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Agridevina : Berkala Ilmiah Agribisnis
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : 23018607     EISSN : 25990365     DOI : https://doi.org/10.33005/agridevina
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Berkala ilmiah Agribisnis Agridevina dipublikasi oleh Program Studi Agribisnis Fakultas Pertanian Universitas Pembangunan Nasional "Veteran" Jawa Timur yang membuat tulisan ilmiah di bidang Sosial Ekonomi Pertanian dan Agribisnis. Agridevina terbit dua kali dalam satu tahun (Juli dan Desember) dengan naskah bahasa indonesia dan bahasa inggris. Redaksi menerima naskah dari kalangan akademisi, peneliti, pemerhati sosial ekonomi pertanian dan agribisnis
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Articles 179 Documents
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PENETRASI PASAR HASIL PERTANIAN KEBUNSAYUR SURABAYA Eliyana, Firda; Nurhadi, Eko; Yektiningsih, Endang
Berkala Ilmiah AGRIDEVINA Vol 9, No 2 (2020): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v9i2.2455

Abstract

Kebun sayur Surabaya is the first hydroponic vegetable producer in the city of Surabaya as well as a supplier of fresh vegetables in several segments of hotels, restaurants and cafes in Surabaya. To penetrate this segment is not easy, it requires a long process and various efforts to be able to penetrate the segment amid increasingly fierce market competition. This study aims to analyze: 1) market penetration conducted by Kebunsayur Surabaya towards hotels, restaurants and cafes, 2) differences in the absorption capacity of Kebunsayur Surabaya lettuce in hotels, restaurants and cafes, 3) Market penetration strategy that has been carried out by Kebunsayur Surabaya towards hotels, restaurants and cafes, 4) Market share controlled by Kebunsayur Surabaya in hotels, restaurants and cafes in Surabaya. The results showed that: (1) The form of market penetration carried out by Kebunsayur towards hotels, restaurants and cafes was by attracting non-users or potential consumers who were in their market environment (2) there were differences in the absorption of lettuce between hotels, restaurants and cafes in Kebunsayur Surabaya, (3) the market penetration strategy that has been carried out by Kebunsayur is in accordance with the Ihalauw 2017 theory, (4) The market share of Kebunsayur lettuce at Resto A has decreased from 39% (before the pandemic) to 29% (during the pandemic), while the lettuce from Kebunsayur is able to control 100% market share in JW Marriot and Cattura Expresso DOI : https://doi.org/10.33005/adv.v9i2.2455
Digital Marketing Adoption Among Food Products Home Industry: A Study of Melinjo Chips Producer In Bantul Akhmadi, Heri
Berkala Ilmiah AGRIDEVINA Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i1.2614

Abstract

Digital marketing has become a new trend recently, which is not only applied by large-scale industries but also small industries. Similarly, melinjo chips home industries producer, some of whom have implemented digital marketing using their devices. This study aims to describe the marketing conditions of the melinjo chips and to determine the perceptions of melinjo chips producers towards the adoption of digital marketing. Data were collected through interviews with 63 producers of the melinjo chips selected using census method from all producers in Pandak District, Bantul Regency, Yogyakarta Special Region. Descriptive analysis and 5-point Likert Scale were used to determine the producers’ perception of the adoption of digital marketing in the marketing of melinjo chips. The results showed that in general, the marketing of melinjo chips was mostly using conventional marketing, although some producers have implemented digital marketing. Moreover, the adoption of digital marketing was perceived in neutral category. The neutral perception was due to the fact that although the adoption of digital marketing has positive view such as benefits, and marketing efficiency, there were also obstacles in using it, not providing innovation and low trust in digital marketing technology. DOI : https://doi.org/10.33005/adv.v10i1.2614
ANALISIS KESEJAHTERAAN PETANI PADI DI DESA PASIRIAN, KECAMATAN PASIRIAN, KABUPATEN LUMAJANG, PROVINSI JAWA TIMUR Syaputra, Dhewangga Arie; Ekananda, Viriya; Bachtiar, Laut Biru; Fachriansyah, Ilham
Berkala Ilmiah AGRIDEVINA Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i1.1712

