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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 2,711 Documents
 264   265   266   267   268 
PENGARUH DIGITAL MARKETING DAN LITERASI KEUANGAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DAN PERILAKU KONSUMTIF PADA GENERASI Z KOTA TANJUNGPINANG ,Hj. Aida Nursanti, Muhammad Manbaul Ilmi ,Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

Online shopping is a common activity carried out by various groups, especially the young population which is currently dominated by Generation Z. There are several factors influencing consumers when they want to shop online, including digital marketing  and  financial  literacy possessed  by consumers.  This study aims to determine to what extend these factors can influence online purchase decisions and consumptive behavior of Generation Z in Tanjungpinang city. Primary data collected with questionnaire as a research instrument. This study involved 108 people classified as Generation Z in Tanjungpinang City as respondents, using the Non-Probability sampling Technique. The data analysis technique used in this study is path analysis and assisted by the SPSS application version 25. The results of this study indicate that digital marketing has a positive and significant effect on online purchasing decisions and consumptive behavior. Financial Literacy has a negative and  significant effect on online purchase decisions and  consumptive behavior. Digital Marketing has a positive and significant effect on consumptive behavior through online purchase decisions. However, financial literacy has a negative and significant effect on consumptive behavior through online purchase decisions. Keywords: Digital Marketing, Financial Literacy, Online Purchase Decisions, Consumptive Behavior, Generation Z
PENGARUH PRODUK WISATA DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP KEPUTUSAN BERKUNJUNG DAN MINAT BERKUNJUNG KEMBALI PADA PENGUNJUNG WISATA ALAM MAYANG DI KOTA PEKANBARU ,Tengku Firli Musfar, Anggita Marissa Simatupang , Hj. Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 2 (2023): (Juli - Desember )
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to examine the influence of tourism products and electronic word of wouth (eWOM) on visiting decisions and interest in visiting Alam Mayang in the city of Pekanbaru. Primary data were collected through questionnaires. The type of research used is explanatory with a quantitative approach. The population in this study includes visitors or who have visited Alam Mayang tourism and in accordance with certain criteria with a sample of 100 respondents. Data was collected through the distribution of questionnaires and then the data was processed by path analysis using SPSS version 25. The results showed that tourism products and electronic word of mouth (eWOM) had a significant effect on the decision to visit and interest in visiting  back Alam Mayang tourism visitors in the city of Pekanbaru either directly or indirectly and the decision to visit also had a significant effect on the interest in visiting back Alam Mayang tourism visitors in the city of Pekanbaru. Keywords: Travel Products, electronic Word of Mouth (eWOM), Visiting Decision, Interest in Visiting Back
ANALISIS KUALITAS PROSES PRODUKSI LISTRIK MENGGUNAKAN DIAGRAM FISHBONE PADA PLT - BIO GAS 1 MW DESA RANTAU SAKTI KABUPATEN ROKAN HULU , Prima Andreas Siregar, Ismaya , Iwan Nauli Daulay
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the problems faced by the Biogas Power Plant Company in Rantau Sakti Village, Rokan Hulu Regency related to the quality of the electricity products produced, identify the most dominant factors and formulate the most appropriate solutions to be applied in increasing electricity products. The method used in this research is a quantitative descriptive method. The analytical methods used are (1) questionnairy to determine the problem (2) pareto chart to identify the most dominant factor (3) fishbone chart to analyze what factors affect the quality of electricity. The factors that influence the quality of electrical products at the Biogas Power Plant Company in Rantau Sakti Village, Rokan Hulu Regency are as follows: (a) Machines (b) Maintenance (c) Humans (d) Materials. (2) the most dominant factor influencing the electricity production process in a biogas power plant company is the machine, namely the machine is not working optimally and the company has not had enough availability of the machine. (3) The most appropriate improvement efforts implemented by the Biogas Power Plant Company are carrying out routine engine maintenance. The company should carry out inspections of machine tools. Keywords: Fishbone Analysis, Production Process Quality 
