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Agridevina : Berkala Ilmiah Agribisnis
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : 23018607     EISSN : 25990365     DOI : https://doi.org/10.33005/agridevina
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Berkala ilmiah Agribisnis Agridevina dipublikasi oleh Program Studi Agribisnis Fakultas Pertanian Universitas Pembangunan Nasional "Veteran" Jawa Timur yang membuat tulisan ilmiah di bidang Sosial Ekonomi Pertanian dan Agribisnis. Agridevina terbit dua kali dalam satu tahun (Juli dan Desember) dengan naskah bahasa indonesia dan bahasa inggris. Redaksi menerima naskah dari kalangan akademisi, peneliti, pemerhati sosial ekonomi pertanian dan agribisnis
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Articles 179 Documents
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ANALISIS BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN PADA UD RAJA TAPE DI KABUPATEN BONDOWOSO
Agridevina : Berkala Ilmiah Agribisnis Vol 11, No 1 (2022): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v11i1.3155

Abstract

UD Raja Tape is one of the tape agroindustry in Nangkaan Village, Bondowoso District, Bondowoso Regency which has problems related to declining sales volume. The decline in sales was due to the large number of tape units entering the market and they had to pay attention to the marketing mix strategy and development strategy for their business to be able to survive in the competition of the tape agroindustry. This study aims to determine (1) the marketing mix and (2) the development strategy at UD Raja Tape in Bondowoso Regency. The method of determination in this study uses the Purposive Method. The research method in this study used descriptive analytic methods. The sampling method in this study used the purposive sampling method. The data collection method in this study used interview, observation, and documentation. The data analysis method in this study uses 2 analytical tools, namely the marketing mix consisting of 4P and SWOT. The results showed: (1) the application of the marketing mix at UD Raja Tape consists of 4P, namely: (a) Product Mix, the tape produced by UD Raja Tape uses cassava butter as raw material, has three packages. (b) Price Mix, a pricing method offered based on competitors' prices. (c) Promotional Mix, using personal selling, advertising and cooperation activities in the form of agents spread across various regions. (d) Place Mix, marketing UD Raja Tape through private outlets and through marketing agencies. (2) strategy development using SWOT analysis conducted at UD Raja Tape shows an alternative strategy applied to UD Raja Tape implementation, namely SO. The strategy that can be applied is to create product innovations with new packaging and flavors and increase product distribution.DOI : https://doi.org/10.33005/adv.v11i1.3155
RELASI GENDER KELUARGA BURUH PANEN CENGKEH PT. SUMBER SARI PETUNG DI DUSUN SUMBER PETUNG DESA SEMPU KECAMATAN NGANCAR KABUPATEN KEDIRI
Agridevina : Berkala Ilmiah Agribisnis Vol 11, No 1 (2022): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v11i1.3156

Abstract

There is a double workload and stereotypes that arise in clove harvest workers in PT. Source of petung essence. The purpose of the study was to analyze the gender relations found in the families of clove harvest workers and calculate the contribution of clove harvest workers to the families of PT clove workers. Sumber Sari Petung in Sumber Petung Hamlet, Sempu Village, Ngancar District, Kediri Regency. the method used is qualitative which is descriptive in the formulation of the first problem and quantitative with descriptive statistics. The gender relations of the clove-harvest workers' families resulted in gender injustice in the form of a double workload on the wives of picked laborers and laborers. Doing reproductive work which is a responsibility based on the partiarti culture that developed in Sumber Petung Hamlet and had to work in the productive sector to help meet the needs of the family. There is a gender injustice in the form of stereotypes in the form of wage gaps in picking and pitil workers, where pitil workers get less wages than picking workers who are considered easier. The contribution contributed by clove harvest workers during the harvest season is 9% smaller with a wage of Rp. 2,422,833.33/month compared to doing other work to 42% with a wage of Rp. 10,797,666.66/month. DOI : https://doi.org/10.33005/adv.v11i1.3156
Analisis Margin Pemasaran dan Strategi Pemasran Kompetitif Agroindustri Tahu di Desa Jampes Kecamatan Pace Kabupaten Nganjuk
Agridevina : Berkala Ilmiah Agribisnis Vol 11, No 2 (2022): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v11i2.3529

Abstract

Agriculture is a source of raw materials for the agricultural product processing industry (agro-industry) such as tofu agro-industry. This study aims to improve marketing margins and competitive marketing strategies for Tofu Agroindustry in Jampes Village, Pace District, Nganjuk Regency. The research was conducted in 2022 with the survey location being the Tofu Agro-industry UMKM in Jampes Village, Pace District, Nganjuk Regency. The data is divided into primary data and secondary data. Primary data is obtained from interviews using structured data (questionnaire) on respondents represented by 2 UMKM Agroindustry Tofu owners. The analytical method used in this research is marketing margin analysis and SWOT analysis. The results of this study are that there are two marketing channels in Mr. Sumadi's UMKM Tofu, the first channel is from the producer directly to the end consumer. And channel II, namely from producers then distributed to retailers and resold to consumers. The longer the marketing channel, the lower the price offered to farmers. Based on market performance analysis, deep tofu marketing in that area is less efficient. This can be seen from the marketing margins on all major marketing channels, the distribution of margins is not evenly distributed, the share of prices received by farmers is still low, the ratio benefits and costs vary. DOI : https://doi.org/10.33005/agridevina.v11i2.3529
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI DAN PENDAPATAN USAHATANI JAGUNG DI DESA MOJOREJO KECAMATAN JUNREJO KOTA BATU
Agridevina : Berkala Ilmiah Agribisnis Vol 11, No 2 (2022): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v11i2.3370

