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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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The Impact of TWICE as Brand Ambassadors that Increase Consumers’ Purchasing Decision on Indonesian Local Skincare with Brand Image as the Mediator: in the Case of Scarlett Whitening Felicia Angeline Nurcahya; Belinda Gunawan
iBuss Management Vol 11, No 1 (2023): iBuss Management
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Abstract

Theoretically, brand ambassadors are a media used by businesses to engage with and connect with the public to promote sales. Hence, this study is being conducted to evaluate and identify the effects of TWICE as the brand ambassador towards consumers’ purchasing decision of Scarlett Whitening with brand image as the mediator. In this study the researchers used the framework made by Greenwood (2012). The researchers decided to employ unconstrained or simple random sampling as the sample design and has obtained valid respondents as many as 90 responses to be analyzed further in this study. The data of this study will be analyzed using the WARPPLS 8.0 software and the PLS-SEM technique. The results of this study showed that brand ambassadors had a direct influence on consumers’ purchasing decision as well as the brand image. Moreover, it is proven that brand image can mediate brand ambassadors towards consumers’ purchasing decision. This research is limited to the research scope which only examined two variables toward a specific industry. Therefore, suggestions for future research have been included in this study.Keywords: brand ambassador, brand image, consumers’ purchasing decision.
The Impact of Trust, Perceived Usefulness, and Perceived Values Mediated by Customer Satisfaction towards Repurchase Intention of Tokopedia and Shopee Hendra Kuncoro; Benjamin Martin Wirawan
iBuss Management Vol 11, No 1 (2023): iBuss Management
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Abstract

During the beginning of pandemic in 2020, the growth of e-commerce in Indonesia has flourished rapidly, resulting from the large number of people choosing to purchase goods and services through the comfort of their own house. One of Indonesia’s local e-commerce is Tokopedia. Tokopedia has been leading the e-commerce since 2011. However, their market share and success are competing against a foreign e-commerce namely Shopee, who has an outstanding growth in the e-commerce market for the last four years. Hence, this research will study the behavior of consumers and their factors to repurchase from two different e-commerce, which are required to analyze the most significant factors that have influence towards the satisfaction of consumers that resulted in repurchase intention behavior. The researchers will focus on finding out the influence of trust, perceived usefulness, and perceived value towards repurchase intention and the mediating role of customer satisfaction across Tokopedia and Shopee. This research uses simple random sampling and focuses on people who has recently used both Tokopedia and Shopee in the last 3 months. 211 valid respondents are gathered in this research and the data is processed through PLS-SEM. This research study the mediation effect of customer satisfaction towards that factors that are known to have influence towards customer repurchase intention. The result of this study will provide a strategic recommendation towards Tokopedia or other e-commerce to understand the driver of consumer behavior that might vary across e-commerce platforms. Keywords: e-commerce, Indonesia, repurchase intention, customer satisfaction, trust, perceived usefulness, perceived value.
The Importance of Implementing HR Best Practices in regard to Starbucks Employee Performance in Surabaya with Job Satisfaction as the Mediator Celine Setiawan; Osawa Yukari
iBuss Management Vol 11, No 1 (2023): iBuss Management
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Abstract

Nowadays, in a dynamic business environment, employee performance is a crucial aspect of an organization’s development and for it to remain sustainable in the future. To achieve this situation, HR best practices must be implemented to support a healthy working environment, eventually boosting employees’ job satisfaction. Employees who feel pleased with the organization they are working at become encouraged to perform well and excel in their job. This research will perform a study on the connection between variables like HR best practices regarding training and development, rewards and compensation, employee empowerment, and performance appraisal toward job satisfaction. In addition, this research will examine whether job satisfaction has a mediating influence on HR best practices and employee performance regarding Starbucks employees in Surabaya. The data were gathered by utilizing the purposive sampling technique. A mixture of personally administered and online questionnaires was used for collecting data from 65 respondents. To understand and interpret the data, PLS-SEM was implemented. Results show that all HR best practices except rewards and compensation significantly relate to job satisfaction. Moreover, job satisfaction has mediating effects on all HR best practices except for rewards and compensation on employee performance. Furthermore, limitations and future directions are shown in the end. Keywords: job satisfaction, training and development, rewards and compensation, employee empowerment, performance appraisal, employee performance, Starbucks, Surabaya.
The Impact of Brand Experience Towards Brand Loyalty and Customer’s Willingness to Pay A Premium Price Mediated by Brand Love: A Case of Netflix Indonesia Felice Florentia; Pintania W. J. Kurniawan
iBuss Management Vol 11, No 1 (2023): iBuss Management
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Abstract

