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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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ANALISIS PERANCANGAN BISNIS BASEBALL DAN SOFTBALL HOMERUN BATTING CENTER Gerald Ariff
Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

Sports are healthy activities that can refresh the body. Some people consider sports as a hobby to be done every week, while others consider sport to be a more regular part of their lifestyles, an there are even those who make it their profession. The urban population desperately needs these activities to keep their bodies fit and healthy, and have begun making sport part of their lifestyle. This lifestyle is not limited by age or gender but is dominated by the upper middle class population. Baseball and softball are among the types of sports that are done in teams or groups. The sport originated from the United States and is very popular there, Japan, and Chile. Baseball and softball are sports that are not yet very popular in Indonesia, compared with soccer, badminton, and volleyball. Even so, Indonesia’s baseball and softball teams have had achievements such as winning the Asian division 2 cup in 2001 and winning in the Asia - Pacific region in 2006. This business model emphasizes the creation and introduction of trends to improve baseball and softball’s sporting exposure in Indonesian society with a ‘batting center’ format that is simple and practical, equipped with 24- hour café facilities as a place to gather, relax, and chat. The design of the business model is through two core phases, namely the business concept and final design as a whole. The business concept is then developed with more detail into the business plan and final design of the prototype.
IMPROVING TIME PRODUCT LAUNCH WITH BALANCED SCORECARD AND KEY PERFORMANCE INDICATORS IN PT. DIPA PHARMALAB INTERSAINS Gabriel Mardi Bunawan; Moh. Kiki Iqbal; Gerald Ariff
Journal of Business Strategy and Execution Vol. 4 No. 1 (2011): Publish on November 2011
Publisher : Bina Nusantara University

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Abstract

As a pharmaceutical company, DPI has implemented many management improvement systems such as 5S, ISO, BSC and Kaizen. Starting in 2005, DPI implemented 5S to improve its filing system and continued with ISO 9001 for management quality improvement. In 2007, DPI received ISO certification and Balanced Scorecard (BSC). Despite long implementation time, the BSC system has not run well because of poor understanding and weak top down enforcement. Although DPI had achieved good performance without BSC, its top management never really knows what the current situation of DPI’s business is. Implementing BSC at that time still couldn’t answer the question. On the other hand, implementing BSC was a kind of waste time of and money with very minimum impact on top management decision monitoring of DPI’s business processes DPI’s BSC has been modified several times. The last version was implemented in 2011 with a breakdown of KPIs down to individual level. Still this last version and KPIs are not running well especially in quality aspect. With this new version, top down strategic map and KPIs seem to run well but the horizontal KPI are not yet established. With this situation every department only have guidance in vertical line and don’t care about other departmental achievement. One sample of this situation could be seen on launching new products. This situation has to be improved using BSC and KPI.
A CASE STUDY OF STRATEGIC PARTNERSHIP PT. ERANDRA SURYA MANUNGGAL WITH SMALL POTENTIAL CMT Erick Yustinus; Pantri Heriyati
Journal of Business Strategy and Execution Vol. 4 No. 1 (2011): Publish on November 2011
Publisher : Bina Nusantara University

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Abstract

PT. Erandra Surya Manunggal (PT. ESM) manufactures children's clothing, ranging from 0-1 year old infants to children aged 2-14 years. Clothing market in Indonesia is strongly influenced by holidays and festivals, to accommodate the demand of the market PT. ESM selected several small potential CMTs for cooperative agreement to provide the necessary machines in the production process. PT.ESM made a strategic partnership with small potential CMTs to secure the supply of the products. In this case study, indepth interviews will be conducted in order to have the insight and achieve the comprehensiveness of the problem and the issue related with the case. Interveiews were mostly conducted with Mr. Indra as the CEO of PT. ESM to explore the business process, issues, included how the CEO took the decisions, the risks involved in partnership with the CMTs. This case study is also attempt to discuss the strategy, formulation, determination of the CMTs and the evaluation of partnership with CMTs. It also provides insight on the production process and how the interconnection and how the partnership between PT ESM and CMTs. There are some forms of research design. The field research, library research and based on knowledge and imagination of the author describe the condition and environment.
PERFORMANCE REVIEW: KEEPING IT FEASIBLE Tatum Syarifah Adiningrum
Journal of Business Strategy and Execution Vol. 4 No. 1 (2011): Publish on November 2011
Publisher : Bina Nusantara University

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Abstract

The strategic human resource management (SHRM) approach tries to link all aspects and practices in HRM directly to organizations’ goals. One of the most important aspects in SHRM is the performance management, in which the HR manager make sure that employee performance are on target, by applying practices such as performance review and merit rating. The following paper discussed the performance review process, what factors make an effective performance review and the benefits of the process, highlighting important aspects of a successful strategic model of performance management, using the strategic model of management of performance. Effective performance review depends to commitment of the organization. Entailed in the commitment is the willingness of the organization to develop a suitable method of train the appraiser to make sure that they fully understand and that they believe in the process. Another important factor is that performance review process should be aligned with organization goals to give it the right direction and fair standard.
STRATEGI BISNIS UNTUK MENINGKATKAN KINERJA DAN PELUANG PERUSAHAAN (Studi Kasus di Perusahaan Motor) Dhany Rakhmatulloh; Henny Hendarti
Journal of Business Strategy and Execution Vol. 4 No. 1 (2011): Publish on November 2011
Publisher : Bina Nusantara University