PENGARUH PERSEPSI RISIKO DAN PEMAHAMAN INVESTASI TERHADAP MINAT MAHASISWA BERINVESTASI (STUDI MAHASISWA MANAJEMEN KONSENTRASI KEUANGAN, FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS RIAU) -, Gerry Tampubolon , Fitri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this study was to determine the effect of risk perception and understanding of investment on students' interest in investing. This research took place at the Faculty of Economics and Business, with a total of 80 respondents. In this study consists of four variables. These variables are Perceived Risk (X1), Understanding of Investment (X2), Student Interest in Investing (Y). The data analysis method uses the Quantitative Descriptive method with the Multiple Regression analysis tool, with the help of using a statistical application, namely SPSS version 23. The results of the study show that: 1) Perception of risk has a significant positive effect on students' interest in investing. 2) Understanding of Investment has a significant positive effect on Student Interests in Investing. Keywords: Risk Perception, Understanding of Investment,  Student Interests in Investing
PENGARUH PENGALAMAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DENGAN LINGKUNGAN KERJA FISIK SEBAGAI VARIABEL MODERASI PADA PT. CITRA RIAU SARANA KECAMATAN LOGAS TANAH DARAT KABUPATEN KUANTAN SINGINGI , Kurniawaty Fitri, Hendra Saputra , Arwinence Pramadewi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of working experience and working discipline on employee performance with the physique working environment as a moderating variable at PT.citra riau sarana logas tanah darat subdistrict kuantan singingi regency. Population in this study include permanent employees of PT,citra riau sarana t0 81 people. Primary data was collected by using a questionnaire as an instrument to prove the result of the study, to test the hypothesis in this study, using multiple regression using spss software version for windows. Sampling using non probability sampling method with saturated sampling technique. The results of the study show that: 1)there is a significant influence between work experience on the performance of employee of PT.citra riau sarana. 2) there is a significant influence between the influence of discipline on the performance of employee of PT.citra riau sarana. 3) there is a significant influence between work experience on employee performance and the work environment as a moderating variable at  PT.citra riau sarana. 4) there is a significant influence of work discipline on employee performance with the work environment as a moderating variable at  PT.citra riau sarana. Keywords : experience, discipline, environment, performance
PENGARUH SUPERVISI, LINGKUNGAN KERJA DAN KESELAMATAN KESEHATAN KERJA (K3) TERHADAP KINERJA KARYAWAN PADA PTPN V UNIT PKS TANDUN ,Henni Noviasari, Lisma Trinitatis , Susi Hendriani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to examine the effect of supervision, work environment and occupational health and safety on the performance of employees in the processing division at PKS PTPN V Unit Tandun. This research was conducted in Tapung Hulu District, Kampar Regency. The sampling method used is saturated sample technique, where the respondents are 59 people. The data analysis method used in this study is multiple linear regression analysis and uses the SPSS version 25.0 application. The results of this study indicate that supervision affects employee performance at PKS PTPN V Unit Tandun, work environment influences employee performance and occupational health and safety affects employee performance at PKS PTPN V Unit Tandun. From the results of the research conducted, the simultaneous regression test shows that the variables of supervision, work environment and occupational health and safety have a significant influence on the performance of employees in the PTPN V PKS processing unit Tandun. Keywords: Supervision, Work Environment, Occupational Health and Safety, Performance. 
PENGARUH CELEBRITY ENDORSERS DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS PELANGGAN PADA PRODUK PEMBALUT WANITA CHAM BODY FIT DI KOTA BENGKALIS , Deny Danar Rahayu, Anggi Cakramahe , Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to see how the influence of Celebrity Endorsers and Product Quality on Consumer Satisfaction and Customer Loyalty in Charm Body Fit Sanitary Napkin products in Bengkalis City. The population in this study were women who used and saw Charm Body Fit sanitary napkin advertisements, with a total sample of 112 respondents and the sampling technique used purposive sampling. The data analysis used is Path Analysis with the SPSS program. The results of this study indicate that celebrity endorsers and product quality affect consumer satisfaction and customer loyalty, consumer satisfaction influences customer loyalty, and celebrity endorsers and product quality affect customer loyalty through consumer satisfaction. Keyword : Celebrity Endorsers, Product Quality, Consumer Satisfaction, Customer Loyalty. 
