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Jurnal Riset Ekonomi & Bisnis
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 45 Documents
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Penerapan Experiential Marketing Kustini, Kustini
Jurnal Riset Ekonomi dan Bisnis Vol 7, No 2 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i2.57

Abstract

In doing experiential marketing, bread boutique "Bread Talk" involves customer emotion in order to feel pleasure during they buy bread. With involving customer emotion in doing bread buying, so customer will get interesting experience during they buy product of Bread Talk. Interesting experience obtained by customer stimulate customer to be loyal. Purpose of this research to analyze influence experiential marketing against customer loyalty on bread boutique "Bread Talk" in Plaza Surabaya.Data used in this research is primary data obtained from respondent answer which come through questionnaire with interval measurement scale. The Respondents are buyers which buy bread in Bread Talk Plaza Surabaya more than 1 times. Sampling technique use incidental sampling with the number of respondent about 200 customers. Analytical technique use SEM which will better to see the causality which will be tested.Based on result of data processing, obtained that experiential marketing have positive effect toward customer loyalty in bread boutique Bread Talk. This thing mean if sense, feel, act and think from customer of bread boutique Bread Talk go up, so customer loyalty of Bread Talk go up too.Keywords: Experiential Marketing, Customer Loyalty
Analisis Perbedaan Kinerja Keuangan Pada Koperasi Mandiri Di Kabupaten Banyuwangi Atas Jasa Kantor Akuntan Publik Yuhertiana, Indrawati; Arsilo Sofyan, Donny
Jurnal Riset Ekonomi dan Bisnis Vol 7, No 1 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i1.63

Abstract

There are three sectors that give  contribution in Indonesia economics, those are private sectors, co-operation and public sectors. Co-operation, that frequently called as “soko guru” Indonesia economics do not have a significant development. There  are many evidence that make co-operation have a bad performance, many trouble in mismanagement, that make this institusion are not developed.Such kind of trouble is the lack of human resourcess skill in accounting. Accounting is needed in business to inform the right performance of the entity, It is also needed for the stakeholder to make a right decision on business. The role of public accountant to consultate co-operation in improving their skill in accounting is needed. Hopefully by the assistance of a public accountant, co-operation can improve their financial performance, so the entity could eficiently operationalized.The purpose of this research is to examine the role of public accountant in its assistance in co-operation work. Therefore, it was examined the difference of co-operation financial performance in co-operation that have  accountant public assistance and co-operation that have not accountant public assistance.Sample of this research are co-operation that located in Banyuwangi. Financial performance ratios, those are  net profit margin ration, current ratio and debt ratio used as variables in this research. The statistics tools to examine the hypotheses is t test.The research found that there are no differences in co-operation that use accountant public and none.Keywords: Net Profit Margin, Current Ratio, Debt Ratio, Financial Performance, Co-Operation, Public Accountant
Analisis Kritis Model CGE Seung Rae Kim : Ketidakpastian Preferensi Politis, dan Stabilisasi : Kontrol Stochastic Yang Mempergunakan Model-Model CGE Dinamis Martha Hendrati, Ignatia
Jurnal Riset Ekonomi & Bisnis Vol 7, No 1 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : P4MFE UPNV Jatim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i1.64