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Abstract

Main objective of the study was to construct a business strategy for automotive company that sells Honda motorcycles. The study was conducted by gathering the companies’ data in assessing the strengths, weaknesses, opportunities and threats from the company’s internal and external factors. From the study, it can be concluded that the following company has to retain the image of Honda motorcycles, which already been well known by the Indonesian and the company needs to review their human resources as part of their company management. It can be conducted through training for each employee, selection on employee candidates, and a more selective job application system in the company.
ANALYZING THE EFFECT OF HEALTH AND APPEARANCE CONSCIOUSNESS ON INTENTION TO CALCULATE CALORIE INFORMATION IF DISPLAYED AT FAST FOOD RESTAURANT MENU Henny Kumalasari; Netta J. Sjafei
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

In fast food industry, there are so many challenges due to their non-healthy food images. In Indonesia, in Jakarta particularly, the increase of economic situation have bring up more and more people to better social and economic condition which make them tend to be more concerned with their health and safety of their food. In US, the initiative to display calorie information had begun. However, it is not yet done in Indonesia. Therefore, the purpose of this study is to examine consumer’s intention toward calculating calorie information when they buy fast food based on the Theory of Planned Behavior by Azjen (1985) and also considering consumer values which is health and appearance consciousness as antecedent of Attitude toward the behavior. Total of 146 valid respondents was collected through e-questionnaire. Multiple regression analysis were conducted using SPSS 17.0 and the findings of this research indicating that health and appearance consciousness significantly and positively influence attitude toward calculating calorie information when buying fast food. Moreover, the results revealed that attitude, subjective norm, and perceived behavioral control also significantly and positively influence consumers’ intention toward calculating calorie information when buying fast food. By understanding this study results, fast food industry could develop an effective marketing strategy in order to prepare the healthy lifestyle in urban area such as Jakarta which increase recently and repair the non-healthy food image.
SUPPLIER PERFORMANCE CRITICAL SUCCESS FACTOR IN OIL AND GAS INDUSTRY IN KALIMANTAN, INDONESIA Firdaus Alamsjah; Jayanti Cinde Laras Dewi
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

The current activity trend of the oil and gas upstream sector shows increasing trend in production and exploration. In order to accommodate this, the availability of Goods and Services is becoming crucial to be fulfilled. Supply Chain Management (SCM) department needs to ensure that supplier will deliver the right Goods/ Services on time, that’s why supplier management is needed. Moreover, to ensure the continuity of operations and to prevent the delayed of operations, SCM need to identify which one of the supplier development strategy, which consist of supplier inventive, communication, and competitive pressure that is best applied for Goods supplier and best applied for Services supplier. The purpose and importance of this study is to deliver an outcome that will be of knowledge and beneficial to the oil and gas industry in Indonesia to improve their vendor performance system or as a knowledge reference for this industry to know whether the most critical supplier development strategy to be implemented on materials/goods supplier is the same or not with the most critical supplier development strategy to be implemented on services supplier, so the company is able to choose a good vendor performance management strategy and approach to gain better supply chain activity for better operation. By using multiple linear regression method, this research delivers a conclusion that communication turns out to be the best critical supplier development strategy to be applied for Goods supplier and Services supplier.
RELATIONSHIP BETWEEN CONSUMER INVOLVEMENT AND BRAND PERCEIVED QUALITY ON FEMALE COSMETIC CONSUMERS AND PURCHASE INTENTION OF THE FOREIGN BRAND COSMETICS (STUDY IN FEMALE COSMETIC CONSUMERS IN JAKARTA) Tribowo Prakoso; Rini Setiowati
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Cosmetic is a product of consumer goods that have a high level of competition. Brand on a product becomes an important identity that has always known to exist by the consumer. With the ease of foreign brands to be accepted in Indonesia is a substantial opportunity for the cosmetics company, specially foreign brands and are ready to compete with a variety of Indonesian a traditional cosmetic is earlier known and has value to consumers of Indonesian women. Eventually expected to provide useful information for companies in designing marketing promotions, even more so when the product is a cosmetic that is part and parcel of the woman.
ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA HANDPHONE NEXIAN Pantri Heriyati; Septi Septi
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Nexian is a popular local brand mobile phone among Indonesian people. Nexian’s popularity may be caused by the increasing use of mobile internet and social media. Through Nexian mobile phone, user can browse internet, play music, watch TV, watch video, receive and send email, use facebook and twitter beside text message and call. The main object of this study is to analyze the influence of brand image and product quality on consumer purchasing decisions of Nexian mobile phone. Research was conducted on 110 respondents of Nexian mobile phone users who live in Jakarta. The results of this study stated that brand image have a significant influence on purchasing decisions. Meanwhile product quality only have a little impact on consumer purchasing decisions on Nexian mobile phone, which might be expected because consumers do not consider Nexian as a qualified mobile phone. Research Methodology that used to collect the data is survey questionnaire and multiple regression for analyze the data.
LEARNING ORGANISATION: UTOPIA OR PRACTICAL? Tatum Syarifah Adiningrum
Journal of Business Strategy and Execution Vol. 4 No. 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Organisational learning and learning organizational concept are not new in management discipline, however the high popularity of these construct is growing in 1990s onwards to both academics and business managers. From organisational perspective, in order to keep its competitive advantage, to be successful continually, organisations have to keep improving its products and service, and to be able to do that, organisations have to learn, thus becoming a learning organisation. Definitions of learning organisation are varied from each author, from a simple, idealistic to a highly practical one. To manage organisational learning, there are also different ranges of discussions from different academics, ranging from the vague and utopian to highly practical approach. Although engaging in organisational learning is very useful for the development of organisations, becoming a learning organisation is not the one and truly aswer to the sustainability of an organisation. Organisation should pursue change to a better performance, but not all organisation have to change with the same pace and intencity. The most reasonable thing to do in addapting the learning  organisation notion is to consider the sensitiveness of culture and needs, and to decide to what degree an organisation would like to adapt it.

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