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INDONESIA
Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 481 Documents
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Search results for , issue "Vol. 1 No. 2" : 481 Documents clear
Pengaruh Variabel Celebrity Endorser Terhadap Citra Merek L’oreal (Studi Produk L’oreal Paris Total Repair di Fakultas Ekonomi dan Bisnis Universitas Brawijaya) Sabdosih, Zakiya; Hadiwidjoyo, Djumillah
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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:The use of celebrities in various advertisements is one of the effective marketing strategy to gain or maintain market share.  In recent years, using celebrity endorsers has become more and more common. The use of celebrities as endorsers is expected to give a positive association to the link between celebrities and products offered.Celebrity endorsement is one of the most popular methods of promotion in the worldwhich take important part of a product marketing campaign.  Furthermore,  influence of celebrity endorser is formed by several factors that can be found  from the celebrity endorser himself, these factors are trustworthiness, expertise, attractiveness, respect and similarity. The purpose of this research  is to unveil the positive effects that celebrity endorsement has on a brand’s image and to discover the most important factors that an effective endorsement relies on.To discover the customers’ response towards the product and brand image that celebrities are endorsing, five variabel will be analyzed in this research.The intention for choosing this topic was to see how effective using a celebrity to endorse hair productin Brawijaya University.Keywords : Celebrity endorser, trustworthiness, expertise, attractiveness, respect, similarity, brand image, advertising.
Pengaruh Penerapan Customer Relationship Management PT. Telkomsel terhadap Pelanggan KartuHALO di Kota Malang Setyorini, Wahyu; Hadiwidjoyo, Djumillah
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Today, a lot of changes caused by the era of globalization. A rapid change and dynamic on all sides as in the field of technology, culture, economy, social, and others create a  tight pattern competition.  In technology, mobile phones or commonly called a cell phone while this is no longer goods expensive which can only be owned by certain society. An high interested public to a cell phone can be an opportunity for the provider telecommunication operator service providers to compete. In the condition of the competition marketing strategies that which concerns 4 P not easily used to clinch a share of the market because of competitors will also do the same thing so that the strategy tending to able to eat the high fees. Hence the need of innovation strategy practiced  by the business doers provider to be able to stand before competition PT. Telkomsel can get a great benefit when its customers are large amounts of these loyal on its products, but the threat also wide open if Telkomsel cannot keep the credibility of its service to customers and company. Hence, customer relationship management strategy implemented by  PT. Telkomsel to maintain credibility products and services to customers. To nurture and facilitate relations between Telkomsel and customers then company build a customer service offices Telkomsel named GraPARI that is short for of graha pari sraya. Besides as service offices, focusing to serve clients grapari also provides the sale of their products.Keywords : Customer Relationship Management, Identify, Differentiate, Interact, Customize, and Loyality
ANALISIS STRATEGI PETANI BUNGA POTONG MAWAR DI DESA GUNUNGSARI, BATU (Studi Kasus Pada Petani yang Tergabung di Kelompok Tani Gumur) Zakaria, Nurhuda; aty, Rofi
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk mengetahui kondisi lingkungan eksternal dan internal pada Petani bunga potong mawar di Desa Gunungsari Kecamtan Bumiaji, Batu. Metode penelitian yang digunakan yaitu deskriptif eksploratif yang bertujuan mengetahui pelaksanaan dari penerapan strategi petani bunga potong mawar dalam mengetahui potensi dari kendala yang ditimbulkan dan penerapan strategi yang sebaiknya digunakan oleh Petani. Alat analisis yang digunakan yaitu analisis SWOT (Strength  -  Weakness  - Opportunity  –  Threat) untuk mengetahui keunggulan-keunggulan strategis yang dimiliki Petani bunga potong mawar. Diperoleh kesimpulan bahwa Petani bunga potong mawar berada pada posisi Agresif serta kondisi petani sedang dalam kondisi tumbuh dan membangun. sehingga alternatif strategi yang perlu diterapkan yaitu strategi SO (Strength - Opportunity), Dari penerapan strategi SO dan berdasar matriks QSPM (Quantitative Strategic Planning Matrix)  maka yang perlu diprioritaskan oleh Petani bunga potong mawar yaitu strategi Intensif  yaitu dengan penetrasi pasar, pengembangan produk dan pengembangan pasar.  Selanjutnya yaitu strategi Difersivikasi, serta yang terakhir yaitu penerapan strategi integrasi. Dari keseluruhan strategi tersebut petani dapat meningkatkan jumlah agen diseluruh daerah yang belum tersentuh, meningkatkan jumlah penjulan dan melakukan usaha publisitas, sehingga dapat  meningkatkan kesejahteraan petani bunga potong mawar.Kata kunci  :  Perumusan Strategi, Lingkungan Internal  dan Eksternal, Petani Bunga Potong Mawar.
