cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota surabaya,
Jawa timur
INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 26   27   28   29   30 
Factors Indirectly Influencing Purchase Intention through Credibility and Parasocial Interaction: The Case of Menantea Joshua Chang; Like Widjaja
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The COVID-19 pandemic enhanced digital penetration in Indonesia’s social media environment. After YouTube was commercialized, social media influencers on the platform started to create their own personally developed brands. One such case was Menantea, a brand that successfully developed during a pandemic despite only being conceptualized by a YouTuber several weeks prior to launch. Thus, the researchers were interested in understanding the reasons behind the successful launch of Jerome Polin’s Menantea brand. The research framework analyzed the indirect relationship between physical attractiveness, attitude homophily, social attractiveness, interactivity and openness towards purchase intention through credibility and parasocial interaction. The research was conducted through a quantitative approach with simple random sampling through online questionnaires on a sample that has seen Jerome Polin’s YouTube channel. Data from 106 respondents were analyzed using PLS-SEM through SmartPLS 3. The findings showed that physical attractiveness and attitude homophily had a significant positive effect on credibility, and that interactivity had a significant positive effect on parasocial interaction. Additionally, the findings also indicated that credibility and parasocial interaction had a significant positive effect on purchase intention. Notably, physical attractiveness, attitude homophily, social attractiveness and openness were not found to have a significant effect on parasocial interaction.Keywords: Purchase intention, Physical attractiveness, Attitude homophily, Social attractiveness, Interactivity, Openness, Credibility, Parasocial interaction
Suitable Recruitment Strategy to Increase the Quality and the Quantity of TransPerfect’s Digital Specialist Nikita Luisa
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resource management is known as one of the key successes why business in international scope could go bigger in the world. As quoted from Steve Jobs, “The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.”, we cannot deny the importance of having the right recruitment strategy in a company to gather the best talent and quality to enhance company’s growth. This goes the same for TransPerfect, an international translation company who has grown rapidly and hit 1$ billion revenue last year. Since the company provides translation services, they work closely with digital specialists, and hence, this is one of the key factors regarding their success and growth up until today. However, challenges are inevitable to face, especially for big company like TransPerfect. This report would give a suitable recruitment strategy to increase the quality and the quantity of TransPerfect’s current manpower, which is called digital specialists. Not only that this report would help the company to identify how they could reach out those potential new hirers, the report will also give them more analysis towards their current weaknesses and challenges to tackle.Keywords: Human resource management, Vendor management, TransPerfect, Recruitment strategy
Analysis on Behavioral Intention Towards Music Streaming Service: A Case Study of Spotify Premium in Indonesia Paula Kohar; Gracella Vernanda
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The music industry is currently evolving as a result of the continuous advancement of digital technology. With a strong customer base mainly coming from millennial and Gen Z, Spotify is often considered to be the leading pioneer in music streaming service through the implementation of freemium business model. Although Spotify has dominated the music streaming market in the West, there is a much intense competition in the East – specifically in Indonesia – given the existence of other powerful players. Therefore, the researchers are eager to identify the factors influencing the intention to keep on using Spotify Premium among millennial and Gen Z users in Indonesia based on a “Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)”. This research will be conducted through a quantitative approach using simple random sampling with the use of online questionnaire, and will be analyzed through “Partial Least Squares – Structural Equation Modeling (PLS-SEM)” with the help of SmartPLS software. A total of 100 valid responses are obtained from this research, showing that performance expectancy, effort expectancy, and habit significantly affects behavioral intention, whereas social influence, facilitating conditions, hedonic motivation, and price value do not.Keywords: UTAUT2, Behavioral intention, Music streaming service, Spotify Premium, Millennial, Gen Z, Indonesia
The Impact of Social Media Influencers’ Source Attractiveness, Source Trustworthiness, Source Expertise, and Parasocial Interaction Towards Consumer Purchase Intention in the Case of Cimory Indonesia Antonia Karen Wadoe; Kimberly Nikita
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, the digital world is thriving. One of the most compelling phenomena is the rise of social media as an effective communication medium, where individuals around the globe connect to one another – not excluding businesses and enterprises who utilize the blooming momentum of social media as their way to stay connected to their consumers. To do so, businesses and enterprises are collaborating with social media influencers to advertise their products. This study would like to further analyze the impact of source attractiveness, source trustworthiness, source expertise, and parasocial interaction of social media influencers on purchase intention which is being applied in the social media marketing strategy of Cimory Indonesia. The researchers use simple random sampling as the research’s design, which assumes that each element has an equal chance of being part of the sample. The data for the research was collected through online questionnaires with a total of 150 eligible respondents. The collected data is then processed by using Multiple Linear Regression through IBM SPSS Statistics. The results showcase that source attractiveness, source trustworthiness, source expertise, and parasocial interaction of social media influencers have positive significant relationship to purchase intention in the case of Cimory Indonesia simultaneously and individually.Keywords: Source attractiveness, Source trustworthiness, Source expertise, Parasocial interaction, Social media influencer, Purchase intention
Improvement of Onboarding Period: Development of the Onboarding Period at OMRON Healthcare Europe Following the Pilot Implementation of the Intranet Page and Tool Shirley Waskito
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the biggest challenges for a company is retaining employee, companies would like employees to stay in the company long term as high employee turnover is not only very expensive but also impacts the productivity of the company. There are many factors that impacts the employee turnover rate of a company, one of the main factors is onboarding. It is crucial that the onboarding period of a new hire is successful to ensure that they would stay in the company long-term. OMRON Healthcare Europe is the industry leader for healthcare products specifically blood pressure monitors and nebulizers. This paper aims to provide insight to the current onboarding period at OMRON Healthcare Europe and provide recommendation on how to improve it further following the implementation of the intranet page and tool. A case study was conducted in OMRON Healthcare Europe by identifying the elements that a successful onboarding period should have, analysing and evaluating the current onboarding period as well conducting a preliminary evaluation on the new features that has recently been added into the onboarding period. Surveys was distributed and interviews were conducted to gain information. Secondary research using journals, websites and internal Share point as well as social media as its sources were conducted as well. The researcher proposes new structure as well as new features to be added to the onboarding period at OMRON Healthcare Europe.Keywords: Onboarding, Human Resources Management, Project implementation, Employee turnover
