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M Yasser Iqbal Daulay
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iqbaldaulay@unib.ac.id
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mgt_insight@unib.ac.id
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Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Bengkulu, Indonesia Gedung L, Lantai 1, WR Supratman, No 38 A, Kandang Limun, Bengkulu
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INDONESIA
Managament Insight: Jurnal Ilmiah Manajemen
Published by Universitas Bengkulu
ISSN : 19783884     EISSN : 26856654     DOI : https://doi.org/10.33369/insight
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to Financial, Operational Management, Human Resource Management, Marketing, Business Strategy, Decision Science and Decision-making, Strategic Negotiation, Business Risk, Knowledge Management, Human Capital Management, Technology Management, Entrepreneurship, and Others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 151 Documents
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ANALISIS IKLAN, PROMOSI PENJUALAN DAN KUALITAS PRODUK PADA IMPLUSE BUYING DI SOSIAL MEDIA FACEBOOK ( STUDI KASUS KOMUNITAS DISCORD ALWAYSEASY ): Advertising; Sales Promotion; Product Quality; Impulse Buying Sihombing, William
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

The purpose of this study was to analyze the effect of advertising, sales promotion and product quality onimpulse buying on the Facebook social media application. This research is a quantitative research and is acase study that explains the relationship between one variable and another. the subject of the populationconsists of several members of the population and the number of samples is 75 respondents. This studyproves that advertising and sales promotion significantly affect the occurrence of impulse buying, whileproduct quality has no significant effect on the occurrence of impulse buying. The benefits of research canbe used as a reference source for companies or individuals to use Facebook ads to advertise products orservices.
BAGAIMANA INSTITUSI MENINGKATKAN KUALITAS LAYANAN INSTITUSIONAL? PERAN KUALITAS LAYANAN INSTITUSI, KEPUASAN DAN KEPERCAYAAN MAHASISWA Daulay, M Yasser Iqbal; Sukmono, Gerry Suryo
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

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PENGARUH TINGKAT ABSENSI DAN KEDISIPLINAN TERHADAP KINERJA KARYAWAN PADA PT. FENIXINDO GLOBAL MANDIRI DI JAKARTA BAHRI, SAIDUL
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

One of the factors that affect employee performance is the low level of employee absenteeism each year and the high level of discipline. The purpose of this study was to analyze the effect of absenteeism and discipline in improving employee performance at PT. Fenixindo Global Mandiri. The populationiin thisistudy wereiall employeesiof PT. Fenixindo Global Mandiri as many as 63 people, using a saturated sampling technique. The data analysis processing technique used is descriptive analysis, data quality test, descriptive analysis, data quality test, classical assumption test, multipleilinear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. Then the data is processed using multipleilinear regression analysis and processed using SPSS version 26.0. The results of the study with a significance level of 5% found that: (1). Attendance level had a positive and significant effect on employee performance, (2). discipline had a positive and significant effect on employee performance, and (3). attendance and discipline levels simultaneously had a significant effect on employee performance.
MAGANG KEWIRAUSAHAAN SEBAGAI PEMBENTUKAN KARAKTER MAHASISWA UNTUK MENJADI JOB CREATOR Wulandari, Rizky Yunita
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

Magang Kewirausahaan Sebagai Pembentukan Karakter Mahasiswa Untuk Menjadi Job Creator. Peningkatan mutu mahasiswa untuk menjadi seorang job creator merupakan tujuan utama bagi pendidikan kewirausahaan. Oleh karena itu, perguruan tinggi yang ada di Indonesia merancang fasilitas pembelajaran dengan memberikan program magang kewirausahaan untuk mahasiswanya. Dengan adanya magang kewirausahaan ini, mahasiswa dapat mempelajari lebih mendalam terkait dunia kewirausahaan yang akan didapatkan langsung dilapangan sesuai dengan fakta lapangannya. Tujuan dari penelitian ini adalah memberikan pemahaman terkait magang kewirausahaan dalam membentuk karakter mahasiswa menjadi seorang job creator. Dengan penjelasan dari beberapa pihak yang terkait seperti pihak perguruan tinggi atau kampus, pihak perusahaan, dan pihak mahasiswa. Metode yang digunakan pada penelitian adalah kualitatif. Penelitian ini memotret kegiatan magang kewirausahaan yang dilakukan oleh mahasiswa semester 3 Prodi Penyuluhan Pertanian Berkelanjutan selama satu bulan penuh. Magang kewirausahaan menjadi salah satu program pembelajaran kampus yang wajib diikuti oleh para mahasiswa. Mahasiswa mempelajari kegiatan kewirausahaan dari berbagai kegiatan yang didapatkan dari magang kewirausahaan. Magang kewirausahaan berperan sebagai wadah pengembangan soft skill mahasiswa yang menjadi salah satu tujuan kegiatan magang untuk membentuk mahasiswa dengan karakter seorang job creator. Dengan bercermin dari pemilik perusahaan yang diikuti selama satu bulan, diharapkan mahasiswa dapat mencontoh apa yang menjadi kesuksesan para pemilik perusahaan.
FENOMENA BAJU THRIFT PADA MAHASISWA DI BENGKULU Widanti, Afrima; Ilsya Hayadi; Febzi Fiona
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