Abstract

This study aims to analyze the factors that affect the production and income of corn farming in Mojorejo Village, Junrejo District, Batu City. The location of this research was carried out in Mojorejo Village, Junrejo District, Batu City. The sampling technique used was random sampling method. The total population is 40 corn farmers with sample size taken using the slovin formula. Data analysis techniques used to determine the factors that affect corn farming production in this study used multiple regression models and income analysis. The results showed that the factors that affected corn production in Mojorejo Village, Junrejo District, Batu City which had a significant effect on corn production (Y) were seeds (X2), organic fertilizer (X3), and liquid fertilizer (X4). Variables that have no significant effect on corn production (Y) are land area (X1), labor (X5), education (X6), age (X7), experience (X8) and family dependents (X9). The income received from corn farming in Mojorejo Village, Junrejo District, Batu City is Rp. 11,453,398,96/planting season (MT) with an average land area of ​​0.45 Ha. DOI : https://doi.org/10.33005/agridevina.v11i2.3370  
Analisis Kepuasan dan Loyalitas Petani Terhadap Penggunaan Benih Jagung Hibrida di Desa Bangkok Kecamatan Gurah Kabupaten Kediri
Agridevina : Berkala Ilmiah Agribisnis Vol 11, No 2 (2022): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v11i2.3530

Abstract

This research aimed to analyze farmer satisfaction level and loyality level to Corn Hybrid seed in the village of Bangkok, Gurah subdistrict, Kediri regency. Population in this research is farmers who used the P-21 Hybrid Corn seed at least 3 times and had rice fields for corn cultivation. Sampling method of Slovin formula and the number of samples considered representative and reflects the characteristic of the population is 50 respondents with the help of questionnaires. The results of the analysis based on the level of satisfaction of attributes based on IPA are 4 attributes of the I or top priorities, namely productivity, pest and disease resistance, seed price, and product price. The level of satisfaction of a CSI based attribute of 76.91% or on a range scale indicates "satisfied". The farmer's loyalty test that using the P-21 corn seed is still low has not formed an inverted triangle, or belongs to the category "switcher buyer". DOI : https://doi.org/10.33005/agridevina.v11i2.3530
ANALISIS UPAYA PEMERINTAH DAERAH KABUPATEN PAMEKASAN DALAM MENDUKUNG BISNIS JAMU MADURA DI KABUPATEN PAMEKASAN (Analysis Of the Pamekasan Regional Governments' Effort in Supporting the Jamu Madura Business in The Pamekasan Regency)
Agridevina : Berkala Ilmiah Agribisnis Vol 11, No 2 (2022): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v11i2.3473

Abstract

Jamu is one of the typical Indonesian drinks that has existed for a long time and continues to exist today. Madura is one of the regions in Indonesia that produces a great deal of herbal medicine that is beneficial to the body, so several entrepreneurs have increased their international market share. For some Madurese, particularly women, the herbal medicine business is their primary source of income. Over time, the development of drugs is getting faster and more effective in curing diseases. It causes the traditional Madurese herbal agro-industry to decline and impacts the economy of Madura herbal medicine entrepreneurs. This study aims to analyze the efforts of the Pamekasan district government in supporting the Madurese herbal medicine business in the Pamekasan district with qualitative descriptive research methods. This study shows that the Pamekasan district government has conducted several programs to develop the traditional herbal medicine agro-industry in the Pamekasan district quite well. However, it still does not reach all herbal producers in the area, such as the less well-known Madura herbal medicine producers. DOI : https://doi.org/10.33005/agridevina.v11i2.3473
Analysis of Variables Affecting Cassava Chips Production Results in UMKM DF Darungan Village, Selorejo District, Blitar Regency
Agridevina : Berkala Ilmiah Agribisnis Vol 11, No 2 (2022): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v11i2.3479

