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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 164   165   166   167   168 
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN KORAN KOMPAS (STUDI PADA PELANGGAN KORAN KOMPAS DI WILAYAH SEMARANG)
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students' Journal of Economic and Management

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Abstract

Entering the era of globalization at the moment, many companies print media like newspapers compass offer variance the same product make competition gets tougherA reasonableness if the company which are at the hyper competition as currently preparing a variety of activities to defend itself in the market, in order to remain in existence maintain consumers, even get new consumer, so that each company can perform the omnipresence with serious to won the competition.Specifically this research talk about customer satisfaction newspaper of the compass in the region of Semarang.This research test three independent variable that is the quality of the product perception of the prices of and the image of a brand that could affect the customer satisfaction.The aim of this research is to mengananalisis the influence of third the independent variable the newspaper to customer satisfaction of the compass in the region of semarang.There are three hypothesis advanced by as follows: the quality of the product influential positive and significantly to customer satisfaction, perception the price of influential positive and significantly to customer satisfaction, the image of a brand influential positive and significantly to customer satisfaction.The study is done with a method of a questionnaire to 150 customers newspaper of the compass in the region of semarang obtained by using the method of sampling, pursosive where researchers have criteria or a specific purpose against samples will be examined.A sample in this research is now consumers who has been subscribing to a newspaper compass.Testing in this research using analysis linear regression worship of idols.The result of this research stated that the quality of the product and perception the price of influential positive and significantly to customer satisfaction, while to image a brand not affect the customer satisfaction.Keywords: product quality, price perception, citra brands, and customer satisfaction
ANALISIS PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN CITRA TERHADAP LOYALITAS PELANGGAN PT. SUMBER ALFARIA TRIJAYA (ALFAMART) SEMARANG
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine the effect of service quality , customer satisfaction and corporate image effect on customer loyalty PT . Sources AlfariaTrijaya( Alfamart ) .This type of research is qualitative research , the technique of collecting data through questionnaires . The sampling technique using purposive sampling technique in which the sample collection elements are included in the sample was done on purpose , with a note that the sample representative or representative of the population . ( J. Soepranto , 2002:84 ) . The method of analysis used in this study is regression analysis , the validity, reliability, and classic asumtion examination .So the conclusion from the analysis above is that if the variable quality of service , customer satisfaction and corporate image , the better the effectiveness of behavior will increase customer loyalty and sales will increase as well.Based on the result of this research,recomendedfor employees of the service should be fast and spry , especially in the handling of customer complaints or visitors with ready and provide accurate information to customers or visitors , so that the consumer feels good service Alfamart Semarang .Discount on price can be done as often as possible , because it can attract consumers , such as price discount can be done at certain times , so that consumers feel pampered with lots of discount prices .Future studies are expected to be added in addition to the factors of service quality , customer satisfaction and corporate image as a factor Key words: quality of service , customer satisfaction , corporate image , and customer loyalty
PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PADA KLINIK HOUSE OF PHYTO SEMARANG
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of the study titled "The Effect of Service Quality and Corporate Image on Customer Satisfaction ( Study At House Of Phyto Clinic in Semarang ) " is to examine and analyze the effect on the image quality of service and customer satisfaction .Data used in this study is primary data obtained directly from the original source . While the techniques used to collect data using a questionnaire by asking a number of written questions used to obtain information of the respondents. The sample used in this study were 100 respondents with sempel retrieval technique was purposive sampling , the criteria respondents who become customers clinic House of phyto ( already doing more treatments of1 times ) dijalain Brotojoyo 4D/15 cottage Indraprasta Semarang . The collected data were analyzed by using AnalisisFaktor to test the validity of the question items , Cronbach 's Alpha formula for reliability testing instruments and multiple linear regression analysis .The results of the hypothesis : ( 1 ) Quality of service and no significant positive effect on the customer satisfaction ( 2 ) Corporate Image and significant positive effect on customer satisfaction . Keywords : Quality of Service , Image , and Customer Satisfaction
PENGARUH KOMPENSASI, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada PT. West Globalindo District Jawa Tengah)
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study aimed to examine the effect of compensation, motivation and discipline to the performance of employees of PT. West Globalindo District Central Java.The population in this study were all employees of PT. WEST GLOBALINDO District Central Java , amounting to 135 people. Saturated sample is census, where all members of the population sampled. So in this case, samapel taken in this study amounted to 135 people. Data analysis techniques are used to solve problems in this research is the use of regression analysis.The results showed that there is a positive and significant effect of the variable compensation (X1) on employee performance variable (Y). There is a positive and significant influence of motivational variables (X2) on employee performance variable (Y . There is a positive and significant effect of the variable labor discipline ( X3) on employee performance variable (Y). Keywords : Compensation, Motivation, Work Discipline, Employee Performance
ANALISIS PENGARUH PELATIHAN, PROMOSI, DAN KEPUASAN TERHADAP KINERJA PERAWAT DI RUMAH SAKIT PERMATA MEDIKA SEMARANG
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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Abstract