Keunggulan Bersaing Petani Bunga Mawar Pada Gabungan Kelompok Tani Gunungsari Makmur Manshuruddin, Farid; aty, Rofi
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk mengetahui dan menganalisis keunggulan bersaing pada  petani Bunga Mawar Desa Gunungsari Kota Batu. Rumusan Masalahnya adalah bagaimana keunggulan bersaing  petani bunga mawar Desa Gunungsari  Kota Batu  ?.  Penelitian ini menggunakan pendekatan kualitatif fenomenologi. Penentuan teknik pengumpulan data   menggunakan teknik snowball sampling. pengumpulan sumber data teknik awalnya sedikit jumlahnya, lama-lama menjadi besar. Proses pengumpulan data menggunakan wawancara mendalam sebanyak 9 orang di tahap pertama. Untuk tahap kedua wawancara mendalam dilakukan pada 7 orang. Teknik analisis data menggunakan teknik reduksi data dan teknik coding.  Temuan penelitian menunjukkan bahwa keunggulan bersaing petani Desa Gunungsari meliputi: Sentra produksi bunga mawar potong  terbesar di Indonesia, varietas bunga mawar  potong dari petani  yang beragam baik segi bentuk, jenis dan warna, jaringan distribusi yang tersebar di berbagai Kota besar di Indonesia, Kondisi alam yang mendukung untuk  produksi mawar potong, Dukungan dari Dinas Pertanian dalam meningkatkan kualitas bunga mawar potong yang diproduksi melalui adanya pelaksanaan sekolah lapang setiap minggu, Petani mawar Desa Gunungsari memiliki posisi yang strategis dalam pengembangan wisata, Dukungan Pemerintah Kota dalam pengembangan wisata desa.Kata kunci: Keunggulan Bersaing, Petani Mawar, Desa Gunungsari.
THE EFFECT OF INTERNAL SERVICE QUALITY (INSERVQUAL) ON CONSUMER SERVICE BEHAVIOR (Study on employee PT. Bank Pembangunan Daerah Jawa Timur Tbk branch Blitar) Purnomo, Agus; mijati, Noer
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Purpose  -  This research is to  examine  the effect of Internal Service Quality on Customer Service Behavior at Bank Jatim branch Blitar. In order to know the relationship occur among the independent variables Internal Service Quality (Reliability, Assurance, Tangible, Emphaty, and Responsiveness) on Customer Service Behavior the regression analysis, F test and t test was conducted.  Design/Population/Metodology  -  This  research is explanatory research, in accordance with its purpose to explain the correlation and relations of some fixed variables.The population of this research was the employee of Bank Jatim branch Blitar. The research using cencus, a study by all element human resource/employee in bank jatim branch blitar and the research instruments was tested use the validity test, reliability test and classical assumption test. The hypothesis testing was using the Ftable and t table to analyze the data to be used in Multiple Regression Analysis. Result  - The multiple regression showed that, simultaneously, Internal Service Quality (Reliability, Assurance, Tangible, Emphaty,  and  Responsiveness) had significant effect on Consumer Service Behavior. While partially tested, the variables of Reliability, Assurance  and Emphaty had significant effect on Consumer Service Behavior. Then, Tangible and Responsiveness had not significant effect on Consumer Service Behavior. While dominant test shows  Assurance  has a dominant effect on Consumer Service Behavior.   Keywords: customer service behavior, internal service quality, internal marketing
PENGARUH INTERNAL CONTROL DAN INTERNAL AUDITOR TERHADAP AKUNTABILITAS DI UNIVERSITAS BRAWIJAYA (Studi pada Fakultas dan Program di Universitas Brawijaya yang telah di audit oleh Satuan Pengendalian Internal Universitas Brawijaya tahun 2012) Kresiadanti, Anastasia Rasia Rahma
