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All Journal Jurnal Komunikasi Jurnal Sosioteknologi urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Common Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) LINIMASA: JURNAL ILMU KOMUNIKASI DIALEKTIKA Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora IJAIT (International Journal of Applied Information Technology) Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences eProceedings of Management
Ira Dwi Mayangsari
Universitas Telkom
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analisa Pemanfaatan Media Sosial Instagram sebagai Alat Komunikasi Pemasaran Eboni Watch Hasyanita, Arina Nafi; Mayangsari, Ira Dwi
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): April 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.901 KB)

Abstract

Eboni Watch merupakan brand jam tangan kayu lokal yang diluncurkan oleh Afidha Fajar Adhitya pada tahun 2014 yang telah sukses mendapatkan tiga apresiasi di ajang Indonesia Good Design Selection yang diselenggarakan oleh Kementerian Perindustrian yaitu good design, best 20 dan people’s choice. Tidak hanya mendapatkan penghargaan di ajang nasional Eboni Watch pun memenangkan penghargaan di kelas internasional di Taiwan yaitu Golden Pin Award 2020 pada produknya Eboni Cakra. Dengan tujuan penelitian mendeskripsikan strategi strategi pesan dan strategi media yang digunakan oleh Eboni Watch untuk memberikan informasi dan memasarkan produknya dengan menggunakan instagram sebagai alat komunikasi pemasarannya. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif dengan pendekatan deskriptif yang mengumpulkan data melalui wawancara, observasi, dokumentasi, dan studi literatur. Dasar teori yang digunakan dalam penelitian ini adalah strategi komunikasi pemasaran dari Mahmud Machfoedz (2010) yang berfokus pada strategi pesan dan strategi media. Berdasarkan hasil penelitian dan pembahasan dalam strategi pesan isi komunikasi Eboni Watch memanfaatkan fitur caption dan hashtag serta untuk bentuk kreatif pesan Eboni Watch memperhatikan penataan feeds dan membuat konten interaktif dengan memanfaatkan instagram story. Untuk strategi media dalam pemilihan medianya Eboni Watch memilih media sosial instagram untuk media utamanya dan memanfaatkan waktu prime time untuk memposting konten di akun instagramnya agar informasi yang disebarkan dapat mengjangkau target audiens secara maksimal serta memanfaatkan kolom komentar dan direct message untuk berinteraksi dengan audiensnya.
Analisis Strategi Promosi pada UMKM Social Enterprise (Studi Kasus Pascorner Cafe and Gallery) Annisa Nurul Fildzah; Ira Dwi Mayangsari
Jurnal Komunikasi Vol. 12 No. 2 (2018): VOLUME 12, NOMOR 2, APRIL 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss2.art1

Abstract

The culinary business of Micro, Small, Medium Enterprise (MSME) is nowadays the most promising business industry, especially in Bandung, West Java. The beginners believe that culinary business is easy to run. One of the beginners is Pascorner Cafe And Gallery. This special cafe is run by almost 90% ex-prisoner. However people still always underestimate its existence, but the founder believes that with the right promotion strategy, will erase those negative perception. The main goal of this study is to analyze and evaluate the promotion strategy applied by Pascorner and moreover to form an alternative way to support its former promotion strategy. The researcher applied a qualitative method combined with a case study approach. The research showed that Pascorner has been using tools are advertising, sales promotion, and public relation. Alternative promotion strategy formed by the researcher is using Dwi Sapta IMC Model, it could describe how the external and internal environment is and how the people opinion is, clearly and in detailKeywords: MSME, Social Enterprise, Promotion Mix, IMC Model Dwi Sapta
Strategi Komunikasi Program Bandung Cleanaction dalam Mengkampanyekan Gerakan Pungut Sampah (GPS) Yanisa Sukma Andarsih; Ira Dwi Mayangsari
Dialektika Vol 5 No 1 (2018): Vol.5 No.1 (2018) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.962 KB)