Abstract

Models of Computable General Equilibrium ( traditional CGE) disregard uncertainty even when wearied area like compilation of environmental model which full of uncertainty of economics. As comparison, most theory models control focused at uncertainty effects. Merger of tradition compilation model of CGE and control can yield models  with dynamics of eksplisit careful treatment and uncertainty. This handing out is continuation step to optimal control model merger with models of CGE dynamic. This handing out show techniques benefit of CGE in theory application control and specify practical guidance line to policy maker in the field of newly. Besides this handing out also study relation between economic stabilization and fiscal policy device optimal environment in dynamic public balance framework of stochastic. Uncertainty, process adjustment of amount short term and  preferensi political ( for example, excessive stabilization priority in industry ) allowed for to investigate what time directive adjustment of optimal economics to be governmental with target of policy eksplisit. Optimal Control solution can differ not only effect of differences in just elementary model structure or assumption, but also depend on uncertainty about level of parameters in economics. Is peculiarly indicated that economic stabilization performance can differ signifikan with preference / uncertainty of unsymmetrical politics in all sector of industrial. In such case, restructuring of components in compilation of economic model common CGE can identify policies in the world of having the character of stochastic which possible apply approach of compilation of theory model- control ( traditional macroeconomics) Keywords: Optimal Control, Models Of CGE Dynamic, Uncertainty, Process Adjustment, Political Preference, Macroeconomics Stabilization
Responsiveness of Government Organization To Citizens’ Demands : A Study Of Service Quality of Driving License Department In Surabaya City Indonesia Wisnu Utama, I Wayan
Jurnal Riset Ekonomi dan Bisnis Vol 7, No 1 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i1.65

Abstract

Kendali warga negara atas aktivitas pemerintah adalah perlu di dalam budaya demokrasi. Kecenderungan tanggung-jawab dan mutu telah mempengaruhi sektor publik yang menuntut  tanggung-jawab dan peningkatan kesadaran publik. Menurut pendekatan manajemen publik yang baru, menunjukkan bahwa tantangan ini harus dipahami sebagai suatu konsep yang menyeluruh dari persepsi warga negara tentang operasi sektor publik dan tingkat organisasi publik yang  sadar akan kebutuhan publik.Studi ini membuktikan suatu pengujian empiris hubungan antara permintaan warga negara dan kemampuan reaksi pejabat publik. Permintaan warga negara digambarkan sebagai persepsi warga negara atas layanan yang berkualitas yang disajikan oleh pemerintah, diterangkan dengan tiga variabel: kemampuan reaksi umum, kepuasan atas pelayanan, dan kepuasan atas operasional. Kemampuan reaksi pejabat publik dibagi dua kelompok. Pertama, kebijakan publik dan budaya organisasi menerangkan tingkatan makro yang diterangkan dengan tiga variabel: orientasi bisnis-sosial, kewiraswastaan, dan etika. Ke dua, sumber daya manusia dan mutu pegawai negeri menerangkan tingkatan yang mikro, diterangkan dengan tiga variabel: mutu kepemimpinan dan para manajer, mutu karyawan, dan tekanan. Dengan menggunakan three multiple hierarchical regression analysis diperoleh hasil riset yang menunjukkan bahwa kebijakan publik dan budaya organisasi mendominasi hubungan tersebut yang dirasakan oleh warga negaraKeywords: Kemampuan, Kepuasan, Orientasi Bisnis-Sosial, Kewiraswastaan, Etika, Mutu Kepemimpinan
Reaksi Pasar Setelah Hasil Pemilu 2004 (Studi Terpilihnya SBY sebagai Presiden RI Periode 2004-2009) Munari, Munari
Jurnal Riset Ekonomi dan Bisnis Vol 7, No 2 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i2.59

