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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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KUNCI KESUKSESAN IMPELEMENTASI BALANCED SCORECARD DI INDONESIA Tanios, Debby; Alamsjah, Firdaus
Journal of Business Strategy and Execution Vol 2, No 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

In this era, a very competitive business environment and turbulance have encouraged companies to measure their performance in planning goals in the future. Without measurement, a company will never know whether a correct strategy has been implemented or whether the strategy has been well implemented. Therefore, there exist several performance measurement systems. In the last decade, the Balanced Scorecard (BSC) is one of  most succesfull concepts and has become the top-list tool for performance measurement system in the world. Many companies has claimed that they adopted BSC but some of them were not continously used because they were assumed not being able to give a significant contribute to the business development. The purpose of this research is to find which factors influenced the successful of BSC’s implementation, so that business practitioners may focus on the success factors. By collecting data using questionnaire and using the SPSS software to utilise Chi-Square and multiple regression methods for the data analysis, the transition time, scorecard design, scorecard’s detail distribution to all levels, BSC development process time, and treat BSC as a project system have given a significant influence toward the success of BSC implementation.
INDUSTRIES AWARENESS ON KOTRA AND THEIR PERCEPTION ON KOTRA SERVICE QUALITY Istianto, Harry; Pribadi, Dimas Haryo; Alamsjah3, Firdaus
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Abstract

Since 2008, KOTRA Indonesia has focused its strategy on the customer satisfaction enhancement, both in the origin country and destination country. However, there hasn’t been any adequate research to achieve a better understanding of how Indonesia market perceived KOTRA. Further more, there is a concern that Indonesian companies might not very familiar to such international promotion agency like KOTRA regardless the longstanding existence in Indonesia. The main objectives of this thesis are to measure the industries awareness on KOTRA, and how they perceive KOTRA service quality. Methods are using questionnaire and measurement using statistical through mean scores. Complimentary data on import-export volume is also deployed. Results show that industries which are not KOTRA’s customers are not familiar with International Promotional Agencies. Further more, all of Non-KOTRA Customers respondents do not know about KOTRA. However, KOTRA Customers have good understanding in IPA with a very good perception on KOTRA’s service quality. Recommendations given are strongly on the brand awareness building through promoting image and association with Korean products
DAMPAK TAYANGAN EKSKLUSIF LIGA INGGRIS TERHADAP BRAND IMAGE ASTRO TV Haris, Adam; Darmadi, Budi; Novyanto, Yusman; Maulana, Amalia E.
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Indonesia is a potential market for TV industry. The existence of pay TV in Indonesia has given an alternative by presenting new and attractive programs. Pay TV also provides more comforts in watching TV with infrequent commercial breaks during the program. However, up till now a hand-full of Pay TV operators still cannot penetrate the potential market in Indonesia despite of their potential development. Each operator advertises their distinctive programs trying to catch customers as many as they can. For example, PT. Direct Vision (Astro TV) bought an exclusive broadcasting right for the English Football League (EFL) during 2007-2008. With this EFL program, Astro TV enjoyed an increase in their new subscriptions. But, this exclusiveness had made the free-to-air TV watchers lose their favorite TV program, and thus caused pros and cons in the society through some controllable and uncontrollable media (consumer generated media). An interesting research question may then arise such as “What are the impacts of the exclusive English Football League program onto the Astro TV Brand?”. This study uses an netnography method, which is a qualitative research method by researching through internet media such as blogs, mailing lists and on-line chattings (Consumer Generated Media). It aims to find insights on how soccer-fans society behave towards the exclusiveness in broadcasting the EFL by Astro TV. Results from the analyses shows and recommends that Astro TV should continue to broadcast the EFL  programs and focus in developing a large potential market in Indonesia.
THE EFFECT OF MENU DESIGN ON CUSTOMER PURCHASE INTENTION: A CASE STUDY OF ‘WAROENG MAS KEMAL’ RESTAURANT Fikri, Mas Kemal Rausyan; Ramadhan, Ahmad Seiichi
Journal of Business Strategy and Execution Vol 3, No 2 (2011): Published on June 2011
Publisher : Bina Nusantara University

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Abstract

The purpose of this study is to investigate whether the elements of menu design have a significant effect on customer purchase intention in Waroeng Mas Kemal Restaurant, thus providing better comprehension regarding the implementation of menu design elements related to customer purchase intention. The study employs a questionnaire as the main data collection, which addressed the customers who ate at Waroeng Mas Kemal Restaurant within a two month period. The questionnaire contains questions and statements regarding the customers’ general information, as well as their opinion towards the menu design. The gathered data was later analyzed using multiple regressions technique. Purchase intention is affected by menu design variables, in which the menu’s cover design has the highest contribution, followed by font style and description. Meanwhile, pictures and sizes do not have any effect towards customer purchase intention. The study suggests, the restaurant management need to develop better menu design, especially focusing on the menu’s cover design, font style and description in order to increase sales and profits for their restaurant.
KESESUAIAN PENGASUHAN (PARENTING FIT) DI PERUSAHAAN MULTI BISNIS: STUDI KASUS KELOMPOK “TRANSPORTASI” Munir, Ningky
Journal of Business Strategy and Execution Vol 2, No 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

