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<![CDATA[PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ANDROID MEREK SMARTFREN (Studi Kasus pada Pusat Penjualan Handphone di Matahari Simpang Lima Semarang) ]]>
<![CDATA[Jean Shiska Malaon Latuconsina, 12.05.51.0020]]>;
<![CDATA[Widyasari, Suzy]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
Publisher : <![CDATA[Students Journal of Economic and Management ]]>
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<![CDATA[This study aimed to analyze the effect of product quality, price perceptions and attitudes of consumers toward purchasing decisions Smartfren android phone. The data used are primary data obtained directly from the original source in the form of a questionnaire. The sample in this study is that consumers buy mobile phones brand Android phone Smartfren at the Sales Center Matahari Simpang Lima Semarang as many as 100 people. The sampling technique is purposive sampling. The criteria for the samples used in this study is consumers who make purchases Smartfreen Android mobile phone sales in Central Sun Semarang Simpang Lima, and consumers who are at least 17 years old. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: the quality of products had significant and positive effect on purchasing decisions Smartfren android phone. Perception price had significant and positive effect on purchasing decisions Smartfren android phone. Consumer attitudes had significant and positive effect on purchasing decisions Smartfren android phone. Keywords: product quality, price perception, consumer attitudes and purchasing decisions.]]>
<![CDATA[PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN KLAIMEN PADA PT. ASURANSI MEGA PRATAMA SEMARANG ]]>
<![CDATA[Danang Dwi Nugroho, 12.05.51.0200]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
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<![CDATA[This study aims to examine and analyze the dimensions of service quality to satisfaction klaimen at PT. Asuransi Mega Pratama Semarang with the perspective of marketing theory. Appropriate marketing theory that almost all companies in order to optimize the output achieved. For that you need to do is continual improvement in the areas of customer satisfaction. This approach can work well if the effort to improve the quality of service, because of the quality of service is the most important dimension in the improvement of marketing. The work done by the company to improve customer satisfaction, namely by taking into account the quality of dementia care. Research using quantitative approach. Sampling technique performed is purposive sampling technique, which is a non-probability sampling sample which conform to certain criteria. Where the sample is customers who make a claim as many as 88 people klamen. Tools data analysis using multiple linear regression, hypothesis testing using the F and t test. The research found that service quality dimension consists of physical evidence (tangibles), reliability (reliability), Responsiveness (responsiveness), assurance (assurance) and Empathy (empathy) partially or simultaneously positive and significant impact on satisfaction klaimen at PT. Asuransi Mega Pratama Semarang; dimensions of responsiveness (responsiveness) has the most impact on satisfaction klaimen at PT. Asuransi Mega Pratama Semarang; dimensions of service quality contributed to klaimen satisfaction at PT. Asuransi Mega Pratama Semarang amounted to 92%. This study has a limitation that only test klaimen satisfaction PT. Asuransi Mega Pratama Semarang. Thus the results of this study may not be completely accurate when applied to the PT. Other Insurance. Perhaps there are other variables outside the research model also influential in increasing satisfaction klaimen. Keywords: Â Â Â Tangibles, Reliability, Responsiveness, Assurance, Empathy and Customer Satisfaction]]>
<![CDATA[PENGARUIH KOMPENSASI, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. SIDO MUNCUL KABUPATEN SEMARANG ]]>
<![CDATA[Rr. Callista Wiwin Pradita, 12.05.51.0033]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
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<![CDATA[This study aims to identify and analyze the effect of compensation, motivation and discipline of work on employee performance. The object of research in PT. Sido Muncul Semarang. A sample of 100 respondents, using random sampling technique is random sampling to employees of PT. Sido Muncul Semarang. Methods of data analysis using linear regression. The test results showed that compensation positive and significant effect on employee performance, motivation and significant positive effect on employee performance and labor discipline and significant positive effect on employee performance. Keywords: compensation, motivation, work discipline, and employee performance]]>
<![CDATA[PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO M3 125 PADA PT HARPINDO JAYA CABANG NGALIYAN SEMARANG ]]>
<![CDATA[Ibnu Setiobudi, 12.05.51.0053]]>;
<![CDATA[Wuryan, Sophiyanto]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
