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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 26 Documents
Search results for , issue "Vol. 7 No. 4 (2009)" : 26 Documents clear
Integrasi Sumberdaya Internal dan Orientasi Pasar sebagai Basis Strategi Bersaing pada Perusahaan Air Minum dalam Kemasan (AMDK) di Jawa Timur -, Purwohandoko
Jurnal Aplikasi Manajemen Vol. 7 No. 4 (2009)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The result of descriptive statistic analysis consistently shows that the higher the business scale the stronger the portfolios or Internal Resources owned, the better the implementation of market orientation, and the higher the company’s performance: but the competitive strategy selected and implemented by different companies vary, depending on their business scale. Big business scale tends to result in low cost leadership and smaller business scale tends to result in focus. However all business scales do not leave differentiation as a distinction and value for customer. The result of the hypothesis testing proved that after the integration of internal resources into market orientation as the basis of the selection and implementation of competitive strategy, it turned out that the influence of internal resources and market orientation toward company’s performance was not directly proved because it had been reduced after the existence of competitive strategy as an intervening variable, and there after 2 of the 7 hypothesis were not proved. Internal resources proved to influence market orientation, meaning that the internal resources strength supported the market orientation implementation. The models recommended were internal are integrative in nature and able to produce company performance through the appropriate implementation of competitive strategy. Internal resources and/or strong implementation of market orientation do not mean anything if they are transformed through appropriate implementation of competitive strategy. The loading result consistently indicated the reputation and organization of internal resources, cross function coordination on market orientation, learning and growth on company’s performance are the most dominant dimension implying the necessity of learning process in organization and resources management. Therefore the role of human resources as the key of sustainable competitive advantage needed to be managed through organization management system arrangement by establishing organization culture and collective awareness of the entire human resources of the company.Keywords: internal resources, competitive strategy
Kepemimpinan Birokrasi Pelayanan Publik (Studi atas Perilaku dan Motif Elit Birokrasi Dinas Perijinan Kota Malang dalam Mewujudkan Pelayanan Prima) -, Suryadi
Jurnal Aplikasi Manajemen Vol. 7 No. 4 (2009)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