A multibusiness company usually consists of a parent company or a company act as holding company and one or more subsidiaries or strategic business units. Multibusiness companies create value by influencing – or parenting – the businesses they owned. A good fit between a parent and its businesses will create value, a bad one will destroy it. Based on the framework developed by Goold et al. (1994) a study was conducted to assess the fit between characteristics of the parent and of its businesses in “Transportasi” Group. Parent’s characteristics consists of five groups: the parent’s mental maps; the parenting structures, systems, and processes;  functions, central services, and resources; people and skills; and decentralization contracts. Characteristics of businesses consists of three groups: business definition; parenting opportunities; and critical success factors. A qualitative case study approach from Yin (1994) was used to understand parental value-creation in “Transportasi” Group. From this qualitative research in the case of “Transportasi” Group, we found that there are good fit between the parent and most its businesses. Values were created by the parent through stand-alone influence, linkage influence, and corporate development approaches.  Finally, managerial implications are discussed and brief conclusion is presented.
STRATEGI CHANGE MANAGEMENT UNTUK MEMPERCEPAT IMPLEMENTASI PENGGUNAAN APLIKASI PERANGKAT LUNAK BERBASIS OPEN SOURCE: STUDI KASUS KEMENTERIAN NEGARA RISET DAN TEKNOLOGI Amin, Muhamad; Kumaradjaja, Richard
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Abstract

One of the reason background why Indonesia more seriously in controlling the statute that related Intellectual Property (HAKI) , its because of Indonesia had in Priority Watch of World Trade Organization (WTO) as a country with the most violation of HAKI. To reduce that violation done by individual or group its issued the statute of copy right in 2002. Related on that to reduce the piracy especially on software its has done the declaration on June 30, 2004 and its called Indonesia, Go Open Source! (IGOS) signed by 5 (five) minister at that time and they are minister of national education, minister of law & human right, minister of communication and information, state minister for empowerment apparatus, and state minister for research & technology. The underlay objective on IGOS program gives the knowledge to society that there are software alternative based on open sources that could used and developed beside the piracy software that used by some people. As one of the decelerator IGOS program, state minister for research and technology, would give example to use application software based on open source, therefore Kusmayanto Kadiman as a new state minister instructed to software migration in state ministry for empowerment apparatus environment. There are many problems that faced by technical team. From external environment there are also opportunity aspects and threads that must be faced. From result of research towards those aspects above basically it could formulated the management strategy to faster this migration process.
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI PERSEPSI KONSUMEN DALAM PEMILIHAN BIRO PERJALANAN UMROH DAN HAJI KHUSUS Azmy, Mohammad Savier; Furinto, Asnan
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Purpose of research is to identified the factors which influence the consumer perception in choosing Biro Perjalanan Umroh and Haji Khusus with moderating experience variable of Hajj and Umra. The factors that can be identified are Brand Equity, Guide, Reference, Quality Offering, Confidence Benefit, Special Treatment Benefit, Social Benefit, Religious Congruence as a independent variable, and Perceived Comfort, Perceived Affiliation as a dependent variable. The method that will be use is Analysis Factor method and linear regression with software SPSS 11.0. Result of research is after repeated the analysis factors with rotation, and then formatted 3 factors such as: Attributes factors: Brand Equity, Guide, Reference, Quality Offering and Confidence Benefit Search of Community Factors: Religious Congruence and Perceived Affiliation. Exclusivity Factors: Special Treatment and Perceived Comfort Brand Equity variable, Reference, Quality Offering, Confidence Benefit and Special Treatment Benefit was proven influencing Perceived Comfort variable.  Whereas variable Guide wasn’t proven influencing Perceived Comfort variable. Religious Congruence variable was proven influencing Perceived Affiliation variable. Whereas Social Benefit variable wasn’t proven influencing Perceived Affiliation variable. Guide variable, Quality Offering and Confidence Benefit for experienced consumer in Umra and Hajj wasn’t proven influencing more Perceived Comfort, comparing with inexperienced in Umra and Hajj using Biro Perjalanan Umroh and Haji Khusus. Social Benefit variable for experienced consumer in Umra and Hajj (Experience of Hajj & Umra) wasn’t proven influencing more Perceived Affiliation, Comparing with inexperienced consumer in Umra and Hajj using Biro Perjalanan Umroh and Haji Khusus. 
AN EMPIRICAL STUDY OF THE DRIVERS OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING (SHORT MESSAGE SERVICES) IN INDONESIA Ratihayu, Anabelle Paramita; Agustina, Lita; Baihaqi, M. Farhan; Raharso4, Andreas
Journal of Business Strategy and Execution Vol 1, No 1 (2008): Published on November 2008
Publisher : Bina Nusantara University