PENGARUH BRAND TRUST DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG IKAN SARDEN KALENG MEREK ABC DI KOTA PEKANBARU , Jushermi, Muhammad Fajri , Sri Restuti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

Throughout 2020 the whole world was shaken by Covid-19 where everyone was required to stay at home, as a result of this situation instant food became the choice of many people to meet their food needs, especially Indonesian people who chose canned sardines, especially the ABC brand. This study aims to determine how the influence of brand trust and perceived quality on purchasing decisions and repurchasing intention of canned sardines with the ABC brand in Pekanbaru City. This study uses quantitative research methods, to obtain primary and secondary data where data collection is carried out by conducting interviews, distributing questionnaires, observation and literature study with a population of 15 sub- districts of Pekanbaru City and a sample of 105 people. Using the Propotional Quota Sampling. jungpinang City as respondents, using the Non-Probability sampling Technique. The Data Analysis Technique Used In This Study Is Path Analysis The results of this study are that brand trust has a positive influence on purchasing decisions and perceived quality has a positive effect on purchasing decisions. Brand trust has an effect on purchasing decisions and repurchase intention, perceived quality has an effect on buying and repurchasing decisions on canned sardines with the ABC brand. It can be said that with the existence of brand trust and perceived quality provided by canned sardines with the ABC brand, consumers are sure to decide to buy the product and are interested in buying it again. It is hoped that the company will continue to maintain its reputation and improve product quality, such as improving the texture and providing detailed information on the product and carrying out even better promotions. Keywords: Brand Trust, Perceived Quality, Purchase Decision, Repurchase Intention
PENGARUH KEPEMIMPINAN, KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI BIRO ADMINISTRASI PEMBANGUNAN PENGADAAN BARANG DAN JASA PADA SEKRETARIAT DAERAH RIAU PEKANBARU , Kurniawaty Fitri, Annisa Rahma Diani ,Jumiati Sasmita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this study was to determine the effect of leadership, competence and work discipline on employee performance at the Development Administration Bureau, Procurement of Goods and Services, Regional Secretariat of Riau Province in Pekanbaru. This study took place at the Development Administration Bureau, Procurement of Goods and Services, Regional Secretariat of Riau Pekanbaru Province, with a total of 92 respondents. In this study consists of four variables. These variables are Leadership (X1), Competence (X2), Discipline (X3) and Employee Performance (Y). Methods of data analysis using Descriptive Analysis and Quantitative Analysis with Multiple Regression analysis tools, with the help of using a statistical application, namely SPSS version 23. The results of the study show that: 1) Leadership has a positive effect on employee performance. 2) Competence positively influences Employee Performance. 3) Work discipline has a positive effect on employee performance. 4) Leadership, competence and work discipline simultaneously affect employee performance. Keywords: Leadership, Competence, Work Discipline, Employee Performance
PENGARUH KEAKTIFAN BERORGANISASI, MOTIVASI DAN KOMITMEN BELAJAR TERHADAP PRESTASI BELAJAR MAHASISWA JURUSAN MANAJEMEN ANGKATAN 2017 DAN 2018 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU , Arwinence Pramadewi, Aisyah Putri Pratami , Machasin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine and analyze the influence of student activity in the organization, learning motivation and commitment to student achievement both partially and simultaneously.  The research population is all students of the 2017 and 2018 Management Department of the Faculty of Economics and Business, University of Riau who actively participate in the organization as many as 218 people. Determination of the sample used the Slovin formula, so that the samples taken were 68 students. The results of  the study stated that the activeness of students in organizations, learning motivation and learning commitment partially and simultaneously affected learning achievement. The magnitude of the influence of student activeness in organizations, learning motivation and learning commitment to learning achievement is 0.831 or 83.10%. Keywords : Student Activeness in Organizations, Learning Motivation, Commitment, and Learning Achievement

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