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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 8 Documents
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Search results for , issue "Vol. 15 No. 1 (2017): Media Wisata" : 8 Documents clear
Pengaruh Daya Tarik Wisata, Keselamatan, dan Sarana Wisata terhadap Kepuasan Serta Dampaknya Terhadap Loyalitas Wisatawan: Studi Community Based Tourism di Gunung Api Purba Nglanggeran Hary Hermawan
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.114 KB) | DOI: 10.36276/mws.v15i1.57

Abstract

Loyalty has become a serious concern for the managers of tourist villages because the loyalty of tourists is a guarantee of tourism business be sustainable. The purpose of this study is to examine how the loyalty of tourists can be created by the factors of the tourist attraction, safety, and amenities, with loyalty as an intervening, on the model of Community-Based Tourism development in Gunung Api Purba Nglanggeran Tourism Village. The analytical method used is path analysis with Partial Least Square (PLS). The results showed that tourist attraction is a dominant factor that gives a positive influence on the loyalty of tourists through intervention variable satisfaction. Other factors studied, namely safety and tourist facilities are not proven to affect the loyalty of tourists. This research recommends that loyalty of tourists can be achieved through efforts to improve the quality of tourist attraction
Identifikasi Kebutuhan Kompetensi Sumber Daya Manusia Industri Perhotelan Kabupaten Bantul Prihatno
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4861.09 KB) | DOI: 10.36276/mws.v15i1.87

Abstract

At present, the accommodation services business has become a service industry and is a labour-intensive business means Human Resources support becomes the mainstay of business success. Improved customer service requires a more professional Human Resource capability. As a standard measure that professionals in the field of tourism including hospitality staff and restaurants is possessed a certificate of competence recognized by the National Agency for Professional Certification. In Bantul Regency this accommodation business is growing very rapidly following the development of tourism. The number of existing hotels and inns has reached 95 units for the class with the number of medium rooms, but if recorded all including lodging in the location of objects that only have one room, the number reaches 261 pieces and may continue to grow in the future With the emergence of objects of new attractions. Bantul regency government tries to formulate its development strategy by conducting a study of the identification of human resource competency requirement for the hotel industry in order to give space for the growth and development of the hospitality industry in Bantul regency in the future. This study was conducted by taking 30 samples from the workforce and the guest response from the type of accommodation in the form of hotels totalling 5 pieces, the only business mentioning the lodgings amounted to 8 pieces, in 9 pieces, cabin 6 pieces and each 1 fruit is Inn and Guest House. The data collected by questionnaire and documentation is then processed using Spencer & spencer competency analysis, especially non-technical competency or soft competency to determine the level of incompetent to very competent while also ranking the competency level required in the hotel industry. From the research results obtained data real needs of hotel industry competence which then rearranged and selected based on priority scale likert between 1-4. By using competency guideline in Indonesia from work competency standard especially hotel and restaurant area mapped to get the requirement of human resource competence for the Hotel Industry in Bantul Regency.
Power Relationship Marketing dalam Bisnis Ali Hasan
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.57 KB) | DOI: 10.36276/mws.v15i1.88

Abstract

Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and marketing scholars. To develop an effective theory of relationship marketing, it is necessary to under¬stand what motivates consumers to reduce their available market choices and engage in relational market behaviour by patronizing the same marketer in subsequent choice situations. This article draws on established consumer behaviour literature to suggest that consumers engage in relational marker behaviour due to personal influences, social influences, and institutional influences. Consumers reduce their available choice and engage in relational market behaviour because they want to simplify their buying and consuming tasks, simple information processing, reduce perceived risky, and maintain competitive consistency and a state of psychological comfort. The willingness and ability of both consumers and marketers to engage in relational marketing will lead to greater marketing productivity; unless either consumers or mar¬keters abuse the mutual interdependence and cooperation. This article examines theoretical contributions to a comprehensive relationship marketing concept. In the modern marketing sciences, that interaction in networks of relationships constitutes both the essence of life itself and the essence of society. Marketing just applying the perspective of its own discipline and not properly considering the context within which marketing operates. The article offers an overview of the contributions to relationship marketing from traditional consumer goods marketing, services marketing, business marketing and base theory for research
Pengembangan Desa Wisata Gerabah dalam Meningkatkan Pendapatan Masyarakat Pundong Bantul Iputu Hardani Hesti Duari
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.439 KB) | DOI: 10.36276/mws.v15i1.89

