cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
thewinners@binus.edu
Editorial Address
Jl. Kebon Jeruk Raya No.27 Kebon Jeruk, Jakarta Barat 11530
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
 30   31   32   33   34 
Social Unrest of Betawi‘s Traditional Arts and Culture Performers during COVID-19 Pandemic Iwan Henry Wardhana; Renny Nurhasana
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6777

Abstract

The COVID-19 pandemic quarantine had caused social unrest in many sectors of society due to sudden downturn of economic activities as well as severe decrease of income. The research aimed to reduce social unrest among Betawi’s traditional arts and culture performers, prevent unrest from rising to a greater level and preserve Betawi’s traditional arts and culture in Jakarta. The social unrest data were collected by Jakarta Capital City Government, through Jakarta Culture Office via an intensive interview with Betawi’s traditional arts and culture figures. The results of the interviews were identified and used as the basis for formulating policies that could reduce social unrest in the Betawi arts and cultural performers. The results show that Betawi’s traditional art and culture performers' unrest can be overcome and preventedfrom escalating to the next level.
The Determinant Factors of KAI Access Awareness in PT Kereta Api Indonesia from Millennial Generation Perspective Rano Kartono; Afif Wildan Tamami
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6781

Abstract

PT Kereta Api Indonesia (Persero), as a monopoly train company in Indonesia, launches KAI Access which has been downloaded by more than 5 million users, but only about 1,1 million users are active. The research intended to determine the relationship between brand experience, brand trust, perceived quality of customer satisfaction, and brand awareness in the minds of KAI Access consumers. The research used primary data with millennial populations by 986.775 and purposive sampling method with 400 KAI Access users spread over 9 Daops (operational areas) of PT Kereta Api Indonesia in Java with a Partial Least Square (PLS) analysis approach. The results show that brand experience and perceived quality have a positive effect on customer satisfaction while brand trust has a negative effect. Whereas customer satisfaction and brand experience are directly proportional to brand awareness. 
The Effect of Ad Content and Ad Length on Consumer Response towards Online Video Advertisement Djoko Raditya; Willy Gunadi; Dennis Setiono; Jonathan Rawung
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6797

Abstract

The research aimed to determine the moderating effect of advertisement (ad) length on the relationships between ad content and the intention of skipping, as well as ad irritation. The research attempted to fill in the lacuna in the academic  literature on the said issue. In doing so, it examined consumers' responses towards the consumers' intention of adskipping and irritation. The experimental research utilized four video ads with varying durations and containing both entertaining and boring content, with long and short ad length. The research sample comprised 120 respondents spend at least more than 1 hour online. The research employed convenience sampling and the method of Univariate Analysis of Variance Linear Model. IBM SPSS Statistics was used for data analysis. The results reveal that the content and length of an online video ad have a direct effect on consumers' ad irritation and intention of skipping. The research concludes that the perceived entertainment of an online video ad significantly affects consumers' intention of skipping and ad irritation. Furthermore, the length of video ads has a major impact on their intention of skipping and ad irritation. 
The Influence of Promotion via LINE Messenger on the Attitude of Starbucks’ LINE Official Account Followers Santi Delliana; Vira Dessy Arisandi
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6812

Abstract

The research aimed to determine the effect of promotion through persuasive messages via LINE messenger applications on the attitude of Starbucks’ LINE official account followers. The analytical research applied the S-R (Stimulus-Responses) theory with quantitative approaches and survey methods by distributing questionnaires in analytical to 400 respondents, who are followers of Starbucks’ LINE official account. The research uses sociopsychological tradition focusing on individual social behavior, personal effects, perception, cognition, personality and traits. Research findings were based on the answers of respondents who strongly agree on cognitive, contextual, and affective indicators. The research comes up with results indicating that there is a strong influence of promotion via LINE messenger on the attitude of Starbucks’ LINE followers, where the magnitude is positive. The results find that customers receive Starbucks’ promotion messages with positive attitudes and feedbacks as well. It is suggested that future research consider to determine the occurrence of stages of customers’ purchase decision. 
Factors Affecting Consumers’ Intentions to Use Online Food Delivery Services During COVID-19 Outbreak in Jabodetabek Area Rano Kartono; Jane Kartika Tjahjadi
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6822

