cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota surabaya,
Jawa timur
INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 20   21   22   23   24 
The Significance of Key E-Service Quality Dimensions Toward Customer Loyalty of Generation Y and Generation Z when Shopping Fashion Products Online at Shopee Indonesia with Customer Perceived Value as the Mediator Monica Christy Setiawan
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, e-commerce has been growing rapidly in Indonesia. Online shopping has been done by many people with the increasing number of purchases every year. One of the top three e-commerce platform in Indonesia is Shopee, with the significant growth of the number of users. Shopee has been popular with fashion as the number one most purchased category. Moreover, the majority of the users are coming from generation Y and generation Z, the largest market of the current era. Therefore, the researcher wants to examine how significant the e-service quality of Shopee Indonesia as an online shopping platform in retaining the customers from both generations. The research will identify if the key e-service quality dimensions significantly affect the customer loyalty of each generation, and whether customer perceived value plays the role of mediator between the key e- service quality dimensions and customer loyalty for each generation. The research is conducted using multiple linear regression analysis, with the data gathered using simple random sampling method. Sobel test is also conducted to analyse the mediating variable. The statistical analysis is done using IBM SPSS program. The result of the research shows that for generation Y and generation Z, the key E-SERVQUAL dimensions except reliability, significantly affect customer loyalty with perceived value as the mediator, while reliability does not have any significant effect toward either perceived value or customer loyalty. Keywords: Key E-SERVQUAL Dimensions, Customer Perceived-Value, Customer Loyalty, Generation Y, Generation Z 
Vooya’s Digital Marketing Communication Strategy Improvement Jason Winston Wibawa
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing communication strategy is the combination of internet and digital media platform as a promotion media for a company to use as their marketing strategy. It shows a great prospect in future to replace traditional marketing strategy. Along with the emergence of education consultancy industry, Indonesia's education consultancy business starting to rely on the growth of digital marketing strategy to increase its customer interaction and improve its sales. Thus, the purpose of this research is to examine the digital marketing communication strategy techniques that Vooya could apply as their marketing strategy. Analysis throughout the Vooya's current marketing mix strategy, Indonesia's education consultancy market condition, Interview with Vooya's journey past participants, and Vooya's direct competitor's data was gathered and used for this research. Furthermore, the result for this research shows that search engines marketing, social media marketing, and online public relation are recommended for Vooya to apply to improve its sales.Keywords: Digital Marketing Communication Strategy, Education Consultancy,Customer Interaction, Sales Improvement.
Corporate Governance and Equity Finance: Evidence from the Indonesian Manufacturing Companies Listed in the IDX in 2016-2018 Yuan Natalia Puteri Wibowo; Caroline Angela
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business collapses due to a weak system of corporate governance have made corporate governance become a critical global policy agenda. In fact, good quality of corporate governance has been proven to bring benefits to various firm’s aspects, including access to equity finance. Despite its importance, limited studies have analyzed the correlation between corporate governance and equity finance using Indonesian firms as a subject. Thus, in this study, the researchers aim to know the impact of corporate governance on equity finance with firm size, firm age, profitability, growth potential, and asset tangibility as the control variables. Specifically, the researchers collected data from 85 manufacturing companies listed in the IDX during 2016-2018 that passed the purposive sampling criteria. The data collected were further analyzed using multiple linear regression. Based on the statistical processes, it was found that only profitability, growth potential, and asset tangibility affect equity finance significantly. On the other hand, corporate governance, firm size, and firm age do not have any significant relationship with equity finance.Keywords: Equity Finance, Corporate Governance, Profitability, GrowthPotential, Asset Tangibility
The Influence of Environmental Concern, Warm Glow, Utilitarian environmental Benefits, Self-Expressive Benefits, and Nature Experiences Toward Purchase Intention with The Mediation of Brand Attitude: The Case of The Body Shop Hans Christian Adinata
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rise of consumer environmentalism changed the landscape of many industries around the world, including cosmetic industries. The Body Shop is one of the companies that implement green marketing in order to increase their sales and reputation, The researcher focus on the use of environmental concern, utilitarian environmental benefits, warm glow, self-expressive benefits and nature experiences in the green marketing strategy of The Body Shop. In this research, the researcher wants to examine whether environmental concern, utilitarian environmental benefits, warm glow, self-expressive benefits and nature experiences influence the brand attitude and purchase intention of The Body Shop brand. Moreover, this research also examines whether brand attitude mediates the relationship. The researcher has collected 99 valid data obtained from questionnaires distributed on google form. The data are analyzed with multiple linear regression and Sobel test. The result of the data analysis concluded environmental concern, utilitarian environmental benefits, warm glow, self-expressive benefits and nature experiences does influence brand attitude and purchase intention. Moreover, the result from the Sobel test concluded that brand attitude only mediated the relationship of environmental concern, utilitarian environmental benefits, self-expressive benefits and nature experiences toward purchase intention. In this research, the mediation of brand attitude is partial mediation. Keywords: Environmental Concern, Warm Glow, Utilitarian Environmental Benefits, Self-expressive Benefits, Nature Experiences
The Impact of Brand Authenticity, Brand Experience, and Self-Congruity Toward Brand Loyalty as Mediated by Brand Love: A Case of Apple Inc. Michael Gunawan; Vincenzio Evan Siemon
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As the global marketplace faces fiercer competition and changing consumer demands, the notion of branding as a competitive advantage has never been more relevant. One recent notable case is found in Apple Inc., a leading global technological corporation with a stock market value matching one-third of the UK’s economy. Despite having long been the world’s number one company in brand value, Apple has shown signs of decline with its weakening profits due to a brand loyalty crisis. Such a case brings the researchers’ attention into exploring and synthesizing existing understandings of brand loyalty, which resulted in the creation of a new marketing model intended for aiding the sales of brand-focused companies. This research inspects the importance of brand love, a concept which is still largely unexplored, as a mediating variable for brand loyalty and its antecedents: brand authenticity, brand experience, and self-congruity. Data were collected using a self-administered questionnaire with a sample of 106 Apple users living in Surabaya, Indonesia, one of the world’s most important markets for Apple, and processed using bootstrapping. Results show that brand authenticity, brand experience, and self-congruity directly affect brand loyalty, and brand love partially mediates the effect of brand authenticity toward brand loyalty.Keywords: Brand Loyalty, Brand Authenticity, Brand Experience, Self-congruity,Brand Love
