cover
Contact Name
Sujarwo
Contact Email
sujarwo@ub.ac.id
Phone
+62341-551665
Journal Mail Official
agrise@ub.ac.id
Editorial Address
Socio-Economics/Agribusiness, Faculty of Agriculture, University of Brawijaya, Jl. Veteran Malang, 65145
Location
Kota malang,
Jawa timur
INDONESIA
AGRISE
Published by Universitas Brawijaya
ISSN : 14121425     EISSN : 22526757     DOI : 10.21776/ub.agrise
AGRISE adalah Jurnal Sosial Ekonomi Pertanian yang berada di lingkungan Fakultas Pertanian Universitas Brawijaya yang berupa hasil penelitian, studi kepustakaan maupun tulisan ilmiah terkait. Jurnal ini diterbitkan pertama kali pada tahun 2001 oleh Jurusan Sosial Ekonomi Pertanian FPUB. Pada tahun 2011, Jurnal Agrise bekerjasama dengan Perhimpunan Ekonomi Pertanian Indonesia (Perhepi) untuk meningkatkan kualitas dan kuantitas penerbitan. Jurnal Sosial Ekonomi Pertanian Agrise diterbitkan tiga kali setahun (bulan Januari, Mei, dan Agustus). Frekuensi penerbitan akan ditambah bila diperlukan. ISSN cetak : 1412-1425 ISSN Elektronik : 2252-6757
Arjuna Subject : -
Articles 14 Documents
Search results for , issue "Vol. 23 No. 2 (2023): APRIL" : 14 Documents clear
FACTORS AFFECTING PRODUCTIVITY OF PLANTATION EMPLOYEES AT PT. GREAT GIANT PINEAPPLE, CENTRAL LAMPUNG Ayurei Nuralfya; Wahyu Budi Priatna; Burhanuddin Burhanuddin
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.3

Abstract

The movement of a company can’t be separated from resources owned by the company. In this case, the success of a company is strongly supported by the human resources in it. Good work management in a company can be reflected in the creation of a balance between labor productivity and the demands of the company's progress. Therefore, this research aims to analyze internal and external factors related to the productivity of plantation employees in the agroindustrial company engaged in the production and largest pineapple exporter in Indonesia, PT. Great Giant Pineapple. This research also aims to analyze factors most influence productivity of plantation employees. This research was conducted by taking data from 220 respondents of plantation employees using the convenience technique method. Furthermore, data processing and validity and reliability test were carried out using SPSS 17 Ver 25.0, and quantitative tests were processed using SmartPLS to analyze the structural equation model using SEM-PLS. Based on the result, there are six factors that influence the productivity of plantation employees: motivation, competence, work environment, discipline, work quality, and incentive, which are then tested on employee productivity factors. The factor of motivation, competence, discipline, work quality, and incentive have a significant effect on the productivity of employees, while the work environment factor has an insignificant effect on the productivity of employees.
THE INFLUENCE OF PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE DECISION THROUGH E-COMMERCE IN MALANG CITY (STUDY AT SHOPEEFOOD SERVICES IN SHOPEE E-COMMERCE) Cholista Ferry Irawan; Rachman Hartono; Silvana Maulidah; Riyanti Isaskar
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.14

Abstract

Technological developments in the era of globalization have provided changes for society both in social, economic, and cultural aspects. This massive technological development has created unprecedented new job and business opportunities. One of the business potentials created by the massive development of information technology is the emergence of a business opportunity through e-commerce. This study focuses on the Shopeefood service. This study's objective was to investigate the influence of price perception "and electronic word of mouth” on consumer purchase decisions. This study employs a quantitative methodology and data collection strategies using online surveys through questionnaires. The data in this study were analyzed using SEM-PLS. This research was conducted in Malang City from April to May 2022. This study used three variables, namely price perception (X1) and Electronic Word of Mouth (X2) as exogenous variables and purchase decision (Y1) as endogenous variables. This research proves that/price perception and e-WOM/have a significant effect on purchase decisions. With a "path coefficient” value of 53% and a P-Value of 0.01, the price perception variable strongly significantly influences the decision to buy. With a path/coefficient value of 17% and a P-Value of 0.03, the e-WOM variable significantly affects consumer decision-making.
THE IMPACT OF ENVIRONMENTAL KNOWLEDGE AND SELF-TRANSCENDENCE TOWARD GREEN PURCHASE INTENTION ON STUDENTS Nisrina Qotrunnada; Hery Toiba; Fitrotul Laili; Dwi Retno Andriani; Budi Setiawan
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.5

Abstract

The increasing number of consumers’ purchase intention on green products can be seen through the rising number of individuals who are willing to pay more for these products, and it proves this problem has attracted the attention of many circles. This article aims to examine what factors can influence the growth of student purchase intention on green products. The expansion of the Theory of Planned Behaviour was carried out to include two factors that are expected to influence student purchase intention, namely environmental knowledge and self-transcendence. Cluster random sampling is used to select samples that previously have been calculated using the Taro Yamane formula and the Parel formula with a total sample size of 136 samples. The results processed with the SEM-PLS (Structural Equation Model - Partial Least Square) showed that environmental knowledge was found to be unable to influence student purchase intention on green products, this is supported by the statement that high knowledge is not always in line with attitudes and practices generated. Self-transcendence was found to affect the growth of student purchase intention in green products, and this can happen because self-transcendence can affect the formation of consumer purchase intention.
ECOTOURISM PREFERENCE AND WILLINGNESS TO PAY: A CHOICE EXPERIMENT Fitrotul Laili; Anisa Aprilia; Yusri Fajar; Shofwan Shofwan
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.6

Abstract

Using a discrete choice research method, this research aims to determine visitors' preferences and willingness to pay (WTP). This study evaluates the entrance price, restaurant facilities, the quality of the offered information, and the tour price (per person). The selected respondents were tourists who had visited an ecotourism place at least once. The study yielded the highest WTP based on the desire for restaurant availability in the tourism region of Jolotundo. Tourist satisfaction as indicated by preferences and WTP is crucial data for tourism area managers to use in order to better meet visitor expectations.

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