Abstract

The research intended to scrutinize aspects affecting intentions to use online food delivery services during COVID-19 outbreak in Jabodetabek area. The research applied Theory of Reasoned Action (TRA) that integrated perceived  trustworthiness, perceived relative advantage, perceived risk and attitude toward using to give insights on factors affecting consumers’ intention when using online food delivery services. Data collection was conducted by quantitative,  non-probability, purposive sampling methods. The research instrument was online questionnaires that were spread out to all people who had experienced using online food delivery services at least once, during COVID-19 outbreak (Feb-May 2020). In total, there were 127 valid returned questionnaires used to analyze data variables using PLS-SEM method through SMART-PLS 2.0 M3 software. The results find out that perceived trustworthiness, perceived relative advantage,  and perceived risk positively affect consumers’ attitudes toward using online food delivery service. Perceived trustworthiness and attitude toward using positively affects intention to use online food delivery services. However, perceived risk negatively affects intention to use online food delivery services during COVID-19 outbreak in Jabodetabek  area. 
The Effect of Work Autonomy and Workload on Job Satisfaction of Female Workers in the Banking Sector: Mediating the Role of Work Life Balance Iqbal Ramadhani Fuadiputra; Khusnul Rofida Novianti
The Winners Vol. 21 No. 2 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i2.6908

Abstract

The research focused on the role of work-life balance to mediate the effect of work autonomy and workload on female workers’ job satisfaction, particularly in the banking sector. By applying quantitative approach and data collection, the research used questionnaire to 100 female workers in the banking sector in Malang city, East Java, and analyzed using Partial Least Square (PLS) software. The results show that workload has a significant effect on work-life balance. Work autonomy, workload, and work-life balance have a direct and insignificant effect on job satisfaction. Nevertheless, the research highlights the importance of managing work-life balance especially for female workers related to high workload and less autonomy for their job satisfaction in the banking sector especially in Malang.
The Effect of Opportunity Recognition and Organisation Capability on SME Performance in Indonesia Moderated by Business Model Innovation Hendry Hartono; Reeya Ardini
The Winners Vol. 23 No. 1 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i1.6932

Abstract

The research aimed to analyze the effect of opportunity recognition and organisation capability on SME's performance which is moderated by Business Model Innovation. It also aimed to find out and analyse the variables that most significantly affect SME's performance in Jakarta. Data collection were done by collectting questionnaires with 100 respondents who had business. In analysing data, the research used associative methods and moderated regression analysis. The results indicate that opportunity recognition and organisation capability have a significant effect on SME performance, and Business Model Innovation as moderator reduces the influence of opportunity recognition on SME performance but increase the influence of organisation capability on SME performance. Opportunity recognition and organisation capability have a relationship with SME performance, as evidenced by moderated regression analysis (β) of 1,589 and 0,479. After the Business Model Innovation moderates the two variables, the opportunity recognition relationship to SME performance has decreased to 0,657, and organisational capability to SME performance has increased to 0,724. Opportunity recognition, organisation capability, and Business Model Innovation also have a simultaneous influence on SME performance.
Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality, and E-Satisfaction for Generation Z Students? Freddy Pandapotan Simbolon; Lena Yanti
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6970

Abstract

The goal of the research was to examine the effect of social media marketing, e-service quality, and e-satisfaction on customer engagement. The research was conducted at Bina Nusantara University (Binus) with a sample of 100 students  from Generation Z using quantitative approach with data collection by distributing questionnaires to be analyzed using path analysis. The findings show that social media marketing and e-service quality significantly have impacts on e-satisfaction and customer engagement, while the e-satisfaction does not significantly impact customer engagement.  Therefore, the development of digital technology in higher education becomes the main focus for supporting services and activities.
The Effect of Need for Achievement, Locus of Control, and Attitudes towards Student Entrepreneurial Intentions in SMKN 1 Batanghari Herry Sofyandy Pranata; Khairinal Khairinal; Denny Denmar
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6987

Abstract

High unemployment rate, especially from SMK graduates, and the lack of entrepreneurship in Indonesia have prompted many parties to find out solutions. It is very important in fostering graduates who are ready to become entrepreneurs. The research aimed to investigate the influence of need for achievement, locus of control, and attitudes toward entrepreneurial intentions of students of SMK Negeri 1 Batang Hari. Data analysis method used path analysis in which  multiple regression models were tested with classical assumptions to determine the appropriate analysis model. The  classical assumption test included: normality test using the one-sample Kolmogorov-Smirnov test, homoscedasticity test using the Spearman’s Rho test, and linearity test using the lack of fit test and the multicollinearity test. With a sample of  175 class-XI students of all majors at SMKN 1 Batang Hari, the result shows that there is an influence of need for achievement, locus of control, and attitudes toward students’ entrepreneurial intention at SMK Negeri 1 Batang Hari.
Interrelatedness between Organizational Culture and Human Resource Management in the Context of Corporate Entrepreneurship Syafri Naldi; Dapit Alexsander; Margo Purnomo
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6996

