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INDONESIA
Jurnal Strategi Pemasaran
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 6, No 1 (2019): Jurnal Strategi Pemasaran" : 15 Documents clear
PENGARUH SERVICE ATTRIBUTES TERHADAP OVERALL SATISFACTION DAN MEMBERSHIP RENEWAL INTENTION MEMBER KNOCKOUT BOXING CAMP SURABAYA Jansen Tok
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

Abstrak-Penelitian ini bertujuan untuk menganalisa pengaruh dari service attributes dan overall satisfaction terhadap niat membeli kembali ( Membership renewal intention ) di klub kebugaran kecil yang didalam konteks penelitian ini menggunakan klub kebugaran KnockOut Boxing Camp. Penelitian ini bersifat konklusif dan di klasifikasikan dalam jenis riset kausal dengan menggunakan pendekatan kuantitatif. Data dikumpulkan melalui online survey menggunakan instrumen kuesioner dengan respon yang dapat digunakan dari 100 responden .Responden adalah pelanggan Klub Kebugaran KnockOut Boxing Camp yang berada di Surabaya. Data di olah menggunakan pendekatan persamaan model structural dengan Teknik Partial Least Square. Analisis data menjukan bukti kuat untuk  mendukung keseluruan hipotesa penelitian.
PENGARUH KARAKTERISTIK YOUTUBE VLOGGER TERHADAP PARASOCIAL INTERACTION DAN PURCHASE INTENTION DARI VIEWERS VLOG TITAN TYRA Shelly Antoinette
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

This study examines the effect of YouTube Vlogger characteristics on Parasocial Interaction and Purchase Intention. A conclusive research design follows the examination through literature review to generate hypotheses and the design of purposive sampling given the applied research. A Googlebased online survey was deployed, generating a usable 104 respondents who had had seen the review video from Titan Tyra, a YouTube vlogger. Results from the Partial Least Square structural equation modelling analyses showed substantial empirical evidence that supported all research hypotheses.
Pengaruh Faktor-Faktor Brand Consciousness, Fashion Innovativeness, dan Fashion Involvement terhadap Sikap dan Niat Membeli Luxury Fashion Brands di Surabaya Henry Ricardo
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh dari brand consciousness, fashion innovativeness, fashion involvement terhadap sikap dan niat membeli luxury fashion brands di Surabaya. Penelitian ini bersifat konklusif dan diklasifikasikan dalam jenis riset kausal dengan menggunakan pendekatan kuantitatif. Data dikumpulkan melalui online survey menggunakan instrumen kuesioner dengan respon yang dapat digunakan dari 110 responden. Responden adalah konsumen luxury fashion brands di Surabaya. Data diolah menggunakan pendekatan persamaan model struktural dengan teknik Partial Least Square. Analisis data menunjukkan bukti kuat untuk mendukung keseluruhan hipotesa penelitian.
ANALISA PENGARUH LOCATION INFLUENCE, PHYSICAL INFLUENCE, PRICE IMPORTANCE, DAN CORPORATE REPUTATION TERHADAP RESIDENTIAL PURCHASE INTENTION; STUDI KASUS DE VICTORY REGENCY SURABAYA Reynold Alexander
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

This study aims to analyze the effect of Location Influence, Physical Influence, Price Importance, Corporate Reputation on Purchase Intention in the context of Residential De Victory Regency Surabaya. This research is  consclusive  and classified as a causal-type research  using a quantitative approach.  The data was collected through online surveys using a self-administered questionnaire resulting in 105 usable responses. Respondents were De Victory Regency’s customers in Surabaya. The data was analyzed through Structural Equation Modeling using Partial Least Square technique. Results showed substantial evidence to support research hypotheses.
PENGARUH MERCHANDISE EVALUATION, PERCEIVED CROWDING, DAN STORE ATMOSPHERE EVALUATION TERHADAP STORE PATRONAGE INTENTIONS KONSUMEN SUPERMARKET DI MALL SURABAYA Kevin Kurniawan
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

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Abstract

This study analyzed the influence of Merchandise Evaluation, Perceived Crowding dan Store Atmosphere Evaluation on Store Patronage Intentions. This research is conclusive and classified in the type of causal research using a quantitative approach. Data was collected through an online survey using a questionnaire instrument with a response that could be used from 104 supermarket customer respondents at a mall located in Surabaya. Data is processed using the structural model equation approach with Partial Least Square Technique. The results of this study indicate that (1) Merchandise Evaluation has a significant effect on Store Atmosphere Evaluation; (2) The perceived crowding has a significant effect on Store Atmosphere Evaluation; (3) Store Atmosphere Evaluation has a significant influence on Store Patronage Intentions.

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