Abstract

Isu lingkungan saat ini menjadi salah satu fokus utama di Kota Bandung, terutama penanggulangan sampah. Bandung Cleanaction merupakan wadah program-program dibidang lingkungan yang mengkampanyekan Gerakan Pungut Sampah (GPS) untuk memberikan keteladanan, motivasi kepada masyaraat untuk menciptakan lingkungan yang bebas sampah, membentuk masyarakat agar menjaga lingkungan dari sampah dan memilah sampah sesuai dengan kategorinya pada tempat yang sudah disediakan. Tujuan itu akan tercapai apabila memiliki strategi komunikasi yang baik. Karena pada dasarnya, dalam kampanye bagaimana bisa pesan-pesan disebarluaskan kepada khalayak dengan mudah diingat dan dipahami. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi yang dilakukan program Bandung Cleanaction dalam mengkampanyekan Gerakan Pungut Sampah. Adapun strategi komunikasi yang diteliti yaitu, memilih dan menetapkan komunikator, menetapkan target sasaran dan analisis kebutuhan khalayak, teknik menyusun pesan, memilih media atau saluran komunikasi dan evaluasi. Penelitian ini menggunakan metode studi kasus deskriptif dengan 2 Informan Utama dan 2 Informan Pendukung. Berdasarkan hasil penelitian diketahui bahwa komunikator berkolaborasi dengan banyak pihak dengan kapasitas dan keahlian masing-masing, target sasaran semua kalangan masyarakat Kota Bandung, teknik menyusun pesan dengan gaya anak muda, kekinian, dan baper-baperan dalam bentuk quotes, caption, sign board dan visualisasi dengan metode repetitive, pemilihan media menggunakan media sosial, radio dan media online serta evaluasi kegiatan dilakukan pada akhir tahun dengan masalah teknis sebagai bahan evaluasi.
PERILAKU PENCARIAN INFORMASI KESEHATAN DI INTERNET PADA MASYARAKAT KOTA BANDUNG Tania Putri Rizkiyah; Ira Dwi Mayangsari
SOSIOHUMANITAS Vol 22 No 1 (2020): Maret 2020
Publisher : Lembaga Penelitian Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/sosiohumanitas.v22i1.1541

Abstract

Human behavior in its relation with information is very complex, information seeking behavior is one of the part of it. Information seeking behavior is an activity that started from needs of a person to get informations. In this modern age, the internet is a media that makes information searching easier. Health is one of the type of information that recently has been searched by people on the internet. The purpose of this study are to discover what type of information is most searched, what source of information is often used, what source of information is having the highest level of credibility and trust, and the level of satisfaction of types, sources, credibility and trust in information resources in the health sector on internet according to the people of Bandung City. The method used in this study is quantitative descriptive. Respondents of this study are 100 people of Bandung city, using the Simple Random Sampling technique. Based on the results of the study, it was found that the type of health information that is most searched on the internet is disease and its treatment with a percentage of 84.75%. The most frequently used source of information to obtain health information on the internet is web sites run by organizations with a percentage of 77 , 25%. The highest source of information that has the highest level of credibility and trust in obtaining health information on the internet is web sites run by organizations with a percentage of 78.5%. Some types and sources of health information on the internet have not met the level of satisfaction while all sources of health information on the internet whose credibility and trustworthiness have been studied have met respondents' satisfaction.
Website Development for the Openness of Educational Information in Bandung, Indonesia Elis Hernawati; Ira Dwi Mayangsari
IJAIT (International Journal of Applied Information Technology) Vol 01 No 02 (November 2017)
Publisher : School of Applied Science, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijait.v1i02.1074

