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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
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Segmentation Map, Consumer Preference, and Price Determination Appropriate for Wedding Organizer Business in Jakarta Melati, Ina; Budiwan, Teddy Indira; Puspokusumo, R.A. Aryanti Wardaya
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4418

Abstract

This research was aimed to validate segmentation from previous research, determining consumer preference and pricing perception based on preferences selected by the Wedding Organizer (WO) consumer in each validated segment to reach consumer satisfaction. This research was a quantitative descriptive research by using probability sampling with 100 total respondents. The used analytical models, were differences in accordance to each problem studied, those were; (1) segmentation was analyzed by cluster analysis and cross tabulation and, (2) consumer preference, as well as pricing perception, were analyzed by cross tabulation. This research produces three segmentations of wedding organizer users and their appropriate product and service preference, including price perception from each of the consumers. In terms of fair price, each segment has their own perception. Smart couple prefers standard portfolio in product and office performance, employee quality and service contract in service, priced in 65 Mio – 125 Mio. Uncle Scrooge prefer catering, rundown management and makeup & wardrobe in product and employee quality in service, all in the price range of 65 Mio – 125 Mio. Familiar face couple has catering in product preference and consultant allocation in service preference, all in the price range of 65 Mio – 125 Mio.
Firms’ Dynamic Capabilities: A Case of Indonesian Telecommunication Company Apriza, Sari; Utami, Ami Fitri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4885

Abstract

Based on the concept of dynamic capabilities that were introduced by Teece & Pisano, this research aimed to analyze how did the dynamic capability condition in Company A. This research used a descriptive qualitative method of secondary data from annual report 2013 to 2017 and article in the website. It is found that Company A possesses a dynamically fluctuate dynamic capabilities through their ability to absorptive capability, adaptive capability, and innovative capability. The implementation of dynamic capabilities in Company A depend on top management board member to develop the company’s general strategic move and by this able to maintain the dynamic capability, and Telecommunication company should be able to nurture the whole organizations’ environment which supports the proliferation of this capability to all the members inside. In short, the benefit of this research will give learning point for the business player or practical to deal with the dynamic situation by using a dynamic capabilities perspective.
International Entrepreneurship as Development of Entrepreneurship Education: A Study Case of ASEAN Economic Community Countries Wimpertiwi, Dotty
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4625

Abstract

The objectives of this research were; (1) adding up the enrichment in the entrepreneurship education in BINUS to change the mindset of the students to be able to compete and create the new workspace in the AEC, especially in three countries (Indonesia, Malaysia, and Singapore) using PEST analysis to understand more about how doing entrepreneurship global or international. (2) Giving the contribution to enrich the knowledge of the basic concept of AEC for entrepreneur students. (3) Providing the insight on the challenge and the opportunity especially in International Entrepreneur. The research methods were qualitative and descriptive analysis follow by literature study. Results show that by learning entrepreneurship of ASEAN will change the mindset of the students to be more competing when doing business. There are several opportunity and challenge in neighboring countries between the member of the AEC, for the university that has the start-up or SMEs for being global or international.
Ease of Online Ojek Service Grows Consumer Loyalty Hariyatno, Hariyatno; Wimpertiwi, Dotty; Isanawikrama, Isanawikrama; Bawono, Adhi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4610

Abstract

The purpose of this research was to find out why people in the city of Bogor tend to be loyal to ojek online compared to other public transportations. This research conducted in Bogor that used descriptive and verification methods by taking 115 samples of consumers of all fleets motorcycle ojek online in Bogor. The data were taken randomly by using iteration calculation as much as three times. Data analysis used multiple regression analysis. The result of the research shows that the most significant customer loyalty of sub-variable of service quality is reliability. Of the overall population, sub-service quality variables affect customer loyalty 89,5% and the remaining 10,5% is influenced by other factors not examined in this research.
Editorial Page and Table of Contents Ariyanto, Rudy
The Winners Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.5226

Abstract

The Effectiveness of O2O Strategy on E-Commerce Transactions Lie, Yulius; Atmojo, Robertus Nugroho Perwiro; Muljo, Hery Harjono
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 20, No 1 (2019): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v20i1.5154

Abstract

This research wanted to show the development of e-commerce transaction brought something new to organizations to accelerate their business through online sales. The presence of online marketplace also gave positive impacts for organizations to run online sales. It was undeniable that e-commerce positively contributes to people’s lives, besides the negative side that most people are still reluctant to use it. Online-to-offline (O2O) was a strategy to direct online users to do offline activities in physical stores. With O2O, customers could buy products from the store after researching online, paying online, and picking up product from the store. The research aimed to find out more about factors that influence consumer trust level to do a transaction in online media, as well as to measure the effectiveness of O2O strategy on e-commerce. Furthermore, this research used a quantitative correlation data analysis method on critical factors that influence customer decision in doing ecommerce transaction, with non-experimental research. The research outcome is the overview of the effectiveness feature and O2O strategy that is provided by the online shopping provider in giving a positive influence for consumers to make purchases in e-commerce. This research also reflects how the people respond to the existence of a marketplace that complements its place with O2O service.
Intellectual Capital Effect, Financial Performance, and Firm Value: An Empirical Evidence from Real Estate Firm, in Indonesia Deniswara, Kevin; Uyuun, Ratu Marwaah Firhatil; Lindawati, Ang Swat Lin; Willnaldo, Willnaldo
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 20, No 1 (2019): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v20i1.5500