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<![CDATA[Consumer purchasing behavior is unique because of the preference of everyone to a different product. It is influenced by many factors, including price, product quality, service quality, differentiation and other promotions. The purpose of this study was to analyze the effect of product quality, perceived price and promotions on purchasing decisions Yamaha Mio motorcycle M3 125 PT Jaya branch Harpindo Ngaliyan Semarang, either partially or simultaneously. Data used in this study are primary data obtained directly from the original source. While the techniques used for data collection using a questionnaire to ask a number of written questions that are used to obtain information and respondents. The sample in this study is that consumers who buy and use the M3 125 Mio motorcycle on Harpindo Jaya Branch Ngaliyan Semarang as many as 100 people. The sampling technique used purposive sampling is a sampling technique on certain considerations that consumers who buy and use the M3 125 Mio motorcycle on Harpindo Jaya Branch Ngaliyan Semarang. Test equipment in this study using multiple linear regression. The results of the analysis can be concluded that: The product quality has positive influence on purchase decisions. The better the quality of the product, it will increase the purchasing decision. Perception price positive influence on purchase decisions. The better the perception of the price, then the buying decision will increase. Promotion of positive influence on purchase decisions. The more times the intensity of the sale, then the purchase decision will increase. Product quality, price perception and promotion of positive influence jointly on purchasing decisions. Keywords: product quality, price perception, promotion and purchasing decisions .]]>
<![CDATA[PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN LOKASI TERHADAP KEPUASAN KONSUMEN (STUDI PADA PEMBELI PRODUK BIKA PADANG ANDALAS SEMARANG) ]]>
<![CDATA[Nydia Novelia Dea, 12.05.51.0182]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
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<![CDATA[This study aimed to examine the effect of product quality, price perception, and the location of the customer satisfaction. The population used in this study is that customers Bika Padang Andalas Semarang. In this study sampling was done by waiting for consumer who are making purchase and also consumer who have complete a purchase in Bika Padang Andalas as well as those are willing to be the respondent. Researchers use sampling methods accidental sampling with respondent number 100. The influence between variables is described by using multipleregression analysis. The result showed that the variables of product quality and significant positive effect an customer satisfaction, perception of price positive and significant impact on customer satisfaction, and the location is positive and significant impact on customer satisfaction. Â Keywords : Quality Product, Price Perception, Location, and Customer Satisfaction.]]>
<![CDATA[PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN DIMEDIASI KEPUASAN KERJA (Studi pada Karyawan PT. Maheswara Tour and Travel Semarang) ]]>
<![CDATA[Kasihta Kawa, 12.05.51.0066]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
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<![CDATA[This study aimed to analyze the influence of leadership and work motivation on employee performance and job satisfaction of employees mediated PT. Maheswara Tour and Travel Semarang. The data used are primary data obtained directly from the original source in the form of a questionnaire. The population in this study were employees of PT. Maheswara Tour and Travel Semarang numbering as many as 80 people. Census sampling technique. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: Leadership positive effect on job satisfaction. Work motivation positive effect on job satisfaction. Leadership positive influence on employee performance. Work motivation positive effect on employee performance acceptable. Job satisfaction has positive influence on employee performance acceptable. Keywords:leadership, work motivation, job satisfaction and employee performance]]>
<![CDATA[PENGARUH CITRA TOKO DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA TERHADAP NIAT BELI ULANG DI TOSERBA SIRANDA SEMARANG ]]>
<![CDATA[Riana Umi Aziza, 12.05.51.0112]]>;
<![CDATA[Santosa, M.S. Eric]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
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<![CDATA[This study is purposed to analyze the effect of store image and service quality on customer satisfaction and repurchase intention and alos the effect of service quality on repurchase intention at convenience store Siranda. The population is consumer of convenience store Siranda by taking 100 consumers of convenience store Siranda as the sample with non probability sampling technique by purposive sampling. The kind of data that used is primary data which collected direclty from the data collection techniques, ie, by distributing questionnaires. Data that taken from the questionnaire then tested the instrument by validity and reliabityâs test. Then proceed with the data analysis by normality and linearityâs test. Proceed with the classical assumption that include multicollinearity test, heteroscedasticity and autocorrelation. Furthermore, its goodness of fit tested by F test methods, test the coefficient of determination R2 and hypothesis test (t test). The results of this study indicate that the quality of service and the image of the store positive and significant impact on customer satisfaction and repurchase intentions and customer satisfaction as well the positive and significant effect on the repurchasing intentions. Key words : store image, service quality, customer satisfaction and repurchase intention]]>