The impact of informativeness, credibility, entertainment, and irritation on Gen Z’s purchase intention mediated by advertising value in the case of Instagram Stories Advertising Jaya Saputra; Jeovanni Jonson
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As the number of Gen Z increases, many people believe that this generation will bring a huge impact to global expenditure and also the world’s economic landscape in the future. One of the distinguish behaviour of Gen Z is their spending time on social media that surpasses other generations. Gen Z consider social media as important aspect in their daily life, even in influencing their purchase decision. Moreover, the most used social media of Gen Z is Instagram. Therefore, the researchers are eager to understand the methods of having a good advertisement in Instagram Stories to engage Gen Z. This research will use the modified advertising value theory from Ducoffe (1995); the relationship between informativeness, credibility, entertainment, and irritation towards purchase intention with advertising value as the mediator in the case of Instagram Stories Advertising. This research focuses on the Generation Z Instagram users in Indonesia and will be done by a quantitative approach. Simple random sampling will be used as the sampling design with online questionnaires as the method to obtain the data. Moreover,133 respondents have answered the questionnaire and analysed further with path analysis using multiple linear regression and Sobel Test. As the result, it was found that informativeness is fully mediated and entertainment is partially mediated by advertising value in influencing purchase intention. However, this research result found that credibility and irritation is insignificant in influencing purchase intention and advertising value. Keywords: Advertising Value, Purchase Intention, Advertising Attributes, Instagram, Instagram Stories Advertising 
Effective Marketing Strategy for ADK Insights Jennifer Talim
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Effective marketing strategy is essential for businesses to be implemented in whatever business stage they are going through right now – to provide sustainable growth and grow market shares. Client acquisition is heavily influenced by the client’s needs and marketing strategy used to portray the best of the company’s offerings. Marketing strategy itself is a larger part that encompasses client acquisition, proving that marketing strategy indirectly influences an agency’s source of longevity. With that in mind, the purpose of this research is to help ADK Insights with their client acquisition problem through creating an effective marketing strategy.With central research question “How can ADK Insights improve its client acquisition through effective marketing strategy in order to increase its sales?”, the research go through various stages – theoretical research on client acquisition, ADK Insights’ current marketing strategy through interviews with ADK Insights’ employees, and analysing consumer insights’ industry best marketing practices through conducting interviews with  both agency-side and client-side professionals. The recommendation given are creating appropriate goal, objective, and targets for ADK Insights, designing positioning strategy, implementing mixture of inbound and outbound marketing, and quarterly assessment. These recommendations are intended to help the agency overcome its struggle in client acquisition to get more sales.Keywords: Client Acquisition, Consumer Insights Agency, Increase Sales, Effective Marketing Strategy
The Effect of Source Credibility, Source Attractiveness, Product Matchup, and Meaning Transfer toward Purchase Intention Mediated by Consumer Attitude on Fashion Industry in Indonesia Olivia Rahayu; Wilson Arifin
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the increasing number of social media users in Indonesia, social media have started to create job opportunities for individuals and become the new celebrity marketing strategy for brands. This individual will be called as social media influencers. Along with the fact, social media influencers need to understand the factors affecting first time purchase intention to be recognized and accepted by customers. Thus, this research has objective to analyze people’s motivation to buy product endorsed by social media influencers. This research will use analysis done by Lim et al., (2017) as the theoretical foundation, which analyzed the impact of social media influencers toward purchase intention mediated by consumer attitude by evaluating four factors, which are source credibility, source attractiveness, product matchup, and meaning transfer. Fashion industry will be used as the research object as it is the industry that can be evaluated based on external appearance. This research collected 100 data using Self-Administered Questionnaire distributed through online platform. The data were analyzed using Multiple Linear Regression with the result of source credibility, source attractiveness, product matchup, and meaning transfer affecting purchase intention mediated by consumer attitude.Keywords: Source Credibility, Source Attractiveness, Product Matchup, MeaningTransfer, Purchase Intention
How Marketing Mix of Grab Affects Customer Loyalty L. Rananda Bintara Chandra
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Online transportation service company Grab has distributed Rp 9.9 trillion (US$720.72 million) in earnings to its drivers and its micro, small and medium enterprise (MSME) partners annually. According to Astutik (2018), Grab is contributing 8,9 trillion worth of income in Surabaya only. Thus, the researcher wants to focus on marketing mix variables that affect customer loyalty of Grab car and bike mediated by customer satisfaction. This research is quantitative analysis research, and the research methodology conducted by using survey of self-administered questionnaire from primary sources of at least 114 people between 18 to 38 years old. To execute the research, the simple random sampling method will be applied. The researcher will distribute questionnaire to respondents who know about Grab and ever use the service, and the data is being analyzed using multiple regression with mediating variable. This research has proved that price affects customer loyalty mediated by customer satisfaction. Keywords: Customer Satisfaction, Marketing Mix, Online Transport, Customer Loyalty, Ride-hailing Industry
Mediating Role of Affective Commitment in the Relationship between HRM Practices and Employee Engagement in the Context of Surabaya’s Millennial Workforce in the Manufacturing Sector Felicia Trifena Christanto
iBuss Management Vol 8, No 2 (2020): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manufacturing sector is believed to be the sector that will drive Indonesia’s economic growth. However, millennial employees, which are the least engaged employees, are begin to dominate this sector. Human Resource Management (HRM) practices such as career advancement, performance feedback, job security, training and development, rewards and recognition, and employee participation are said to be the significant predictors of employee engagement. In addition, the relationship between HRM practices and employee engagement is mediated by affective commitment. The objective of this research is to identify the influence of HRM practices received by Surabaya’s millennial workforce in the manufacturing sector to their engagement. This research also aimed to find out whether or not mediation effect of affective commitment exists.Online questionnaire was distributed to 120 qualified respondents. The data gathered has passed validity, reliability, and classical assumption tests. Through using multiple regression analysis and Sobel test, this research proved that performance feedback, job security, training and development, and rewards and recognition are individually significant to employee engagement of Surabaya’s millennial workforce working in the manufacturing sector. Moreover, it turns out that affective commitment partially mediates the relationship between training and development and employee engagement.Keywords: Employee Engagement, Human Resource Management Practices,Affective Commitment, Millennial, Manufacturing Sector