This research study that tested the influence of training, promotion and job satisfaction of nurses in nurse’s performance in Permata Medika Hospital Semarang.This research has been fully tested on the respondents who work in the hospital as a nurse in Permata Medika Hospital Semarang, and hypothesis test using multiple regression test with the SPSS statistical tests.This research result explain that training, promotion and job satisfaction to employment and significant positive impact on the nurse’s performance. A variable whose most high influences the nurse’s performance is promotion based having the highest value on testing the regression coefficient.Keywords: training, promotion, and nurse’s job satisfaction
ANALISIS PENGARUH KUALITAS LAYANAN DAN CITRA TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS INVESTOR DI PT.VALBUR (ASIA FUTURES (Studi Pada PT. Valbury Asia Futures Semarang)
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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Abstract

The study entitled " Analysis of Quality Service and Image for Satisfaction Investors and its impact on Loyality PT. Valbury Asia Futures" . It examines the problem of not reaching the target consumer satisfaction and dissatisfaction to the attention of investors increasingly companies in developing service strategies , so that customer satisfaction is placed as the primary goal of customer satisfaction according to company creation Tjiptono (2005 ) may provide some benefits among which the relationship between companies and investors become harmonious, be a good base for the use of repeat purchases (repeated buying) , the creation of customer loyalty (customer loyalty) that is profitable for the company . This study aims to identify and analyze whether there is a variable effect corporate image , and quality of service to the satisfaction of investors and its impact on investors loyaliyas PT.Valbury Asia Futures Semarang . Criteria samples obtained a number of 68 investors . The analysis used is the analysis of the validity , reliability and multiple linear regression. Addressing the validity of the test results to be stated that all the indicators are valid for all known variables can be addressed reliability test that all the instruments reliable . Based on the results of the regression analysis can be seen that the image and service quality has a positive effect on investor satisfaction and Loyalty have positive impact in improving Keywords: corporate image, service quality, customer satisfaction and loyality
PENGARUH GAYA KEPEMIMPINAN, KOMUNIKASI INTERN, MOTIVASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PT. PAGILARAN KAB. BATANG
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
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Abstract