The COVID-19 pandemic has made subscribing to streaming services a basic necessity, resulting in an increase in the importance of willingness to pay a premium price, proven by Netflix Indonesia. However, as Netflix limited its users to share their account’s password, as well as the pandemic has progressed to an endemic phase, causing customers to have less leisure time, results Netflix to lose 1 million subscribers globally. Thus, attracting the researchers’ interest on how Netflix has been able to retain these customers who still stay and make them willing to pay a premium price although charging the highest subscription rates compared to other streaming services. This research will analyze the role of brand experience towards brand loyalty and willingness to pay a premium price with brand love as the mediating variable, in the case of Netflix Indonesia. Data were collected using simple random sampling through distributing online questionnaires, with 161 qualified respondents of Netflix users in Indonesia that has or had subscribed to the platform. The result of the online questionnaires were analyzed using the PLS-SEM method. Findings show that brand experience does not directly affect willingness to pay a premium price, but indirectly affects it through brand love and/or brand loyalty. Keywords: brand experience, brand love, brand loyalty, willingness to pay a premium price, Netflix Indonesia.
Strategy to Redesign Upfield’s Current Internship Program Into An Equitable, Company-Wide Program That Positively Impacts Both The Company and The Interns Debbie Davita
iBuss Management Vol 11, No 2 (2023): iBuss Management
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Abstract

Human capital is one of the most impactful drivers of the operations and growth of a business. However, challenges in hiring and retaining capable candidates exist for multinational companies, such as the risks of bad hires and worker shortages. These companies include Upfield, the largest global plant-based consumer product company headquartered in the Netherlands. One of the ways the company can source and acquire qualified employees is through an internship program. Nonetheless, Upfield’s current internship program has just been established in a department and has not been formalized, which hinders the program from functioning optimally. To maximize the positive impact of Upfield’s internship program, this research analyzes the current situation and industry practices to establish an equitable internship program on the company scale. To collect the data, three interviews were conducted with internal employees who are closely related to the program. Moreover, surveys were disseminated to all 14 interns within the Upfield Netherlands. The qualitative method was used to analyze the collected data. As the research’s conclusion, a centralized system for the internship program was suggested to ensure a streamlined and sustainable program. Moreover, six action plans and an internship program scheme were delivered to substantiate the implementation idea.Keywords: Internship program, Human resource management, Upfield, Talent acquisition.
The Effect of Celebrity Endorsement on Purchase Intention Mediated by Brand Image: Industry and Brand Level Analysis Viriyani Viriyani; Ansell Kevyn Sutrisno
iBuss Management Vol 11, No 2 (2023): iBuss Management
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Abstract

