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Prasetyo Adhitama
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jvad@lppm.itb.ac.id
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LPPM ITB, Gedung CRCS, Institut Teknologi Bandung, Lt. 6 & 7, Jl. Ganesha No. 1, Bandung, 40132
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INDONESIA
Journal of Visual Art and Design
Published by Institut Teknologi Bandung
ISSN : 23375795     EISSN : 23385480     DOI : https://doi.org/10.5614/jvad
Core Subject : Humanities, Art,
Arts Humanities
Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education. Journal of Visual Art and Design welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists writings, case studies or critical essays in the fields of Art and Design.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 267 Documents
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Knowledge Resources Informing Lighting Design Practice in Egyptian TV and Film Industry Mustafa Yousry Matbouly
Journal of Visual Art and Design Vol. 12 No. 2 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.2.1

Abstract

This study investigated the knowledge resources informing television and film lighting design practice in Egypt and the value of suggesting scientific recommendations to be followed. A questionnaire was circulated among a considerable number of professional lighting designers, lighting directors, directors of photography and cameramen working in the Egyptian media industry. Most of those addressed by the survey indicated that their main knowledge resource during their work is likely to be their own past experience. Very few of them depend on the recommendations of scientific research. Moreover, critical analysis of the collected data showed that there is limited academic research in the discipline of lighting design available for Egyptian television and film practitioners to benefit from. It was concluded that the discipline of lighting design needs more scientific research to establish a database of findings, theories and paradigms just as any other design discipline.
Study of Female Rider Visual Perception Toward Scooter Designs in Indonesia Linda Lukita; Achmad Syarief; Slamet Riyadi; Andar Bagus Sriwarno
Journal of Visual Art and Design Vol. 12 No. 2 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.2.4

Abstract

This study consisted of a perception evaluation and identification of scooter shapes that are attractive to female riders. A survey using a Likert scale was conducted on 150 female scooter riders, providing an evaluation of six different scooter shapes representing scooter designs in Indonesia. The result of the descriptive analysis showed that scooter designs in Indonesia are perceived as high-quality, comfortable to ride, able to be used by family members, fun to ride, relaxing, and giving self-confidence when they are ridden, all of which are physio-, socio- and psycho-pleasure factors, thus only achieving the visceral and behavioral phases. These perceptions are in accordance with the female gender (communal, high emotion and empathy). The scooter models considered to be attractive to female riders had perceptions related to the ideo-pleasure factor determined by shape details in the scooter design. The results of factor analysis showed a different composition of perception factors among scooter models. The conclusion of this study is that in addition to size, type and shape characteristics, designs, both the overall design and design details as well as gender characteristics influence the difference in visual perception by female riders toward scooter designs.  
Cover Vol. 12 No. 1, 2020 JVAD JVAD
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Front Matter Vol. 12 No. 1, 2020 JVAD JVAD
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Back Matter Vol. 12 No. 1, 2020 JVAD JVAD
Journal of Visual Art and Design Vol. 12 No. 1 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Identification of Aesthetic Values for Visualization Media of Flood Disaster Modeling Muhammad Yudhi Rezaldi; Rabiah Abdul Kadir; Mohamad Taha Ijab; Azlina Ahmad; Didit Widiatmoko Soewardikoen; Apip Apip
Journal of Visual Art and Design Vol. 12 No. 2 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.2.3

Abstract

Many flood modelings use geovisualization techniques but are very complicated and can only be understood by researchers or practitioners. There is a need for modelings that are informative and can be understood by ordinary people for the purpose of disaster mitigation. This research analyzed a flood modeling geovisualization sample to find out the extent to which aesthetic values are used in that modeling. For breaking down the modeling, an analytical approach was used as well as physioplastic, ideoplastic, and judgment analyses. Then, the modeling was evaluated through a questionnaire that was distributed using Google Forms to 40 respondents with a background as visual communication design students. The questionnaire was presented using closed questions and a visual analogue scale. The aesthetic parameters used for measuring were: lighting, color, two-dimensional field, three-dimensional field, time/motion, and sound. The evaluation results showed that the flood modeling geovisualization sample did not use aesthetics effectively. Modeling representations need to be simplified into visualizations using a well-planned aesthetic concept to make them more informative. Hopefully, the result of this research will make flood modeling more impactful and easier to understand by ordinary people through the application of aesthetic values such as those addressed in the questionnaire.
Indonesian Consumer Preference on Electric Motorcycle Design with Kansei Engineering Approach Yoko Suparmadi; Slamet Riyadi; Deny Willy Junaidy
Journal of Visual Art and Design Vol. 13 No. 1 (2021): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2021.13.1.1

