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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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The Impact of Brand Love on Consumer Repurchase Intention Mediated by Brand Equity in the Case of Starbucks Indonesia Teddy Bryan; Darell Setiawan Sutrisno
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

As the number of coffee shops increase in Indonesia, competitions are increasing and many people believe that in order to strive and thrive in this highly competitive industries, developing love-like brand-consumer relationship (brand love) that results in the stimulation of consumer repurchase intention plays a key role. Talking about brand love, Starbucks is one of the most loved coffee shop brands in Indonesia, despite its more expensive average pricing compared to other majority of coffee shop brands in Indonesia. Therefore, the researchers are determined to understand the elements of brand love in Starbucks Indonesia case to engage consumer repurchase intention. This research will use the brand love theory from Batra et al. (2012); the relationship brand love towards consumer repurchase intention with brand equity as the mediator in the case of Starbucks Indonesia. This research focuses on the Starbucks consumers in Indonesia and will be done by a quantitative approach. Simple random sampling will be used as the sampling design with online questionnaires as the method to obtain the data. In addition, 80 respondents have answered the questionnaire and analysed further with path analysis using multiple linear regression and Sobel Test. As the result, it was found that brand love is partially mediated by brand equity in influencing repurchase intention.Keywords:Brand Love, Brand Equity, Consumer Repurchase Intention.
The Study of Fama and French Five-Factor Model in Indonesian Stock Market between 2005-2019 Bryan Buditomo; Steven Candra
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

Today’s finance theories have generally accepted the idea that the Fama and French Five-Factor model explains average returns on stock better than its predecessors. The results of the past studies on the five-factor model in Indonesia have not been conclusive and none has tried to examine the difference in the significance of the five factors between the longer period and shorter period and among the shorter periods. Therefore, in this study, the researchers aim to understand the significance of the five factors – the market, size (SMB), book-to-market (HML), profitability (RMW), and investment (CMA) factors – to excess portfolio return in the longer period (2005-2019) and in the shorter periods (2005-2009, 2010-2014, 2015-2019). The result shows that the market, SMB, and CMA factors have a significant positive, significant negative, and insignificant relationship with excess portfolio return respectively for both the longer period and the 3 shorter periods. The HML factor and excess portfolio return exhibit a significant negative relationship in the longer period and insignificant relationships in the 3 shorter periods. The RMW factor and excess portfolio return have insignificant relationship in the longer period (2005-2019) and 2 shorter periods (2010-2014, 2015-2019) and a significant positive relationship in one shorter period (2005-2009).Keywords:Fama and French Five-Factor Model, Excess Return, Market Factor, Size Factor, Book-to-market Factor, Profitability Factor, Investment Factor, Asset Pricing Theory, Jakarta Composite Index.
The Effect of Customer Perceived Value on Purchase Intention of Body Shop Through Purchase Experience and Product Attitude William Satyaputra Adam; Christian Suhartono
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

With the increasing of plastic waste pollution year by year globally, the British cosmetics Body Shop has taken action to reduce plastic waste pollution. One of the actions is recycling plastic products into something useful (plastic bottle packaging). Thus, this research objective is to analyse the influence of green value, functional value, emotional value, aesthetic value, social value, self-expression value towards recycled product attitude. Also, to identify the influence of mediation between perceived values and purchase intention and whether purchase experience gives moderation impact between perceived values and purchase intention of recycled product. We use 90 respondents for our research, and this research will collect data using a non-probablility sampling method distributed through an online platform. To analyse the data, this research will use Path Analysis to evaluate the relationship of the proposed framework. In conclusion,  out of those six values that we have mentioned, the significant ones are green, emotional, and aesthetic value. As for functional value, social value and self-expression value are insignificant towards recycled product attitude. The influence of mediation between perceived values and purchase intention is significant. However, whether purchase experience gives moderation impact between perceived values and purchase intention of recycled products is insignificant.Keywords:Customer Perceived Value, Purchase Intention, Body Shop, Purchase Experience, Product Attitude.
Board Diversity and Corporate Risk: Evidence from the Indonesian Manufacturing Companies Listed in the IDX in 2016-2019 Fransisca Shania; Pamela Andriani
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