Abstract

Tingkat pendapatan berpengaruh terhadap kesejahteraan ekonomi petani. Penelitian ini bertujuan untuk mengetahui tingkat kesejahteraan petani berdasarkan pendapatan usahatani padi di Desa Pasirian, Kecamatan Pasirian, Kabupaten Lumajang. Penelitian dilaksanakan bulan November-Desember 2019. Metode pengambilan sampel yang digunakan adalah metode sensus. Pengumpulan data dilakukan melalui kegiatan survei atau observasi dan wawancara. Data dianalisis untuk mengetahui total biaya, penerimaan, dan pendapatan. Pendapatan dibagi dengan jumlah anggota keluarga untuk mengetahui pendapatan pertahun yang selanjutnya dibandingkan dengan Upah Minimum Kota (UMK) sebagai indeks kesejahteraan. Hasil penelitian menunjukkan pendapatan petani dari usahatani padi sebesar 517.260.00/tahun dengan rata-rata sebesar Rp 17.242.000/tahun jika dilihat perbulan sebesar Rp 1.436.833,33/bulan. Sedangkan UMK di Kabupaten Lumajang sebesar Rp 1.826.831,72/bulan. Dapat disimpulkan bahwa petani padi di Desa Pasirian belum dikatakan sejahtera karena jumlah pendapatan petani masih dibawah jumlah pendapatan UMK kabupaten Lumajang. DOi :  https://doi.org/10.33005/adv.v10i1.1712
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN BERKUNJUNG KE AGROWISATA KAMPOENG ANGGREK KEDIRI Romadhoni, Arif; Nugroho, Sigit Dwi; Sudiyarto, Sudiyarto
Berkala Ilmiah AGRIDEVINA Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i1.2615

Abstract

The purpose of this study are: 1) Describe the characteristics of visitors to the Kampoeng Anggrek Kediri Agro-tourism. 2) Analyzing the influence of Electronic Word Of Mouth (eWOM) on the decision to visit Kampoeng Anggrek Kediri Agro-Tourism. 3) Analyzing the effect of service quality on the decision to visit the Kampoeng Anggrek Kediri Agro-tourism. The research method was done intentionally (purposive) with a purposive sampling of 50 people. Research testing is done by studying the Structural Equation Model (SEM) software based on WarpPLS 5.0 Partial Least Square (PLS). The results of this study show the characteristics of Kampoeng Anggrek Kediri Agro-tourism visitors based on gender that is equal between men and women, dominant visitors get 21-30 years obtained from Kediri. Education visitors gather high school status as students, and the level of income between Rp. 0-500,000. The first visit was to the Kampoeng Anggrek Kediri Agro-tourism and a personal visit using a type of motorcycle transportation. The word of mouth electronic variable (eWOM) (X1) has a positive effect on the visit decision variable. service quality variables were significantly positive for visit decision variables. DOI : https://doi.org/10.33005/adv.v10i1.2615
TANTANGAN DAN PROSPEK SARJANA AGRIBISNIS DALAM PERSPEKTIF ALUMNI EMPAT PERGURUAN TINGGI NEGERI DI JAWA TIMUR Syahputra, Syaifullah; Nugroho, Sigit Dwi; Hidayat, Syarif Imam
Berkala Ilmiah AGRIDEVINA Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i1.2556