This study aims to determine the factors that cause the thrifting clothing phenomenon in Bengkulu to increase. Many factors, such as internal and external factors, influence consumers' decisions to purchase clothing. One of the internal factors is a lifestyle where someone always wants to look fashionable, influencing consumers to buy thrifting clothes. External factors, such as low prices and good product quality, even though they are used, are some of the factors that influence purchasing decisions. The analytical method used is non-probability sampling, namely purposive sampling—hypothesis analysis using multiple linear regression. The unit of analysis is students in Bengkulu. One hundred forty-seven questionnaires can be processed. The study found that lifestyle, price, and product quality influence purchasing thrifting clothing. The better the quality of the product, the lifestyle of someone who is fashion, and the affordable price, the higher the decision to buy thrifting clothes
PENGARUH KESADARAN MEREK DAN KUALITAS PRODUK YANG DIRASAKAN TERHADAP NIAT BELI ULANG PANGAN OLAHAN PETERNAKAN Rista Bella Anggraini; Suci Paramitasari Syahlani
Management Insight: Jurnal Ilmiah Manajemen Vol 20 No 1 (2025): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

The livestock processed food industry, including sausage products, faces competition increases. Therefore, maintaining customer loyalty becomes important. The research aims are: (1) to analyze the influence of Brand Awareness on Perceived Product Quality and (2) to analyze the influence of Brand Awareness on Repurchase Intention. (3) to analyze the influence of Perceived Product Quality on Repurchase Intention. This research was conducted using a survey design and a questionnaire was developed as research instrument. Sample was determined by using a purposive sampling method with criteria 1) respondents aged at least at 17 years; (2) respondents have purchased sausages within the last three months. The number of respondents was 160 in online data collection. Data was analyzed using structural equation modeling with Partial Least Square software. The result showed that Brand Awareness positively influenced Perceived Product Quality (β = 0.759 ; p < 0.05) but not directly influenced Repurchase Intention (β = -0.062 ; p > 0.05). Moreover, Perceived Product Quality positively affected Repurchase Intention (β = 0,.777 ; p < 0.05).
DESAIN ULANG PEKERJAAN, PERSEPSI KEGUNAAN TEKNOLOGI DAN PRODUKTIVITAS KERJA ASESOR BAN S/M PROVINSI BENGKULU SELAMA COVID-19 Ahmad Tsaqofi; Intan Zoraya
Management Insight: Jurnal Ilmiah Manajemen Vol 20 No 1 (2025): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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The objective of this research is to find out the describe of work redesign, technology and assessor job productivity in the Bengkulu Province during Covid-19 Pandemic. This research was used descriptive quantitative research. The data were obtained through the questionnaire’s distribution. The respondents were 25 peoples of assessors, taken by census techniques. Data analysis methods was used descriptive analysis. Based on field research, the results were: (1) The redesign of work carried out by BAN school/madrasah assessors in Bengkulu Province has supported the achievement of work productivity of school/madrasah assessors in Bengkulu Province. This result indicates that the better the redesign of the work carried out, it will have a positive impact on the work productivity of school/madrasah assessors in Bengkulu Province, especially during the COVID-19 pandemic and (2) The perceived usefulness has supported the achievement of work productivity of school/madrasah assessors in Bengkulu Province, especially during the COVID-19 pandemic. This result indicates that the better the technology used, it will have a positive impact on the work productivity of school/madrasah assessors in Bengkulu Province.
Pengaruh Kompensasi Dan Beban Kerja Terhadap Kinerja Karyawan Dimediasi Oleh Kepuasan Kerja : (Studi Kasus Pada PT.Sinar Bengkulu Selatan) Nursafitri, Reza; Widodo, Slamet
Management Insight: Jurnal Ilmiah Manajemen Vol 20 No 1 (2025): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