Abstract

This research aimed to analyze the impact of intellectual capital towards the firm’s financial performance and firm’s value. Intellectual capital was measured by Value Added Intellectual Capital (VAIC) which has three components, such as Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), and Structural Capital Value Added (STVA). Firm’s financial performance and firm’s value were measured by Return on Assets (ROA), Return on Equity (ROE), Revenue Growth (RG), and Tobin’s Q ratio. There were 102 observations of Property and Real Estate company sector listed in Indonesia Stock Exchange period 2014-2016 that was analyzed using the linear regression method. The results show that VAIC has a significant impact towards financial performance and firm’s value, except revenue growth, which means that the firm’s ability to generate value added and also profit with total assets and equity increase if IC is managed properly. Therefore, VACA is the only component of VAIC that has a significant impact towards financial performance and firm’s value, except RG which means that the capital employed is already managed properly.
Price Fraction Changes Impact on Stock Trading Indicators: An Events Study on Indonesia Stock Exchange Suprapto, Adi Teguh; Mulyono, Mulyono; Prihandoko, Danang
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 20, No 1 (2019): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v20i1.5103

Abstract

This research presented differences of stock price fraction system to stock trading indicator variables such as volume, value, and frequency of stock trading transactions on companies listed in Indonesia Stock Exchange. The purpose of this research was to measure and analyze the difference of stock price fraction system to stock trading indicator variables. Sample determination based on the sampling method was saturated, i.e., the technique of determining the sample by using all members of the population as a sample. The sample in this research used JCI data as it represents the 115 issuers listed on the Indonesia Stock Exchange during the research period. This research used Mann-Whitney U Test to find out whether there were differences between two groups of data that were not related (independent) with the classification; group 1 was the volume data, the value and frequency of stock trading before the new price fraction that was applied 02 May 2016. While the second group data volume, value and frequency of stock trading after applying the new price fraction 02 May 2016. This research finds that the stock trading indicators reflected by the trading volume of stocks, the value of the stock, and the frequency of stock trading has a significant difference before and after the implementation of the new stock price fraction. 
Successful Implementation of Enterprise Resource Planning Hermawan, Hermawan
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 20, No 1 (2019): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v20i1.5359

Abstract

The purpose of this research was to analyze factors that influence a successful implementation of Enterprise Resource Planning (ERP) at PT Agung Sedayu Group. Measuring the success of ERP implementation was needed to find out what success factors influence the implementation process. The DeLone and McLean success model was used as a measurement tool with employees who actively used the ERP system as respondents. The research method used was a descriptive quantitative method with questionnaires as data collection techniques with the indicators on DeLone and McLean model. Data taken from the questionnaire were 187 samples from 350 active user population systems at PT Agung Sedayu Group. Questionnaire data were processed using the SPSS application to test the validity and reliability; then linear regression analysis was performed to test the hypothesis. From the results of the research, it is known that all variables of system quality, information quality, service quality, usage, user satisfaction, and net benefits have an influence on the successful implementation of ERP at PT Agung Sedayu Group. The conclusion presents that the successful implementation of ERP is more influenced by user satisfaction supported by the level of use, system quality, information quality, and service quality.
Tax E-Filing System Acceptance Level on the Taxation Compliance: An Application of the UTAUT Approach Natasya, Natasya; Tandililing, Elia Madatu; Angelus, Michael; Kevin, Kevin
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 20, No 1 (2019): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v20i1.5572

Abstract

This research aimed to analyze the acceptance level of the tax e-filing system on the tax compliance of the individual taxpayer. UTAUT had underpinned this research that consisted of the aspects of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence  (SI), and Facilitating Condition (FC). These factors were expected to trigger the taxpayer attitude which will be impact on their behavioral intention. Using a qualitative research approach, an interview with 16 individual taxpayers with certain criteria was conducted. The interview questions were derived from the UTAUT aspects. Moreover, all interview scripts segmented into three distinct classifications; age, gender, and occupation. The interview data were analyzed using Nvivo 12. The result shows that tax e-filing system is effective to stimulate the commitment of the participant, not only to use the system regularly and to report their tax return but also to fulfill their tax obligation voluntarily. The e-filing system increases participant productivity because it offers cost reduction and time-saving. Furthermore, it is easy to understand and effortless to use. However, SI has less impact on the participant' decision to use tax e-filing system since it is mandatory in accordance with the tax regulation. Regarding the FC, it is sufficient to develop people interest in using the e-filing system. This result could be a beneficial source for the Directorate General of Taxes to evaluate the e-filing implementation and for Indonesia citizen to actively involved

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