Abstract

The problems of education in Kota Bandung have not resolved satisfactorily. Some examples of chronic educational problems are the lack of openness of information about the use of government grants by schools, the quota for needy students, and school levies. The cause of this problem is the absence of the media in the form of websites that can be accessed by parents openly to get information about student academic progress and the problems of education in the city. In this study, will create a web application in the form of online mediain accordance with the character of the people of Bandung. The Web producing news and information based on users' preferences, and providing spaces for open public discussion. This study uses an Evolutionary Prototyping method. This approach is suitable to be used so that the process of application development is done gradually and faster because there is interaction with the user during the process. This website can encompass all residents to access the openness of educational information in Kota Bandung. TheWeb testing is done by the user, the test results show three functional items on the web are login member, search news and manage the article. The test result shows each item received by the user. After testing, the website is hosted by the domain name intipbdg.org (Informasi dan Tips Pendidikan Bandung).
DIGITAL MEDIA USE OF GENERATION Z DURING COVID-19 PANDEMIC Fiona Suwana; Alila Pramiyanti; Ira Dwi Mayangsari; Reni Nuraeni; Yasinta Firdaus
Jurnal Sosioteknologi Vol. 19 No. 3 (2020)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2020.19.3.2

Abstract

This study examines the depth (frequency), and width (different types) of digital media use about COVID-19 pandemic by Indonesian Gen Z. Participants come from several regions and consist of Gen Z who were born between 1995-2010. A survey towards 326 participants found that WhatsApp, Instagram, and YouTube are platforms that were used by Gen Z in their daily life. Meanwhile, this generation chose WhatsApp as the platform to share information on COVID-19 and other platforms like Instagram and Twitter to receive and post information, image, video, opinion, and personal experiences related to COVID-19. Finding also shows that in daily life, the participants can be categorised as heavy users because they spent more than four hours a day to use digital media. In contrast, they only spent less than an hour per day to find and share information about COVID-19. Therefore, this study argues that there are differences in media preference between daily life and toward COVID-19 pandemic information.
GERAKAN SOSIAL FOLOWER TWITTER @Ridwan Kamil Ira Dwi Mayangsari; Hutomo Ryan
Lingkar Studi Komunikasi (LISKI) Vol 2 No 1 (2016): FEBRUARI 2016
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v2i1.58

Abstract

Penggunaan media sosial twitter dapat menghasilkan gerakan sosial untuk meningkatkan kesejahteraan masyarakat. Twitter walikota Bandung @Ridwan Kamil dengan 1 juta followers berusaha menghasilkan gerakan sosial di masyarakat. Penelitian melalui survey deskriptif memperlihatkan followers melakukan fungsi aktif (tweeting, tweeting dan menambah konten, mentioning dan mengirim direct message) dan pasif (searching, following, retweeting dan retweeting dan memberi konten tambahan) melalui twitter serta melakukan gerakan sosial dengan tingkat kategori efektif. Namun, hasil observasi memperlihatkan bahwa gerakan sosial yang dilakukan baru sekedar mensukseskan program yang disosialisasikan Ridwan Kamil, tidak ada kontinyuitas dan belum mengkritisi program yang ada.
KOMUNIKASI ORGANISASI WALHI JABAR DALAM GERAKAN SOSIAL SAVE BABAKAN SILIWANGI Arie Prasetio, Zahrotul Oktaviani, Ira Dwi Mayangsari
Linimasa : Jurnal Ilmu Komunikasi Vol. 1 No. 1 (2018): Januari 2018
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

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Abstract

Abstrak Dalam suatu gerakan sosial, komunikasi dibutuhkan untuk menjembatani antara komunikator dan target kampanye. Penelitian ini bertujuan untuk mengetahui secara lebih jauh mengenai strategi yang ditentukan oleh WALHI JABAR. Adapun strategi yang ingin diketahui oleh peneliti, diantaranya terkait dengan cara WALHI JABAR memilih komunikator untuk setiap kegiatan yang dibentuk, penentuan target penerima pesan dari kasus tersebut, bentuk penyampaian pesan serta pemilihan medianya, selain itu apakah yang menjadi faktor pendukung dan penghambat dari kegiatan dan gerakan sosial yang dijalankan oleh WALHI JABAR tersebut. Keempat fokus penelitian tersebut oleh peneliti didasarkan pada elemen dasar komunikasi yang dikemukakan oleh Harold Laswell. Penelitian ini menggunakan metode penelitian studi kasus deskriptif kualitatif dengan jumlah informan penelitian sebanyak 7 (tujuh) orang. Dari hasil penelitian diketahui bahwa dalam menentukan komunikator ditentukan berdasarkan musyawarah dengan melihat berbagai faktor seperti pendidikan, pengalaman, popularitas, dan pendekatan dengan masyarakat, untuk target penerima pesan gerakan ini ditujukan kepada pemerintah dan masyarakat, pesan yang disampaikan berbentuk tidak hanya teks namun juga gambar dan orasi (lisan) dan bersifat informatif, ajakan, dan dan edukasi, pesan-pesan tersebut kemudian disebarkan dengan menggunakan berbagai media seperti media sosial, online, dan media kreatif.
The Effect of Celebrity Endorser Keanu Angelo in Advertising on Pantene's Brand Image Nisa Nur Azizah Rukmana; Ira Dwi Mayangsari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6894