The primary objective of this study is to examine the impact of compensation, workload, and performance, with job satisfaction as a mediator at PT. Sinar Bengkulu Selatan. The research employed census techniques to select participants and collected data through offline questionnaires distributed directly to PT. Sinar Bengkulu Selatan. The sample size for this study comprised 130 individuals. The analytical method used was Partial Least Square Structural Equation Modeling (PLS-SEM), executed with Smart PLS version 3.2.9 software. The study's findings reveal several significant relationships: compensation, workload, and job satisfaction all positively and significantly affect employee performance. Additionally, compensation positively and significantly influences job satisfaction. The analysis specifically indicates that workload has a negative and significant impact on job satisfaction. However, job satisfaction acts as a mediator in the relationship between compensation and performance and between workload and performance. Interestingly, job satisfaction does not mediate the relationship between workload and performance. These findings provide insight into the complex relationships among these factors within the company PT. Sinar Bengkulu Selatan
STUDI EKSPLORASI PELUANG PENGEMBANGAN DESA WISATA MENGGUNAKAN PERSPEKTIF KREATIVITAS Auri, Theofan Adrianus Arthur; M.Yasser Iqbal Daulay
Management Insight: Jurnal Ilmiah Manajemen Vol 20 No 1 (2025): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Penelitian ini akan difokuskan pada teori pembentukan kreativitas pada individu pengelola desa wisata dengan menggunakan kerangka kerja 4P (person, press, process, product) yang dikemukakan oleh Dimov (2007). Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Data dikumpulkan dari 3 sumber yaitu pengelola dan pemrakarsa pengembangan desa wisata. Metode pengumpulan data menggunakan teknik observasi dan wawancara. Pemilihan populasi dan sampel dalam penelitian ini menggunakan metode purposive sampling. Pengukuran penelitian dalam wawancara ini terdiri dari 5 pertanyaan kepada narasumber. Tahapan analisis dalam penelitian yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa (1) Aspek Personal individu berpengaruh positif terhadap pembentukan kreativitas dalam pengembangan desa wisata (2) Aspek Accepted Pressure individu berpengaruh positif terhadap pembentukan kreativitas dalam pengembangan desa wisata (3) Aspek Proses yang dilalui individu berpengaruh positif terhadap pembentukan kreativitas dalam pengembangan desa wisata (4) Aspek Produk individu merupakan hasil dari tahapan pembentukan kreativitas yang dapat berupa barang atau jasa.
PENGARUH VIDEO BASED LEARNING, KEMUDAHAN PENGGUNAAN, DAN MANFAAT, TERHADAP KEPUASAN PENGGUNA YANG DIMEDIASI OLEH KESENANGAN PADA KONSUMEN KURSUS ONLINE RUBRIK GRAFIS Wahyu Abdillah; Ilsya Hayadi
Management Insight: Jurnal Ilmiah Manajemen Vol 20 No 1 (2025): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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The purpose of this study was to examine the effect of video based learning, ease of use, and usefulness on user satisfaction mediated by enjoyment on online courses Rubrik Grafis. The sampling technique in this study used an simple random sampling technique, which was measured using the Hair sampling technique, which was 5 to 10 times the number of indicators. The data collection technique uses a questionnaire that is distributed online via the Telegram group. Measurement research in this questionnaire consists of 24 questions to respondents. The number of samples is 163, which are users of the Rubrik Grafis online course from all over Indonesia. The analytical tool used PLS-SEM with the assistance program SmartPls version 3.2.9. the result showed that (1) video based learning has a positive effect on enjoyment; (2) ease of use has a positive effect on enjoyment; (3) usefulness has a positive effect on enjoyment; (4) video based learning has a positive effect on user satisfaction (5) ease of use has a positive effect on user satisfaction (6) usefulness has a positive effect on user satisfaction (7) enjoyment has a positive effect on user satisfaction; (8) enjoyment mediates the effect video based learning on user satisfaction; (9) enjoyment mediates the effect ease of use on user satisfaction; (10) enjoyment mediates the effect usefulness on user satisfaction. This research has an impact on online course developers to pay attention to various factors so that users feel satisfied.

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