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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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Assessing the Determinants of Capital Structure Before and During Indonesia's Infrastructure Plans: Examining Indonesia's IDX-Listed Firms Between 2010-2014 and 2015-2019 Setyawan, Dede; Santoso, Felicia
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Abstract

Indonesia is putting an ambitious infrastructure plan into motion, but the plan is widely reported to contribute towards the rising level of debt-to-equity ratio by Indonesia’s state-owned enterprises (SOEs). In order to clarify the factors that influence SOEs’ increasing leverage, this study compares the determinants of capital structure of Indonesia’s IDX-listed firms before (2010-2014) and during (2015-2019) Indonesia’s infrastructure plan, dividing the samples into two time periods accordingly. Observations from 12 SOEs and 210 non-SOEs listed in IDX between 2010-2019 are analyzed using paired t-test as well as multiple linear regression, which examines determinants of capital structure in the form of state ownership, profitability, firm size, tangibility, growth, liquidity, debt tax shield, and firm risk. As a result, the existence of statistically significant increase in SOE leverage from 2010-2014 to 2015-2019 is proven. Profitability, firm size, tangibility, liquidity, and firm risk are found to be consistently significant determinants during both periods. Growth is also a consistently significant determinant if extreme outliers are excluded, while debt tax shield is not found to be significant. State ownership is significant between 2010-2014 but not between 2015-2019, implying that SOEs do not have significantly higher leverage than non-SOEs during Indonesia’s infrastructure plans.Keywords:State Ownership, Leverage, Growth, Firm Risk, Profitability, Firm Size, Tangibility, Liquidity, Infrastructure Plan, Debt-to-Equity, Expansionary Fiscal Policy.
The Effect of CSR To Brand Equity with the Mediating Role of Brand Trust and Corporate Reputation: A Case Study of Unilever Indonesia Carmelia Veanne; Nicholas Christianto Wijaya
iBuss Management Vol 9, No 2 (2021): iBuss Management
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The purpose of this research is to investigate whether CSR initiatives could influence brand equity in the case of Unilever Indonesia and whether the relationship between CSR and brand equity could be mediated by brand trust and corporate reputation. As more consumers demand companies to be more socially responsible, it becomes necessary for companies to understand whether CSR initiatives could add value to a brand and whether the trust that consumers have towards a brand and a company’s corporate reputation could help CSR initiatives add value to a brand. Structural equation modeling analysis based on a sample of 121 Indonesian consumers, gathered using simple random sampling, supported the hypotheses of the research. The results showed that CSR has a significant impact on brand equity and that brand trust and corporate reputation could mediate the relationship between CSR and brand equity.Keywords:Unilever Indonesia, Brand Equity, Brand Trust, Corporate Reputation, Corporate Social Responsibility, Consumer Behavior.
The Impact of Green Marketing Mix towards Purchase Intention with Consumer Attitude as the Mediator in the Case of The Body Shop Jennifer Kezia Pribadi; Monica Catharina Sunjaya
iBuss Management Vol 9, No 2 (2021): iBuss Management
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This research aims to know the direct impact of green marketing mix elements toward consumer attitude, the direct impact of green marketing mix elements towards purchase intention, and the indirect impact of green marketing mix elements towards purchase intention, mediated by consumer attitude. As the interest of market on the green and eco-friendly product is on the rise in recent years, the researchers want to find out how this rising trend is impacting the consumer and how it encourages the purchasing intention of them. The sampling method used in this result is the simple random sampling method. The sample criteria used are: (1) Minimum of 17 years old, (2) Know and have bought The Body Shop product, (3) Have seen The Body Shop promotion on social media and printed media. The researchers have successfully gathered 102 responses that pass the sample criteria, validity, and reliability test. The method used for data analysis is classical assumption test and simple mediation analysis. As a result, it is found that only green price has a significant direct impact on purchasing intention. The green place has a significant direct impact on consumer attitude, and consumer attitude has a significant direct impact on purchase intention on The Body Shop product Indonesia. It is found that green price has the highest impact on purchasing intention on The Body Shop product in Indonesia.Keywords:Green Marketing Mix, Purchase Intention, Consumer Attitude.