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Accountability is foundation of public service and university is one of public sector organization which is the main function is service. This is research focus an effect of internal control and internal auditor toward accountability in University of Brawijaya. Thus objective is internal control and internal control in forming accountability which is based on good governance. This research uses eight faculty and program in University of Brawijaya as research sample. The independent variable is internal control and internal auditor while dependent variable is accountability. Nonparametric research is used because the sample amount is small. Before nonparametric research, validity and reliability must be done. The research findings indicate, the both independent variable, internal control (represented by faculty and program which is already audited by Satuan Pengendalian Internal/SPI) and internal auditor (represented by SPI Universitas Brawijaya) must be built in order to create good university governance. Keywords: Internal Control, Internal Auditor, Accountability.
PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERUSAHAAN (Studi pada Perusahaan yang Tercatat di Bursa Efek Indonesia) Arifani, Rizky
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study examined the effect of corporate governance on financial performance of the company. Good corporate governance was identified by the number of audit committee, the proportion of managerial ownership, the proportion of institutional ownership, and the proportion of independent commissioners. Indicators of financial performance were measured by return on equity (ROE). The sample used 186 companies from a population of 347 companies listed on the Indonesian Stock Exchange which issued  GCG reports with total of observation data 372 in period 2010-2011. The sample was determined using proportionate sampling method. The study used multiple regression analysis and processed using SPSS. The results showed that there was significant effect between audit committees, institutional ownership, and independent commissioner to financial performance. However it was not found that managerial ownership had an influence on financial performance. Keywords: good corporate governance, financial performance, return on equity (ROE)
PENGARUH KOMPETENSI DAN INDEPENDENSI AUDITOR TERHADAP KUALITAS AUDIT DENGAN UNDANG-UNDANG NO 5 TAHUN 2011 TENTANG AKUNTAN PUBLIK SEBAGAI VARIABEL MODERASI (Studi Empiris pada Auditor Kantor Akuntan Publik di Jawa Timur) Kusumawati, Armadyani
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Beberapa tahun terakhir masyarakat mulai mempertanyakan kredibilitas dari profesi auditor. Hal ini seiring maraknya kasus yang menimpa profesi auditor, seperti Enron dan Kimia Farma. Kasus tersebut kemungkinan berhubungan dengan kompetensi dan independensi. Pemerintah Indonesia mengesahkan Undang-Undang Akuntan Publik untuk mengatasi permasalahan kompetensi dan independensi. Penelitian ini menelusuri pengaruh kompetensi dan independensi terhadap kualitas audit, serta memeriksa pengaruh kompetensi dan independensi melalui variabel moderasi yaitu Undang-Undang No 5 Tahun 2011 tentang Akuntan Publik. Populasi dari penelitian ini adalah seluruh auditor Kantor Akuntan Publik di Jawa Timur. Peneliti memilih convenience sampling. Berdasarkan metode pemilihan sampel, peneliti mendapatkan 95 responden auditor Kantor Akuntan Publik di Jawa Timur. Data penelitian ini dianalisis menggunakan analisis regresi berganda dan uji interaksi dalam hubungan moderasi. Hasil penelitian menunjukkan bahwa kompetensi dan independensi  berpengaruh terhadap kualitas audit. Sementara itu, variabel Undang-Undang Akuntan Publik bukanlah variabel moderasi yang mempengaruhi hubungan kompetensi maupun independensi terhadap kualitas audit. Kata kunci      : Kompetensi, Independensi, Undang-Undang Akuntan Publik, Kualitas Audit