Abstract

The agricultural sector is not only influenced by the technology, but also influenced by human resources. Human resources in the agricultural sector has a very important to improve the agricultural sector in Indonesia. The agricultural sector in Indonesia is currently experiencing a phenomenon of the aging farmers that is not in balance with the regeneration of young farmers, So also many scholars agribusiness who work outside the agricultural sector. It is a serious problem for the agricultural sector in Indonesia. The purpose of this Study is to Analyze the Challenges and Prospects of Bachelor of Agribusiness in the future based on the Perceptions of Alumni of the department Agribusiness Four National University in East Java. Determination of the respondents using a Quota sampling technique by using Respondents from the Alumni of the department of Agribusiness Four National University in East Java. Four alumni of the university that made the respondents are Brawijaya University, Jember University, Trunojoyo University and National Development “Veteran” East Java University. Following analyzed data collected using analysis descriptive and presented in the form of a Table. The results of the Analysis showed that the Main Challenges Undergraduate Agribusiness is the Revolution of Industry 4.0 with the actual  score 4,45 as well as the percentage of 89% and the Prospect of Bachelor of Agribusiness has an average score of 3,68 with the percentage of 73,62% to get into the good category. DOI : https://doi.org/10.33005/adv.v10i1.2556
ANALISIS EFISIENSI DAN KELAYAKAN FINANSIAL USAHATANI PADI DENGAN SISTEM SALIBU Anam, Khoirul; Mulyono, Joko Sri; Effendi, Fachri Naufal
Berkala Ilmiah AGRIDEVINA Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i1.2574

Abstract

This study aims to analyze the level of efficiency and financial feasibility of salibu rice farming compared to conventional systems of rice farming. The research was conducted in May - July 2018 with a total sample of 5 farmers using the Salibu system and 5 farmers using the conventional system. The data collected is primary data obtained through direct interviews with respondents and secondary data obtained from the local sub-district office and from related offices. Data analysis methods include analysis of costs, revenue and income of farming, as well as farm efficiency analysis with R / C ratio and analysis of farm financial feasibility with B / C ratio. The results showed that the fixed costs and variable costs of rice farming in the Salibu system were lower than the conventional system. The amount of revenue and income from the Salibu system of rice farming shows a higher value than the conventional system. Based on the calculation of R / C ratio and B / C ratio, it is shown that the salibu system is more efficient and more feasible to run than the conventional system. Testing through the T test proves that there is a significant difference between the income of rice farming in the Salibu system and the conventional system. DOi : https://doi.org/10.33005/adv.v10i1.2574
MENGHITUNG KEHILANGAN HASIL KOMODITAS KEDELAI Harimurti, Monica; Priyanto, Eko
Berkala Ilmiah AGRIDEVINA Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i1.2616

Abstract

The purpose of this research is to analyze the amount and value of soybean commodity yield losses, and recommend strategic efforts and actions that should be taken to reduce yield losses. The study was conducted in Puter Village, Kembangbahu Subdistrict, Lamongan Regency in March 2020. Researchers used 15 respondents who could represent the population of soybean farmers in Puter Village as many as 122 farmers, for each stage of soybean yield loss calculation. The analysis used is the calculation of the estimated amount and value of yield loss. The results of this study indicate that the cumulative loss of soybean commodity in Puter Village is 13.13% which occurs in the stages of harvesting, drying of stover, gathering, threshing and drying of soybean seeds. Loss of storage results cannot be calculated because farmers in Puter Village sell their soybean directly after drying. The cause of this loss in soybean yields is caused by improper handling of crops and postharvest both the method and technology used. DOI : https://doi.org/10.33005/adv.v10i1.2616
STRATEGI PENGEMBANGAN AGROWISATA EDUKASI PERTANIAN DI DESA BESUR KECAMATAN SEKARAN KABUPATEN LAMONGAN Aiman, Muhammad Yassar; Nugroho, Sigit Dwi; Amir, Indra Tjahaja
Berkala Ilmiah AGRIDEVINA Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i1.2620

Abstract

This research aims to identify internal and external factors in the development of agricultural education agrotourism in Besur Village and analyze the strategies that have been implemented and formulate alternative strategies for agricultural education agrotourism in Besur Village. The data used in this study are primary data and secondary data. Primary data is data taken directly from the research location of the agro-tourism area for agricultural education through direct observation at the site, and interviews. 46 respondents were selected including 10 agro-tourism structuralists and 36 agro-tourism visitors. Secondary data is data obtained through agencies related to this research. The analytical method used is SWOT analysis. Based on the results of the study, it was concluded that the dominant strength factor was cheap ticket prices. The dominant weakness factor is post-harvest processing that is less than optimal. The dominant opportunity factor is agro-tourism as a place for learning outside the classroom so that it is not saturated in the classroom. The dominant threat factor is the change of seasons which reduces the aesthetic elements of the tourist attraction. The strategy that must be carried out is aggressive (Growth oriented strategy). Strategies that need to be optimized include, maximizing tourism with the concept of rural nature and education, utilizing low ticket prices as alternative tourism, optimizing tourism services with local institutions and communities, utilizing information technology to promote educational tourism as a place to learn outside the classroom. DOI : https://doi.org/10.33005/adv.v10i1.2620
FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERLANJUTAN MODEL PENGEMBANGAN AGROWISATA BERBASIS KEARIFAN LOKAL (Studi Kasus di Desa Karangtengah Kecamatan Imogiri Kabupaten Bantul Daerah Istimewa Yogyakarta) Sriyadi, Sriyadi; Akhmadi, Heri; Yekti, Ananti
Agridevina : Berkala Ilmiah Agribisnis Vol 10, No 2 (2021): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i2.2746