This study is a study that examines the effect of leadership style, internal communication, motivation, and competence on employee performance. In this study, researchers used purposive sampling and obtain a sample size of 77 employees out of a total population sample of 333 employees of the company, then the results of these studies tested the data with validity and reliability, the result, the whole construct produce valid and reliable value. Further analysis researchers used multiple regression analysis to explain the relationship between these variables. The result is the motivation and competence and a significant positive effect on performance. While the styles of leadership and internal communication have no effect on performance. It can be concluded that if the level of employee motivation and high competence will produce peak performance. This is consistent with results of studies of existing theories and the results of an analysis of previous studies. It is expected that the whole range of leaders of PT. Pagilaran District of Blado to make relevant rules or policies that could improve the motivation and competence of employees, so that organizational goals can be achieved together Keywords :Leadership Style, InternalCommunication, Motivation, Competence, EmployeePerformance
PENGARUH KUALITAS PRODUK DAN CITRA PRODUK TERHADAP KEPUASAN KONSUMEN PENGGUNA PRODUK IM3 INDOSAT DI KOTA KUDUS
Students' Journal of Economic and Management Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of product quality and image of the product to consumer satisfaction directly. The hypothesis of this study is the better quality of the product and product image perceived, partially will result in high levels of customer satisfaction. The sampling method used in this study is purposive sampling method with a total sample of 125 respondents. The data were analyzed using factor analysis to test the validity of the statement items, alpha formula croanbach to test the reliability of the instrument, the regression analysis to examine the effect of partially magnitude of each independent variable was tested with the coefficient of determination. The results of the research are : ( 1 ) The results of the statistical calculation by linear regression analysis can be given premises regression equation Y = 0.713 X1 + 0.200 X2 . From the regression equation it is known that the quality of the product , and the product image has a positive effect on customer satisfaction and sigfinikan . ( 2 ) The calculation of the magnitude detreminasi coefficient of 0.767 . This means that the effect of product quality variables ( X1 ) , and the image of the product ( X2 ) jointly influence the customer satisfaction variable ( Y ) was 76.7 % while the remaining 23.3 % is influenced by other variables not included in this study . ( 3 ) The hypothesis that has been done within this study are : A ) There is a positive and significant effect between product quality to customer satisfaction on Indosat IM3 products . B ) There is a positive and significant effect of the image of the product to consumer satisfaction in Indosat IM3 products. Keywords: quality of products and product image
PENGARUH MOTIVASI, PERSEPSI, SIKAP KONSUMEN DAN PEMBELAJARAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE “BLACKBERRY” (Studi Pada Masyarakat di Kota Semarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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Abstract

The development of technology, especially mobile technology today, that is worthy of attention, this is because almost all mobile phone to know the age limit , and even almost all walks of life use cell phones in their everyday lives , in connection with it, the BlackBerry nowadays become trend in society Indonesia, Semarang in particular.This study examined how the influence of consumer motivation, consumer perception, consumer attitudes and consumer study on purchasing decisions smartphones " BlackBerry " (Studies in Society in the city of Semarang). The study population of Semarang society. In this study sampling was done by using accidental sampling method. This technique is a sampling technique that is derived from those who are in the scope. Thus mean of samples taken is Semarang society who happen to be found and purchased a BlackBerry smartphone in a few Mall in Semarang. Based on research by the author suggests that there is a positive and significant influence between consumer motivation to purchase decision, there is a positive and significant influence between consumer perception on purchase decisions, there is a positive but not significant effect between consumer attitudes toward purchasing decision, there are positive but not significant effect learning between consumers on purchasing decisions, there is a positive and significant effect between the variables of motivation, perception, consumer attitudes and learning together influence the purchase decision variable, coefficient of determination is the Adjusted R Square in the amount of 16.7 % . This means that made ​​questions of all variables in this study is only able to express by 16.7 % of the total purchase decision while the remaining 83.3 % is influenced by other variables not included in this study as brand association, brand loyalty and brand equity. Keywords: consumer motivation, consumer perception, consumer attitudes, consumer learning and purchasing decisions
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (Studi Empiris pada Konsumen CV. Tiara Sakti Semarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This study takes an object on CV. Tiara Sakti Semarang is one company that is engaged in services, especially services airfares. The research aims to analyze the effect of service quality, price perceptions and beliefs towards customer satisfaction. Total sample of 99 respondents. Sampling technique in this study using purposive sampling criteria are based sampling that consumers who use the services or product of CV. Tiara Sakti at least 2 times already and are willing to be the respondent at the time of questionnaire distribution. The test results are obtained by partial positive and significant effect between service quality on customer satisfaction, there is a partial positive and significant effect between price perception and customer satisfaction are partially positive and significant effect of trust on customer satisfaction. Keywords: quality of service, price perceptions, beliefs, and customer satisfaction

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