Abstract

The use of celebrity endorsers as a marketing strategy is increasingly being used by well-known brands, one of which is the Pantene brand. Currently, Pantene is at the center of the audience's attention for choosing Keanu Angelo as the star of his new advertisement, namely in the Micrales Hair Supplement Bye #Rambutcapek Hello #Rambutkecharge advertisement. The purpose of this study was to determine whether there is an influence and how much influence the celebrity endorser variable has on brand image. This study uses a quantitative approach with non-probability sampling and purposive sampling techniques so that the number of samples taken from Pantene's Instagram followers for this study is 395 respondents. The data analysis technique used is simple linear regression analysis. Where the results show that there is a significant effect between the X variable (celebrity endorser) on the Y variable (brand image). As much as 68.8% of the influence or contribution is given by the celebrity endorser variable for the brand image variable while 32.1% is influenced by other variables not examined in this study. The celebrity endorser variable with the brand image variable also has a relationship that is included in the very strong relationship category, namely 0.830. 
The Effect of the Promotional Mix on the Interest of Village Visitors Kampung Patin Riau Mutiara Salsabila; Ira Dwi Mayangsari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6009

Abstract

This research was conducted to determine the results of the Effect of Promotional Mix on Visitor Interest in Kampung Patin Riau Tourism Village. This study uses a probability sampling technique, namely simple random sampling. The technique that will be used in this research is simple random sampling, namely the process of taking samples of members of the population at random without regard to the overall level in the population. The exact number of the population in this study cannot be known with certainty because the number varies. So in this study sampling using the formula from Lemesshow, then obtained a sample of 96.4 and rounded up to 100 respondents. In this study, with the results of hypothesis testing with t-test, the results of T-count > T-table (2,936 > 1.985) and a significance of 0.004 < 0.05 then Ho is rejected and Ha is accepted, so it can be stated that there is a significant effect of the promotion mix on interest visitors to the Patin Village Tourism Village. Based on the results of research on "The Influence of Promotional Mix on Visitor Interest in Kampung Patin Tourism Village", the conclusions are as follows: Promotional mix variable (X) is included in the very good category with a percentage of 85%. This shows that the promotional mix used by the Kampung Patin Tourism Village has been effective in attracting visitors. Interest variable (Y) is included in the very good category with a percentage of 84.6%. This shows that the respondents have a high level of interest in the Kampung Patin Tourism Village. The coefficient of determination shown in the R square results is 0.113 or 11.3%, this shows that 11.3% of the contribution of the influence of the promotion mix variable on the variable visitor interest, while the remaining 88.7% is the contribution of the influence of other variables outside this study.
Co-Authors Adi Bayu Mahadian Alila Pramiyanti Annisa Nurul Fildzah Clara Novita Anggraini Dhea Listiana Syam Dhea Listiana Syam Elis Hernawati Fiona Suwana Hasyanita, Arina Nafi Hutomo Ryan Maulana Rezi Ramadhana Meliana, Siska Muhammad Aulia Ariel Rachman Mutiara Salsabila Nisa Nur Azizah Rukmana R Salma Nur Samsiar Reni Nuraeni, Reni Rizky Fauzan Adi Nugroho Saphira, Annisa Putri Sutrisno, Agnes Pertiwi Tania Putri Rizkiyah Yanisa Sukma Andarsih Yasinta Firdaus