Abstract

This study aims to determine what variables affect the production of cassava chips and determine the variables that affect the production of cassava chips in UMKM DF Darungan Village, Selorejo District, Blitar Regency. The variables contained in this study are capital, labor, and raw materials, these variables that can affect the results of cassava chips production in UMKM DF Darungan Village, Selorejo District, Blitar Regency. The method used in this study is a multiple linear quantitative method. Data collection was carried out for two months at the research site with a predetermined format. The data analysis technique used is the classical assumption test (autocorrelation test, normality test, heteroscedasticity test and multicollinearity test), multiple linear test (t test, f test). The results of the study show that the dependent variable (capital, labor, raw materials) has passed the classical assumption test. Furthermore, the labor variable has a partial effect on the production of cassava chips in UMKM DF. Furthermore, the variables of workers, machines, and raw materials have a simultaneous effect on the production of cassava chips in UMKM DF. DOI : https://doi.org/10.33005/agridevina.v11i2.3479
STRUKTUR PASAR BUAH PISANG DI KABUPATEN SUMENEP MARKET STRUCTURE OF BANANA FRUIT IN SUMENEP REGENCY
Agridevina : Berkala Ilmiah Agribisnis Vol 11, No 2 (2022): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v11i2.3475

Abstract

Buah yang banyak digemari dan dikonsumsi oleh semua kalangan masyarakat adalah pisang dengan berbagai macam jenisnya. Produksi buah pisang di Kabupaten Sumenep tersebar di beberapa wilayah kecamatan, memungkinkan para pelaku usaha (pedagang) buah pisang untuk memaksimalkan pemasaran buah pisang supaya tidak terjadi ketimpangan pasar. Ketimpangan pasar terjadi karena adanya ketidakseimbangan antara banyaknya penjual dengan pembeli yang hanya ada beberapa di pasar, akibatnya harga ditentukan oleh pihak yang memiliki kekuatan pasar yang besar. Pada kondisi ini dapat mencerminkan apakah struktur pasar berjalan secara sempurna atau tidak. Penelitian ini bertujuan untuk mengetahui dan menganalisis struktur pasar buah pisang di Kabupaten Sumenep. Metode penelitian yang digunakan adalah metode survei dengan wawancara terhadap para pedagang di tiga kecamatan (Pragaan, Batuputih dan Rubaru). Penentuan sampel menggunakan teknik snowball sampling. Teknik analasis data pada penelitian ini menggunakan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa struktur pasar buah pisang di Kabupaten Sumenep dengan pendekatan CR4 dan HHI menuju pada pasar monopolistik. DOI : https://doi.org/10.33005/agridevina.v11i2.3475
CONSUMER PREFERENCES OF ORGANIC RICE AT THE TOKOPEDIA MARKETPLACE
Agridevina : Berkala Ilmiah Agribisnis Vol 11, No 2 (2022): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v11i2.3474

Abstract

Preference is subjective taste for various choices of existing product attributes. Consumer preferences need to be known so that producers can target their consumers in a more focused manner. Therefore, this study aims to analyze consumer preferences for the attributes of organic rice. This study was conducted at Tokopedia marketplace. The sampling method in this study used a non-probability sampling method, namely purposive sampling and obtained 65 respondents. The analysis used in this study is Importance and Performance Analysis (IPA). The results showed that the attributes of organic rice that had the highest importance were the cleanliness of organic rice from objects other than rice, the color of organic rice that was not too white, and the integrity of the grains of organic rice. This means that consumers preferences for organic rice in the Tokopedia marketplace are clean organic rice, organic rice colors that are not too white, and whole grains of organic rice. DOI : https://doi.org/10.33005/agridevina.v11i2.3474
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN BUAH JERUK LOKAL DAN BUAH JERUK IMPOR DI KOTA MALANG (Studi Kasus di Hypermart Malang Town Square) Pudjiastuti, Agnes Quartina; Priyambodo, Ayu Wulandari; Pebrianto, Petrus
Agridevina : Berkala Ilmiah Agribisnis Vol 12, No 1 (2023): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v12i1.3893

Abstract

Consumer decisions in purchasing local and imported citrus fruits as a decision-making based on the receipt of information obtained. The research was conducted at the Hypermart Malang Town Square Malang City in July-August 2022 using a quantitative descriptive method. Data collection techniques are observation and interviews. The number of samples is 100 people. Data analysis included validity, reliability, classical assumptions, multiple linear regression, F test and t test  as well as the fishbein multiattribute test which were performed statistically using the Statistical Product and Service Solution version 23.64 bit. The results showed that consumer decisions in buying local citrus fruits amounted to 12.98 categorized in the Neutral interval scale range, with a level of confidence and level of evaluation (importance) obtained results (bi) of 3.63 these results belong to the category of level of confidence namely Agree and results ( ei) of 3.54 these results belong to the category of importance level is Important. Consumer decisions in purchasing imported citrus fruits are 13.46 categorized in the Neutral interval scale range, with the level of confidence and the level of evaluation (importance) the result (bi) is 3.63. The results fall into the category of the level of confidence that is Agree and the result (ei) of 3.67 these results belong to the category of importance level is Important. And the factors that influence consumer decisions in buying local oranges are the price of local oranges and income. The factor that influences consumer decisions in purchasing imported citrus fruits at Hypermart MATOS is price. Keywords: purchasing decisions, local oranges, imported oranges.   DOI : https://doi.org/10.33005/agridevina.v12i1.3893  

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