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<![CDATA[PENGARUH EFEKTIFITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA IKLAN HANDPHONE SAMSUNG GALAXY ACE 3 VERSI “BANTU JONI SEKARANG UNTUK PINDAH KE SMARTPHONE BENERAN†MENGUNAKAN EPIC MODEL ]]>
<![CDATA[Novianto, Reza Anggoro]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Television advertising is one of the promotional media used by companies in their effort of reaching their consumers. Measurement on the effectiveness of advertisement is used to determine whether the advertisement is good or not. One of the methods in measuring the effectiveness of an advertisementis EPIC Model. The increasingly high mobile phone competition requires companies to launch high quality advertisement so that,when the advertisement has been viewed by consumers, the consumers will be attracted to the product and their purchasing decision will be influenced.This study aims atdetermining the effectiveness of Samsung Galaxy Ace 3 advertisement version of "Bantu Joni SekaranguntukPindahkeSmartphone Beneran" in affectingcustomer’spurchasing decision using EPIC Model. The location of the research is Faculty of Economics and Business inBrawijaya University Malang. The methods used in this study are questionnaires,interviews, and literature studies that support the problem-solving theory. The results show that there are four critical dimensions, namely empathy, persuasion, impact, and communication, that simultaneously influence purchasing decision, in whichempathy is the most dominantdimension.]]>
<![CDATA[PENGARUH ELECTRONIC WORD OF MOUTH DI SOSIAL MEDIA INSTAGRAM TERHADAP CITRA DESTINASI WISATA DAN NIAT BERKUNJUNG KE PULAU LOMBOK ]]>
<![CDATA[Ardiyanti, Baiq Novita]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The purpose of this study is to examine the influence of electronic word of mouth on Instagram (a social media) on the image of tourism destination and the intention to travel to Lombok Island. The population of this study is Indonesian tourist who are active users of Instagram who have never visit Lombok Island. The sample of this study was selected  through purposive  sampling technique.  Online  survey  was  conducted on  a sample of 160 respondents. The data were analyzed through descriptive analysis and Partial Least Square (PLS) using 3.0 SmartPLS.The result of this study indicates that electronic word of mouth has a positive effect on improving the image of tourism destination and creating the intention to travel and that image of tourism destination has a positive effect on creating the intention to travel.Keywords : Electronic Word of Mouth, Image of Tourism Destination, Intention to Travel]]>
<![CDATA[PERHITUNGAN HARGA POKOK PRODUKSI (HPP) DENGAN MENGGUNAKAN METODE FULL COSTING (STUDI KASUS PADA UD. SAMBAL PECEL FAHMI, KOTA PARE) ]]>
<![CDATA[Yudhantika, Aulia]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[In this global era, companies are required to increase their efficiency and effectiveness in their production process in order to increase their competitiveness. Today, companies requires to have accuracy in calculating their production cost. UD. Fahmi , a company producing and selling sambal pecel, has not calculated their cost of goods manufactured based on the accounting standards. The failure has created inaccuracy in the determination of cost of goods manufactured, causing the selling price either too high or too low. This descriptive research is a case study that uses quantitative data, where the sources are secondary data. Collected from interviews and documentation, the data were analyzed using quantitative descriptive analysis. Based on the observation, it is evident that there is a  gap in UD.  Fahmi because  the  business has not calculated their  cost of goods manufactured correctly, so they fail to identify and group their costs accurately. Different results were derived from both calculations, i.e . full costing method and the company’s method. The cost of goods manufactured obtained from full costing method is lower than that obtained from the company’s method. This happens since full costing method is more detailed than the method used by the comp any.Keywords : Cost Accounting, Cost of Goods Manufactured, Full Costing Method]]>
<![CDATA[ANALISIS PENGARUH E-SERVICE QUALITY DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN NASABAH LAYANAN E-BANKING (Studi pada Nasabah Bank Rakyat Indonesia di Malang) ]]>