Abstract

Development of the tourism village aims at increasing the social well-being and educating the people in the field of development at the tourism sector, for the purpose is long-term in the next five years on 2021 that Indonesia could bring 10 million foreign tourists with the bases of development of tourist with special interest, one of them is travelled in tourism village. Pesona Indonesia program is designed by the ministry of tourism and creative economy is a program that is designed to encourage the progress and well-being of local society for multi-effect from the development of tourism itself in a recreational area that enables to expand the labour and the business of fields of tourism. It means that how can a program capable of blends of internal elements of socio-cultural-dynamic to the development with developing the sectors. In quantity and quality, the benefits and their impact can be looked at. The success of the village when developing its source has a strategic significance for improvements of socioeconomic for people and regions, thus welfare and continuation of tourism village of pottery can work in accordance with the development that is explorative and not exploitive. Especially when we consider in strategic locations tourist village of pottery is located in one the tourism in Parangtritis coast very phenomenal. The form of the final objective as a special target is growing the interest and the awareness for the village community especially around tourist village of pottery in sub-district Pudong , to develop this tourist village to be a productive village that able to provide the multiplier effect for increasing of income for the surrounding community by the presence of an increasing the employment opportunities, employment sector is as supporting indicator of and it is for support in the development of creative economy community base on local empowerment. The qualitative method is to determine the way to find, collect, cultivate and analyze and understand the social interaction by means of a deep interview so it will find a clear pattern as an approach which is the most effective to accelerate the development that refers to the basis of the basic of rights life for the community
Model Akselerasi Pengembangan Sambi Sebagai Desa Wisata Di Yogyakarta Melalui Rintisan Program Nasional Pemberdayaan Masyarakat (PNPM) Mandiri Bidang Pariwisata Angela Ariani
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.951 KB) | DOI: 10.36276/mws.v15i1.90

Abstract

Accelerated Development in tourism of Sambi as a tourism village has already done by applying the concept of community participation. Both in giving an important role to the community as the main actor and empowering them in the tourism developmental activities as well. The aspect of sustainability is also an important one. The researcher finds a new model of accelerated development in tourism on Community-Based Tourism development. From the visual observation and in-depth interview with Mr Haryono as the manager of Sambi tourism village, Mr Sutarjo as the community working group coordinator and Mr Hariman Yudo Raharjo as the chairman of Tourism and Culture Office of Sleman Regency, this research comes to applicative tourism accelerated development model on Community-Based Tourism development at Sambi as tourism village which is the applicable one.
Dinamika Akses Informasi Wisatawan antar Generasi pada Obyek Wisata Minat Khusus di Kabupaten Bantul Fian Damasdino
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.901 KB) | DOI: 10.36276/mws.v15i1.91

Abstract

Every generation of human has unique experience use information and communication technology. Each generation has different characteristics, such as knowledge, experience and expertise in interacting with the media access to information not only electronic media but also print media and online media. This research is a kind of quantitative research with a survey research method. The research location in 10 tourism destination in Bantul: Banyunibo Waterfall in Pajangan, Mangunan, Pine Forest, Siluk Suspension Bridge in Imogiri, Geospatial Coastal Dune Sand in Parangtritis, Becici Hill in Dlingo, Pulosari Waterfall in Pajangan, Watu Lumbung in Parangtritis, Tri Panjung Hill in Dlingo, Lepo Lake in Dlingo, and Mangunan Hill in Dlingo. Sampling using non-probbably sampling technique because the population in this research is not known for certain. This is due to the absence of data collection of visitor tourist by the local government. Sampling was conducted during May-September 2016 at 10 tourism destination. The collection of data taken with questionnaires, observation, and documentation library. Once the data is collected and processed by quantitative analysis using statistical tools, frequency distributions and cross tables (crosstabs)
Empowerment Strategy Masyarakat Desa Wisata Kebonagung Kecamatan Imogiri Kabupaten Bantul Yogyakarta Suharto
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.023 KB) | DOI: 10.36276/mws.v15i1.92

Abstract

Research related to community empowerment strategy is taking a case study in Kebonagung tourist village, Imogiri, Bantul Yogyakarta. The purpose of this research is to find the right form of empowerment strategy that aligned with the community. Qualitative research models through the instrument of observation, interviews, and documentation to collect data and facts that occurred in the community based on primary data and secondary data through the data triangulation process. Interviews were conducted by researchers with determining the key person as resources that is the administrator of tourist village and the community. The strategies proposed in this research include cooperation strategy, cultural defection strategy, and conflict strategy through objective structural approaches as well as objective non-structural approaches. The results showed that community involvement in the existence of tourist village from various economic and socio-cultural aspects have a positive impact even though not yet fully. The openness of employment and business opportunity occurred very positively on the participation of the community in the provision of accommodation facilities, but in the social and cultural aspects has not been maximized. Empowerment strategy recommended through this research in order to reach the economic and socio-cultural aspects of the maximum is more priority to the strategy of cooperation in accordance with the culture of rural communities
Potensi Wisata Kulineri dan Pendidikan di Pesona Alam Dusun Sendang Kumitir Desa Kembang Arum Turi Sleman sebagai Daerah Tujuan Wisatawan Wisnu Hadi
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.353 KB) | DOI: 10.36276/mws.v15i1.93

Abstract

One of the tourism products in Yogyakarta which is now again a trend and developed is educational tours and culinary tours that can complement other tours such as natural attractions and culture. Because the natural and cultural tourism products are very much in Yogyakarta. A lot of information from the print and electronic media that interest tourism such as culinary and education are widely sold in the media because it is a very promising income and certainly increase the regional economic income. One of the educational and culinary tours is the Natural Enchantment Sendang Kumitir Hamlet that has the potential for culinary tourism and education. In this qualitative descriptive research, the researcher exposed the potential that supports tourism. SWOT analysis also explained that this tour should be developed by managers to be bigger because there is still enough land to expand the tour. From the results of the questionnaire data that tourists are enjoying the education and culinary tour because it is supported by the natural atmosphere that is still beautiful and cool because in the middle of the village and surrounded by bark garden is quite wide. In terms of service to tourists considered satisfactory in terms of attractiveness, facilities and human resources or managers in this case employees and owners of this attraction

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