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M Yasser Iqbal Daulay
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Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Bengkulu, Indonesia Gedung L, Lantai 1, WR Supratman, No 38 A, Kandang Limun, Bengkulu
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Managament Insight: Jurnal Ilmiah Manajemen
Published by Universitas Bengkulu
ISSN : 19783884     EISSN : 26856654     DOI : https://doi.org/10.33369/insight
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to Financial, Operational Management, Human Resource Management, Marketing, Business Strategy, Decision Science and Decision-making, Strategic Negotiation, Business Risk, Knowledge Management, Human Capital Management, Technology Management, Entrepreneurship, and Others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 151 Documents
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Pengaruh Price Fairness, Product Quality dan Promotion terhadap Customer Satisfaction pada Pembelian Virtual Goods oleh Gamers di Kota Bengkulu Fadillah, M Daffa
Management Insight: Jurnal Ilmiah Manajemen Vol 20 No 2 (2025): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

This Study aims to examine the effect of price fairness, product quality and promotion to customer satisfaction. This research method is quantitative, and primary data collected by online questionnaires. Participants of this research consisted at 140 gamers in Bengkulu City who bought the virtual goods. The data were processed using Statistical Package for Social Sciences (SPSS) 16.0. The result were obtained in this study: (1) price fairness influences customer satisfaction positively and significantly (2) product quality influences influences customer satisfaction positively and significantly (3) promotion influences influences customer satisfaction positively and significantly. This paper suggest that the game developers should actively give their best product pricing, develop quality of virtuals goods and should make the differentiated marketing strategies. Keywords : price fairness, product quality, promotion, customer satisfaction

Page 16 of 16 | Total Record : 151

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