<![CDATA[Fernaldy, Ishaq]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh dari e-service quality dan nilai pelanggan terhadap kepuasan pelanggan nasabah e-Banking BRI yang berdomisili di Malang Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui uji hipotesis yang ada. Data dikumpulkan melalui metode kuesioner terhadap 160 responden pengguna e-Banking BRI yang diperoleh dengan menggunakan salah satu teknik non probability sampling yaitu teknik purposive. Metode analisis data dilakukan dengan Partial Least Square (PLS) dengan software Smart PLS 3.0. Hasil penelitian menyatakan bahwa e-service quality dan nilai pelanggan berpengaruh signifikan terhadap kepuasan pelanggan nasabah e-Banking BRI di Malang. Nilai Adjusted R Square sebesar 0,636 yang berarti bahwa e-service quality dan nilai pelanggan berpengaruh sebesar 63.6% terhadap kepuasan pelanggan e-Banking BRI. sedangkan sisanya sebesar 36.4% dijelaskan oleh variabel lain diluar kedua variabel yang digunakan dalam penelitian ini.Kata kunci: Kepuasan pelanggan, e-service quality, nilai pelanggan]]>
<![CDATA[PENGARUH RASIO ASET TETAP DIBANDING TOTAL ASET, UMUR PERUSAHAAN, DAN RASIO LANCAR TERHADAP PROFITABILITAS PADA PERUSAHAAN FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2010-2015 ]]>
<![CDATA[Muryanti, Siti]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh rasio aset tetap terhadap total aset, umur perusahaan, dan rasio lancar terhadap profitabilitas perusahaan. Variabel independen dalam penelitian adalah rasio aset tetap dibanding total aset, umur perusahaan, dan rasio lancar. Variabel dependen dalam penelitian ini adalah profitabilitas perusahaan yang diukur dengan Return on Asset (ROA).Penelitian ini merupakan penelitian kuantitatif dengan jenis penelitian eksplanatori. Sampel dalam penelitian ini sejumlah 7 perusahaan farmasi dan pengambilan sampel menggunakan metode non-probability sampling. Penelitian ini menggunakan data sekunder. Analisis data yang digunakan dalam penelitian adalah regresi linear berganda. Hasil penelitian ini menunjukkan bahwa rasio dan rasio lancar, dan umur perusahaan berpengaruh signifikan positif terhadap profitabilitas pada perusahaan farmasi yang terdaftar di Bursa Efek Indonesia tahun 2010-2015. Sedangkan rasio aset tetap dibanding total aset tidak berpengaruh signifikan terhadap profitabilitas pada perusahaan farmasi yang terdaftar di Bursa Efek Indonesia tahun 2010-2015.Kata Kunci: Profitabilitas, Return On Asset, Umur Perusahaan, Rasio Lancar,      Rasio Aset Tetap Dibanding Total Aset]]>
<![CDATA[Pengaruh Dimensi Customer Experience Terhadap Satisfaction Dan Customer Loyalty (Studi Pada Cokelat Klasik Cafe Malang) ]]>
<![CDATA[Sugysti, Ririn]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The purpose of this study to analyze and explain the relation between the influence of customer experience dimension and the customer satisfaction and loyalty of customers of Cokelat Klasik Cafe Malang. The data of this explanatory research. Using non-probability sampling method with purposive sampling technique, 200 samples. From visitors of Cokelat Klasik Cafe Malang who had visited Cokelat Klasik Cafe Malang more than 2 times were selected. The data were analyzed using SmartPLS ver. 3.0 through the stage of outer model, inner model, and hypothesis testing. The results show that customer experience dimension consisting of physical environment, interaction with staff, and interaction with other consumers have a significant effect on customer satisfaction. The results of this study show that there is a significant and positive influence satisfaction on the loyalty of costumers of Cokelat Klasik Cafe Malang. Keywords: customer experience dimension, satisfaction, customer loyalty]]>
<![CDATA[REAKSI PASAR MODAL TERHADAP PERISTIWA MERGER DAN AKUISISI (Studi pada Industri Perbankan Indonesia yang Listing di Bursa Efek Indonesia periode 2010-2015) ]]>
<![CDATA[Maharani, Anindya Kusuma]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Merger and acquisition is one of important strategies for companies to develop and to improve their efficiency by creating synergy, reducing costs, acquiring assets, and expanding market coverage. This study tries to identify the difference of average abnormal return (AAR) and average trading volume activity (ATVA) before and after the merger and acquisition by Indonesian banking companies listed in the Indonesia Stock Exchange in the period of 2010-2015.This research uses event study and market model method. Through purposive sampling, this study has selected five Indonesian banking companies listed in the Indonesia Stock Exchange that has carried out merger and acquisition practice during 2010-2015 as the sample. The observation periods are ten days prior to, one day during, and 60 days following the merger and acquisition announcement. The data were collected through documentation. The research