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INDONESIA
Journal of Business Strategy and Execution
Published by Universitas Bina Nusantara
ISSN : 19796854     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
Arjuna Subject : -
Articles 182 Documents
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Faktor-Faktor Yang Mempengaruhi Minat Investor Dalam Menggunakan Sistem Perdagangan Saham Online Vidayana, Vidayana
Journal of Business Strategy and Execution Vol 5, No 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

This study was conducted to examine the relationship between several variables that has been believed could influencing the intention to use online stock trading system on the Indonesia Stock Exchange. The model used was developed by Model TAM, TPB and ECM. Variable Satisfaction, easy to use, usfulness, trust, risk and benefits, which analyzed its association with the intention to use by using path analysis. Data taken from 62 respondents who are investors in the Indonesia Stock Exchange trade transactions online. Results from the study were analyzed using confirmatory factor analysis and path analysis showed that the variables of trust and proven usefulness secarang direct effect on the intention to use online stock trading system.
Penilaian Kinerja Reksa Dana Saham di Indonesia Ketika Pasar Naik dan Turun Tahun 2007 – 2009 Kongdro, Handrich; Handoyo, Sarwo Edy
Journal of Business Strategy and Execution Vol 5, No 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

Mutual funds had become an investment alternative for the Indonesian people who wanted to invest in the stock market but have limited knowledge, money, and time. But it is not easy anyway to determine which mutual funds can be a good option for investors, especially in the type of mutual fund shares that have the highest rate of return at the same risk as compared to other types of mutual funds. Recorded in 2007, JCI continued to rise significantly throughout the year, but in 2008 had a significant reduction is also due to the supreme case of mortgage and again increased in 2009 which exceeded the increase in 2007. In market conditions that rise and fall like that assessment of the performance of mutual fund shares using the method of Sharpe, Treynor and Jensen. The results showed that 9 out of 30 equity funds have consistently performing above the market's performance during 2007 to 2009, the equity funds Fortis Equity, Primary Shares, Prima Equity Fund, First State Indoequity Sectoral Fund, Mandiri Investa Attractive, Equity Funds mainstay, Bahana Prima Fund, Schroder Plus Achievement Fund, and Aggressive Investment NAM.
Consumer Perception and Expectation on Sharia Bank’s Product Differentiator a Study for Bank DKI Syariah Safri, Amin; Hasman, Inda D.; Soeriaatmadja, Tubagus Hanafi
Journal of Business Strategy and Execution Vol 5, No 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

The aim of this study is to find some uniqueness of Sharia aspects which are expected by consumer to be embedded into a Sharia Banking’s product. This study will analyze Sharia Banking Consumer perception attitudes toward Sharia funding product in Indonesia by using the sources of research data from a well known regional Sharia retail bank in Indonesia, Bank DKI Syariah which is keen to grow their funding business as much as possible. The project research’s output is expected to recommends Bank DKI Syariah as the subject of this study, to initiate any further research and review their strategic business plan by using this particular consumer perception result on the raised issues. The finding hopefully can eventually be utilized in forming  new Sharia Banking  product models that are more sustainable to support the industry trend  to a leading position in the new economic era of Islamic finance in Indonesia.
Motivation – Are There Limits to What Can be Achieved? Putra, Sukma
Journal of Business Strategy and Execution Vol 5, No 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

Motivation is the underlying reason for an act committed by an individual. A highly motivated person is someone who has a very strong reason to achieve what he wanted to do in his current job. Two main types of motivation are said to be intrinsic or extrinsic. Intrinsic motivation refers to motivation that comes from inside an individual rather than from any external or outside rewards, while extrinsic motivation is a construct that pertains whenever an activity is done in order to attain some separable outcome. If we as an individual doing something based on our willingness and eagerness, it is believed that we can achieve our objectives. It is true there are no limits to what we can achieve, but there are some key factors that can affect the motivation and this can become a limit to what can we achieve. It is clear that what affects the motivation is the motive itself and there is an important factor that can affect the employees’ motivation at work, which is compensation. Nevertheless, it is also believed since the compensation are made and controlled by organization and leader this can become the main factor of what can be achieved. Therefore, the ideal effort for leaders to motivate their employees is to get more concentrations on intrinsic motivation for making employees happy and enjoy, or convincing their self efficiency in working their tasks.
Strategic Planning: Shaping Organisation Action or Emerging from Organisational Action? Adiningrum, Tatum Syarifah
Journal of Business Strategy and Execution Vol 5, No 1 (2012): Publish on November 2012
Publisher : Bina Nusantara University

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Abstract

Several perspectives have been offered to explain the strategy making process, and also at the same time offered the best strategy remedy. The perspectives of strategy making can be divided into two main perspectives: mechanic and organic. The mechanic perspectives view strategy as ‘posture and plan’ and the main models used are the design model and SWOT. The organic stream gives alternatives views in strategy development that captures the needs of dynamic interaction with environment and emphasis more on strategic change. Both perspectives will be discussed and their compatibility in the current environment is compared. The two approaches have their own logics, and both are valid depending on the situation and environment the organisation in. However, with the globalization, tight competition and changes in government policies and behavior, organisation is expected to be more flexible in responding to changes and keep and open mind and eyes to unforeseen opportunities and threats. Therefore, nurturing conducive environment for emergent strategies seems like a logical thing to do.
ANALISA PERBEDAAN BRAND IMAGE SITUS RITEL ONLINE LOKAL Wicaksono, Kuspuji C. B.
Journal of Business Strategy and Execution Vol 6, No 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

