cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota surabaya,
Jawa timur
INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 25   26   27   28   29 
The Influence of Price, Product Review, Brand Image, Trust, Ease of Use, Product Details, Scarcity, and Social Media towards Buying Decision in Blibli Marketplace in Indonesia Vincent Limbang Jaya; Gladwin Leonard Haryadi
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Buying decision is a customer’s decision whether they decide to buy or not to buy a product or service. E-commerce in Indonesia has experienced significant growth since 2019, from $40bn in 2019, and is expected to reach $130bn by 2025. The COVID-19 pandemic has changed the way people transact with their customers or colleagues to an electronically connected form, considering the health risk. Blibli is one of the largest marketplaces in Indonesia and has taken part in Indonesia’s e-commerce industry market since 2011. Therefore, the researchers wish to understand the factors influencing buying decision behavior in the Blibli marketplace in Indonesia. This research focuses on the Blibli marketplace in Indonesia, done through a quantitative approach using simple random sampling, with online questionnaires to obtain the data. Two hundred respondents were analyzed using Binary Logistic Regression through IBM SPSS. The findings show that price, product review, trust, ease of use, and scarcity significantly affect buying decisions in the Blibli Marketplace in Indonesia. However, results show that brand image, product description, and social media do not significantly affect buying decisions.Keywords: Buying decision, Price, Product review, Brand image, Trust, Ease of use, Product details, Scarcity, and Social media
Unilever’s Sales and Promotion Strategies to Boost the Plant-Based Sales Performance of Carrefour in Spain Elisa Febriany
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the past few years, the world food system has been in jeopardy with lots of hunger, food waste, emissions, and health issues. In 2020, a worldwide crisis and national lockdowns had caused a reorientation of priorities and the popularity of plant-based food products. Unilever wanted to address these issues and opportunities through the plant-based acceleration projects with Carrefour, starting with the 6 chosen European Countries. Unilever wanted to start in Spain as a try-out country before rolling out the strategies to the other G6 countries. This paper aims to suggest for Unilever drive plant-based sales performance with the recommended marketing, sales, and promotion strategies. In-depth research was conducted on internal and external conditions that might affect the projects. The writer interviewed the key people in charge of the projects to obtain the current performance (internal analysis). Both primary and secondary research was also being done to get the market landscape of the Spain market in terms of the plant-based to get an overview of the potential (external analysis). The writer proposed a comprehensive marketing, sales, and promotion plant to boost the plant-based sales performance in Spain and the blueprint for the other countries.Keywords: Marketing, Sales and promotion, Plant-based
The Effect of Motivation and Job Stress towards Employee Performance in PT. ABC Stefannie Stefannie; Priscilla Audrey Bianca
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Motivation is the process that initiates, guides, and maintains goal-oriented behavior and is related to the performance of an individual in the workplace while Job stress is a phenomenon that affects employees differently, in different work contexts that could create an imbalance in a company. Both motivation and job stress could affect employee performance, especially in PT. ABC (not the real name). The researchers are using simple random sampling as a sample design by distributing a questionnaire through social media and analyzing it with BLUE classical assumption, and multiple linear regression by using SPSS. From 100 respondents, the result shows that motivation and job stress have a significant relationship with employee performance shown by the F-test and t-test. It also shows that motivation affects employee performance positively while job stress affects employee performance negatively. In conclusion, the result of the research shows that motivation could lead to better employee performance. This should be supported by keeping the motivation of the employees. It is also important to pay attention to the job stress which might occur in the company as it could lead to decreasing employee performance.Keywords: Motivation, Job stress, Employee performance, Human resource, Quantitative analysis
The Effect of Board Structure on Companies’ Merger and Acquisition Performance: Evidence from Indonesian Manufacturing Companies Listed in the IDX in 2010-2019 Kezia Gabrielle; Chindy Juventia
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mergers and acquisitions (M&A), which have been a key corporate strategy that creates numerous advantages, are found to produce adverse effects. Instead of benefiting both parties, most M&As benefit the target company with good returns, leaving the acquirers with zero or negative stock returns. As agency problems might be the main cause, corporate governance comes as solutions that focus on better-structured Board of Directors. Despite its importance, study on this topic is still limited in Indonesia. Thus, the researchers conducted the research and analyzed the influence of board structure towards M&A performance, focusing on deals which acquirers are Indonesian manufacturing companies listed in the IDX within 2010-2019. Using board size, board independence, board ownership, and gender diversity as the independent variables, along with firm size, Return on Assets (ROA), debt ratio, Tobin’s Q, industry relatedness, and target public status as the control variables, study was done with 39 deals which have passed the purposive sampling criteria. All data were analyzed using multiple linear regression, resulting in gender diversity, firm size, and target public status significant and negatively affecting M&A performance. Conversely, board size, board independence, board ownership, firm size, ROA, debt ratio, Tobin’s Q, and industry relatedness appear insignificant towards M&A performance.Keywords: Board structure, Corporate governance, Board size, Board independence, Board ownership, gender diversity, Merger and acquisition performance, Cumulative abnormal return
Broader Sustainability and CSR Strategies for Stryker in Europe Yosua Catur Satya
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The medical technology industry has been growing rapidly in the last few years. With Stryker Corporation experiencing continuous growth, they become well-known for leading the medical technology industry by providing innovative products and services such as medical and surgical equipment, orthopedics, and neurotechnology. Stryker Corporation is mainly based in the United States. However, in the last decade, they have expanded globally. Stryker Corporation has a regional headquarter based in the Netherlands for managing all of its European operations. With greater operations comes greater responsibility. Stryker Corporation realized the importance of Sustainability and CSR that a company needs to have to be sustainable and positively impact its surroundings. This way, Stryker Corporation could also retain loyal customers and gain market share. Therefore, this research will deeply study the importance of sustainability and CSR, their impacts, and how best to improve Stryker’s existing sustainability and CSR programs. This report consists of Stryker Corporation’s problem analysis, current strategy regarding sustainability and CSR, customer preferences, competitive situation, and recommendations. The recommendation is completed with the strategies for how the company could improve and obtain the goals. This research was conducted by evaluating Stryker Corporation with two main methods; primary (on-site survey) and secondary research. The researcher suggests that the company could optimize and strategize clear and united sustainability and CSR programs in Europe, ensure Europewide coverage and exposure, and provide thorough sustainability and CSR reporting.Keywords: Sustainability, CSR, The 3 pillars of sustainability, ESG, Programs and initiatives