Abstract

There has been numerous research on corporate entrepreneurship typically referring to organizational culture or human resource management (HRM). The research aimed to complement previous research that had explored the link between entrepreneurship, the culture of organization, and HRM. The purpose of the research was to explain the operationalization of the three principles and to elaborate the interrelationship between them in the context of corporate entrepreneurship. The research used a systematic review process, namely an indepth literature review of results from 25  articles based on certain keywords and limitations. The result produces a model that describes the influence of HRM on organizational culture, which is expected to inspire businesses to adopt an approach to corporate entrepreneurship and  enhance the efficiency of the company. Future research is suggested to have more than one database and use more  research article sources published in over 10-20 years. It is expected that future research come up with extended range of observations and results on how science has progressed. 

Page 32 of 68 | Total Record : 672

 30   31   32   33   34 

Filter by Year

2001 2025


Reset
Filter By Issues
All Issue Vol. 26 No. 2 (2025): Journal The Winners (In Progress) Vol. 26 No. 1 (2025): The Winners (In Progress) 2025: Article in Press Vol. 25 No. 2 (2024): Journal The Winners Vol. 25 No. 1 (2024): Journal The Winners Vol. 24 No. 2 (2023): Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners Vol. 23 No. 2 (2022): The Winners Vol. 23 No. 1 (2022): The Winners Vol. 22 No. 2 (2021): The Winners Vol. 22 No. 1 (2021): The Winners Vol. 21 No. 2 (2020): The Winners Vol. 21 No. 1 (2020): The Winners Vol 21, No 1 (2020): The Winners (In Press) Vol. 20 No. 2 (2019): The Winners Vol 20, No 2 (2019): The Winners Vol 20, No 1 (2019): The Winners Vol. 20 No. 1 (2019): The Winners Vol. 19 No. 2 (2018): The Winners Vol. 19 No. 2 2018 Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018 Vol 19, No 2 (2018): The Winners Vol. 19 No. 2 2018 Vol 19, No 1 (2018): The Winners Vol. 19 No. 1 2018 Vol. 19 No. 1 (2018): The Winners Vol. 19 No. 1 2018 Vol 19, No 1 (2018): The Winners Vol. 19 No. 1 2018 Vol. 18 No. 2 (2017): The Winners Vol. 18 No. 2 2017 Vol 18, No 2 (2017): The Winners Vol. 18 No. 2 2017 Vol 18, No 1 (2017): The Winners Vol. 18 No. 1 2017 Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017 Vol 17, No 2 (2016): The Winners Vol. 17 No. 2 2016 Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016 Vol 17, No 1 (2016): The Winners Vol. 17 No. 1 2016 Vol. 17 No. 1 (2016): The Winners Vol. 17 No. 1 2016 Vol. 16 No. 2 (2015): The Winners Vol. 16 No. 2 2015 Vol 16, No 2 (2015): The Winners Vol. 16 No. 2 2015 Vol 16, No 1 (2015): The Winners Vol. 16 No. 1 2015 Vol. 16 No. 1 (2015): The Winners Vol. 16 No. 1 2015 Vol. 15 No. 2 (2014): The Winners Vol. 15 No. 2 2014 Vol 15, No 2 (2014): The Winners Vol. 15 No. 2 2014 Vol. 15 No. 1 (2014): The Winners Vol. 15 No. 1 2014 Vol 15, No 1 (2014): The Winners Vol. 15 No. 1 2014 Vol 14, No 2 (2013): The Winners Vol. 14 No. 2 2013 