The utilization of celebrity endorsement as a marketing strategy has gained widespread popularity across various industries, including the electronic industry. The objective of this study is to assess the effect of celebrity endorsement towards purchase intention, specifically through brand image. The analysis compares the relationship between variables at two levels: industry and brand, each at varying levels of maturity. The research analyzed Indonesian citizens who are aware of Vivo and Samsung brand and the respondents are acquired through survey generator websites, namely Populix and Survey Monkey. Using the PLS-SEM method continued by MGA (Multi Group Analysis), this research assesses the relationship among 379 valid respondents with Vivo and Samsung. Results indicate that at the industry level, brand image plays a positive mediating role in the relationship between celebrity endorsement and purchase intention, despite a negative direct relationship between the two. At the brand level, celebrity endorsement has a negative impact on purchase intention for Vivo, while exhibiting no significant effect on Samsung brand. However, brand image positively mediates the relationship between the two. Furthermore, multigroup analysis reveals that the difference in effect between the two brands is not statistically significant.Keywords: Celebrity endorsement, Purchase intention, Brand image, Smartphone industry, Indonesia.
Effect of Perceived E-Service Quality Towards Behavioral Intention Mediated by Customer Satisfaction: A Case of UNIQLO Indonesia Daniellus Wilfredo
iBuss Management Vol 11, No 2 (2023): iBuss Management
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This study investigates the connection between online repurchase intent and perceived e-service quality in the context of UNIQLO Indonesia. This study's goal is to analyze how perceived e-service quality affects behavioral intentions and the mediating function that customer satisfaction plays in this relationship. The PLS-SEM method was used to conduct the study among 356 valid respondents where the respondents are UNIQLO consumers in Indonesia. The study utilizes probability sampling where the sampling method used is simple random sampling. The study received responses from the respondents through an online questionnaire that was shared through several social platforms. The results of this study shed light on how perceived e-Service quality affects behavioral intention as well as the mediating role that customer satisfaction plays. The findings show that perceived e-service quality significantly affects behavioral intention, highlighting its significance for UNIQLO Indonesia's online success. The study also demonstrates that customer satisfaction partially mediates the association between perceived e-service quality and behavioral intention, underscoring the relationship's importance.Keywords: Perceived e-service quality, Customer satisfaction, Behavioral intention, UNIQLO Indonesia.
The Impact of E-Service Quality on Customers’ Satisfaction Mediated by Customer Trust in the Case of Zalora Indonesia Jocelyn Widjaja; Kyoko Suwandi Djaja
iBuss Management Vol 11, No 2 (2023): iBuss Management
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With the increase of online purchases and the trend of the fashion segment in Indonesia, Zalora Indonesia is supposed to be in an advantageous position. However, despite the favorable market conditions, Zalora Indonesia has been facing a decline in web visits due to reduced consumer buying interest and heightened competition, leading to concerns about its overall performance. Therefore, in the case of Zalora Indonesia, the researchers conducted this study to examine the impact of e-service quality on customer satisfaction, with customer trust as the mediator. To gather relevant data, the researchers employed a simple random sampling technique and distributed online questionnaires to customers who had made purchases on Zalora Indonesia within the past six months. The researchers utilized the SmartPLS 4.0 software to analyze the data from 53 valid respondents using the PLS-SEM technique. The findings of the study revealed several key relationships between the variables under investigation. The results showed that e-service quality has a notable correlation towards customer trust, customer trust has a significant relationship towards customer satisfaction, and e-service quality has a significant relationship towards customer satisfaction. Furthermore, it is found that the relationship between e-service quality and customer satisfaction is affected by partial mediation by customer trust.Keywords: E-service quality, Customer satisfaction, Customer trust.
The Optimization of Power BI Utilization in JDE’s Financial Reporting and Analysis Practices in Order to Increase Efficiency and Create Higher Quality Reports Mevina Noviani Rahmatharun
iBuss Management Vol 11, No 2 (2023): iBuss Management
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This research examines how Microsoft's Power BI may be used to improve financial reporting and analysis procedures in Jacobs Douwe Egberts (JDE). Each of the seven chapters in the report addresses different topics relating to Power BI's core features, best practices, JDE’s current financial practices, user requirements and problems, integration with existing processes, as well as potential risks and challenges. The research utilized qualitative analysis using data taken from secondary sources along with interviews with 3 stakeholders chosen with purposeful sampling and observations conducted on internal processes. The results demonstrate that JDE's existing financial reporting approach mainly relies on manual tasks, leading to inefficiencies and a lack of analytical power. Insights from JDE stakeholders also highlight the necessity of increased productivity, automation, better visualizations, and user-friendly navigation. To solve this, Power BI can meet JDE’s needs by simplifying data integration, enhancing data visualization and analysis, minimizing human labor and mistakes, and optimizing the delivery of financial reports. However, the paper also emphasizes possible risks that must be anticipated by risk management controls. Overall, JDE may implement better financial reporting practices while using fewer resources by efficiently utilizing Power BI's capabilities according to needs and addressing potential risks.Keywords: Power BI, Automation, Efficiency, Financial analysis, Finance reporting.
An Analysis of Tanamera Coffee’s Servicescape Towards Employee Service Quality and Behavioral Intention, Mediated by Overall Service Quality Leonardus Bryan Himawan; Daniel Victor Sutikno
iBuss Management Vol 11, No 2 (2023): iBuss Management
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Café shops became a rapid trend in Indonesia and became a part of their lifestyle. Consequently, the high number of café chains made owners compete in offering new café concepts to attract customers and deliver their value efficiently. As a result, servicescape became a crucial variable in providing a significant competitive advantage. The study aimed to assess the influence of servicescape on service quality and behavioral intention within the Indonesian market. A simple random sampling approach was employed to distribute questionnaires to Tanamera Coffee's customers via social media platforms. A total of 111 valid responses were received and used for the subsequent analysis using the PLS-SEM method. The findings of the study indicated that servicescape had a direct impact on employee service quality, overall service quality, and behavioral intention. Additionally, it was observed that employee service quality positively influenced overall service quality, and overall service quality, in turn, had a positive impact on behavioral intention. These findings emphasized the importance of recognizing the role of the servicescape as a critical factor in delivering value to customers. By focusing on improving service quality through effective servicescape management, cafés could foster positive customer experiences, ultimately leading to positive behavioral intention.Keywords: Servicescape, Café, Overall service quality, Employee service quality, Behavioral intention, Tanamera Coffee.

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