Factors Affecting Shopee Behavioural Intention for Indonesian Low-Income Users Evan Taruna; Michael Valentino
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid Pandemic has impacted Indonesian’s shopping behaviors from offline into online shopping as the rise of m-commerce platforms such as Shopee provides services for their users to transact online. Research done by Dakduk et al. (2020) seek to understand the factors that influence low-income m-commerce users to transact online using m-commerce in an emerging country, Ecuador. Therefore, this research aims to apply the same framework in Indonesia specifically on Shopee. The framework used in Dakduk et al. (2020) research contained seven independent constructs: performance expectancy, social influence, facilitating conditions, habit, hedonic motivations, perceived security, and perceived trust. This research used quantitative method by using simple random sampling and online questionnaires to collect low-income Shopee users in Indonesia. PLS-SEM and bootstrapping method were used to analyzed 100 respondents’ answers. This research founds out that facilitating conditions, habit, hedonic motivation, and perceived trust relationships to behavioral intention were significant while performance expectancy, social influence, and perceived security were not.Keywords: Financial technology adoption, Performance expectancy, Social influence, Facilitating conditions, Hedonic motivation, Habit, Perceived trust, Perceived Security, Unified Theory of Acceptance and Use of Technology, Shopee, Indonesian low-income users
The Factors Influencing Tokopedia's Purchase Intention: Application of Theory of Planned Behavior Mario Hugo Glenn Jacoub; Haryo Priambodo Adinegoro
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The shift from buying and selling goods from mortar and brick stores towards the internet has made shopping online an integral part of society. In Indonesia society, there is a major e- commerce platform by the name Tokopedia, which leads the online shopping activity on a national scale. However, it is still unclear what drives the purchase intention in the case of Tokopedia, therefore the researchers wish to understand the factors that would influence the purchase intention in Tokopedia. This research used Tang (2021) theory of planned behavior framework, analyzing the relationship between the individual attitude, subjective norm, and perceived behavioral control from the theory of planned behavior towards purchase intention in the case of Tokopedia. The research focuses on Tokopedia users which are in Indonesia, through a quantitative approach using simple random sampling, with online questionnaires for obtaining the data, 110 respondents were analyzed using PLS-SEM and bootstrapping method. The findings show that subjective norm and perceived behavioral control does affect purchase intention, however attitude does not.Keywords: Attitude, Perceived behavioral control, Subjective norm, Purchase intention
The Influence of Social Media Marketing Activities Towards Purchase Intention Mediated by Brand Equity in the Case of Tokopedia Indonesia Vanessa Evodie Harli; Yuriko Suhartono
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The tremendous growth in social media users, especially Instagram, has shown great changes in the way society interacts. Brands can no longer focus on the number of sales and revenue alone but also on how engaged their customers are with the brand on social media and how that can influence purchase intention. As one of the most successful e-commerce in Indonesia, Tokopedia shows great engagement on its social media. However, whether that engagement can translate directly or indirectly to purchase intention is still unknown. Aside from social media marketing activities, the role of brand equity is analyzed in the model as a mediating variable. This research focuses on Tokopedia users in Indonesia who have seen their marketing content on Instagram. A questionnaire was spread across social media platforms with simple random sampling methods. One hundred valid respondents were analyzed using PLS-SEM. Analysis showed that there is a significant relationship between social media marketing activities toward brand equity, a significant relationship between brand equity toward purchase intention, and an insignificant relationship between social media marketing activities towards purchase intention. Results also showed that there is an indirect-only mediation from brand equity in the relationship between social media marketing activities and purchase intention.Keywords: Social media marketing activities, Brand equity, Purchase intention, Tokopedia Indonesia
The Impact of Financial Literacy, Financial Behavior, Income, and Financial Risk Tolerance in the Case of Surabaya University Students’ Investment Decision Fernando Fernando; David Anderson Pribadi
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Investing is an act of putting extra funds or money in an asset to get future benefits in the form of capital gains/dividends/interest. Someone could decide whether to put the money in an asset or not. From 2020 to 2021, the total number of Indonesian investors increased by 57% or becoming 6,100,000. The younger investors within the age of 18-25 or can be categorized as university student age, hold 36% of the total investors of all ages. Surabaya is also one city that leads East Java in terms of the number of investors contributing 98,142 out of 360,414 investors in East Java. The researchers put financial literacy, financial behavior, income, and financial risk tolerance as the independent variable. The dependent variable of this research is investment decision. To do this research, an online survey was done, and the researchers were able to attain 224 respondents. The data is analyzed by using Binary Logistic regression through IBM SPSS statistics. After the data is processed, the researchers found out that financial literacy, financial behavior, income, and financial risk tolerance impact Surabaya university students’ investment decision.Keywords: Investment decisions, Financial literacy, Financial behavior, Income, Financial risk tolerance
Danone Netherlands Learning and Development Strategy to Improve Emotional Intelligence in Team Leaders Agustinus Kadek Kevin Christian
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Team leaders play an essential role in the success of a team and the organization as they occupy the position of responsibility. It is essential to find the right factors that make an effective team leader improve their effectiveness. External literature has found a positive correlation between leadership and emotional intelligence compared to managerial skills. Team leaders who use emotional intelligence can leverage their technical capabilities to bring the best out of their peers and achieve high performance. Emotional intelligence has 12 competencies that could be developed and trained to create highly effective team leaders. After a thorough assessment, it has been found that Danone Netherlands’ team leaders lack adaptability, conflict management, organizational awareness, self-regulation, and coaching. The Learning and Development team has its set of training programs. After an assessment to align it with emotional intelligence competencies, it has been found that the competencies of adaptability and conflict management lack training programs. It is recommended that Danone Netherlands’ learning team implement the recommended modules to fulfill the gap in adaptability and conflict management skills.Keywords: Team leaders, Emotional intelligence, Learning and development