Information Technology development have provided an opportunity for all kind of company to sell their product for the customer directly from the display monitor. Each online retail shop has different brand image on the internet and they sell various kinds of product.This article is written to find out whether there are any differences on brand image for local online retail shop such as: www.lazada.co.id, www.blibli.co.id and www.mncshop.co.id based on six factors of brand image which are: benefits, attributes, cultures, values, personality and user. Data for the research were collected from questioners given to respondents who had seen and shopped at that local online retail shop mention above. Then each respondents were asked to gave scores based on the six factors of brand image for each online retail shop. Using the ANOVA method for testing the differences on brand images for each online retail shop. Result from the research revealed that there are a differences in brand image between www.lazada.co.id, www.blibli.co.id and www.mncshop.co.idfor beneftis, cultures and values, no differences on attributes, meanwhile personality cannot be tested. In this journal, the creator of online retail shop are expected to improve their brand image to distinguished one another differently.
FORMULASI KOMPETENSI INTI GREEN NITROGEN DALAM LAYANAN NITROGEN DI SPBU PERTAMINA Simbolon, Freddy; Dewanti, Retno; Melati, Ina
Journal of Business Strategy and Execution Vol 5, No 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

Green Nitrogen is a pioneerand the largest in the nitrogen charging service and tire for motor vehicles in Pertamina gas station. At the young age of three years the company has not even been able to developthe market from Medan to Denpasar. Along with the development of the service market nitrogen and tubeless tire, the newer companies that have sprung up in order to create competition in the market. As a result of the emergence of competition, the need for companies to build core competencies in order to retain customers and a market leader. This study aims to formulate the company's core competencies in order to become the market leader in the service of nitrogen and tubeless tire. The method of research using qualitative methods of data collection through the Focus Group Discussion (FGD). Based on the result showed that the core competencies that must be owned by company in strengthening the company's competitive position in the industry nitrogen and tire services in Pertamina gas station is to build expertise in the development of products, services and the latest business that exceeds customer expectations.
ANALISIS PENGARUH HARGA, KARAKTERISTIK PRODUK, PROMOSI DAN KESADARAN AKAN MEREK TERHADAP INTENSI PEMBELIAN MOTHERBOARD Lesmana, Andreas; Adhinugraha, Daniel
Journal of Business Strategy and Execution Vol 7, No 1 (2014): Publish on November 2014
Publisher : Bina Nusantara University

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Abstract

The main objective of this study was to analyze the effect of pricing, product characteristics, promotion and brand awareness of intentions to purchase motherboard. This study used questionnaires and interviews to obtain data to be analyzed. The number of respondents was 271 respondents and scattered in several major cities in Indonesia. Data gathered was analyzed using SPSS Statistics 21. The result fo this study showed, (1) There is no positive influence of the price on purchase intentions, (2) Characteristics of the product do not have positive influence on purchase intentions, (3) There is no positive influence of Awareness of the brand on purchase intentions. (4) Promotion has positive influence on purchase intentions.
ANALISIS ORIENTASI BERBELANJA TERHADAP TUJUAN KONSUMEN BERBELANJA PADA SITUS E-COMMERCE DISDUS.COM Sofiany, Sofiany; Sucento, Bun
Journal of Business Strategy and Execution Vol 6, No 1 (2013): Publish on November 2013
Publisher : Bina Nusantara University

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Abstract

This study was conducted to test the orientation shop for consumers shopping destination in the e-commerce group buying. The site for conducted research was disdus.com. There are 5 types of orientation becomes the dependent variable of this research is the orientation impulsive, brand, shopping enjoyment, convenience, and price. While the independent variables are consumers shopping destination in disdus.com site. The method used was a survey by sampling with non-probability judgmental sampling method. The test data used successfully using multilinear regression test and also test a simple linear. Multilinear test proved that all the variables that exist simultaneously affect consumers shopping destination on e-commerce sites disdus.com. While the results of simple linear test showed that all variables, except the variable impulsive, proven positive effect on consumer shopping destination on e-commerce sites disdus.com.
ANALYZING THE EFFECT OF HEALTH AND APPEARANCE CONSCIOUSNESS ON INTENTION TO CALCULATE CALORIE INFORMATION IF DISPLAYED AT FAST FOOD RESTAURANT MENU Kumalasari, Henny; Sjafei, Netta J.
Journal of Business Strategy and Execution Vol 5, No 2 (2013): Publish on June 2013
Publisher : Bina Nusantara University

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Abstract

In fast food industry, there are so many challenges due to their non-healthy food images. In Indonesia, in Jakarta particularly, the increase of economic situation have bring up more and more people to better social and economic condition which make them tend to be more concerned with their health and safety of their food. In US, the initiative to display calorie information had begun. However, it is not yet done in Indonesia. Therefore, the purpose of this study is to examine consumer’s intention toward calculating calorie information when they buy fast food based on the Theory of Planned Behavior by Azjen (1985) and also considering consumer values which is health and appearance consciousness as antecedent of Attitude toward the behavior. Total of 146 valid respondents was collected through e-questionnaire from mid May to end of May 2013. Multiple regression analysis were conducted using SPSS 17.0 and the findings of this research indicating that health and appearance consciousness significantly and positively influence attitude toward calculating calorie information when buying fast food. Moreover, the results revealed that attitude, subjective norm, and perceived behavioral control also significantly and positively influence consumers’ intention toward calculating calorie information when buying fast food. By understanding this study results, fast food industry could develop an effective marketing strategy in order to prepare the healthy lifestyle in urban area such as Jakarta which increase recently and repair the non-healthy food image.

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