Abstract

Interconnected political event sliver with economics stability a state. Chosen event  of Susilo Bambang Yudhoyono on 20 October 2004 representing political event  have national scale able to influence sentiment reaction of capital market in Indonesia is. Chosen of President of Susilo Bambang Yudhoyono on 20 October 2004 representing big achievement in democratian of Indonesian nation, namely Indonesian nation will execute election of president directly and in moderation if the event registered in general election history since Indonesia independence, because this matter represent firstly  times rill in democracy in Indonesia. Many economic observer of prediction that perpetrator of money market and stock market will react positive to the is chosen of Susilo Bambang Yudhoyono as President of RI, and also the nun  election at ease and peaceful relative. Based on breakdown of above hence this research aim to know and analyze abnormal difference  return and also stock  transaction volume before and after chosen event  of Susilo Bambang Yudhoyono on 20 October 2004.Object in this research manufacturing business which commerce of its active share  stock and joined into company of LQ- 45 on 20 October 2004 that is amounting to 16 company. To test hypothesis which  raised in this research hence used different test analysis technique one sample ( test t sample one) . Of analysis above data which have been showed that first hypothesis which raised namely there abnormal difference  return before and after chosen event of Susilo Bambang Yudhoyono on 20 October 2004, cannot be proven  its truth, the mentioned supported by result of examination with test of t where obtained  t-test equal to 0,763 with level of significant 0,465. and so do  second  hypothesis which raised namely there is difference  of volume trading of activity before and after chosen event  of Susilo Bambang Yudhoyono on 20 October 2004, cannot be proven  its truth, the mentioned supported by result of examination with test of t where obtained  t-test equal to 2,212 with level of signifikan 0,054. Keywords: Abnormal Return, Trading Volume Activity
Pengelolaan Keuangan Keluarga Pedagang Etnis Cina Suhartini, Dwi; Ardhian Renanta, Jefta
Jurnal Riset Ekonomi dan Bisnis Vol 7, No 2 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i2.60

Abstract

Chinese of through Kya-Kya Kembang Jepun, not only have been able to realize an area which intern for its community, but have also been utilized by as public space of wide society. As New Comer, their role as merchant in boga and non-boga by taking a small area corner of town Surabaya, namely Kembang Jepun and label by the name of Kya-Kya  having that meaning is Jalan-Jalan. This ethnical have proved that their arrival in this country, not only merely freeload, but they also show in the field of commerce. As merchant, practically always more uppermost from all economics perpetrator which have background from different ethnical. Those who more preeminent in commerce area, inviting big question mark why and how them can create the excellence, in the middle of middle as minority ethnical.This research aim to know about the ethnical merchant of Chinese in Kya-Kya manage the finance so that earn more pre-eminent in the field of commerce. Where method used to dig and explain the this family management research method qualitative.This research that ethnical of Chinese in Kya-Kya all family member in planning management, commissioned to though make the finance note of most is wife, but husband dominant in make decision an everything related to family finance. They develop the behavior from original culture they hold the firmness. From research found the fact that cultural facet, belief, experience and even religion of background of character forming have all ethnical merchant of Chinese in Kya-Kya Kembang Jepun in managing family finance.Keywords: Ethnical, Chinese, Tradition, Finance, Family
Perilaku Etis Mahasiswa dan Dosen Ditinjau Dari Faktor Individual Gender dan Locus ff Control (Studi Empiris Pada Fakultas Ekonomi Universitas X di Jatim) Hastuti, Sri
Jurnal Riset Ekonomi dan Bisnis Vol 7, No 1 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i1.66

Abstract

College are produced of professional human resource who have qualification  according to its science area and ethical behavior expected can fulfill requirement of market. Target of this research to analyze difference of ethical behavior lecturer and student evaluated from gender individual factor and locus of control. Also prove ethical behavioral relation between lecturer and student Research population are student which have gone through more than 120 SKS, questioner propagated 262 exemplar, return 262 exemplar and can be processed 223. While lecturer disseminated 109 exemplar, return 56 exemplar and can be processed 44. Examination of conducted data quality that is validity test, reliability, and normality, while hypothesis test for first Hypothesis, second, fifth to sixth and also use test of one - Way Anova, and  fourth and third hypothesis used correlation test ( Pearson and of Partial Correlation)Result of this research : 1) there are difference of ethical behavior between men student with woman student. 2)no difference of ethical behavior between man dan woman lecturer Faculty of Economics University X. 3) there are positive relation between ethical behavior of lecturer with student. 4) there are interaction of gender to relation between ethical behavior lecturer with student 5) there are difference of ethical behavior between student of LOC internal with LOC eksternal 6) there are difference of ethical behavior between lecturer with internal LOC and lecturer with LOC eksternal.Keywords : Ethical Behavior, Gender, Locus of Control
Analisis Biaya Produksi Dengan Pendekatan Theory Of Constraint Untuk Meningkatkan Laba (Studi pada PG. Krebet Baru Malang) Moestika Setyaningrum, Rina; Fauzan Hamidy, Muhammad
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 1 (2008): Jurnal Riset Ekonomi & Binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i1.51

