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INDONESIA
Jurnal Widya Manajemen & Akuntansi
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 124 Documents
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Peramalan Sales & Inflasi dengan Pendekatan Artificial Neural Network dan Model Regresi Dinamik (Fungsi Transfer) Otok, Bambang Widjanarko; Suhartono, .
Jurnal Widya Manajemen & Akuntansi Vol 1, No 2 (2001)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Tujuan penelitian ini adalah menerapkan metode Feed Forward Neural Network pada model peramalan time series multivariate, dan membandingkan dengan metode Regresi Dinamik (Fungsi Transfer). Kriteria MSE, AIC, BIC dan SBC digunakan untuk menbandingkan dua model peramalan. Dalam nembandingkan diambil dua kasus (Sales berdasarkan Leading Indicator, dan Inflasi berdasarkan Indeks Harga Konsumen). Hasil penelitian menunjukkan bahwa model FFNN lebih baik dibanding dengan model fungsi transfer, baik untuk data ''Sales" dan "Inflasi" hal ini karena pada FFNN tidak memerlukan asumsi yang ketat. Secara statistik pendekatan Fungsi Transfer lebih mudah untuk dikuti karena adanya tahapan identifikasi yang memudahkan untuk mendapatkan model terbaik Selain itu model yang diperoleh mudah diinterpretasikan untuk menjelaskan keterkaitan antara ramalan kejadian suatu waktu dengan kejadian-kejadian sebelumnya. Hal ini tidak ada atau belum ditemukan pada model pendekatan FFNN, sehingga unsur coba-coba lebih dominan pada saat penentuan arsitektur terbaik untuk model peramalan. FFNN adalah suatu pendekatan alternatif yang sangat bagus untuk problem peramalan khususnya dalam fungsi transfer. Dengan pendekatan FFNN, hasil ramalan "Sales" dapat disimpulkan bahwa jumlah sales dipengaruhi oleh leading indicator pada saat ini, tiga periode sebelumnya dan juga dipengaruhi oleh jumtah sales sebelumnya. Sedangkan hasil ramalan "Inflasi" dipengaruhi oleh IHK pada saat ini, satu periode sebelumnya dan juga dipengaruhi inflasi sebelumnya, dua dan tiga periode sebelumnya.
Peranan Pengetahuan dalam Proses Bisnis Internasional Murhadi, Werner R.
Jurnal Widya Manajemen & Akuntansi Vol 3, No 1 (2003)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Internationalization occurs when a firm expands its selling, production or other business activities into international market. Managers strategically use information to achieve degree of internationalization. Information reflected by internal and external social capital influences the acquisition and creation of knowledge, and that knowledge is a key resource driving the international business growth. Knowledge seen as an intangible factor has main influence on international business process.
Analisis Niat Perilaku Menggunakan Internet Banking di Kalangan Pengguna Internet di Surabaya Widyarini, Lydia Arie
Jurnal Widya Manajemen & Akuntansi Vol 5, No 1 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This research describes internet user's acceptance to use internet banking by predicting their behavioral intention to use internet technologies for online banking transaction. Drawing upon both model Technology Acceptance Model and Theory of Planned Behavior (TPB).
Analisis Efektifitas Safari Layanan Informasi UKWMS dengan Menggunakan Consumer Decision Model Utami, Chr. Whidya; Susilawati, C. Erna
Jurnal Widya Manajemen & Akuntansi Vol 3, No 1 (2003)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Widya Mandala Surabaya Catholic University (WMSCU) as an educational institution considering needs to do a promotion activity. The university chooses personal selling by forming team called Safari Information Services as a promotion tool. By using Consumer Decision Models (CDM), this study try to examine the effect of the Safari Information Services Message toward students buying intention to the Economic Faculty of WMSCU through institution name introduction, students trust and students attitude. The result of this study shows that CDM isn't effective as a model in the process of students making decision to enter Economic Faculty of WMSCU. Inspite of that Safari Information Services messages have the effect toward students buying intention through the institution name introduction, students trust and student attitude.
Kesesuaian Strategi dan Lingkungan: Telaah dari Perspektif Deterministik-Pilihan Strategik Pinasti, Margani; Mulia, Teodora Winda
Jurnal Widya Manajemen & Akuntansi Vol 7, No 1 (2007)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