The Impact of Gamification on Repurchase Intention in E-commerce Platforms and the Mediating Effect of Brand Attitude: in the Case of Shopee Indonesia Natalien Valerry; Alicia Mulyono
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The transcendent growth of e-commerce has elevated firm rivalry to strive for a significant share in Indonesia’s market. Various marketing strategies have been utilized to advance engagement and transactions in the e-commerce platform. Shopee, a leading e-commerce platform in Indonesia, has built a holistic gamified experience to leverage brand presence and repetitive purchases on the platform. Hence, the researchers would like to study gamification influence through modified Technology Acceptance Model (TAM), incorporating perceived usefulness, perceived ease of use, perceived social influence, and perceived enjoyment as the variables affecting repurchase intention in Shopee Indonesia. This study will also analyze whether brand attitude mediates gamification behavioral intention and repurchase intention. This research is done through a quantitative approach using simple random sampling. After distributing the online questionnaire, 132 valid respondents were analyzed using SmartPLS to assess the relationship between the variables. Findings show that perceived ease of use and perceived social influence significantly influence repurchase intention, whereas perceived usefulness and perceived enjoyment do not significantly influence repurchase intention. Further, findings show that brand attitude mediates the relationship between perceived ease of use and perceived enjoyment to repurchase intention but does not mediate perceived usefulness and perceived social influence to repurchase intention.  Keywords: E-commerce, Gamification, Brand attitude, Repurchase intention, Perceived usefulness, Perceived ease of use, Perceived social influence, Perceived enjoyment
The Strategies to Enhance User’s Satisfaction and Utilization Rate of Aslet’s Eprocurement System Pamela Suharli
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Amidst the Industrial Revolution 4.0, business process automation has become an inseparable aspect in the business practices. Companies all over the world are rapidly integrating automated process to keep the business’ competitiveness in the market. Aslet* (company’s name is altered due to confidentiality) is one of the companies that profoundly known to adopt automation in its business. The automated process of Aslet is one of the elements that distinguishes Aslet from its competitors. Aslet implements the automation throughout all its business processes including the procurement activity. The procurement team of Aslet initiates eProcurement that stands or “Electric Procurement” as a faster and a more efficient procurement tool. The eProcurement adopts the principle of e-commerce, thus, allowing the users to purchase the items in a few clicks. In relation to that, this research encloses the current implementation of the eProcurement system in Aslet, including the structure and the performance evaluation from the users which was retrieved from the field research such as survey and interview. Using the findings, the strategies to enhance the user’s satisfaction and utilization rate of the tool are formulated. The researched suggested Aslet to enhance the eProcurement performance from three perspectives: system improvement, localization, and positive awareness.Keywords: eProcurement, Purchasing, Innovation, Technology, Automation
Impacts of System Quality and Service Quality toward Tokopedia’s Customer Loyalty with Customer Satisfaction as the Mediating Variable Anton Darius Darmawan; Theo Sudono
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Further advancement of information and communication technology in Indonesia can be seen through the number of Indonesian users of the internet in the country, which have increased significantly up until 2021. This further supports the use of internet-based activities, including utilizing digital means of conducting transactions, through e-commerce platforms. As more citizens are using e-commerce in the market, competitiveness between these platforms becomes more prominent. Tokopedia as one of the existing e-commerce platforms has managed to regain its position as the number one most visited e-commerce platform since the first quarter 2021, after losing to another major e-commerce platform, Shopee, during the whole year of 2020. By conducting this study, the researchers would like to know whether system quality and service quality are affecting the Tokopedia application users to stay loyal in using the platform since customers who shop online tend to switch easily among e-commerce platforms, with satisfaction as the mediating variable. This research’s sampling design will be probability sampling, specifically on simple random sampling. Furthermore, 135 respondents were taken into account and analyzed using PLS-SEM and bootstrapping method, where the results shows that system quality and service quality are mediated by customer satisfaction in influencing Tokopedia users’ loyalty.Keywords: System quality, Service quality, Customer satisfaction, Customer loyalty
The Impact of Social Media Marketing and Brand Image on Purchase Intention and Brand Loyalty in the Case of J&T Express Indonesia Vincentius Christianto Hartono; Thomas Sadli
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Although the global pandemic has detrimentally affected Indonesia, the Indonesian Courier Express and Parcel market has risen due to various aspects. Among all the players, J&T Express is one of the most prominent courier providers being used in Indonesia. Nevertheless, the competitive red ocean market has required J&T Express to upgrade itself to gain market share. Therefore, the researchers would like to analyze how social media marketing and brand image could impact purchase intention and brand loyalty. To conduct the study, respondents with a minimum age of 17 years old, who have ever used J&T Express’ service and seen its official social media content, were selected through simple random sampling method. A total of 104 valid respondents were analyzed using PLS-SEM. The findings show that brand image significantly influenced purchase intention. Additionally, brand loyalty was verified to be significantly influenced by social media marketing, brand image, and purchase intention. However, social media marketing was proven not to significantly influence purchase intention. The researchers believed that it would have been caused by customers who put quality and price as the main selection criteria when choosing a courier service.Keywords: Social media marketing, Brand image, Purchase intention, Brand loyalty, J&T Express Indonesia
The Characteristics on Social Media influencers as Brand Ambassadors that Increase Purchase Intention with Brand Personality as the Mediator: in the Case of Traffic Bun Sonia Halim; Aurelia Geraldine Nurcahya
iBuss Management Vol 10, No 1 (2022): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is being conducted to evaluate and identify the effects of visibility, credibility, attraction, and power of Fadil Jaidi as the brand ambassador towards the purchase intention of Traffic Bun. The researchers have analyzed the brand personality of Traffic Bun as the mediator. Theoretically, brand ambassadors are trusted to become essential for a business to boost the performances. Hence the  researchers wish to understand further about the characteristics of a brand ambassador to increase purchase intention through brand personality as mediator in the case of Traffic Bun. In this study the researcher used the VisCAP framework which analyzed the data by using SmartPLS software and PLS-SEM technique. This study found out that credibility and attraction were the two variables that significantly influence the brand personality. Additionally, only credibility that was mediated by brand personality towards purchase intention. This research is also limited to the research object relevance that would only be applicable in the same industry and country as well as the limitation on the social media application coverage of YouTube and Instagram, therefore the researchers have also provided some suggestions included.Keywords: Visibility, Credibility, Attraction, Power, Brand ambassador, Brand awareness, Purchase intention