<![CDATA[PENGARUH CURRENT RATIO (CR), DEBT TO EQUITY RATIO (DER), EARNING PER SHARE (EPS), DAN RETURN ON ASSET (ROA) TERHADAP HARGA SAHAM PADA SAHAM INDEKS LQ45 YANG TERDAFTAR PADA BURSA EFEKINDONESIA ]]>
<![CDATA[Wira Yudha Ervanto Putra, 12.05.51.0109]]>;
<![CDATA[Sudarsi, Sri]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
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<![CDATA[The objective of the study is to examine the effect of  CR, DER, EPS and ROA on Stock Prices in LQ45 company is go public in Indonesian Stock Exchange. The research wasconducted again because that empirical evidence were linked with fundamental factors with stock prices still showed the different results that need further research to prove how the influence of fundamental factor on stock prices especially the LQ45 sector in Indonesian Stock Exchange. This study was taken because there are still differences between the research study with each other.This research was conducted using secondary data. Population in this research was LQ45 company obtained from share which was listed and âgo publicâ in Indonesian Stock Exchage period 2013-2015. Sampling technique used waspurposive sampling. There is 68 companies that can be analysed. This study is analyzed by using multiple regression.The multiple regression shows that CR have negative and significant impact on stock prices , DER has positive andnot significant effect on stock prices, EPS and ROAhave positive and significant impact on stock prices. Adjusted R Square is 0.850 this means 85% of the dependent variable can be explained by the independent variable , while the remaining 25% is explained by other causes outside the model Keywords: Stock Price, Current Ratio,Debt to Equity Ratio, Earning Per Share and Return On Assets.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN, NILAI PELANGGAN TERHADAP LOYALITAS DIMEDIASI KEPUASAN PELANGGAN (STUDI PADA NASABAH SIMPANAN PT. BANK BRI CABANG PEMBANTU KARABAN PATI) ]]>
<![CDATA[Wido Satrio, 12.05.51.0123]]>;
<![CDATA[Marlien, R.A]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
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<![CDATA[Customer satisfaction one of BRI bank To obtain high loyalty of its customers. Customer satisfaction has a direct relationship with the quality of service and customer value. Customers whose expectations are met or even exceeded will spread positive news related to services which he felt to others. With a customer satisfied, the value of customer interest in the products and services offered by BRI bank will also increase. This is certainly very profitable for the BRI bank, because not be reached of the cost to attract new customers to retain existing customers. The aim of study is to analyze the effect of quality of service, the value of customer loyalty with customer satisfaction mediated PT. Bank BRI Branch of Pati Karaban. This research is descriptive. The total sample of 100 respondents. The research instrument used questionnaire. Analysis of data using multiple linear regression and path analysis. The results showed that service quality has positive influence on customer satisfaction. Customer value positive effect on customer satisfaction. Quality of care is a positive effect on customer loyalty. Customer value positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Keywords: Â Â Â Â Â Â Â Â Â service quality, customer value, customer satisfaction, customer loyalty]]>
<![CDATA[PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN ( Studi Pada Konsumen Rumah Makan Padang âSuryaâ Semarang ) ]]>
<![CDATA[Arisqi Dwi Hendarto, 12.05.51.0160]]>
<![CDATA[ Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 ]]>
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<![CDATA[The objectives of this study is to analyze the impact of the service quality, price perception and location on purchasing decission at Padang Restaurant âSuryaâ in Semarang. The sample which used by this is about 100 respondents with sampling technique by using Accidental Sample method. The data which is used is premiere data, the analytical data which is used involving validity test, reliability test, multiple regression linear test, coefficient of determination and hypothesis test involving F test and t test. Based on the data analysis and hypothesis test showed that partially, the service quality variable is positively and significantly affected on the purchasing decisions. Price perception variable is positively and significantly affected on the purchasing decisions. Location variable is positively and significantly affected on the purchasing decisions.]]>