Abstract

Phenomenon produce of sand sugar in Indonesia increasingly unable to fulfill requirement, so that sugar import inescapable. Tendency of consumer to buy cheaper sugar import will have an effect on to continuity of sugar industry in Indonesia in the future. For that’s sugar mill Krebet Baru is challenged to be able to always stays and even to compete with the product increase. Obsolescence factor of factory machines happened at approximant 90% sugar mill in Indonesia. Approach of Theory of Constraint can increase profit by the way of minimization of production cost. Data analysis in this research applies approach of theory of constraint done through phases, that is : identifies banding constraint, determines exploiting that is most efficient, manages stream produce and calculation throughput. Authenticity of data is done with credibility test, member check and discussion. Result of analysis with applying of TOC in identifying and manages production constraint, can be made consideration to increase throughput and profit improvement of company. Ever greater of throughput yielded hence ever greater also company profit.Keywords: Theory Of Constraint, Production Cost, Throughput, Profit
Latar Belakang Pendidikan, Pelatihan Dan Jiwa Kewirausahaan Terkait Kinerja Keuangan Ukm (Studi Di Sentra Industri Tenun Ikat Kelurahan Bandar Kidul Kecamatan Mojoroto Kota Kediri) Martha Hendrati, Ignatia; Muchson, Mochamad
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.27

Abstract

Compared with large enterprises, SMEs are one kind of business that have the best endurance in the face of crisis. This is because the raw material using local raw materials which do not require foreign currency to buy them. Besides, SMEs are flexible in adjusting to economic conditions in crisis or with the needs of the community.The contribution of SMEs to the economy also not be doubted. In 2009 the contribution of SMEs to GDP reached more than 50%, the number of SMEs reached 99% of businesses in addition to large businesses, provide employment for more than 95%. From this data the SME is a business that contributes to economic growth, employment, and reduce poverty.Research results show the R (correlation coefficient) of 0.972, indicating a very strong relationship between free variables and bound variables. The coefficient of determination of 0.945 means that variations in the size of the company's financial performance can be explained by the variation of educational background, training and entrepreneurial spirit and the remaining 94.5% influenced other variables.Keywords : formal education, non formal education, entrepreneur, financial performance, industry centre
Kemampuan Mahasiswa Berkomunikasi Lisan Melalui Proses Belajar Mengajar Hari Suryaningrum, Diah; Takarini, Nurjanti
Jurnal Riset Ekonomi dan Bisnis Vol 7, No 2 (2007): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v7i2.54

Abstract

Basically improvement effort of competency and lecturer professionality becoming main attention of Higher Education Directorate General (Ditjen DIKTI). This thing based on conception that lecturer is one of a real important component in learning process, and directly influences improvement of quality of learning process for student. In working professionally, faculty of economics graduate hardly requires ability to oral communication. This research purpose to analyze ability of learning process in the effort increasing ability to oral communication of students. Ability to oral communication will be proxy without existence of fear in communicating.Base on research purpose, primary data applied in this research. Research population are junior students on academic year 2006/2007 and senior students which has gone through more than 120 sks. Both consist of economic development, economic management, & economic accountancy study program. The number of the students are noted about 636 junior and 738 senior students. From this two sub population amounts which not homogeneous, selected 468 students as sample base on Slovin formula and by using probability sampling technique. As respondent, the students are met when they are present in campus and not receiving lesson, during research period. Only 427 units data which can be analyzed by using ANOVA. Result of research indicates that there is no difference level of fear to oral communication between junior students with senior student. Under assumption that junior students and senior student as homogeneous population, then this result can concluded that learning process can increase ability of oral communication of students.Keywords: Oral Communication, Learning Process

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