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Abstract

Today, mobile marketing has been used for ‘a new media’ to advertise any marketing campaign for the company. In Indonesia, we can find a lot of mobile marketing campaign via mobile device and usually mentioned as SMS advertising. Many researchers have proven how good the effect of mobile advertising, the acceptance, and also consumers’ attitude of the impact of SMS advertising. In this paper we explore and do the research about the consumers’ acceptance toward advertising via mobile device. In addition, for the research we use several variables that were: consumers’ utility, consumers’ utilization of contextual information, consumers’ control, consumers’ sacrifice, consumers’ trust, and the last is frequency of exposure about the mobile advertising itself. This research is done using questionnaire to find out the Indonesian customer acceptance toward mobile advertising via mobile device. The result of this research tells that customer utilities, contextual, control, sacrifice, and trust of the SMS advertising are significantly affecting the acceptance about receiving mobile advertising; The frequency of exposure from SMS advertising are not significantly affect the customer acceptance toward mobile advertising via mobile device. With this result mobile advertising via message can deliver effectively and meet the company objective. Thus based on this research our prejudice about consumer acceptance in Indonesia mostly proven that consumers’ perceived utility, perceived contextual, perceived control, trust, perceived sacrifice are have significant correlation within the customer acceptance but for frequency of exposure did not have enough evidence to accepted and did not have significant correlation between consumers’ acceptance.
AN ANALYSIS ON CUSTOMERS’ LEVEL OF EXPERIENCE TOWARD SATISFACTION, IMAGE AND LOYALTY IN PEOPLE BASED SERVICE INDUSTRY, IN PARTICULAR SALON INDUSTRY IN JAKARTA Iswara, Lydia M.; Suryani, Stephanie Astri
Journal of Business Strategy and Execution Vol 3, No 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

The research was conducted to analyze the effect of customers' level of experience towards their satisfaction, image and loyalty in hair salon industry in Jakarta, which was adapted from the research done by Brunner, Stocklin, & Opwis in 2008. Data collection method used in gathering 300 questionnaires was email, social networks approach and store intercept interview. The data gathered were then analyzed using Descriptive Analysis, Correlation Bivariate, ANOVA, T-test, Mean Value Analysis, and Multiple Regressions. The result indicates that there was positive relationship between satisfaction, image and loyalty. The role of experience was also proven exist although its existence was resulting in a different way from the previous study. In this study, total satisfaction was verified as the general indication for loyalty, while role of experience existed where new customer paid more attention for transaction specific satisfaction and experienced customer put more consideration on cumulative satisfaction. New customers were proven to have different views towards satisfaction, image and loyalty compared to experienced customers. Therefore, hair salons need to differentiate their strategies between new and experienced customers.
STRATEGI METRO TV: MENGHADAPI PERSAINGAN DI INDUSTRI PERTELEVISIAN NASIONAL (SEBUAH STUDI KASUS) Ayuningtyas, Risa; Alif, M. Gunawan
Journal of Business Strategy and Execution Vol 2, No 1 (2009): Published on November 2009
Publisher : Bina Nusantara University

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Abstract

Due to numerous TV stations established recently in Indonesia, the competitiveness of the television industry had become very complex. Metro TV, which was started to position itself as a news network, still stood consistently in this high competition. The purpose of this case study research was to describe the Metro TV’s position as a news TV channel in encountering the competition with other TV stations, which had more varieties of programs. By analyzing the available information and being supported by theories, this case study expected to give recommendations to Metro TV. The research methodology used in this case study research was a qualitative research method with an approach and focus on Metro TV as one of the national TV stations. This case study concluded that the positioning strategy of news television had brought Metro TV to its niche market, becoming a distinction as compared to the other televisions. However, this positioning advantage could not produce high revenue as high as that of other general TV stations. Implementing an efficient production cost strategy might be an approach that Metro TV could adopt in order to raise profit and stay in the competitive TV industry since Metro TV had built a strong positioning a news TV in public. The Metro TV brand had been very strongly associated with the first pioneer news TV in Indonesia, which became one of its strengths compared to its other competitors. Through the positioning concept and strategy as a news TV station, Metro TV might be able to continuously keep its consistency to serve the area of SES AB+ audience, who mostly came from the professionals and business people as potential targets of Metro TV satisfying their needs of updated news and information.

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