Page 28 of 31 | Total Record : 305

 26   27   28   29   30 

Filter by Year

2013 2023


Reset
Filter By Issues
All Issue Vol 11, No 2 (2023): iBuss Management Vol 11, No 1 (2023): iBuss Management Vol 10, No 1 (2022): iBuss Management Vol 9, No 2 (2021): iBuss Management Vol 9, No 1 (2021): iBuss Management Vol 8, No 2 (2020): iBuss Management Vol 8, No 1 (2020): iBuss Management Vol 7, No 3 (2019): iBuss Management Vol 7, No 2 (2019): iBuss Management Vol 7, No 1 (2019): iBuss Management Vol 7, No 1 (2019): iBuss Management Vol 6, No 2 (2018): iBuss Management Vol 6, No 1 (2018): iBuss Management Vol 5, No 1 (2017): iBuss Management Vol 4, No 1 (2016): iBuss Management Vol 3, No 2 (2015): iBuss Management Vol 3, No 2 (2015): iBuss Management Vol 3, No 1 (2015): iBuss Management Vol 3, No 1 (2015): iBuss Management Vol 2, No 2 (2014): iBuss Management Vol 2, No 2 (2014): iBuss Management Vol 2, No 1 (2014): iBuss Management Vol 2, No 1 (2014): iBuss Management Vol 1, No 2 (2013): iBuss Management Vol 1, No 2 (2013): iBuss Management Vol 1, No 1 (2013): iBuss Management Vol 1, No 1 (2013): iBuss Management More Issue