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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
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Search results for , issue "Vol 12, No 1 (2014)" : 6 Documents clear
ANALISIS PERTUMBUHAN JUMLAH KAMAR HOTEL, JUMLAH WISATAWAN DAN MAHASISWA PERGURUAN TINGGI PARIWISATA PROGRAM STUDI PERHOTELAN Santoso, Santoso
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 1 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.67

Abstract

Pariwisata merupakan lokomotif penggerak ekonomi rakyat karena memiliki multiplier efek yang luas bagi masyarakat. Pariwisata diharapkan akan menjadi penghasil devisa utama mengingat besarnya potensi wisata dan luasnya wilayah Indonesia dengan berbagai keragaman alam dan budaya Oleh karena itu, peranan dari pemerintah dan industri pariwisata termasuk pramuwisata amat penting dalam upaya memajukan menyukseskan pembangunan pariwisata nasional. Salah satu langkah strategis adalah peran pendidikan pariwisata dalam rangka peningkatan kualitas SDM pariwisata. Seiring dengan perkembangan jumlah kamar hotel yang ada di Yogyakarta kebutuhan akan tenaga bidang perhotelan ini semakin tinggi dan oleh karenannya semakin agrtesif departemen personalian di berbagai hotel untuk melakukan kerjasama dengan pihak sekolah atau perguruan tinggi dalam rangka menjaring tenaga kerja yang profesional. SDM industri masih bermasalah dalam hal kualitas kompetensi. Hal ini tercermin dari kurangnya SDM pariwisata yang tersertifikasi. Kondisi ini berdampak pada rendahnya profesionalisme pengelola objek wisata, kurangnya kualitas layanan usaha wisata, yang pada akhirnya dapat menurunkan citra pariwisata Indonesia. Dalam hal kuantitas, kapasitas penciptaan SDM pariwisata berkualitas perlu ditingkatkan. Pertumbuhan jumlah penciptaan SDM pariwisata berkualitas ini harus dapat mengimbangi pertumbuhan jumlah wisatawan, baik mancanegara maupun Indonesia. Indikasi ketidakseimbangan ini terlihat dari kecilnya jumlah lulusan dantingginya daya serap lulusan pendidikan tinggi pariwisata binaan Kemenparekraf, berkisar 94%, dimana pendidikan tinggi pariwisata ini merupakan barometer penciptaan SDM berkualitas. Selain peningkatan kuantitas dan kualitas SDM, masyarakat di wilayah destinasi pariwisata belum optimal mendukung kepariwisataan. Masyarakat belum memiliki perilaku sapta pesona, belum menjadi pelaku utama usaha pariwisata di daerah setempat, dan belum cukup aktif dalam mendukung penciptaan keamanan, ketertiban, dan kebersihan lingkungan
GREEN TOURISM Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 1 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.63

Abstract

Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Green tourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial tourism. Its purpose may be to educate the traveler, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights. Green Tourism has been considered a critical endeavor by environmentalists, so that future generations may experience destinations relatively untouched by human intervention. Furthermore, achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism’s negative impacts. This conceptual paper attempts to discuss green tourism concept its processes as well explain approaches of green tourism industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience Responsible green tourism programs and plans include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental, social and cultural factors, an integral part of green tourism is the promotion of recycling, energy efficiency, water conservation, and creation of economic opportunities for local communities. For these reasons, green tourism often appeals to advocates of environmental and social responsibility. Marketing people -all in public, government and private level specialists- working in tourism sector, should configure the best green solutions for the current and future strategies. The real green alternatives are needed to suggest a new perspective(re-thinking process) about tourism marketing strategies. Keywords: Green tourism, environmentally friendly marketing, conservation, economic development, local communities and social responsibility.
IMPLEMENTASI PERAN MANAJERIAL KEPALA SEKOLAH DI TK FASTRACK FUN SCHOOL DAN TK RUMAH CITTA Nugroho, Tri
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 1 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.68