Bureaucracy elites as leaders play a very important role in determining a quality of public services. This research sought to understand: 1) The behavior of Bureaucracy Elites in giving public service. 2) Motive of their behavior and 3) quality of their service. This research show that the behavior of bureaucracy elites are expressed by some decisions and actions which show discriminative behavior such as giving special service to the ruling group of society with motive to save their position, allowing the staff to give special service to the haves with motive to get more money and loyalty of their staff, and giving excellent service to all groups of society , especially in arranging for trivial matters with motive to get pride and as sacrifice. As the impact of their discriminative behavior, bureaucracy elites can not perform excellence service.Keywords: behavior, motive, bureaucracy, bureaucracy elites, public services, service exellence.
Pengaruh Dinamika Lingkungan, Strategi Bersaing dan Strategi Operasi terhadap Kinerja Perusahaan (Studi pada Industri Manufaktur di Sulawesi Selatan) Pono, Maat
Jurnal Aplikasi Manajemen Vol. 7 No. 4 (2009)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This research is based on Skinner’s literary study (1969) on the relationship between environment with competing and operation strategies. This research develops a conceptual model of the relationship between environmental with competing strategy, operational strategy and performance conducted by Ward and Duray (2000). This phenomenon is very interesting to be followed up because their findings show a gap which needs to be filled out. The gap in the previous research funding about the relationship between environmental dynamics with competing strategy, operation strategy, and performance leads to the development of the research problem, i.e. Will the performance of manufacturing industries increase if company environment is condusive and supported by appropriate selection of competing and operation strategies? The objective of the research is to develop a theoretical model of the direct and indirect relationship between environmental dynamics with performance through competing strategy and operation strategy.This study also empirically test the effect of environmental dynamics on competing strategy, operation strategy and performance; the effect of competing strategy on operation strategy and performance; the effect of operation strategy on performance. Based on the basic research theoretical model a hypothetical model is developed, covering environmental dynamics, competing strategy, operation strategy, and performance. Six hypotheses were examined using AMOS software. The hypotheses testing was done using empirical data obtained from the questionnaires collected from 120 managers of manufacturing industries of both middle scaled and large scaled ones in Makassar, South Sulawesi, using proportional random sampling technique. The testing of hypotheses model used structural equation model (SEM). The result of the fit or goodness list the model proved that that the entire models are fit and therefore it was concluded that the model wich developed could be accepted. First, the environmental dynamics had effect on competing strategy. Second, environmental dynamics gave effect on operation strategy. Third, environmental dynamics gave effects on performance. Fourth, competing strategy did not have effect on operation strategy. Fifth, competing strategy had effect on performance. Sixth, operation strategy had effect on performance.Keywords: between environment, operasional strategy, performance
Strategi Pengembangan Situs Pariwisata Pantai Natsepa, Desa Suli Kabupaten Maluku Tengah (Natsepa Beach Tourist Site Development Strategy Suli Village, Maluku Tengah Regency) Payapo, Wilda R.; Effendi, Jani
Jurnal Aplikasi Manajemen Vol. 7 No. 4 (2009)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The research aims to (1) to describe factors that influence the frequencies of visit in Natsepa Beach Tourist Site in Suli Village in Maluku Tengah Regency; (2) to understand the development strategy of Natsepa Beach Tourist Site in Suli Village in Maluku Tengah Regency. The population of the research was all the visitors of the tourist site that consisted of 4,341 people monthly. Sample was determined by accidental sampling namely 93 visitors who were found in sites. Data analysis was done descriptive quantitative qualitative through : Multiple Regression Analysis and SWOT analysis. The result of the research indicated that; (1) from the seven assumed influence factors, evidently income, travel cost, time of visiting, age and site attraction influenced significantly toward the visitation to bathing site. While, work occupation and education were insignificantly influence because the visitation to the tourist site in based on the distance that was relatively short with cheap travel cost; based on SWOT analysis, the strategy that can be done in developing Tourist Site : (1) development of tourism object compatible with the Government Policy and the Tourism Master Plan; (2) improvement of access to tourism site; (3) increase tourism promotion; (4) development of tourism facility and its supporting element; (5) provide public transportation to the site; (6) increase the quality of professional staffs in tourism activity; (7) increase the quality of tourist program package; (8) increase security toward public nuisance; (9) implementation of sanction to tourist site disturber; ang (10) transfer of management of tourist site to the private sectors.Keywords: tourist site, development strategy, SWOT analysis.
Analisis Kepuasan Konsumen terhadap Kualitas Pelayanan Parkir di Mega Mall A. Yani Pontianak Chronika, Lidia; Mangunsong, Lamria; -, Narsih
Jurnal Aplikasi Manajemen Vol. 7 No. 4 (2009)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This research in the form of research survai to visitor in shopping centre in A . Yani Mega- Mall using service park managed in wroughtly by managemen is A.Yani Mega- mall . Freshment Visitor becoming especial attention from party of service park always try to give the best service to each;every visitor. Visitor of shopping centre asked by its opinion hit the service quality park which is in the form of amenity park the , worker performance park the, performance of geometric space park the , security, freshment and according to tariff park the. Data got and changeable for the visitor of using to use the car wheel four residing in in building as much 100 responder. Result of research indicate that more than 50 % responder lick lips with the performance and service quality park, but for the amenity of park the responder which lick lips less than 50 . result of examination Mann- Whitney Wilc oxon prove that responder feel there no except to service quality difference of geometric space park the nya. And from calculation result mount the mean importance of every variable; with the scale 1 until 5 got by that service quality park in Security facet take possession of the highest sequence and amenity park to take possession of the underest sequence. Pursuant to the research result inferential amenity element park this become important to be paid attention to by its improvement by organizer park the shopping centre especially in Megamall A. Yani of besides important other; dissimilar element to be defended its quality.Keywords: Mega Mall,Parking,Fasilities
Pemodelan Hubungan antara Variabel Organisasional dan Variabel Pelanggan dalam Penyampaian Layanan serta Pengaruhnya terhadap Retensi Pelanggan pada Lembaga Pendidikan Tinggi Yuniawan, Ahyar
Jurnal Aplikasi Manajemen Vol. 7 No. 4 (2009)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

Today’s organizations, included university, are challenged to deliver quality to their customers. New paradigms in higher education development for the Indonesian should be implemented because service quality and customer satisfaction could be accomplished if the organizations were effective. Organizational effectiveness has become an importance issue lately and it has center on explanations of what makes some firms excellent, of high quality, productive, efficient, healthy, or possessing vitality – all proxies for the concept of organizational effectiveness as used in the organizational sciences literature. University has shown ambiguities for its effectiveness, such as: universities are characterized by an absence of measurable goals, little connection between acquired resources and products and ability to give fair treatment to their all constituents. The study aimed to evaluate the university effectiveness and correlate to its organizational outcomes that reflect its service effectiveness (e.g.: service quality, customer satisfaction, institutional image and reputation, customer retention) and to analyze mediating role of service quality in order to gain theoretical benefits. The study employed survey method and used proportional stratified random sampling as sampling technique. The study was a linkage research in the area of higher education which required employee/manager and customer participation to evaluate service organization effectiveness and service quality because service attributes uniqueness has brought the physical, organizational and psychological closeness of employees and customers. The study’s results were effectiveness measures and good confirmation in its correlation to customer’s variables based on holistic approach in service management; the organizational effectiveness isn’t increase institutional image, institutional reputation, service quality or customer satisfaction; in the proposed model, the role and mediation effect of service quality as integration factor between organization and customer aren’t supported; the service quality of higher education increases customer satisfaction, and in the KP-ML model, it increases customer retention; the customer satisfaction increases service quality of higher education; and in the ML-KP model, it increases customer retention; the institutional image increases customer retention; the institutional reputation increased customer retention; and the total effect of organizational effectiveness did not fairly increased customer retention.Keywords: linkage research, structural equation model, survey, organizational effectiveness, service quality, customer satisfaction, institutional image, institutional reputation, customer retention, and higher education.

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