The Influence of Consumer-Based Brand Equity on Consumer Purchase Intention Mediated by Brand Loyalty towards Fast Fashion Industry in Indonesia: A Case Of UNIQLO Jonathan Wirjohadikusumo; Santy Maulina Santoso
iBuss Management Vol 9, No 2 (2021): iBuss Management
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The rapid development of fashion has created the term fast fashion. Global fast fashion brands such as UNIQLO, Zara, H&M and other brands are striving to dominate the market. This research’s objective is to find course of action for a fast fashion brand in order to outperform other brands. The author used UNIQLO in Indonesia as the object to research. The analysis discussed the impact of consumer-based brand equity towards purchase intention, mediated by brand loyalty. This research used Su and Chang (2018)’s analysis as the theoretical foundation which analysed the influence of consumer-based brand equity’s dimensions; brand awareness, brand uniqueness, organizational association, perceived quality, perceived value, and brand personality towards brand loyalty. The researchers distributed an online self-administered questionnaire to collect data. This research’s sample method is simple random sampling. The 134 data gathered is processed using PLS-SEM to see the relationship of the proposed framework. The result of our research showed that two out of six consumer-based brand equity has no influence towards brand loyalty, thus brand loyalty does not mediates those two variables with purchase intention too. We provided recommendations for business practitioners, academicians, and the company UNIQLO, as well with limitations and suggestions for further research.Keywords:Consumer-Based Brand Equity, Brand Awareness, Brand Uniqueness, Organizational Association, Perceived Quality, Perceived Value, Brand Personality, Brand Loyalty, Purchase Intention.
The Influence Of Effort Expectancy, Social Influence, Payment Ability, Hedonic Motivation, Habit, Price Value, Customization And Advancement Towards Purchase Intention Of Virtual Items In The Game Player Unknown Battle Grounds Mobile Grace Angel Leonardy
iBuss Management Vol 9, No 1 (2021): iBuss Management
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The rise of technology has made it possible for people to connect with each  other in so many different ways, virtual game world is one of them. This has also  created new phenomenon within the consumer behavior context and studies found that 1.1 billion has been spent by Indonesian gamers to buy virtual  items in online games. Added to the fact that now, games like PUBGM and Mobile  Legend offer mostly non-functional items, which are items that don’t enhance game  progression. The purpose of this research is to know what actually drives people that involves them exchanging real money to buy something intangible and even non-functional to their online characters. In particular, the researcher wants to know the influence effort expectancy, social  influence, payment ability, hedonic motivation, habit, price value, customization  and advancement towards purchase intention of virtual items in the game PUBGM.  The researcher collected 115 valid research data then analyzed using  multiple linear regression. It concluded that effort  expectancy, social influence, payment ability, hedonic motivation, habit, price  value, customization and advancement do affect purchase intention. Moreover, customization, advancement, and social influence act as the  biggest driver of purchase intention to buy non-functional virtual items in  PUBGM. Keywords: Effort Expectancy, Social Influence, Payment Ability, Hedonic Motivation, Habit, Price Value, Customization and Advancement Perceived Enjoyment, Purchase Intention, Virtual Items
The Impact of E-Service Quality Towards Customer Loyalty Mediated by Customer Perceived Value in the Case of Go-Jek Kevin Chandra Santoso; Kenanya Rubino
iBuss Management Vol 9, No 2 (2021): iBuss Management
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This research aims to examine the effect of e-service quality on customer perceived value and customer loyalty. Currently, e-service quality is very crucial for an online service provider company such as Go-Jek. Go-Jek as a brand is the subject of this research due to their high capability in providing daily service necessities. Moreover, this research model will be developed from the existing research model by Jiang et al. (2016) which includes the key dimension of e-service quality which are care, reliability, security, ease of use, and product portfolio. Based on a survey of 100 respondents using multiple regression analysis method, the researchers identified that e-service quality shows significant and positive impacts on customer perceived value and customer loyalty. The researchers further found that customer perceived value as the mediating variable has a negative relationship with customer loyalty. The results suggest there is an occurrence of a partial mediation role in the effect of e-service quality towards customer loyalty. Companies such as Go-Jek would benefit from the results that is presented in this research in an effort to improve their service performance to further retain customers.Keywords:E-service Quality, Customer Perceived Value, Customer Loyalty.
Factors Influencing the Behaviour Intention to Adopt Digital Wallet under COVID-19 (A Case of GOPAY) William Herdiyanto Subandi; Ian Francis Wahyudi
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Digital wallets are one of the most disruptive innovations in financial technology. In Indonesia, this innovation continues to grow at a rapid rate. To be accepted by more Indonesian users, especially under the COVID-19 pandemic, digital wallets must first understand the factors that influences behavior intention to adopt digital wallet. This research based its theoretical foundation on the technology acceptance model developed by Fred D. Davis (1989). In addition, this study would add perceived risk and sales promotions in order to understand their significance towards Indonesian users' behavior intention to adopt digital wallets. The research object would be GoPay, as it has been named as Indonesia's most used digital wallet. The participants of this research would be the millennials, as they are the primary users of the digital wallets. The research data is collected through questionnaires, and then analyzed through Partial Least Square-Structural Equation Modeling. The results indicated that all factors except for perceived risk have a significant positive impact towards behavioral intention. Perceived risk had a significant negative influence towards behavioral intention. Additionally, the researchers found that perceived ease of use influences perceived usefulness of the application.Keywords:Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Sales Promotions and Behavioral Intention.