Abstract

To anticipate and develop rural areas, the government is currently promoting rural social and economic development, including the development of rural agribusiness and rural agro-tourism programs. This study aims to determine the factors that influence the sustainability of the agro-tourism development model based on local wisdom. The research was conducted by surveying interviews with farmers and related parties as well as field observations. Factors that have a relationship with the sustainability of agro-tourism development based on local wisdom are skills, amount of finance, access to capital sources and availability of facilities. It is recommended that stakeholders need to improve skills, ease of access to sources of capital from local governments and the need for additional agro-tourism facilities DOI : https://doi.org/10.33005/adv.v10i2.2746.
KONTRIBUSI PENDAPATAN WANITA USAHA TENUN IKAT DAN PEMBESARAN BABI TERHADAP PENDAPATAN RUMAH TANGGA DI DESA BERADOLU KECAMATAN LOLI KABUPATEN SUMBA BARAT Laka, Novi
Agridevina : Berkala Ilmiah Agribisnis Vol 10, No 2 (2021): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v10i2.2751

Abstract

ABSTRAK Tujuan penelitian ini adalah : 1. Mengetahui sumber pendapatan utama dan pendapatan sampingan kepala keluarga di Desa Beradolu Kecamatan Loli Kabupaten Sumba Barat. 2. Mengetahui besarnya pendapatan total keluarga dari pendapatan utama dan pendapatan sampingan kepala keluarga. 3. Mengetahui kontribusi pendapatan wanita dari usaha tenun ikat dan pembesaran babi terhadap pendapatan total keluarga. 4. Mengetahui Seberapa besar total jam kerja terhadap pendapatan utama dan pendapatan sampingan dalam meningkatkan pendapatan keluarga. Metode yang digunakan dalam pengambilan sampel pada penelitian ini yaitu metode sensus yaitu seluruh populasi dijadikan sampel. Jumlah sampel yang digunakan dalam penelitian ini adalah sebesar 50 orang. Populasi dalam penelitian ini adalah rumah tangga yang di dalamnya terdapat ibu-ibu rumah tangga yang mengusahakan pembesaran babi dan tenun ikat sebagai pekerjaan sampingan ibu rumah tangga di samping pekerjaan utama sebagai ibu dan istri. Metode pengumpulan data menggunakan data primer dan sekunder analis data yang digunakan adalah analisis deskriptif kualitatif, analisis gender, dan analis deksriptif kuantitatif. Hasil penelitian meunjukkan bahwa kontribusi pendapatan  wanita usaha tenun ikat dan pembesaran babi terhadap pendapatan rumah tangga sangat besar yaitu sebesar 88%. Sedangkan Pendapatan utama kepala keluarga adala sebesar Rp. 31.500.000; sedangkan Pendapatan sampingan suami adalah sebesar Rp 50.750.000 dan total pendapatan kepala keluarga  adala sebesar Rp 82.250.000.Alokasi waktu wanita usaha tenun ikat  dan pembesaran babi  sebesar 12 jam dimana curahan waktu yang paling banyak adalah mengurus rumah tangga 5 jam dan mengerjakan tenu ikat selama 2 jam. Kata kunci : Kontribusi, wanita,  gender, pendapatan. DOI : https://doi.org/10.33005/adv.v10i2.2751

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