerintah desa untuk mempromosikan hasil pertanian, lokasi wisata, dan hasil kerajinan produk dari usaha kecil menengah. Sementara bagi warga desa bisa menjadi medium akses informasi pembangunan desa, dan juga sumbangsaran demi kemajuan desa. Pengembangan website desa ke ranah politik adalah menjadi medium interaktif pemerintah dan warga desa terkait program pembangunan yang sesuai dengan kebutuhan masyarakat desa. Kata kunci: Website Desa, Pemerintahan Desa berbasis TIK, Medium interaktif pemerintah dan warga desa.
KOTA, RUANG, DAN POLITIK KESEHARIAN: Produksi dan Konsumsi Ruang Bersenang-senang dalam Geliat Yogyakarta Ali Minanto
Jurnal Komunikasi Vol. 13 No. 1 (2018): VOLUME 13 NO 1 OKTOBER 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol13.iss1.art3

Abstract

The city grows with its paradox. On the one hand, the city offers dreams, into magnetic spaces that suck anyone to be absorbed in it. However, on the other hand, it becomes the engine to crush all desires and imagination about beauty, well-being, and prosperity that live in the minds of people. Yogyakarta, a city that has many predicates, continues to change. As a space where many different identities live together, Yogyakarta begins to improve by presenting new consumerism sites that have the potential to get rid of public spaces. Reduction of public space stimulates the presence of alternative spaces as a new public space. It will be a destination for citizen escapism to find space of enjoyment. This article wants to see how the space of enjoyment as alternative spaces in Yogyakarta are produced and consumed by the citizens of Yogyakarta.Keywords: City, Yogyakarta, Space of Enjoyment
Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com) Gunawan Saleh; Prsetia Rahmad
Jurnal Komunikasi Vol. 12 No. 2 (2018): VOLUME 12, NOMOR 2, APRIL 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss2.art6

Abstract

Advertising is determining whether or not this online mass media develops. For that the online mass media can not only write and disseminate information, but also must be able to communicate in the context of business communication. The method in this research is descriptive qualitative with interview. The results of interviews with four informants, and concluded that Bertuahpos.com doing business communication strategy through socialization conducted social dimedia, it is intended to introduce bertuahpos.com to masyarakat.Untuk establish effective business communication, bertuahpos.com coffe morning with resource persons. In addition, Bertuahpos.com offers advertisements either directly or indirectly through advertising offer proposals, thereby increasing the company's financial objectives through the advertisements it receives. Bertuahpos.com also provides a means for readers to sell products for free on business store content to enhance viewers. Keywords: Strategy, Online Media, Integrated Marketing Communications.
Pemilu Legislatif DKI Jakarta dalam Paparan Media Daring: Analisis Isi Pemberitaan Caleg Dapil I,II,dan III Jakarta pada Pemilu 2019 Titin Setiawati
Jurnal Komunikasi Vol. 13 No. 2 (2019): VOLUME 13 NO 2 APRIL 2019
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol13.iss2.art4

Abstract

After the Reformation era, started in 2014, the system for general elections was changed by open proportional system. The legislative candidates with the most votes will be elected as members of parliament, and for the second time the system was repeated in April 2019. In media sector, online media utilization has gained widespread attention during the last election. Online media is often used for election campaigns; especially by parties and candidates who have an interest in voting for the constituents. This research using the media monitoring method for online media from January to February 2019 for Jakarta I, II, and III Election Areas. The results of the study show that the news shows more political events in general. Most of the news is not directed at parties or candidates so it is less effective in introducing parties and candidates. News in online media is also less capable of being a positive learning tool for politics for the communityKeyword : content analysis, online media, election, parliament election
Kreolisasi dalam Kultur Suporter Sepakbola (Mimikri, Hibriditas dan Glokalisasi Brigata Curva Sud PSS Sleman) Ade Tri Kusuma
Jurnal Komunikasi Vol. 11 No. 2 (2017): VOLUME 11, NOMOR 2, APRIL 2017
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol11.iss2.art2

Abstract

Penelitian ini dilakukan pada kelompok pendukung Brigata Curva Sud PSS Sleman dan juga beberapa komunitas seperti Campus Boys, dan Komunitas Aliansi Utara dengan menggunakan perspektif poskolonial. Penelitian ini menggunakan pendekatan kualitatif dengan tujuan untuk menemukan data sebanyak mungkin dan juga untuk mendapatkan informasi terbaik dari orang yang diwawancarai. Metode penggalian data yang digunakan dalam penelitian ini adalah observasi, wawancara, dokumentasi, dan pelacakan data secara daring. Studi ini menemukan bahwa proses produksi suporter Ultras oleh Brigata Curva Sud PSS Sleman melalui dua cara, media baru dan komunitas pendukung. Dari perspektif poskolonial, penelitian ini menemukan tiga bentuk imitasi Brigata Curva Sud PSS Sleman. Pertama, imitasi yang berubah menjadi Mimikri yang menyebabkan mereka dihina oleh komunitas pendukung lainnya. Kedua, proses marging 2 budaya dari budaya pendukung sepakbola dan penonton metal dan hardcore yang menciptakan budaya baru yang disebut Hibridity. Ketiga, adalah pembentukan budaya yang disebut Kreolisasi, yang dihasilkan dari budaya asing namun tidak melepaskan makna yang asli yang terkandung di dalamnya.
Analisis Strategi Promosi pada UMKM Social Enterprise (Studi Kasus Pascorner Cafe and Gallery) Annisa Nurul Fildzah; Ira Dwi Mayangsari
Jurnal Komunikasi Vol. 12 No. 2 (2018): VOLUME 12, NOMOR 2, APRIL 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss2.art1

Abstract

The culinary business of Micro, Small, Medium Enterprise (MSME) is nowadays the most promising business industry, especially in Bandung, West Java. The beginners believe that culinary business is easy to run. One of the beginners is Pascorner Cafe And Gallery. This special cafe is run by almost 90% ex-prisoner. However people still always underestimate its existence, but the founder believes that with the right promotion strategy, will erase those negative perception. The main goal of this study is to analyze and evaluate the promotion strategy applied by Pascorner and moreover to form an alternative way to support its former promotion strategy. The researcher applied a qualitative method combined with a case study approach. The research showed that Pascorner has been using tools are advertising, sales promotion, and public relation. Alternative promotion strategy formed by the researcher is using Dwi Sapta IMC Model, it could describe how the external and internal environment is and how the people opinion is, clearly and in detailKeywords: MSME, Social Enterprise, Promotion Mix, IMC Model Dwi Sapta

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