The aim of this paper is to discuss fit strategy-environmental, in different perspective. Environment looked into from perspective of strategic deterministic-strategic choices, becoming organizational theory area focus. Pursuant to perspective of deterministic -strategic choices, can be identified four quadrant (Hrebiniak and Joyce model, 1985) environment type faced by company, that is (1) high determinism, low choice (Quadrant I); ( 2) high determinism, high choice (quadrant II); (3) low determinism, high choice (quadrant III) ( d) low determinism, low choice (quadrant IV). Every quadrant chime in with the type and process the different ,,trot"g, quadrant I chime in with the strategy defender; quadrant II chime in with the strategy analyzer; quadrant III chime in with the strategy prospector; and quadrant IV chime in with the strategy reactor
Efisiensi Alokasi Bahan Baku dan Tenaga Kerja Langsung untuk Mengurangi Biaya Produksi Tulipa, Diyah
Jurnal Widya Manajemen & Akuntansi Vol 4, No 1 (2004)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Technological implementation of manufacture is not focused on its technical problems but exactly on managerial problems. Planning is needed to minimize risk. In order to minimize risk the effort be conducted with efficiency of production factors, Raw material and direct labor are two of production factors that involved directly to production process. Most industries face that raw is the biggest expense component. Direct labor can not reduce production cost directly. It has to optimalize in aim to increase productivity. Efficiency of allocation of raw material and direct labor improve the productivity. Than, the company has provides competitive advantages.
Penerapan Konsep EVA sebagai Added Approach dari Analisis Rasio Keuangan untuk Mengukur Kinerja PT Gudang Garam di Kediri Mulia, Teodora Winda
Jurnal Widya Manajemen & Akuntansi Vol 2, No 2 (2002)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Financial ratio analysis as a measure of company's performance is commonly made a bias lo investors and stockholders. In order to reduce analysis risk error, EVA is used as added approach to traditional approach (Financial ratio analysis). In this case, EVA is relevant to measure management performance, which is based on certain periodic value added. If financial ratio becomes the only tool in measuring company's performance, it appears to be a good performance, but actually there is neither increase nor decrease.
Sementasi Pasar Produk Kosmetika untuk Kulit Wajah di Surabaya Triwijayati, Anna
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Segmenting in marketplace is important to clasify consumer. Consumer's profile will lead firm to understand the target market. The aim of this study is segmenting customers cosmetic based on consumer perception. This research use descriptive research design without hypothesis. Data is collected by survey with questionaire, Samples are women who live in Surabaya. Data are analyzed by cluster analyze in order to get market segmentation variable. Results of this study are : l) Segment Profile L' steady consumer with deep knowledge of cosmetic, innovative, up to date and.foreign made orientation, other directed, enthusiast , inertia and soft core loyal, valuable, tend to have high dependently to face cosmetic, daily routine and high intens to use it. 2) Segment profile 2: Early and late majority and not up to date, less innovative and not familiar with cosmetic trend, realistic and moderate userale, etnocentris and inner directed, moderate knowledge of cosmetic and hard core loyal.3) Segment Profile 3: Late majority, less enthusiast, and laggard, inner directed, low knowledge of cosmetic, moderate awareness and moderate attitude, lower use rate and situational, soft core loyal.
Rancangan Sistem Informasi Manufaktur Terintegrasi untuk Mempercepat Waktu Pengiriman Produk Taufiq, Ahmad; Sayidah, Nur
Jurnal Widya Manajemen & Akuntansi Vol 5, No 3 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

PT Boma Bisma Indra (BBI) b manufacturing company with make-to-order (MTO) production strategy. This research designs manufacturing information system to make integration between proposal and product realization process by using database and information network digitally at BBI. BBI has a product delivery problem. Based on current reality tree (CRT) this problem is caused by tardy of information stream from one function to the other functions.
Pengaruh Perceived Service Quality dan Customer Satisfaction pada Service Loyalty yang Dimoderasi oleh Variety Seeking Hidayanti, Ida
Jurnal Widya Manajemen & Akuntansi Vol 6, No 2 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

The purpose of this research is to test the influence of perceived service quality and customer satisfaction on service loyalty that moderated by variety seeking. The objectives of this research are to examine : (a) the effect of perceived service quality on service loyalty (b) the effect of perceived service quality on customer satisfaction (c) the effect of customer satisfaction to service loyalty (d) there is a positive influence of customer satisfaction as a mediator (e) there is a positive inJlaerce of wiety seeking as a m&ranr ofitc relattorchip betwien artomer utisfaction otd sedce loyol$. The conclusion of the result itwws ttnt anoner Wisfaction is a nwdiating +wiable od vwiety seeking is a moderating vtiable.

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