Abstract

The Implementation of The Managerial Roles of The principals of Fastrack Fun School and Rumah Citta Kindergaten. The aim of this research is to reveal the implementation of the managerial roles of the principals of Fastrack Fun School and Rumah Citta kindergarten in (1) school programs, (2) school potentials, (3) activating school personnel and (4) school personnel work accomplishment. This research used the qualitative approach. The subjects consist of : the principals, teachers and employees. The data were collected through observations, interview and documents. The data analysis used triangulation methodology. In this research the interview with the principals was triangulated with the result of the interview with the teachers and employees. The result of this research reveals that the principal of Fastrack Fun School and Rumah Citta Kindergaten plan the school program, including the renstra and renstrop involving teachers and employees. The principals organize the staff in which they can work in their field and potentials, so they can work without overlapping activities, and with specific job description and good coordination so they can achieve the school goals. The principals activate commanding the employees by advising and directing intensively regularly in order to make them work correctly according to the goals. This principals evaluate and conduct the employees in order to make them work and achieve the goals. Key Words : applications, managerial functions.
PENGARUH KONSEP BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN DAN KEPUTUSAN MEMBELI PRODUK BATIK DI MAGERIA BATIK MALIOBORO Darnawi, Darnawi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 1 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.64

Abstract

The research aims to know how far the influence of marketing mix, consist of product, price, located and promotion toward customer satisfaction and the impact to purchase decision of batik product at Margaria Batik in Malioboro Yogyakarta. The data was collected by spreading questioner to 150 respondent, chosen by purposive sampling and analyzed by path analysis method. The hypothesis was submitted are marketing mix have an influence effect to purchase decision by direct or indirect pass through the customer satisfaction. The analysis result of the first sub-structure regression was known that product and price dimension have an significance influences toward customer satisfaction. Whereas, the located and promotion dimension didn’t have significance influence toward customer satisfaction. The analysis result of the second sub-structure was known that product and price have direct influences dominantly than indirect influences pass through the customer satisfaction. Key words: Marketing mix, customer satisfaction and purchase decision.
PERSEPSI DAN SIKAP KOMITE EKSEKUTIF HOTEL TERHADAP LULUSAN PERGURUAN TINGGI PARIWISATA SEBAGAI PEKERJA HOTEL PROFESSIONAL Dirga, Dewa Made
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 1 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.65

Abstract

Lembaga pendidikan pariwisata dan industri jasa pariwisata adalah dua institusi yang seharusnya selalu terkait dan saling butuhkan satu sama lain, yang seharusnya terus menerus saling berkomunikasi mengenai tenaga kerja, dimana dunia pendidikan menyiapkan tenaga kerja sesuai dengan kualifikasi dunia industri, dan dunia industri seharusnya terus menenrus memberikan sinyal kepada dunia pendidikan mengenai kualifikasi yang dibutuhkan. Berangkat dari situasi diatas, tulisan ini dapat dijadilkan langkah awal sebagai pra penelitian untuk mengetahui kebutuhan masing-masing antara dunia industri pariwisata dan lembaga pendidikan pariwisata, dimana penelitian ini akan mengupas mengenai persepsi dan sikap komite eksekutif hotel terhadap lulusan pariwisata, dengan mencoba merumuskan pola, recruitment, karir, kualifikasi pekerja profesional, melalui pola proporsi yang diteruskan dengan membangun model konstruksi persepsi dan sikap komite eksekutif hotel yang diwakili oleh komite eksekutif Sheraton Mustika Yogyakarta Resort and Spa. Dari hasil penelitian diketahui bahwa Lulusan Sekolah Pariwisata menjadi kualifikasi utama dalam perekrutan dengan tetap memperhatikan dan mempertimbangkan pengalaman Kata Kunci: Persepsi, sikap komite eksekutif hotel.
PENGARUH BAURAN PEMASARAN TERHADAPKEPUTUSAN MEMBELI TIKET PESAWAT DI TOTAL NUSA INDONESIA TOUR AND TRAVEL YOGYAKARTA Hesti Duari, I Putu Hardani
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 1 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.66

Abstract

Marketing mix is once of the important think to increase and develop a unit bisnis. On this conceptual papper attemp the marketing mix can make good effect by the customer decition to buy a domestic ticket. In tourism indutry especially services industry that marketing mix known as 7P. It is include product, place, price, promotion, people, process and physical evident. 7p of the Marketing Mix here took place at PT. Total Nusa Indonesia Tour & Travel Agencies in Yogyakarta headquarters. The total respondents are 100 respondents with quantitative analysis of data. Through the over all uji F is known that the marketing mix significantly influence the decision to buy a plane ticket at PT Total Nusa Indonesia Tour & Travel in Jogjakarta. And the product is the biggest decision to take the decision to buy a plane ticket. This can occur due to variations domestic flight ticket complete product. Than follow by the other marketing mix component. Keywords : Marketing Mix, purchase decisions buying tickets.

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