Page 22 of 31 | Total Record : 305

 20   21   22   23   24 

Filter by Year

2013 2023


Reset
Filter By Issues
All Issue Vol 11, No 2 (2023): iBuss Management Vol 11, No 1 (2023): iBuss Management Vol 10, No 1 (2022): iBuss Management Vol 9, No 2 (2021): iBuss Management Vol 9, No 1 (2021): iBuss Management Vol 8, No 2 (2020): iBuss Management Vol 8, No 1 (2020): iBuss Management Vol 7, No 3 (2019): iBuss Management Vol 7, No 2 (2019): iBuss Management Vol 7, No 1 (2019): iBuss Management Vol 7, No 1 (2019): iBuss Management Vol 6, No 2 (2018): iBuss Management Vol 6, No 1 (2018): iBuss Management Vol 5, No 1 (2017): iBuss Management Vol 4, No 1 (2016): iBuss Management Vol 3, No 2 (2015): iBuss Management Vol 3, No 2 (2015): iBuss Management Vol 3, No 1 (2015): iBuss Management Vol 3, No 1 (2015): iBuss Management Vol 2, No 2 (2014): iBuss Management Vol 2, No 2 (2014): iBuss Management Vol 2, No 1 (2014): iBuss Management Vol 2, No 1 (2014): iBuss Management Vol 1, No 2 (2013): iBuss Management Vol 1, No 2 (2013): iBuss Management Vol 1, No 1 (2013): iBuss Management Vol 1, No 1 (2013): iBuss Management More Issue