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INDONESIA
MABIS
Published by Perguruan Tinggi Widya Dharma
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue " Vol 4, No 1: Juni 2013" : 6 Documents clear
PERTIMBANGAN PENENTU PENUMPANG SAAT MEMILIH JASA TRANSPORTASI KAPAL LAUT PADA PT DHARMA LAUTAN UTAMA CABANG PONTIANAK Lim, Andry Lindi
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

Transportation today has become a very vital thing in supporting the mobility of people in carrying out activities either through land, sea, or air. The purpose of this study was to determine the factors considered in choosing the passenger transport ships. The method used is descriptive research method of collecting data through observation, questionnaires, interviews and documentary studies. Collection methods using incidental sampling with a sample of 100 respondents. Data analysis was descriptive and qualitative research are based on the five dimensions of service quality, namely reliability, responsiveness, assurance, empathy and tangibles. Data and information obtained were analyzed using percentage calculations, only then the conclusion can be drawn. The results obtained from this study is the marketing policy relating to the attributes of service quality dimensions most respondents agreed. Advice authors are company should continue to monitor the trends that existed at the time the passenger is what can attract the attention of prospective customers of potential services for the company, so it is not glued to the coverage of the market that has been achieved by the company. Promotion should be owned by the company needs to be improved further by conducting promotional programs that are more innovative and creative in order to keep passengers loyal to the company.
ANALISIS PERSEPSI KONSUMEN TERHADAP KEBIJAKAN ATMOSFIR TOKO SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA RITEL XING MART DI PONTIANAK Hiong, Lauw Sun
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

Retail marketing is a way in which a smaller amount of sales compared to the no retail, however the retail market is not limited in number and also be flexible. There is a change in marketing activities, so that the company tends to sell large quantities of sales are now starting to serve with smaller quantities. Characteristics of the retail industry that does not require special skills and higher education to learn, so many Indonesian people especially those belonging to the category of small and medium enterprises is included in the retail industry. In relation with the situation, the marketing strategy should be a top priority of every company in order to achieve its goals. The main purpose of the marketing concept is to provide satisfaction to consumers in meeting their wants and needs. One of the marketing strategies in store or retail outlet is designing the atmosphere of the store. This study is a descriptive study using a quantitative survey methods and techniques of data collection using questionnaires. Test results of the multiple regression, showed variable exterior, interior, and salesperson influence on consumer purchase decisions. Based on partial test showed a result that store atmospheric variables such as, exterior, interior, and the clerk has a significant influence on the purchase decision variables.
ANALISIS PERBANDINGAN TRADING VOLUME ACTIVITY DAN ABNORMAL RETURN SAHAM SEBELUM DAN SESUDAH STOCK SPLIT (STUDI KASUS PADA PERUSAHAAN YANG TERDAFTAR DI BEI) Tanto, Tanto
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

The very high raise of stock will cause the decrease in demand of it. A policy which can be used by company to avoid that risk is to do stock split. Stock split is expected to be able to increase the stock liquidity and to give positive signal to investor that the company is in a well condition. The research about stock split has been conducted many times and it gave various results. This research is intended to re-picturize one of the form of corporate action which is stock split and the impact to Trading Volume Activity and Stock Abnormal Return. This research was done on 15 companies which are registered in BEI during the period of 2008 –2010. The research method used Descriptive Statistics Research Method on EventStudy. The Statistics Analysis that used was t-test during ten days of event window which consisted of 5 days before and 5 days after stock split and also 60 days estimation period from t-65 to t-5. T  arithmetic of t-test for Trading Volume Activity average during the periodbefore and after stock split with t  table = 2,262 is 3,594, so tarithmetic> ttable and the conclusion isHo is rejected, which means the average of Stocks Trading Volume Activity in BEI differs significantly between the period before and after the stock split. Meanwhile t  arithmetic of t-testfor Stocks Abnormal Return between the period before and after the stock split with t  table=2,262 is 0,959 so t  arithmetic< ttable and the conclusion is Ho is accepted, which means the averageof Stocks Abnormal Return in BEI doesnt differ significantly between the period before and after the stock split.  
ANALISIS PENGARUH FAKTOR-FAKTOR KUALITAS PELAYANAN RITEL TERHADAP MINAT MEMBELI KONSUMEN PADA RITEL MODERN CARREFOUR DI PONTIANAK Heng, Lie
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

This study is aimed at determining the factors of retail service quality that affect customer purchase decision on the modern retail Carrefour Pontianak. Data were collected with questionnaires techniques which are arranged in the form of a Likert Scale to 150 respondents who are consumers of modern retail Carrefour in Pontianak by purposive sampling technique. Data collected were then processed with the technique of multiple regression analysis. The study of the five dimensions of retail service quality consisting of service personnel, physical aspects, merchandise, confident, and parking, show that the five overall retail service quality dimensions together influence consumer purchasing decisions significantly. Partially, the factors that influence consumer purchasing decisions are the dimension of the physical aspect, confident and parking
PERSEPSI MENGENAI SKANDAL AUDITOR TERHADAP PILIHAN KARIER SEBAGAI AUDITOR Satrio, Arif Budi
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

Auditor profession have come to be society focus in the last few years, especially when case of Enron in American up to case.Auditors scandals become problem, especially to accounting students that want to start their carrier. So that, this research is to examined and analyze auditor’s scandals affect opinion, work at accounting profession, and career plan of accounting students. Data was collected by filling in questionnaire. Sample taking technique used in the research was purposive sampling, with criterion that is, the students of accounting department which still or finished taking audit studying objects at Pontianak. Data was analyzed by SPSS version 16 software package. This research includes three hypotheses. From three hypotheses, all of hypotheses are accepted. The result of testing hypothesis suggests that there is no significant auditor’s scandals influence on the student career choice for the auditor. This research is support previous research conducted by Wirianata in which students perceive positive accounting profession post-Enron scandals.
ANALISIS FAKTOR SITUASI YANG MEMPENGARUHI PEMILIHAN PASAR TRADISIONAL DAN PASAR MODERN DI KOTA PONTIANAK Santika, Dewi
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

In this recent years, the growth of modern market in Pontianak city are rapidly. Its drive by the growth of new residence area and develop of customer preference. Therefore the tradition market also didn’t leave by its customer. By this fenomena, the writer in this esearch wants to find the situation factor that drive consumer to decided both traditional and modern market. This research used descriptive research and the research methods were survey method. The sampling involves 50 customers which ever visit and do transaction in both traditional market and modern market by using accidental sampling method. Data collection techniques used was interview, questioner, and bibliography study. Data analysis technique used in this research was qualitative analysis technique. It is concluded that customer will choose traditional market if they want to gets fresh, cheap, variety goods and social needs. But they will choose modern market if they have limited time for purchasing, convineance and more welcome services.

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