Page 27 of 31 | Total Record : 305

 25   26   27   28   29 

Filter by Year

2013 2023


Reset
Filter By Issues
All Issue Vol 11, No 2 (2023): iBuss Management Vol 11, No 1 (2023): iBuss Management Vol 10, No 1 (2022): iBuss Management Vol 9, No 2 (2021): iBuss Management Vol 9, No 1 (2021): iBuss Management Vol 8, No 2 (2020): iBuss Management Vol 8, No 1 (2020): iBuss Management Vol 7, No 3 (2019): iBuss Management Vol 7, No 2 (2019): iBuss Management Vol 7, No 1 (2019): iBuss Management Vol 7, No 1 (2019): iBuss Management Vol 6, No 2 (2018): iBuss Management Vol 6, No 1 (2018): iBuss Management Vol 5, No 1 (2017): iBuss Management Vol 4, No 1 (2016): iBuss Management Vol 3, No 2 (2015): iBuss Management Vol 3, No 2 (2015): iBuss Management Vol 3, No 1 (2015): iBuss Management Vol 3, No 1 (2015): iBuss Management Vol 2, No 2 (2014): iBuss Management Vol 2, No 2 (2014): iBuss Management Vol 2, No 1 (2014): iBuss Management Vol 2, No 1 (2014): iBuss Management Vol 1, No 2 (2013): iBuss Management Vol 1, No 2 (2013): iBuss Management Vol 1, No 1 (2013): iBuss Management Vol 1, No 1 (2013): iBuss Management More Issue