The Influence of Congruity Between Sponsoring Brand Image, Event Image, And Self Image, Toward Sponsoring Brand Loyalty Mediated by Sponsoring Brand Attitude and Event Attitude: The Case of AXE as The Sponsoring Brand of MPL-ID Season 6 Kevin Tanaya; Samuel Vania Zachary Sutedjo
iBuss Management Vol 9, No 2 (2021): iBuss Management
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Sponsorship is considered as one of the most influential financial sources for most event organizers. This causes event organizers to compete to provide attractive benefit to get sponsorship from various brands. Brands also consider sponsorship to be one of the most effective ways to increase brand loyalty. However, there is no research that explains whether sponsorship can provide benefits for brands, especially brand loyalty. Congruity theory is one theory that can be used to examine the effect of sponsorship on brand loyalty. The researchers wanted to examine whether applying congruity theory in sponsorship activities can explain positive impact on brand loyalty. This study also examines whether brand attitude and event attitude mediate the relationship between independent variables and brand loyalty. The researchers used probability sampling to collect 210 valid samples. The data are analyzed using Partial Least Square–Structural Equation Modelling with SmartPLS. The results of the data analysis concluded that self-congruity with sponsoring brand image, self-congruity with event image, and congruity between event image and brand sponsoring brand image positively affects sponsoring brand loyalty. Image congruity between visitors, events, and brands will only have a positive influence when mediated by events attitude and brand attitude.Keywords:Event Sponsorship, Congruity Theory, Brand Loyalty, Event Attitude, Brand Attitude.
The Impact of Brand Image and Brand Equity towards Brand Loyalty Mediated by Customer Satisfaction in the Case of Greenfields in Indonesia Sheila Santoso; Xaverius Felix
iBuss Management Vol 9, No 2 (2021): iBuss Management
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With more and more brands entering the Indonesian market, it has caused changes in the preferences of Indonesian consumers. Shifting from local products, Indonesian consumers now prefer to consume global or foreign products. Thus, there is also a tendency for Indonesian consumers to perceive foreign brands as more trustworthy than other local brands. Using the local player as an example, Greenfields Indonesia, many Indonesians consider Greenfields to be one of the foreign brands sold in the Indonesian market. In fact, many Indonesians do not know that; actually, Greenfields is from Indonesia. Since Greenfields has a stigma as a foreign brand, many Indonesians believe that Greenfields has better quality than other local products, resulting in high expectations of Greenfields products. Moreover, the researchers want to know whether the perception of Greenfields as a foreign brand has a contribution to Greenfields' performance in the Indonesian market. This research will be conducted with a quantitative approach. Simple random sampling will be used as the sampling design with online questionnaires as the method to obtain the data. Thus, this data will be further analyzed with the SmartPLS program. For both brand image and brand equity, it is found that these two variables are partly mediated by customer satisfaction in influencing brand loyalty. Keywords:Brand Image, Brand Equity, Customer Satisfaction, Brand Loyalty, Greenfields Indonesia.
Job Autonomy and Supervisor Work-Life Balance Support Impact on Work- Life Balance, Organizational Pride and Job Satisfaction in Surabaya and Jakarta Shefry Frajonsky Simatauw
iBuss Management Vol 9, No 1 (2021): iBuss Management
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Work-life balance importance has yet to be recognized by Indonesians. Moreover, with the government decision on increasing the working hours, it might have disrupted the Indonesian work-life balance that is already below the global average. Work-life balance disruption would not only harm the employees, yet the company will also suffer from the impact. Two of the policies that companies can apply to prevent the disruption is job autonomy and supervisor work-life balance support. Therefore, the main purpose of this research is to see the impact of job autonomy and supervisor work-life balance support impact on work-life balance, organizational pride and job satisfaction. In the analysis, 238 data of employees working for companies located in Indonesia are analyzed with Partial Least Square – Structural Equation Modelling (PLS-SEM) in Smart PLS. The findings suggest that job autonomy and supervisor work-life balance support are positively affecting work-life balance, organizational pride as well as job satisfaction. Job autonomy and supervisor work-lifebalance support each only have a positive impact towards job satisfaction when mediated by work-life balance. Furthermore, work-life balance also positively affect job satisfaction. In addition, the relationship of work-life balance and job satisfaction is having a better impact when mediated by organizational pride.Keywords: Work-Life Balance, Job Satisfaction, Job Autonomy, Supervisor Work-Life Balance Support, Organizational Pride

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