Abstract

The Indonesian government is putting an effort into reducing the number of gasoline-fueled vehicles and replacing them with electric energy-based vehicles. This is stated in the General Draft of the National Energy Plan (RUEN), which is aimed at increasing the resilience of the national energy sector. Motorcycles are the largest contributor to the vehicle population in Indonesia at 82%. As the Indonesian government intends to stimulate the replacement of gasoline-fueled motorcycles by electric motorcycles, it is useful to conduct a study on the preferences related to motorcycle product designs among two-wheeled vehicle users in Indonesia. This study used the Kansei Engineering method to get a design direction as well as a factorial analysis for data result processing in order to obtain a unique design factor. The number of respondents in this study was 104 people from Jakarta and Bandung. The results of this study show that the respondents wanted an overall design that looks playful and masculine yet compact and active. In addition, the design has to have elements of a big scooter. This study was designed as an initial stage within the R & D process of electric motorcycle products and will be further developed in a follow-up study.
Research on the Development and Visual Image of Opera Culture Creative Products Xiaobing Hu; Yalin Zhang
Journal of Visual Art and Design Vol. 12 No. 2 (2020): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2020.12.2.5

Abstract

Huangmeixi opera is an integral part of Chinese opera culture and its visual elements are a fountainhead for designers. This study focused on the development of Huangmeixi opera cultural creative products through refining the elements of Huangmeixi opera in points, lines, and colors, redesigning them from the aspects of element extraction, form abstraction, cultural implication abstraction, and exploring the cultural elements of Huangmeixi opera and product development strategy. The goal is to develop cultural creative products based on Huangmeixi opera.
Incorporating Heuristic Evaluation (HE) in the Evaluation of Visual Design of the Eco-Tourism Smartphone App Tanalachimi Ganapathy; mohd kamal othman; AbdulRazak Saleh Yahya
Journal of Visual Art and Design Vol. 13 No. 1 (2021): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2021.13.1.2

Abstract

Heuristic Evaluation (HE) has proven to be important in the development of different computer systems but has not been incorporated in the development of eco-tourism smartphone applications. This results inusability issues that significantly affect user experience (UX) as discussed in literature. This study reports the HE in the design and development of Niranur Agro Farm (NAF) eco-tourism smartphone applications, which could improve UX. Eight experts participated in this study, utilizing the SMART mobile usability heuristic developed for mobile application and the severity rating scale to determine usability issues. The HE findings indicated that 22 usability issues were identified. One issue was rated 4 (catastrophe), four issues were rated 3 (major problem), twelve issues were rated 2 (minor problem) and five issues were rated 1 (cosmetics). Although there are issues rated as 4 and 3, the majority of the issues were considered to be minor (1 and 2 on the scale). Results indicated that it is crucial to incorporate HE into the design and development of the eco-tourism smartphone app to minimize the usability issues faced by users. It further validated that utilizing a specific heuristic for smartphone applications would ensure that all usability issues are correctly categorized and remedied.
Multifunctional Children Clothing Design Process Based on the Eco-Fashion Design Model Siti Shukhaila Shaharuddin; Marzie Hatef Jalil
Journal of Visual Art and Design Vol. 13 No. 1 (2021): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2021.13.1.3

Abstract

The purpose of this study was to develop the design of multifunctional children’s clothing that supports sustainability goals. This paper proposes multifunctional clothing that can be recycled and decomposed at the end of the clothing’s lifespan. In particular, the Eco-fashion design model was adopted in this project. After analyzing fashion consumption and problems in children’s product design, four items of multifunctional children’s clothing were developed. Multifunctional children’s clothing design focuses on material selection, zero-waste techniques, design for disassembly and children’s health. Thus, the minimization of material diversity as well as the application of zero-waste design techniques and multifunctional design guidelines for children’s clothing design can be implemented towards sustainability in order to preserve the environment by selecting recyclable materials, promoting profit and human health concerning multifunctional purposes and international standards for children’s clothing design. The findings can be used in various apparel products to help mitigate problems related to environmental pollution and resource depletion in the apparel industry.

Page 21 of 27 | Total Record : 267

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