Recently, board diversity has become an essential part of the modern business environment. Its awareness rises since it affects how the board carries out its duties, the board's efficacy, and the risk-taking behavior, leading to companies' outcomes and value. Regardless of its prominence, limited studies analyzed the relationship between board diversity and corporate risk. However, none of them use Indonesian firms as a subject of observation. Therefore, the researchers conducted the study to know the impact of board diversity, precisely, the Board of Commissioner and corporate risk with the diversity of gender, age, nationality, education, and tenure as independent variables. The dependent variable, corporate risk, was operationalized using the standard deviation of annualized stock returns. Board size, market to book ratio, tangibility, leverage, and profitability were used as control variables. This study focused on Indonesia's manufacturing companies listed in the IDX during 2016-2019, with 300 sample data collected from 75 companies. The data gathered passed the purposive sampling criteria and were further analyzed using multiple linear regression. Based on statistical processes, nationality diversity, tangibility, leverage, and profitability significantly affect corporate risk. Inversely, diversity of gender, age, education, tenure, the board size, and market-to-book ratio do not significantly affect corporate risk.Keywords:Board Diversity, Gender Diversity, Age diversity, Nationality Diversity, Education Diversity, Tenure Diversity, Corporate Risk.
Correlation of Marketing Mix toward Purchase Intention of Teh Roso in Surabaya and Sidoarjo Zildjian Limanto
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

COVID-19 Pandemic creates more awareness of health for people all around the world, including Indonesia. This pandemic causes the born of new businesses that focus on healthy products, such as tea products Teh Roso is one of the healthy product from Indonesia that is focusing on serving tea product that are healthy, pure, and economical to their customer. There are several factor that give impact to purchase intention of a product. Therefore, in this research, Marketing Mix are used to find the correlation of purchase intention of Teh Roso. In this research, questionnaires are spreaded to 30 respondents that owns a restaurant or café in Surabaya or Sidoarjo. The result of this research shows that Marketing mix do have high correlation toward purchase intention with promotion variable that has the highest correlation to purchase intention. Keywords:Marketing Mix, Purchase Intention, Teh Roso.
The Influence of Celebrity Source’s Credibility’s Dimensions and Congruence on Behavioral Intention, with Attitude towards Brand as the Mediator: The Case of BTS as Tokopedia’s Brand Ambassador and Millennial Customers Melissa Melissa; Geofanny Nathalia
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

Indonesia's e-commerce market grows by around 17% anually, and is one of the fastest and largest in the world. Tokopedia is one of highly demanded e-commerce companies in Indonesia has partnered up with BTS as its brand ambassador in 2019. Recognizing the limited research that studies on the effectiveness of endorser credibility toward behavioral intention, especially in the e-commerce field, this research aimed to analyse the the influence of celebrity source credibility’s dimensions and congruence on behavioral intention, with attitude toward brand as the mediator of BTS as Tokopedia’s brand ambassador with millennial customers. This research uses simple random sampling through online questionnaires. The research is also limited to 130 respondents who belong to the millennial generations, those who are 21-40 years old, in Indonesia. The data are analysed with multiple linear regression and Sobel test with path analysis in IBM SPSS 26. The result of this research found that attractiveness is fully mediated and trustworthiness is partially mediated by attitude towards brand in influencing behavioral intention. Nevertheless, this research result found that expertise and congruence do not significantly influence behavioral intention and attitude towards brand.Keywords:Celebrity Endorsement, Attractiveness, Trustworthiness, Expertise, The Congruence, Behavioral Intention.
Factors Influencing Impulse Buying Behavior on E‐commerce Platform Mediated by Pleasure and Arousal in The Case of Shopee in Indonesia Audrey Byastira Hariadi; Frishella Gunawan
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

The shift towards online purchasing proved that internet shoppers tend to be more impulsive than non‐internet shoppers, exhibiting impulse buying behavior’s presence in e‐commerce environment. A popular e‐commerce platform in Indonesia is Shopee, where impulse buying behavior is evident and essential in driving sales. However, rapid e‐commerce growth intensifies e‐commerce rivalries. Therefore, the researchers wish to understand the factors influencing online impulse buying behavior in Shopee. This research used Mehrabian and Russell’s (1974a) S‐O‐R framework, analyzing the relationship between hedonic and utilitarian shopping motivation and website and marketing stimulus towards online impulse buying behavior mediated by pleasure and arousal in the case of Shopee Indonesia. This research focuses on Shopee users in Indonesia, done through a quantitative approach using simple random sampling, with online questionnaires to obtain the data. 180 respondents wereanalyzed using PLS‐SEM and bootstrapping method. The findings show that hedonic shopping motivation, marketing stimulus, and website stimulus are fully mediated by pleasure, while hedonic shopping motivation and marketing stimulus are fully mediated by arousal in influencing online impulse buying behavior. However, results show that utilitarian shopping value is not mediated by pleasure and arousal, and website stimulus is not mediated by arousal towards online impulse buying behavior.Keywords:Hedonic Shopping Motivation, Utilitarian Shopping Motivation, Marketing Stimulus, Website Stimulus, Pleasure, Arousal, Online Impulse Buying Behavior.
The Effect of CSR Disclosure to the Firm’s the Cost of Debt: Evidence from Indonesian Companies Listed in Sri-Kehati Index from 2010-2019 Christina Aprilia Wijaya; Edward Putra Kusuma
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