AUDIT OPERASIONAL ATAS FUNGSI PEMASARAN (STUDI KASUS DI ASURANSI JIWA BERSAMA BUMIPUTERA 1912 KANWIL SURABAYA) Rahmaniyah, Ayu Dwi; khudin, Roe
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini dimaksudkan untuk menilai efektifitas dan efisiensi kinerja pemasaran pada Asuransi Jiwa Bersama (AJB) Bumiputera 1912 Kanwil Surabaya, serta untuk mengetahui penyebab terjadinya inefektivitas dan inefisiensi dalam kegiatan operasi perusahaan khususnya fungsi pemasaran, memberikan saran atau rekomendasi terhadap setiap temuan audit agar dapat diambil tindakan perbaikan. Area pemasaran dapat terdiri dari: lingkungan pemasaran, strategi pemasaran, organisasi pemasaran, sistem pemasaran, produktivitas pemasaran, dan fungsi pemasaran lain. Audit operasional merupakan suatu proses yang sistematis dari penilaian efektivitas, efisiensi, dan ekonomisasi operasi suatu organisasi yang ada di bawah pengendalian manajemen dan melaporkan kepada orang yang tepat hasil dari penilaian dan rekomendasi untuk perbaikan. Penilaian kinerja didasarkan pada suatu kriteria yang ditetapkan kemudian dibandingkan dengan kriteria aktual yang ada dalam organisasi tersebut. Penelitian ini berbentuk studi kasus dengan menggunakan metode deskriptif, melalui studi pustaka dan studi lapangan yang antara lain berupa wawancara, observasi dan kuesioner. Penilaian efektivitas dan efisiensi kinerja pemasaran dianalisis dan dievaluasi dengan membandingkan antara criteria, causes, dan effect. Berdasarkan hasil penelitian dapat disimpulkan bahwa aktivitas pemasaran sudah berjalan efisien namun belum sepenuhnya efektif. Untuk ini AJB Bumiputera 1912 Kanwil Surabaya harus terus berupaya memperbaiki kinerja fungsi pemasarannya.   Kata kunci: audit operasional, efektivitas, efisiensi, fungsi pemasaran
PERSEPSI AUDITOR BKM DENGAN PEMAKAI LAPORAN KEUANGAN BKM TENTANG EXPECTATION GAP DALAM HAL INDEPENDENSI, KOMPETENSI AUDITOR, PERAN DAN TANGGUNG JAWAB AUDITOR Alhaq, Fakhrial Firdausy
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This research purpose  to examine whether or not there’s a significant difference in perceptions between Auditor BKM with  financial statement users in terms of independence, auditor competency, role and responsibilities of auditors. Methods used  in this research is form of  survey methods.  Sampling was  done using purposive sampling technique. The data used  in this research is form of primary data  through a survey  questionnaire that  was  distributed  directly  to the respondents.  Perceptions of respondents measured  from  the answers  to  the questions  in the questionnaire  using  an  interval  size from Likert scale. Validity tests using the  Pearson  Product Moment  Correlation.  Reliability tests  using Cronbach's Alpha technique and Normality tests using Kolmogorov Smirnov One-Sample Test. To test the hypothesis using Independent sample t-test. Based on the results of hypothesis testing showed that the expectation gap between auditors of BKM  with financial statement users in terms of independence,  auditor competency,  role and  responsibilities of  auditors.  Auditor  BKM  have a higher perception in terms of independence, Auditor Competency, Role and Responsibilities of Auditors compared to financial statement users of BKM. Keywords:  expectation  gap,  perception,  auditors,  financial statement users,  independence, auditor competencies, role and responsibilities of auditor.

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