Vol. 14 No. 2 (2013): The Winners Vol. 14 No. 2 2013 Vol 14, No 1 (2013): The Winners Vol. 14 No. 1 2013 Vol. 14 No. 1 (2013): The Winners Vol. 14 No. 1 2013 Vol. 13 No. 2 (2012): The Winners Vol. 13 No. 2 2012 Vol 13, No 2 (2012): The Winners Vol. 13 No. 2 2012 Vol 13, No 1 (2012): The Winners Vol. 13 No. 1 2012 Vol. 13 No. 1 (2012): The Winners Vol. 13 No. 1 2012 Vol. 12 No. 2 (2011): The Winners Vol. 12 No. 2 2011 Vol 12, No 2 (2011): The Winners Vol. 12 No. 2 2011 Vol. 12 No. 1 (2011): The Winners Vol. 12 No. 1 2011 Vol 12, No 1 (2011): The Winners Vol. 12 No. 1 2011 Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010 Vol 11, No 2 (2010): The Winners Vol. 11 No. 2 2010 Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010 Vol 11, No 1 (2010): The Winners Vol. 11 No. 1 2010 Vol 10, No 2 (2009): The Winners Vol. 10 No. 2 2009 Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009 Vol. 10 No. 1 (2009): The Winners Vol. 10 No. 1 2009 Vol 10, No 1 (2009): The Winners Vol. 10 No. 1 2009 Vol. 9 No. 2 (2008): The Winners Vol. 9 No. 2 2008 Vol 9, No 2 (2008): The Winners Vol. 9 No. 2 2008 Vol 9, No 1 (2008): The Winners Vol. 9 No. 1 2008 Vol. 9 No. 1 (2008): The Winners Vol. 9 No. 1 2008 Vol. 8 No. 2 (2007): The Winners Vol. 8 No. 2 2007 Vol 8, No 2 (2007): The Winners Vol. 8 No. 2 2007 Vol. 8 No. 1 (2007): The Winners Vol. 8 No. 1 2007 Vol 8, No 1 (2007): The Winners Vol. 8 No. 1 2007 Vol. 7 No. 2 (2006): The Winners Vol. 7 No. 2 2006 Vol 7, No 2 (2006): The Winners Vol. 7 No. 2 2006 Vol 7, No 1 (2006): The Winners Vol. 7 No. 1 2006 Vol. 7 No. 1 (2006): The Winners Vol. 7 No. 1 2006 Vol 6, No 2 (2005): The Winners Vol. 6 No. 2 2005 Vol 6, No 2 (2005): The Winners Vol. 6 No. 2 2005 Vol. 6 No. 2 (2005): The Winners Vol. 6 No. 2 2005 Vol 6, No 1 (2005): The Winners Vol. 6 No. 1 2005 Vol. 6 No. 1 (2005): The Winners Vol. 6 No. 1 2005 Vol 6, No 1 (2005): The Winners Vol. 6 No. 1 2005 Vol. 5 No. 2 (2004): The Winners Vol. 5 No. 2 2004 Vol 5, No 2 (2004): The Winners Vol. 5 No. 2 2004 Vol 5, No 2 (2004): The Winners Vol. 5 No. 2 2004 Vol. 5 No. 1 (2004): The Winners Vol. 5 No. 1 2004 Vol 5, No 1 (2004): The Winners Vol. 5 No. 1 2004 Vol 5, No 1 (2004): The Winners Vol. 5 No. 1 2004 Vol. 4 No. 2 (2003): The Winners Vol. 4 No. 2 2003 Vol 4, No 2 (2003): The Winners Vol. 4 No. 2 2003 Vol 4, No 2 (2003): The Winners Vol. 4 No. 2 2003 Vol 4, No 1 (2003): The Winners Vol. 4 No. 1 2003 Vol. 4 No. 1 (2003): The Winners Vol. 4 No. 1 2003 Vol 4, No 1 (2003): The Winners Vol. 4 No. 1 2003 Vol 3, No 2 (2002): The Winners Vol. 3 No. 2 2002 Vol. 3 No. 2 (2002): The Winners Vol. 3 No. 2 2002 Vol 3, No 2 (2002): The Winners Vol. 3 No. 2 2002 Vol 3, No 1 (2002): The Winners Vol. 3 No. 1 2002 Vol 3, No 1 (2002): The Winners Vol. 3 No. 1 2002 Vol. 3 No. 1 (2002): The Winners Vol. 3 No. 1 2002 Vol 2, No 2 (2001): The Winners Vol. 2 No. 2 2001 Vol 2, No 2 (2001): The Winners Vol. 2 No. 2 2001 Vol. 2 No. 2 (2001): The Winners Vol. 2 No. 2 2001 Vol 2, No 1 (2001): The Winners Vol. 2 No. 1 2001 Vol. 2 No. 1 (2001): The Winners Vol. 2 No. 1 2001 Vol 2, No 1 (2001): The Winners Vol. 2 No. 1 2001 More Issue