Corporate Social Responsibility (CSR) has emerged as one of the most prominent topics in the business world. Consequently, businesses that play a major role in global economic activity are demanded to be socially responsible. This social responsibility behavior must be communicated to maintain effective relationships between firms and stakeholders. Subsequently, sustainability reporting, which focuses on the stakeholders, would give firms a competitive advantage. However, despite the importance of CSR disclosure, most literature only sees the benefits of CSR disclosure from the revenue-outcome instead of cost-related outcome, specifically cost of debt. Thus, this research raises the aforementioned topic to add value and fill the existing literature gap. This research will specifically examine the effect of CSR disclosure to the Cost of debt in the context of Indonesia. The companies which are taken would be listed in the SRI KEHATI Index consecutively from 2010-2019, which data were collected from Bloomberg Database and Annual Report. The results show that ESG Disclosure Score, Environmental Disclosure Score, and Governance Disclosure Score have a negative impact on the Cost of Debt. Meanwhile, Social Disclosure Score has an insignificant impact on the Cost of Debt. Keywords:Corporate Sustainability Responsibility, CSR Disclosure, ESG disclosure, Cost of Debt.
The Influence of Perceived Usefulness, Perceived Ease of Use, Perceived Social Influence, and Perceived Enjoyment Toward Brand Attitude with The Mediation of Intention of Engagement: The Case of Shopee Wilson Prayogo; John Sugianto
iBuss Management Vol 9, No 1 (2021): iBuss Management
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Abstract

Gamification has changed the marketing system of many industries around the world, including e-commerce industry. Shopee is one of the big companies that implement gamification in order to increase its  reputation. Researchers are focusing on the use of perceived usefulness, perceived ease of use, perceived social influence, and perceived enjoyment in the gamification strategy that Shopee has used. In this research, the researcher wants to examine whether perceived usefulness, perceived ease of use, perceived social influence, and perceived enjoyment influence intention of engagement and brand attitude of Shopee. Moreover, this research also examines whether intention of engagement mediates the relationship between independent variables and brand attitude. The researcher has collected 100 valid research data obtained from the questionnaires distributed on google form. The data are then analyzed with multiple linear regression and Sobel test. The result of the data analysis concluded that perceived usefulness, perceived ease of use, perceived social influence, and perceived enjoyment does influence intention of engagement and brand attitude. Moreover, the result from the Sobel test concluded that intention of engagement partially mediated the relationship of perceived usefulness, perceived ease of use, perceived social influence, and perceived enjoyment toward brand attitude. Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Social Influence, Perceived Enjoyment, Intention of Engagement, Brand Attitude, Shopee 
Gen Z’s Impulse Buying Behavior: The case of Miniso Indonesia on E-commerce Platform Hermawan Wibisana Sjamsudin
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

Accounted for 32% of the global population, Generation Z will significantly impact on future global economic conditions. It possesses the “Do it Now” mentality that reduces consideration time in a purchase and its consequences, known as impulse buying (Sharma et al., 2010). This tech-savvy generation spends hours surfing the internet, which shifted their purchase to e-commerce platforms. Therefore, it is necessary to know how to attract Gen Z to purchase impulsively on e-commerce platforms. There are thirteen independent variables, namely consumer’s impulsiveness, pleasure with the purchase, utilitarian value, hedonic value, feminine gender, online behavior, buyer personality, buyer emotion, product attractiveness, product price, product origin, online atmospherics, and promotion with one dependent variable, impulse buying. This research focuses on Gen Z in Indonesia in the case of Miniso in e-commerce platforms. It will be conducted quantitatively using simple random sampling and a self-administered questionnaire. There are 157 respondents’ answers processed in SPSS to get the validity and reliability, classical assumption tests, and path analysis with multiple linear regression. The results showed that only pleasure with the purchase, feminine gender, buyer personality, product attractiveness, product price, product origin, and promotion significantly influence impulse buying. Keywords:Impulse Buying, Miniso, Indonesia, and E-commerce Platforms.

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