variables are Abnormal Return and Trading Volume Activity assessed using Paired sample t-Test.The result of the first hypothesis testing shows that there are significant differences in the AAR of stocks before and after merger and acquisition events. The result of the second hypothesis testing shows that there are significant differences in the ATVA before and after merger and acquisition events. Those results indicate significant market reaction on merger and acquisition announcements. This means that merger and acquisition practices carried out by banking companies during 2010-2015 contain information for capital market.Keywords: capital market, merger and acquisition, event study, abnormal return, trading volume activity]]>
<![CDATA[PENGARUH EXPERIENTIAL QUALITY TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Studi Pada PT. Matahari Department Store Tbk. di Kota Malang) ]]>
<![CDATA[Rahmaniati, Mutia Putri Ayu]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh experiential quality terhadap loyalitas pelanggan PT. Matahari Department Store yang dimediasi oleh kepuasan pelanggan, baik pengaruh secara langsung maupun tidak langsung. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antar variabel-variabelnya melalui pengujian hipotesis.Penelitian ini menggunakan sampel sebanyak 200 responden dengan teknik pengambilan non- probability sampling. Metode analisis menggunakan Partial Least Square (PLS) dengan software SmartPLS 3.0 dan uji sobel digunakan untuk menguji hubungan variabel mediasi dalam hipotesis.Hasil analisis menunjukkan bahwa variabel Experiential Quality berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dan Loyalitas Pelanggan. Selanjutnya adalah Kepuasan Pelanggan memiliki pengaruh yang signifikan terhadap Loyalitas Pelanggan. Sehingga jika melalui pengaruh tidak langsung, Experiential Quality dan Loyalitas Pelanggan melalui Kepuasan Pelanggan menghasilkan hubungan yang positif dan signifikan.Kata Kunci : Experiential Quality, Kepuasan Pelanggan, Loyalitas Pelanggan.]]>
<![CDATA[PERAN BRAND AWARENESS SEBAGAI MEDIASI PENGARUH IKLAN TELEVISI DAN BRAND AMBASSADOR TERHADAP REPURCHASE INTENTION PRODUK KECANTIKAN WARDAH (Studi Kasus Pada Mahasiswi Program Sarjana FEB Universitas Brawijaya Malang yang Menggunakan Produk Kecantikan Wardah) ]]>
<![CDATA[Utami, Endang Sri]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Advertising is very important in corporate marketing and is useful to convey a message to potential customers and loyal consumers. Companies can promote a product or service through printed and electronic media. Television electronic media can be interesting if there is a brand ambassador in the delivery of the message since it can create brand awareness on consumers and thus influence them to make purchasing decisions.This study aims to analyze whether television advertising and brand ambassador directly have  a  significant effect on  brand  awareness and  indirectly have  significant on  repurchase intention. The population of this research is student of Faculty of Economics and Business of Brawijaya University who likes to put on make up. The sample of this research is 130 respondents obtained through purposive sampling method. The data of this research were path analyzed using path analysis with smartPLS.The results show that television advertising and brand ambassador of Wardah have a direct and significant influence on brand awareness and indirect influence on repurchase intention. Furthermore, brand awareness is defined as partial mediation.Keyword: Television Advertising, Brand Ambassador, Brand Awareness, Repurchase Intention]]>
<![CDATA[TOURISM DEVELOPMENT STRATEGY THROUGH TOURIST EXPERIENCE EVALUATION (A Study on Suroboyo Carnival Park) ]]>
<![CDATA[Yulibag, Warid Ajeng]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[The background of this study is the decreasing level of tourist’s revisiting intention, which is a phenomenon in tourism development. The number of tourist or customer is important for tourism service business since the feeling of the tourists will make them revisit if they are satisfied, or not if they are disappointed. This study was categorized into explorative study. According to Malhotra (2004), the objective of explorative study is to discover reasons behind a phenomenon through its problem and chance. The data of this study were collected through interview and observation and analyzed using qualitative analytical method. The result of this study is processed through SWOT analysis, aimed at comparing and determining the strategy with the best chace.Key words : Tourist experience, satisfying, strength, weakness, opportunities, threats]]>
