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Prasetyo Adhitama
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prasetyoa@yahoo.com
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jvad@lppm.itb.ac.id
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LPPM ITB, Gedung CRCS, Institut Teknologi Bandung, Lt. 6 & 7, Jl. Ganesha No. 1, Bandung, 40132
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Kota bandung,
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INDONESIA
Journal of Visual Art and Design
Published by Institut Teknologi Bandung
ISSN : 23375795     EISSN : 23385480     DOI : https://doi.org/10.5614/jvad
Core Subject : Humanities, Art,
Arts Humanities
Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education. Journal of Visual Art and Design welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists writings, case studies or critical essays in the fields of Art and Design.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 8 Documents
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Search results for , issue "Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design" : 8 Documents clear
Kajian terhadap Sarana Duduk Publik Kampus dengan Pendekatan Perilaku dan Aktivitas Warga Kampus (Studi Kasus pada Kampus Institut Teknologi Bandung Ganesha) Arianti Ayu Puspita; Dudy Wiyancoko; Dona Saphiranti
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2013.5.1.1

Abstract

This research is motivated by a number of outdoor public furniture, which is not functional, not in place and even unused. The expected result is the discovery of a tendency of design criteria to sit to meet the needs of students. "Sunken Court" was the first major project from seven planning areas  and  a case method in this paper. Three theories of human behavior from Elizabeth D. Hutchison, Christopher Alexander and Edward T. Hall are used as an approximation method to observe students activities at seven case areas in Institut Teknologi Bandung. Those theories are used in observation step according to environmental dimensions, time dimensions and personal dimensions, and the results are 15 design principles references about seating facilities from human behavior aspects and produce the tendency of seating facilities design. The outputs of observation from seven case areas are arranged in appendix so it can be used for the next research.  
Studi Komparatif antara Ragam Hias Batik Tradisional Bakaran dengan Ragam Hias Batik Keraton Surakarta Ulfa Septiana; Yan Yan Sunarya; Achmad Haldani
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Bakaran batik is a batik that is developed in Bakaran Village, Pati Regency at the North Coast of Java. Traditional ornaments in Bakaran batik show no influence from foreign cultures in general coastal batik, but are similar to the ornamentation of the Keraton Surakarta batik. This study aims to describe the elements of ornamentation and aesthetic characteristics of traditional Bakaran and Keraton Surakarta batik, and to identify the cause of the similarity between them. The conclusion is the ornamentation of Bakaran traditional batik and Keraton Surakarta one, have similarities to the main motive of the batik ornaments, that occur between Bakaran traditional batik and Keraton Surakarta one were caused by the trade relations between regions of both batiks in the past. There are also differences that characterize these batiks, the size and shape of the batik motifs on the traditional batik.
Komunikasi Gambar Bercerita pada Buku Belajar Baca Anak Taman Kanak-Kanak Priyanto Sunarto; Pindi Setiawan
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2013.5.1.3

Abstract

Visual communication experience that ensues between the picture and the children is an episode that should be experienced long before kindergarten children learn to read. Each visual element in the picture has a causal link that connects to an event.  Joint visual communication experience illustrates visual language strength in delivering messages actively or when they work together.  This experience provides an opportunity for the picture to send messages actively and get children accustomed to get the message and tell the message from the picture they gazed at. This research discussed the importance of storytelling pictures in visual communication experience with children. This research results' are three models of communications between picture and all visual elements and the working method of those models, based on children visual-word language indicators. The dynamics in this communication model show how far the role of child assistants (parents and teachers) in motivating and facilitating the occurence of interaction between the picture and the child independently. This research verified the importance of child activity for gazing the picture which should be executed before the child is able to read letters. This study also illustrated the importance of two key functions of storytelling pictures as an active messenger by gazing the picture and a letter interpreter for learning how to read.
Kajian Hubungan antara Desain Kendaraan MPV dan Penggunanya di Kota Bandung Slamet Riyadi; Yannes Martinus Pasaribu; Andar Bagus Sriwarno
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2013.5.1.4

Abstract

Currently motored vehicle has become a necessity for most urban people because the demands of high mobility are performing in their daily activities. Geographical conditions, cultural distinctiveness, economic and lifestyle differences also influence the behavior of its people. Indonesia is a country with a high rate of car sales for multipurpose vehicle (MPV). With this phenomenon, criteria for the Indonesian people about MPV car, with both design aspects and also engineering aspects are no longer controlled by the principal industry in Japan, but should further reflect the desires of consumers in Indonesia. This becomes the basis of the considerations in choosing which vehicle they want to buy. The goal of this research is to identify the factors that influence the occurrence of the difference between consumer choices with a design that has been offered by the manufactures. This study was conducted to prove the hypothesis that car design using ideal values from Japanese country as the main producer of cars in some cases do not have high hopes of being accepted by the Indonesian market, considering several values and cultural differences between ideal values of Japanese car manufactures and conditions of Indonesian people, which resulted in differences of perceptions, between the ideal concept of car design of urban people in Indonesia and the concept that manufactures has offered.
Eksperimen Pengembangan Produk Fungsional Bernilai Komersial Berbahan Baku Tempurung Kelapa Berusia Muda dengan Teknik Pelunakan Dewi Pugersari; Achmad Syarief; Dwinita Larasati
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Coconut shell, as coconut processing leftover, comes with unique characteristics, such as its strength, hardness, bending flexibility and also special texture of the surface. Those unique potentials and characteristics enable coconut shell to be used as craft materials. The objectives of this research are to find out the shell processing alternative technique and to know more about young age coconut shell's characteristics. The method used for this research is the material experiments and coconut shell as the craft materials, experiment of coconut shell utilization using generally known techniques, surface coloring technique, softening technique, reform technique with the help of base substance and experiment that refer to the unique characteristics of coconut shell.  According to the evaluation, it is concluded that coconut shell utilization using softening technique resulted in products that show less visual character and least natural compared to other techniques. Product that came out as the result with softening technique is still considered as the most suitable product which goes along with the contemporary style and owns the greatest unique value. It brings consideration that the softening technique- product has a great potential to be developed as other craft products. In addition, coconut shell used in softening technique is the young age shell which has not been used widely. 
Cover Vol. 5 No. 1, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Front Matter Vol. 5 No. 1, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Back Matter Vol. 5 No. 1, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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